AdMob today released their March 2010 Metrics Report for mobile devices. The mobile advertising company outlined the growing demand for Android-based devices and found that Android’s traffic has now passed Apple’s iPhone OS in the United States.
In its report, the company found that the significant increase in Android’s growth was attributed to its larger variety of devices on different carriers. Back in September 2009, only two devices represented 96% of Android’s traffic: the HTC Dream and HTC Magic. As of March 2010 though, eleven different devices make up that 96% share, with the Motorola taking almost half (44%) with their Motorola Droid and CLIQ. HTC came in a close second with 43% and Samsung following with 9%.
The entire Android platform carried a strong 32% monthly growth rate, starting from a small 72 million requests in March 2009 to over 2 billion in March 2010. Also illustrated was the problem of OS fragmentation for in platform, with 1.5 Cupcake and 1.6 Donut still representing the majority of traffic.
iPhone OS traffic was divided between the iPhone and iPod Touch, with each taking 60 and 40 percent respectively. The 3GS now leads the iPod Touch in terms of traffic and the two latest OS revisions (3.1.3 and 3.1.2) lead the platform’s total traffic at 86%.
Comments (46)
ReplyNICE!
Yeah, i'm really happy to see Android take off! i hope this brings new features!
They need to release a Andrioid-Based MP3 player so i have an excuse to buy one and enjoy android.. or i could try and get Android on my iPod 2g..
I was thinking the exact same thing this morning. Surely there is one in development... it seems very obvious as an iPod touch competitor.
All Android phones have MP3 playing capabilities... or were you just trying to avoid the phone portion?
or were you just trying to avoid the phone portion?
Yeah, because it means cheaper prices and i already have a perfectly good phone for my needs.
I said that for 7 years with my Nextel brick. Android converted me. Nothing like being able to stream Pandora and Last.FM anywhere I go! =)
Creative has done so already. They call it the Zii.
Agreed, though the androids have mp3 player capabilities, sound quality wise, the Iphone wipes the ground with them... Sadly...
Like my Archos 5 IT?
This is no surprise really.
Note to Author: "starting from a small 72 million requests in March 2009 to over 2 billion in March 2009."... should be March 2010 for that second one.
Take that Apple, now that's a major victory for Google.
Doubt google is the major reason here... the truth is, that combined with the hardware, Android simply offers the best experience.
*points at where it says smartphones*
*looks at you funny*
And the iPhone doesn't have free apps with ads? seems like almost every free app I have on it does...
Actually the stats are collected from data that flows thru their network.
From their site:
So you can see that it's not only apps showing ads but also web sites. It proves a lot.
Why would an app send data to AdMob's network if it wasn't using AdMob's ad framework?
Like I said, 15,000 web sites too.
I'd love to see the referral split (how many of their hits actually came from sites, and of those sites, which show up both to the iPhone and Android handsets). Maybe that would prove something. As it stands, every metric I've seen put's the iPhone ahead of Android in terms of mobile browser usage and market share.
I'd love to see the referral split (how many of their hits actually came from sites, and of those sites, which show up both to the iPhone and Android handsets). Maybe that would prove something. As it stands, every metric I've seen put's the iPhone ahead of Android in terms of mobile browser usage and market share.
Yeah but this was just released and as it stands, Android has only recently come out with this sudden influx of new devices. Five new devices in the past 7 months alone (according to the article). Perhaps once the metrics you're talking about have been updated they'll show a different picture.
For some reason I would have expected Windows Mobile OS to have a much larger percentage. I don't know why, maybe at least 9-10%.
WinMo has been dying a slow death IMHO. Once 7 comes out then we could see some serious competition from them.
I haven't used it in a few years but from what I remember WinMo had a HORRIBLE browser... doesn't seem to have the same demographic for what it's used for as the others.
Well once you try Android its like you really have an OS as smooth as iphone OS but without the annoying boundaries that apple imposes to the system and hardware, Mobile Win have always been a pain, I always hated it in my pocket PC and phones, but sure I would give version 7 a try, thats why its so low cause it doesn't get the job done.
AdMob who were purchaced by google? Of course the persentage of Android devices using the service would increase...
Guess it would be good to know what part of their stats are from apps and what part are from web sites. All they say is "network traffic" so I would guess they don't know themselves.
Guess it would be good to know what part of their stats are from apps and what part are from web sites. All they say is "network traffic" so I would guess they don't know themselves.
Android devices, a lot of the time, get the version of a site made for older mobile browsers. Depends on what the site is doing, browser-sniffing wise. It could be that the iPhone versions of sites don't have as many ads. Again, it's a really poor metric and something that a Google acquisition is using to say "Hey guys, Android is more popular than the iPhone!" when it isn't yet.
I guess the usual suspects are out in force, god help them if anything is the slightest bit more popular than the Apple crap they love so much.
I had seen one apple event were in steve was showing that Hey guys iphones is more popular and it has 60% of the traffic and I think he too was using admobs stats at that time.
Seeing Apple fail brings a tear to my eye. Google is truly the lesser of all evils and it makes me happy to see Apple bested this way, this despite the fact that I have an iPhone myself. It's a great phone but I can't stand Apple in general.
WOW. nice to see the Anariod is taking over iPhone...
I hate iPhone after arresting Gizmodo
Apple is screwing up with all their limitations and bullying the competition. While most companies are moving towards being open and catering to the consumer...Apple is being the grumpy old man who refuses to change. I am sure this has something to do with Android traffic being more than iPhone...but not the sole reason.
And all the Apple fans were praising the statistic, and when someone pointed out that it was an irrelevant / illogical statistic they got called a fanboy. Good to see the rolls reversed, now it's Apple fans calling this statistic irrelevant and illogical.
Cannot compare Apple with Android users. Apple fanboys are more, ummm, hard set on defending the iPhone than Android users are.
Cannot compare Apple with Android users. Apple fanboys are more, ummm, hard set on defending the iPhone than Android users are.
I believe apple fanboys are so hard because they put in so much money in device later to find out missing some of the most basic functions they try to run away from it and defend apple.
I had read somewhere that logos symbolizes company, then according to that:
Apple logo clearly stats that people are getting leftover things, 1st steve eats the apple and then sell it
From an outsider. The iPhone/iPod OS will go down sooner or later. They have to change the UI if they want to continue to their dominance in the market. People will get bored with it sooner or later and will switch. I had an iPod 3G which was pretty remarkable at that time. Got the mini and nano, then decided it was not worth putting my money in Apple's table anymore. Especially when they release video into the nano which was just stupid. But the same old stuff looks boring after awhile.
BTW I don't have a smartphone.
+1 but I have one
Everyone I know who has/had a Iphone is now getting/has a Android. Apple has screwed themselves in the eyes of most of their public and users. Only the blind remain.
+1 they suck, 1st they dont provide basic functions like cut, copy, paste, multi-task and so on.. later introduce them and show as if they did some thing revolutionary.
This way it limits the demand of end users so they dont expect something innovative from device.
Once devices like htc incredible with better touch is available apple is going to go more below because I am already bored of using same interface and mobile for over a year and I would surely throw my iphone if theres a android phone with some awesome touch
even if apple change body of iphone 4g I would really need some new interface else bye bye apple.
Wow, I never thought this would happen but on one hand it's great because it gives more competition to the mobile space. Let's see if iPhone 4.0 (and the new hardware) help, if not Apple might want to start thinking about rolling out software updates more incrementally but also more often.
I wonder if AT&T will ever jump onto the android with a decent phone.
This is good, it means people aren't being sheep and buying an iPhone just because it's popular. It seems Android is offering a genuinely decent experience.
(on a different note) I wonder how much Windows Mobile OS share will go up after Windows Phone 7. it disappoints me to see it at less than 3%
Is it just me or does the overall quality of the apps for the droid seem to be of lower quality? There are some good ones, sure, but it feels like the iPhone equivalent is better designed.
There will be about 30 new Android phones released this year and one iPhone. All in different price ranges, while the iPhone will stay the same. Obvious that it would eventually have a bigger share, fits more budgets then the iPhone.