Another manufacturer will soon launch its first Windows Phone

Windows Phone fans have much to look forward to in 2014, with at least three manufacturers committing to launching new handsets this year.

In November, ZTE confirmed that it will return to the platform, having previously launched Windows Phone 7 handsets, before turning its back on Microsoft's mobile OS to focus its efforts on Android. Indian manufacturer XOLO confirmed last month that it too is developing Windows Phone devices, priced from just $150, as well as Windows tablets. 

Fellow Indian brand Micromax revealed its Windows Phone plans back in July, and it seems that the long wait may be nearing its end. Micromax fan website MMXNewscaster has tweeted that the company’s first WP8 device will be “out soon” – although just how soon remains unclear.

Micromax is a major player in India, with almost 25% of the market, thanks to a range of well-specified and aggressively priced devices. With its domestic rival XOLO making no secret of its plans to target the lower-end of the market with affordable Windows Phones, Indian consumers look set to be the big winners here, with more competition and a broader selection of handsets to choose from. 

via WMPowerUser | image via Micromax

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Micromax is going to expanding itself outside India as well. They are soon launching in Russia and Romania. They are going to start assembling their higher end phones at their own facility located in India (currently they get their stuffs manufactured wholly in China). I think, the company has a good future.

Personally I always end up buying a LG phone, but I get to have my hands on Micromax phones now and then; and their higher-end phones don't 'feel' cheap and low-quality stuff. (However, their after sales service is in question)

Lumia 520 is selling like hot cake in India (which is a magnificent phone for that price). These days, Windows Phone is seen as something special by so many people with all those Androids around. Most of people who are looking for buying a smartphone in India, are looking for a phone with a large display phone with touch screen, that could run games, and can do Facebook, Whatsapp etc. And Windows Phone may not have enough apps that I need in my phone, but with its easiness (and maybe good battery usage) it's very appealing to people around me. So IMO, Windows Phone has good chances in Indian market.

Low-end devices are selling like hot cakes in developing countries specifically in Asia. It is interesting to see how this will play out, what would be the "unique selling point" of ZTE, XOLO, Micromax, and Nokia. Let's wait and see.

Micromax is what made Android popular in India, their devices are basically chinese cheap phones with android on really affordable price. Would love to see what they will bring to WP8 platform.

Microsoft needs to get some new sales reps. I know they make money out of this lowend ****, but we need some more decent brands with flagships on board.

It's not the hardware that's the problem, it's the software. The OS, to be more specific. It's way too locked down for many potential users...

No worse than iPhone. But I agree, they need to sort their **** and get some updates. It's been a very, very long time.

Yeah, but you can unlock the iphone. No unlock for WP8 yet...except with a developer account or something like that.

Well we have all three big players: Sony, Samsung and HTC on board. And don't forget Microsoft will be coming out with their own phones, which if they are anything like Surface, would be the epitome of flagship/premium.

What do you guys mean exactly by locked down? If you're referring to the ability to install apps from other sources then no, most customers don't need that. Nonetheless, they need to release more updates to target corporate users and devs who have to deal with an inconsistent API across Windows 8/8.1 and Windows Phone.

georgevella said,
What do you guys mean exactly by locked down? If you're referring to the ability to install apps from other sources then no, most customers don't need that. Nonetheless, they need to release more updates to target corporate users and devs who have to deal with an inconsistent API across Windows 8/8.1 and Windows Phone.

That's not a concern for me by any means, and I completely agree.

There is very little customization to WP8. Outside of changing the colour, ringtones, and the lock screen, there is very little else you can change to suit yourself.

I think once it gets popular enough, more XDA guys will start trying to break into these things for those that want side loading.

Don't get me wrong, I really like WP8 (apart from the lack of updates), and this is only based on my experience and opinion.

TDT said,
It's not the hardware that's the problem, it's the software. The OS, to be more specific. It's way too locked down for many potential users...

Which is why these companies are coming out with products soon, 8.1 is obviously going to open up the APIs in a big way.