Apple CEO says Apple TV sold 1.4 million units in Q4 2011

Apple announced blow out sales of its various products today during its quarterly financial results. That included over 34 million units of its iPhone smartphone and over 15 million units of its iPad tablet. However, the company didn't announced how many of its Apple TV set-top boxes it had sold in its press release today.

However, Apple CEO Tim Cook gave out those numbers during the company's conference call with analysts. Responding to a specific question about Apple TV sales, Cook said:

The Apple TV product is doing actually very well. In last fiscal year that ended in September, we sold a bit above 2.8 million units. And just in the past quarter--the December quarter--we set a new quarterly record for Apple TV with over 1.4 million (units).

While those numbers are well below the sales units of Apple's other products, it's clear that Apple TV has some fans out there. Indeed, Cook said during the conference call, " ... if you're using the latest one--I don't know about you--but, I couldn't live without it."

However, Cook still calls the Apple TV device a "hobby" for the company. When asked about Apple's future strategy for the living room set, Cook said, "It's a fantastic product and we continue to pull the string to see where it takes us, but other than that I don't have any comment."

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18 Comments

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1.4 million for a hobby project is nothing to sneeze at. I don't think Boxee Box has sold comparatively in its entire lifetime.

I have one and I bought my parents one for Christmas. While I do think Apple needs to open it up, I still think it's a great product for my needs and I am happy I purchased it.

I bought it with the sole intention of using it with itunes match & air play for things like Spotify.

Got mine for about £85 on amazon and very happy with it. It's simple and does exactly what I want it to. Haven't tried netflix yet but very tempted to add it into the equation.

The third genny one might be intresting, 1080p support is key as others have said.

I love it, silent, small, nice design....but, CRAPPY SOFTWARE.

I bought FireCore which installs last.fm, a browser, XBMC, Plex, nivoTV, Media Player.. without touching the original interface so you can still use all the features of ATV...

With all those its now something i can't live with out, having access to my NAS from £99 per room is great.

They need to remove the hobby status and get serious... stick 1080p in there, improved more open software and they could easily slap an extra few quid on and make it twice as successful.

I love it, silent, small, nice design....but, CRAPPY SOFTWARE.

I bought FireCore which installs last.fm, a browser, XBMC, Plex, nivoTV, Media Player.. without touching the original interface so you can still use all the features of ATV...

With all those its now something i can't live with out, having access to my NAS from £99 per room is great.

They need to remove the hobby status and get serious... stick 1080p in there, improved more open software and they could easily slap an extra few quid on and make it twice as successful.

The Apple TV really is one of the most useless products on sale out the box, and the crappy Apple limitation of only been able to output at 720p is an absolute joke when the hardware can play 1080p MKV's fine.

However that said i own two of them, jailbroken with XBMC installed. We have one connected to the TV in the kitchen and another in the computer room, both TV's are 720p only so it was perfect for that once jailbroken.

Rudy said,
I'm buying one whenever the new ones come out....my old AppleTV1 can't play HD content properly

try installing plexapp.com

Rudy said,
I'm buying one whenever the new ones come out....my old AppleTV1 can't play HD content properly

You can also buy an upgraded HD card for it. Though it's a pain in the ass to rip the thing apart. But once you get that installed, I think it's much nicer than the newest model. Having an internal HDD is really really nice.

DKAngel said,
i had a look at this, cant say im impressed with it to be honest unless uhacked and put xbmc on it

Agreed, and even then it can only play up to 720p if that at all .. Now, if they were to get some better hardware with mkv support (yeah right i know), then i and others may re-look into it.

DKAngel said,
i had a look at this, cant say im impressed with it to be honest unless uhacked and put xbmc on it

This device is completely useless the way Apple made it. 1337 HaX0rz do your stuff!