Apple doesn't care for realistic looking Steve Jobs doll

Earlier this week, the Internet was full of stories about a company that was planning to release a highly realistic looking doll (or action figure, if you prefer) of Apple's late co-founder Steve Jobs. The company, In Icons, was taking pre-orders for the 12 inch doll for $99.

In addition to the very accurate look of the doll itself (glasses, turtleneck and more) it also comes with a number of accessories that will be familiar to Apple fans, including a stage backdrop with the phrase "One More Thing" printed on it.

If you have already pre-ordered the Steve Jobs doll, you might get your money back soon. The Telegraph reports that Apple has now sent a cease and desist letter to the China-based In Icons, claiming that the company was not authorized to release such a product. The letter stated that any such toy that uses Jobs' name and appearance or Apple's company logo is a criminal offense.

The story points out that Apple successfully stopped the launch of a previously planned Steve Jobs doll by another company in 2010. So far In Icons' web site has not yet stopped taking pre-orders for the toy.

Image via In Icons

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38 Comments

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I personally would love to see the "Titans of Tech" action figures over the pop celebrities we see today that really don't contribute usefully to society. Don't get me wrong, artists, athletes, and celebrities have their place, but people who produce something useful and actually build things should be getting more praise than they do now.

Unless they show the Apple logo they can do whatever they want. Apple doesn't have a copyright on Steve's body.

[Update] Cool I learned some states in the US actually have laws on this.

For those that don't know, California has laws against using someone's likeness without their permission. Also, the Chinese company is using Apple's logos as well. It is possible that Steve left instructions in his will leaving the protection of his likeness to Apple.

Can a corporation claim ownership of a dead person's likeness? What if someone sold Steve Jobs commissions on Deviantart?

I guess it doesn't matter if you're right or wrong in the U.S. You just need the funds to outlast the other party in court. Even if you lose the case, you ruin the other person.

Ask bleem! what happens when you win against a much better funded party.

Unwonted said,
Can a corporation claim ownership of a dead person's likeness? What if someone sold Steve Jobs commissions on Deviantart?

I guess it doesn't matter if you're right or wrong in the U.S. You just need the funds to outlast the other party in court. Even if you lose the case, you ruin the other person.

Ask bleem! what happens when you win against a much better funded party.

Agreed, honestly though, I agree with other comments on this story that this is more something for his family than Apple to involve themselves in. I don't think Apple owns his likeness...

And I remember Bleem too. What a shame.

Enron said,

Makes you wonder what they did with his body?

Apple is now in the process of releasing the new iClone system available some time in 2012. Jobs 2.0 now comes with built-in C&D and 4G reception. No word on whether douchbaggery will be sold separately.

Jarrichvdv said,
Steve Jobs is not property of Apple, afaik.

I wouldn't be so sure.

The mistake was to include anything Apple-related...especially the logo. Beyond that, IMO, this really ought be up to Jobs' estate.

Actors/actresses, I could understand; they typically sign release forms that give companies rights to their likeness. But an individual like Jobs? Apple shouldn't care. But then, I think the key point is that Apple has always been about image. Somehow I doubt Microsoft would do much about a Bill Gates or Steve Ballmer doll (!!!), as long as there's no mention or appearence of any Microsoft trademark and such.

The title is "Apple doesn't care for realistic looking Steve Jobs doll" yet in the article wrote "Apple has now sent a cease and desist letter to the China-based In Icons, claiming that the company was not authorized to release such a product."

So does they care or not?

FarCry3r said,
The title is "Apple doesn't care for realistic looking Steve Jobs doll" yet in the article wrote "Apple has now sent a cease and desist letter to the China-based In Icons, claiming that the company was not authorized to release such a product."

"care for" and "care about" have different meanings =)

So does they care or not?

FarCry3r said,
The title is "Apple doesn't care for realistic looking Steve Jobs doll" yet in the article wrote "Apple has now sent a cease and desist letter to the China-based In Icons, claiming that the company was not authorized to release such a product."

So does they care or not?


Correct. It doesnt make sense.

CronicHazel said,
oops my comment messed up above but

"care for" and "care about" have different meanings =)


Sorry, English is not my first language. Care to point out the differences?

silky said,
and how is this tech news.

Because the dolls are running a male version of Siri... That's where the twist lies!

funny....a doll huh...stupid as hell but at least it actually looks like him unlike that stupid statue.

Apple will team up with the company but there will be no accessories and they will charge you $200 for the doll. Then a year later they will come out with the accessories, call it v2, and charge you another $200. /s

techbeck said,
funny....a doll huh...stupid as hell but at least it actually looks like him unlike that stupid statue.

Apple will team up with the company but there will be no accessories and they will charge you $200 for the doll. Then a year later they will come out with the accessories, call it v2, and charge you another $200. /s

I guess you haven't looked at his hands.....huh?!

It should be up to Steve Job's family to decide this not Apple but of course he is the supreme leader still so all the Apple comrades will do anything to stop this.

.. and I might add this draws parallels with the fairly recent drawing of the prophet mohamad in the Danish newspaper .. Except Apple fight in the courts and muslims fight in the streets.

sam232 said,
.. and I might add this draws parallels with the fairly recent drawing of the prophet mohamad in the Danish newspaper .. Except Apple fight in the courts and muslims fight in the streets.

Riiiiiigggghhhhtttt.... -_-

the better twin said,
What person in there right mind would want this let alone pay $99 for one?

The same person who pays $2799 for a $1499 computer!

omgben said,

I'd like to see you build a $2,799 Mac Pro for $1,499 and match its specs. The processor by itself goes for about $1,222.99

http://www.newegg.com/Product/...0Xeon%20%u201cNehalem%u201d

The question is: is it really worth THAT much more. The answer is: no. Why? I have one of those Mac Pros sitting next to me as we speak. It's marginally faster than a decked out PC for half the price. "Marginally".

I do video work on it and I cringe at how much it cost vs how well it performs against other "lesser" machines. The video card is buggy too.

I won't lie, the specs and the machine are sexy but it just isn't worth it.