Apple donates $2.5 million to Sandy victims

Some folks complain that Apple doesn’t do enough to support charity, but Hurricane Sandy victims are no doubt grateful for the $2.5 million that CEO Tim Cook just announced they are donating to Red Cross relief efforts.

Since Tim Cook took the reins from the late Steve Jobs, Apple has taken a more publically charitable stance, notably by matching employees’ charitable contributions. While Steve Jobs took a more private approach to charity, Tim Cook has been fairly open, if understated, about it, as this letter to employees, obtained by 9to5Mac, shows:

Apple and everyone else that has pitched in to help the victims of Hurricane Sandy deserve a round of applause. Any donation, big or small, really does make a difference. If you’ve got a few dollars to spare, Apple has made it very easy for anyone with an iTunes account to donate to the Red Cross as well, just as they did when Japan was devastated by an earthquake and tsunami last year, or after the 2010 Haitian earthquake.

Source: 9to5Mac | Image via 9to5MacVia Venturebeat

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Don't forget, this will also help reduce their tax bill. - Half the money is money they should have given to the government.

Whilst a good deed, I can't help think perhaps they could (should?) be doing more to do good across their whole business?

Reducing their environmental impact - eg. stop sticking batteries in with glue?
Stopping their questionable approach to paying taxes?
Giving a more reasonable amount to charity?

They made $8.2bn profit in the last 3 months, so $2.5 is around 0.03%.

If the average US household brings in $50k then giving 0.03% would be giving $15.

Edited by lt8480, Nov 12 2012, 1:35am :

Oops sorry, I just realised $50k is an annual household income, whereas Apples profits are just a quarter.

So correct that... 0.03% is only $3.75.

Haters gonna hate.

I swear some of the anti-Apple morons sound more and more like Islamic extremists that rage on America no matter what the US does.

Arthax said,
Haters gonna hate.

I swear some of the anti-Apple morons sound more and more like Islamic extremists that rage on America no matter what the US does.

Arthax said,
I hope idiots like you just die in the next disaster you're in.

You seem to be the one full of religious fervor...

To all those slagging apple for not donating billions:

Are you going to donate a large chunk of your assets? No? Then shut up.

As a victim of Hurricane Sandy, go fcuk yourself apple. We don't want any help from you! We're fine without your sheeple's money.

SnaveZ said,
As a victim of Hurricane Sandy, go fcuk yourself apple. We don't want any help from you! We're fine without your sheeple's money.
I hope idiots like you just die in the next disaster you're in.

Apple wouldn't of donated a penny had Samsung not of donated $3 million.
Apple likes to keep its money in the bank, incase they need to buy patents or acquire a new company.

Under SJ, Apple had tons of passion and soul, but not a whole lot of heart. Perhaps Tim Cook is changing that.

Good on them for helping out.

This is just clever marketting spin. All they did was pay the actors who queued up outside the New Your Apple store for an iPad Mini as per usual, although perhaps they did get a small bonus because hurricanes aren't in their contracts.

Edited by BattleDaggit, Nov 10 2012, 4:10am :

Aren't they valued at 600,000 million (6billion)? Come on you can spare a bit more seeing as how the storm affected scores of your own customers.

laserfloyd said,
Aren't they valued at 600,000 million (6billion)? Come on you can spare a bit more seeing as how the storm affected scores of your own customers.

Watch out. Mathematics legend.

laserfloyd said,
Aren't they valued at 600,000 million (6billion)? Come on you can spare a bit more seeing as how the storm affected scores of your own customers.

I think they make over $6 Billion every quarter, in profit lol. They're probably valued at $600+ Billion.

Are Apple actually making the donation out of their pocket or is it just the money they collected? "Apple says it collected millions from both Apple customers and employees."

When you're already being forced by a UK judge to post apologies on your own site for being a doublebag, I suppose you can try to put yourself back into a positive light by donating an infinitesimal fraction of your net worth.

But they're not fooling anyone. Well, maybe their fanboys. And judging from some comments above, they are.

While I applaud Apple for this act of charity, I don't know if giving the American Red Cross is the best idea. I kinda got a bad taste in my mouth from them back when I lived in NYC during 9/11.
They were having massive blood drives and really talking up the absolute emergency need for blood to be donated for all the 9/11 victims. But in the end, very little was actually needed. Frankly, if you were affected by 9/11, you either survived with severe emotional scars, but little physical ones, or you died in it. Because of the type of destruction, there simply was not a wide swath of people needing blood. So what did Red Cross do? They sold the massive amounts of donated blood to NY area hospitals and made a killing. Additionally, they raised over 500 million dollars, but distributed only about $150 million.
I remember several months after the attacks seeing parked outside the Red Cross office in Brooklyn many beautiful brand new expensive cars of the employees, and thinking, 'Hmm, maybe that's where a lot of the money went.' I remember there being a bit of a ruckus about it in the news in months after 9/11.

Well ofc it's good that they are donating money to the Sandy victims. But what heck is 2.5 million dollar for Apple?

They could even donate 250 million dollars without problems.

Tom-Helge said,

They could even donate 250 million dollars without problems.

Apple is a business. It's significant that any business donates money. Their goal is to bring in money, frankly, that's just how it works.

Ice_Blue said,
Cheap bast*rds.

Haha i was think that. Considering the money they have this is nothing. They're only doing it for good press attention. Bill donates more than this each day yet even he don't have as much money as Apple.

Ice_Blue said,
Cheap bast*rds.

Yeah, I hate to think this way (something is better than nothing) but it just doesn't sound like anything coming from Apple... Celebrities giving $1-2 million is a big thing, but Apple? They are worth billions (or trillions according to one article??)...

Nightwind Hawk said,

Yeah, I hate to think this way (something is better than nothing) but it just doesn't sound like anything coming from Apple... Celebrities giving $1-2 million is a big thing, but Apple? They are worth billions (or trillions according to one article??)...

They're still a business with a responsibility to shareholders, keep that in mind.

Axel said,
They're still a business with a responsibility to shareholders, keep that in mind.

Apple doesn't really pay much attention to its shareholders, keep that in mind.

virtorio said,
And how much has he donated to this cause?

These "sandy" people just need a new house, and are supported by the U.S. Goverment. On the other hand Bill saves LIVES and provides better life quality in poor countries where nobody helps... so, what do you value more? your life, or your poorly constructed house (2 meters from the coast!) full of shiny iDevices?

WinRT said,
pfff... Bill donates 10 Millions every day; 4 Billion US$ a year!

I knew somebody was going to come up with that comment!

WinRT said,

These "sandy" people just need a new house, and are supported by the U.S. Goverment. On the other hand Bill saves LIVES and provides better life quality in poor countries where nobody helps... so, what do you value more? your life, or your poorly constructed house (2 meters from the coast!) full of shiny iDevices?
That doesn't answer my question.

virtorio said,
And how much has he donated to this cause?

Does it matter? Gates has donated lots to various charities. What is he supposed to do, save the world and help everyone? He donates plenty.

techbeck said,

Does it matter? Gates has donated lots to various charities. What is he supposed to do, save the world and help everyone? He donates plenty.

It matters as much as mentioning Bill Gates in this topic to begin with.

LAMj said,
Sure you would...you can buy anything with money. Image, friends, hookers and ponies.

it wouldn't even b that. i'd just make it rain on everyone

LAMj said,
Sure you would...you can buy anything with money. Image, friends, hookers and ponies.

who needs image and friends, when you have hookers and ponies?

NeoPogo said,
Where are all the Apple haters now??? Surely they are floating around Neowin somewhere...

Are you an idiot? Do you think a donate will change our minds on Apple? What does the donation have to do with us thinking Apple wants to destroy competition etc etc? Get serious.

Konstantine said,
Are you an idiot? Do you think a donate will change our minds on Apple? What does the donation have to do with us thinking Apple wants to destroy competition etc etc? Get serious.

That could change though:
Donate the whole Apple, and turn it into something like Melinda-Gates Foundation...

mahara said,

That could change though:
Donate the whole Apple, and turn it into something like Melinda-Gates Foundation...

I am afraid you are confused: Microsoft was never donated to the Melinda- Gates foundation....

NeoPogo said,
Where are all the Apple haters now??? Surely they are floating around Neowin somewhere...

When people would compare Microsoft' charity giving to Apple' charitable giving, the Apple fans would proclaim that Apple gave, they just do not like to talk about it, to do it quietly. Now Apple puts out a press release bragging about their giving, and you want to give them credit for it.

nohone said,
Microsoft donate more the Apple and they give millions of dollars to software free too.

When people would compare Microsoft' charity giving to Apple' charitable giving, the Apple fans would proclaim that Apple gave, they just do not like to talk about it, to do it quietly. Now Apple puts out a press release bragging about their giving, and you want to give them credit for it.

Fritzly said,
I am afraid you are confused: Microsoft was never donated to the Melinda- Gates foundation....

Am I? Really? Uh...

In order Apple to win the game, Steve Jobs should donate the whole Apple. He has no more value compared to Bill Gates if he only did the same.
Use the logic of comparison, more is winning...

mahara said,

Am I? Really? Uh...

In order Apple to win the game, Steve Jobs should donate the whole Apple. He has no more value compared to Bill Gates if he only did the same.
Use the logic of comparison, more is winning...

Try to re-read the post: the subject was Microsoft not Bill Gates.....

Fritzly said,
Try to re-read the post: the subject was Microsoft not Bill Gates.....

OK, let's talk about a common baseline here:

Who does have control over the company? For both companies, it's pretty much the founders.
So you see, if company level talk doesn't cut anymore (it doesn't change the image of the company), then escalate it to something with higher order.
And who is something with higher order? The one with control over the company.
And who is that? You see.

Things I've said above were already beyond the article. I'm not trying to be precisely on topic nor limiting myself to the article.
I'm talking about more, beyond, and possibilities.

I wonder what if Steve Jobs donate the whole Apple to this philanthropic cause?
Oh, he surely would be the most loved man in the world...
And the title of the article could change to "Steve Jobs donates the whole Apple to Sandy victims".
Isn't that nice to see?
Oh, I'd love to see it... That would be entertaining...


References
Hurricane Sandy's Economic Damage Could Reach $50 Billion, Eqecat Estimates (http://www.huffingtonpost.com/...nomic-damage_n_2057850.html)

mahara said,

OK, let's talk about a common baseline here:

Who does have control over the company? For both companies, it's pretty much the founders.

We are not at the end of the 19th Century with Barons running companies; financial reports are widely available for both companies: check them and verify which entities are in control.
I will give you a tip: pension funds.... among others.

I cant believe this... neowin could you please confirm thoroughly to make sure there is no mistake some where. cause apple wont ever think of doing something like this. if its not a mistake then Weldon crapple.

benalvino said,
I cant believe this... neowin could you please confirm thoroughly to make sure there is no mistake some where. cause apple wont ever think of doing something like this. if its not a mistake then Weldon crapple.

They already have employee charity matching program setup from a while back.

benalvino said,
I cant believe this... neowin could you please confirm thoroughly to make sure there is no mistake some where. cause apple wont ever think of doing something like this. if its not a mistake then Weldon crapple.

turns out its 2.5 million dollars in apple product coupons

I know Apple often get slated for their apparently lack of charitable effort - but this is a good step. And as they always say, charity begins at home!