Oh, the speculation. So many weeks upon weeks of poring over the tiniest detail, the smallest nugget of information, any clue at all, that might give the merest hint of when Apple’s next big thing might be landing.
Perhaps the most remarkable element of all this is that we’re still not completely sure what to expect – will there be one iPhone or two? Will the new iPhone 5 take mobile computing to a whole new level, or will there be nothing more than a mildly reworked ‘iPhone 4S’?

The wait is, at long last, almost over, with news that Apple has officially scheduled an event at its headquarters on October 4, under the banner “Let’s talk iPhone”. Other than that, there’s no further concrete info to share, as Apple isn’t keen to let the cat out of the bag completely before its big announcement.
Whatever new, magical device(s) Apple is preparing to unleash on an expectant world, we’ll be covering it right here on Neowin, so be sure to stick around. In the meantime, let your imagination go wild about just how delicious the new iFruits will be.

Comments (58)
ReplyFinally, now everyone can be all excited all over themselves and we can carry on a new battle
I like iPhone hardware, don't get me wrong but people go nuts of these things. Hell, I get caught up in the hype too!
I like iPhone hardware, don't get me wrong but people go nuts of these things. Hell, I get caught up in the hype too!
look like they might increase the size of their icons to compete with WP7
but seriously that picture is really focused on their tiles
The forum link for this post isn't redirecting back to the front page for some reason.
another little bug to tweak
wow, Andy beat John to it this time
I know, right!
The only way I could do it was to stuff John into a locker in the janitor's closet while I wrote the article!
So, does the 1 icon mean 1 phone, or what is Apple trying to say?
I was just about to say the same thing. I just noticed that each of the icons is very specific - the calendar date was immediately obvious as that of the event; but note too that the map icon has its pushpin just off Infinite Loop in Cupertino, and the time icon is presumably matched to the start of the event - it seems very odd to have deliberately included the '1' next to the phone icon unless it actually means something...
It could mean a level-up. As in it WILL be the iPhone 5.
maybe something as simple as 'one call' to the event.
Might be "one missed (call) thing" everyone isn't expecting.
As in, "We miss Steve Jobs"?
Don't read too much into that. That icon is the default icon for the Maps app.
Weird! My Maps icon looks the same!
D'oh - reporter FAIL. You're quite right - thanks for pointing this out, folks.
Don't read too much into that. That icon is the default icon for the Maps app.
That being said, trying to read anything out of Apple invitations always results in failure. They're there to build up hype - the icon was probably thrown in just to start speculation like this.
Basically… troll'd hard by Apple
Iphone uses the number to indicate updates on app store and other places. the 1 over the phone is probably to indicate the updated phone hardware.
iFruits?
Seriously, this writer is pathetic.
Thank you, thank you. Please come again soon.
Finally!!!!
Wow can't wait for this. Love my iphone 4 to bits but a better camera and some extra juice would sure be a winner for me.
iPhone 5 is gonna be exciting but what m more concerned about is how is Steve jobs? We haven't seen his pics since june, and that fake one scared sh~t out of me!
I have an interesting choice coming up in November for my contract renewal:
iPhone5 vs Android vs HTC Titan WinPhone7 ...
im really sick of these iphone "rumors".
Rumor: Not even a week after Apple's iPhone event we will be seeing headlines like "Rumor: iPhone 6 to be even better?"
will be interesting to see what they have on offer.. as for Steve Jobs no news is good news.
steve must have a deal with the devil because i thought for sure he would of been dead by now. he's on borrowed time.
"Let's talk boring icons!!"
What exactly is boring about them, they are as flashy as can be.
The Phone app has a picture of a phone, how more exciting do you want it to be?
As opposed to to boring squares, solid colors, cut-off text only or ugly widgets!
Source?
everything iphone 5 related or sprint related is just rumors.
apple product updates are always the lesser of the rumours so expect a 4s.
This means no iPods in this event. I was really expecting a combined release.
Sad they have left the iPod Classic to die alone.
Well, "Let's talk iPhone"… It takes a few seconds to introduce a new iPod Touch, they're very similar. I would never get my hopes down about this, Apple's already late introducing new iPods.
That last paragraph is over the top, unless the author was trying to be sarcastic/funny, which I don't he was..
Predictions? I say 10 million sold the first 30 days, 35 million in the 4th quarter!
I bet that someone will leak some photos of the new iPhone before the event
)
How many times do I need 2 tell you news guys that Apple IOS 5.0 is still @ Beta 7 and that both ICloud and ITunes Match Services continue 2 have some very severe problems! Us Apple Developers usually get the GM of an IOS Beta at least 1-2 weeks before the General Public, which means unless the IPhone 5 is coming with IOS 4.2.10 and/or IOS 4.3.5 it will most likely be Delayed!
Actually the GM is usually released at the announcement, then the phone released about 2 weeks later. Apple released iOS 4 (public) on June 21, 2010, three days before the iPhone 4 went on sale, and exactly 2 weeks after it hit GM (which was at the iPhone 4 announcement..)
Well I am just letting you guys know that the problems that they are having with both ICloud and ITunes Match are severe enough that they did a Full Data Reset with ICloud on last Thursday, and that they just did a Full ITunes Match Data Reset Yesterday Just FYI!
Actually the GM is usually released at the announcement, then the phone released about 2 weeks later. Apple released iOS 4 (public) on June 21, 2010, three days before the iPhone 4 went on sale, and exactly 2 weeks after it hit GM (which was at the iPhone 4 announcement..)
I just got an Error Number #4100 when I tried 2 turn the ITunes Match Service back on after yesterday's Data Reset in ITunes 10.5 Beta 8!
it's official dude, don't worry.
it's official dude, don't worry.
If it's Official, then why would Apple not make the Announcement Public on their Website.
If it's Official, then why would Apple not make the Announcement Public on their Website.
The four icons seem to indicate the following :
- Tuesday the 4th
- 10 AM
- 1, Infinite Loop
- One new phone
Exactly!!
not all that non sense bull they are talking about on the net.
- Tuesday the 4th
- 10 AM
- 1, Infinite Loop
- One new phone
Another overpriced fashion accessory for the Apple cultists
Another opportunity for you and many others to take that big pretentious sigh.
I do hope there is a new iTunes.
iPhone? People still use those?
haha! how funny!
"Let's talk iPhone"
Let's not and say we did.
I called Apple China earlier today and they told me it will be one phone, iPhone 5, and it will be released on the 5th in the US. However, when I asked about HK/mainland release their reply was "it is not convenient for us to reveal that information".
But then again, it's China...