Apple gets the most headlines, Pew study shows

Always a popular topic of discussion, Apple and Steve Jobs seem to always be in the news. Whether it’s hype leading up to a product launch, the launch itself, or the endless comparisons between the product and other products in its class, Apple seems to find their way into headlines more than any other tech company. According to the New York Times, this is not just what it seems; it is researched fact. The Pew Research Center’s Project for Excellence in Journalism released the results of a year-long study of the penetration of certain companies in the headlines of 52 tech news outlets. The results aren’t too surprising. Apple came in with 15.1 percent of articles, Google grabbed 11.4 percent, and Microsoft underwhelmed the competition with a mere 3 percent. While Apple dominated the news media in general, the top story of the year can’t be attributed to one company. The controversy over texting while driving, its legislation and discussion, was the most popular topic, according to the study.

While the release of the iPhone 4, both the hype leading up to it and the controversy it stirred up in production, was probably a leading factor in Apple’s conquest of the Pew leaderboards, you would expect Microsoft to attract some more attention to the release of the critically acclaimed operating system that saved them from the Vista. Microsoft may be spending a whole lot of money on marketing and market research, but their products simply aren’t generating the debate and discussion that Apple products are capable of.

Google, aside from their attempt at mobile hardware in the form of their Nexus One, hasn’t released an actual product all year. The continued growth of their Android operating system and the constant innovation in their web search dominance are a constant source of media coverage and the short amount of time between updates and innovation are a big driver for the coverage that put them in second place.

The report concludes, interestingly, that it seems that the tech news world is living in a paranoid dichotomy. The top stories show that our tech interests are split between making life easier through innovation and fearing the idea that innovation will make changes in our lives that we aren’t very comfortable with, specifically in the domains of privacy and safety.

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It's because a lot of the mainstream media people are such Apple fanboys. Even your major tech news sites have a slant towards Apple. I used to go on those posts and push retorts about how ridiculous it is for Apple to do this or that, and throw comebacks at the dumb fanboys, but I stopped when I realized that by click each Apple post, I'm only encouraging those sites to post more.

Not all Apple stuff is bad of course, and some quite good, but I don't think they deserve as much hype or some of the articles they get, than they really do deserve. Makes me wonder how well WP7 will do without good media coverage that I'm sure most media won't mention too much of.

Its pretty easy to see why Apple generates more headlines. Every piece of Apple news EVERYONE clicks on regardless if they have an Apple product or not. Click = ad revenue. Some people just come to see the comment wars between the fans and the not-so-into-Apple-or-think-they-are-an-evil-corporation crowd. See, I didn't say haters or trolls...woops x)

There are more apple headlines yes, but they aren't filling or worth as much info as other articles that could be posted.

It's group think by the media. They all love Apple, used Apple products in college, so they think Apple products are news worthy. This is the same phenomenon that explains why the news is slanted liberal.

Neowin just can't find enough articles about how cool Apple is. I'm anxiously awaiting the Neowin exclusive about how Apple invented water.../rude

zkid2010 said,
Neowin just can't find enough articles about how cool Apple is. I'm anxiously awaiting the Neowin exclusive about how Apple invented water.../rude

I liked how the article after this was about Apple of course.

The last thing we need is yet another "vs. Apple comparison" but since it's been brought up let's look at it in a more meaningful way: Quality vs. quantity.

If Microsoft got a headline every time a whiny customer e-mailed its CEO then Microsoft could easily take the lead. If Dell got a headline every time they made a change to their hardware lineup they would greatly surpass Apple. Headlines featuring Apple often have little subsance and are driven by hype. Recently, Apple TV was released and made headlines. Where are the headlines about other home media players already on the market with more features at a better cost?

As far as "saved them from the Vista" (whatever that means), Windows 7 received much more attention (and praise) than "Snow Leopard" so that argument doesn't hold much water.

C_Guy said,
The last thing we need is yet another "vs. Apple comparison" but since it's been brought up let's look at it in a more meaningful way: Quality vs. quantity.

If Microsoft got a headline every time a whiny customer e-mailed its CEO then Microsoft could easily take the lead. If Dell got a headline every time they made a change to their hardware lineup they would greatly surpass Apple. Headlines featuring Apple often have little subsance and are driven by hype. Recently, Apple TV was released and made headlines. Where are the headlines about other home media players already on the market with more features at a better cost?

As far as "saved them from the Vista" (whatever that means), Windows 7 received much more attention (and praise) than "Snow Leopard" so that argument doesn't hold much water.


+1

C_Guy said,
The last thing we need is yet another "vs. Apple comparison" but since it's been brought up let's look at it in a more meaningful way: Quality vs. quantity.

If Microsoft got a headline every time a whiny customer e-mailed its CEO then Microsoft could easily take the lead. If Dell got a headline every time they made a change to their hardware lineup they would greatly surpass Apple. Headlines featuring Apple often have little subsance and are driven by hype. Recently, Apple TV was released and made headlines. Where are the headlines about other home media players already on the market with more features at a better cost?

As far as "saved them from the Vista" (whatever that means), Windows 7 received much more attention (and praise) than "Snow Leopard" so that argument doesn't hold much water.

+1,000,000,000

About 12 years ago my Media Studies tutor told me that you will always see more news about Apple because journalists use Macs and are all fan boys.
I've no idea if that's true but I think of it every time I see an article about Apple

tech news sites really need to decide if they are willing to investigate and report on other companies or simply make yet another news article about an email jobs supposedly sent some random guy.
for a while on neowin it seemed like there was 10 apple related articles on teh front page each week, while ignoring plenty of non apple news that was readily available on the many tech sites with news feeds neowin often relies on for sources of news.
it seems some tech news sites no longer reocgnize their demographics and try to poach hits from each other over the ever popular apple, instead of reporting with their regular users in mind.
as it is, you look at alot of these tech sites and they simply copy pasta articles from actual news sites with actual reporting going on and slap a source link at the bottom, even if it ends up with a retraction or correction.
apple and steve jobs are kind of like the lindsay lohan of the tech world. they make the news alot, but nothing they do is really that interesting except as some kind of bizarre wtfbbq is going on in hurr??? type thing, most of the time.
when i see back to back articles on the front page dealing with the same product refresh, starting with AMG THE APPLE STORE IS CLOSED MUST BE A REFRESH, followed BY AMG THESE ARE THE APPL EPRODUCTS THAT HAVE BEEN REFRESHED WITH SLIGHT IMPROVEMENTS OVER THE MODELS THAT WERE AVAILABLE 5 MINUTES AGO, i have to facepalm.

Yea, Apple does get the most headlines but anyone paying attention can see that there are a LOT less favorable headlines for Apple than Google. Apple has been in the news a lot lately because of their tactics and shotty products.

Microsoft makes software, Apple makes hardware. It makes since physical products generate more news. Google is just involved in everything, so that's why they are where they are.

Yes, I know Apple makes software too. But not to the scale of Microsoft.

greenwizard88 said,
Great point. And the fact that Windows Phone 7 is getting so much press attention (relative to other MS products) supports that theory.

LOL!

greenwizard88 said,
Great point. And the fact that Windows Phone 7 is getting so much press attention (relative to other MS products) supports that theory.

One of the reasons is the apple owner demographic. They are much more willing to trawl through the web in circles looking for information about apple than other demographics; you will also find much more chatter on apple oriented sites too, even on the subjects not interesting.

In short apple users are disportitionaly much more attached to the web, and generate much more traffic for websites.

ccoltmanm said,
Microsoft makes software, Apple makes hardware. It makes since physical products generate more news. Google is just involved in everything, so that's why they are where they are.

Yes, I know Apple makes software too. But not to the scale of Microsoft.


Apple does not make hardware, the same factory in China make the hardware M$ and Apple and many other companies. Don't pull that BS!