Apple has announced iOS 7, dramatically overhauls the interface


Apple has announced iOS 7 at WWDC and it will be the platform for the company's future iOS devices and that it will arrive later this year for existing and future devices. The OS will bring new icons, translucency, and updated navigation that will update the feel and flow of the OS. 

The new transitions and color palette  provide a much needed refresh to the OS that had become stagnant since its introduction in terms of look and feel. With iOS 7, Apple recreated the visual flair of the site that should appease many of the critics who claimed that iOS was outdated.

Apple calls it an 'end-to-end' redesign of the OS and is introducing 10 new features including control center (easy access to all phone controls) from any screen by swiping up from the bottom.

Multitasking is being updated and now any app can have true multitasking that Apple claims doesn't impact battery life; It also introduces a card like feature from webOS to move between applications.

Safari is being updated with new tabs, UI, parental controls. There are a bunch of other improvements for sharing links, bookmarks, and a reading list as well that polish out the update to Safari; there is also the ability to pick up where you left on Safari on your desktop with tab syncing. 

AirDrop, as previously rumored, is coming to iOS 7 that will help you share content with those around you (who are running iOS 7 of course).

Camera app has been updated for iOS that introduces new filter options that give a live preview and brings with it a brand new UI.

The Photo app is also being overhauled and is categorized by 'Moments' to keep your never-ending scroll of images bit more neatly and easier to find. Apple is also making easier to share your photostream for those who you want to bombard with your iOS based memores. 

Siri has been updated with a new interface and the voice has been updated with more fluent interaction; there are also options for male and female voices. Integration with other services has been included as well with Twitter, Wikipedia and even search results from Bing.

iOS for the car has been introduced that will bring tighter integration between your car and your phone including the sharing of Siri. 

The App store will also now update your applications automatically.

iOS 7 will bring a new music feature, called iTunes Radio that will help you find new music and create custom music radio stations. It's a Pandora like service that will be free and ad-supported but if you subscribe to iTunes match, there will be no ads.

There are also a bunch of other improvements like Facetime audio calling, per App VPN, message blocking, notification sync, and many more that Apple will talk about in detail at WWDC.

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Umm testing iOS 7 right now. Dynamic Wallpaper? Hello old school Android and mostly reminds me of live wallpapers from umm a few years ago!!

Also the fonts are hard to read with any background other than black or dark grey for me. The hideous green battery icon needs to be gone. Darken it up. So many things thats not very cohesive so far. Still gotta play around with it to see. I might end up liking it but so far I have to say meh.

I'm not an iPhone user (I have WP8 on my 920) but I actually like what they are doing with it. It's not flat flat... it has flat layers so there is a moderate 3D effect in visual feedback. It also seems as tho' it will be more convenient to use in general, simpler to access certain properties when using an app, I like the scrolling effects for photos, running apps, etc.

Seems like a step up to me.

I've been a fan of what Jonny Ive has done in the past with Apple hardware, he should just stay away from software! I hate it!! I am an Apple fan; love their products, but this is just awful! Their older iOS versions had a polish that this doesn't even come close to visually. The back end I'm sure has been improved, but this is dreadful!

Cant believe Apple is doing this! We wouldn't have seen this if Steve was still here!

I think the notification panel looks like an etch-a-sketch

oh well, apple had a good run for the past few years

I cant stand Apple and their products, but why is it that people are missing the fact that what appears to be rainbow gradients are actually semi-transparent frosted panels with the backgrounds showing through? The icons are hiddeous and I really cant stand how Apple has blatantly ripped off WP.

In my opinion, they have lost the consistency they used to be known for. The old UI may have been dated, but it was uniform all over. This new one is messy. The calendar for no reason shows the home screen in the background completely blurred out. And why didn't they make it white like some of the other apps? The Messages app looks nice with its mix of whites, blues and greys. The calendar app in comparison looks downright horrible with its dark brown/grey interface!

The icons on the home screen look even more kiddish than earlier. The icons in the notification center on the other hand look nice. They should have adopted those design principles for all the icons. The icons on the bottom row of the 7th pic again look different from the rest.

I will need to actually use it before I can comment further, but my first impressions are not that great.

An image forms in my head:

XP on its deathbed (as MS slowly decreases the 'oxygen'), it see the news of iOS7 and thinks its a worthy successor of the nickname 'Fisher Price OS'.

Its like those red carpet events where the actress wore the same dress as another actress at another red carpet event.

"Actress" - iOS
"Stylist" - Mr Ive
"Dress" - the flat minimal look

Or maybe just the fashionable girl putting on the current trendiest makeup style.

"Face of girl" - iOS (icons, dropdowns are like eyes, nose etc)
"Makeup style" - flat and minimal

Apple is just following the trend this time.
Have yet to watch the keynote, I hope they are more humble and not go bombastic like they created something new.
Feel sorry for those Apple 'eaters' that are not too tech savvy and thus 'blinded' by the bombastic keynote speeches.

June 10th? Man, these people are so behind. Who still uses ordinal numbers for dates? I cringe every time I see letters after a date when the month is listed first.

Because without the "th" behind the ten its usually used to signify a year.. June '10.. No one says June 10 to mean the 10th day of June. Just sounds all wrong..

I guess this will make the Microsoft stock go up, looks more like Windows Phone, uses Bing search... Oh wait.... iOS 7 maybe an interim release to mentally prepare the apple fanboys to version 8 which will actually run Microsoft's Windows Phone 8 operating system.

it's very nice in use, developer sdk beta 1 is even smoother than 6.1.4 (on an iphone 5 at least)

Haters gonna hate. People complain about iOS being stale, Not they complain its ugly. If it was different they'd complain they copied people. Android people got their droid dildo up their ass, judging the look and feel of an os without trying it.

Honestly, the UI look very childish and unprofessional. The only good part of iOS 7 is the multitasking, new lock screen, AirDrop...but those can already be tweak once jailbreak.

Finally, the biggest draw back is the whole row of icon is damn inconsistent and awful. The design fits perfectly for children in kindergarten and can't believe it was the new face of iOS.

They are many design problem in software!

Looks nice. I was worried about the rumors of it being flat that they would be going all "metro", the ugliest and most boring UI ever created, but luckily it's not that bad. Maybe a bit too colorful, but at least it's not Metro.

Good luck Microsoft: http://www.wpcentral.com/lates...ows-phone-incarnation-ios-7

It seems like you will soon be sued for using something similar to the design of iOS 7 in Windows Phone.

Yeah you know the case with multi-touch and Apple. Apple stole the multi-touch technology and did some small changes / tweaks in the technology they stole to get it to look like it was anything new Apple had invented and patented.

The same thing will happen here too after Apple has stolen Microsoft's design. Apple will make these changes with iOS 7's UI design now and take patent on the design and then sue Microsoft and claim Windows Phone is copying and stealing the design from iOS7.

Have fun Microsoft.

EDIT: And AirDrop?

Really, or I mean seriously?

Is this something new?

The same type of system is something we have had for ages on Android. This is called Wi-Fi Direct.

Welcome after iOS.

No offence to anyone but everything looks like a 10-year old kid creation. I was really waiting for something more slick looking :-(

I personally think this UI is awful BUT the pics are somewhat blurry and spose we'll have to wait and see what it looks like on the iphone. i'll personally have to wait and see it on a friends iphone cus i have a lumia 800 and love WP, but even if its marginally better on a phone its still crap..

The Safari icon, wtf... if it was for the compass fair play but what has that got to do with "browsing" anything. i think they should of kept with there skeumorphic design if thats the best they can come up with.

BUUUUUT, wait for iOS 7.1 i bet things will "magically" change!!!!

A total UI disaster, you know how hard it is not to try and copy Metro. Icons look like crap. Worst part that is a 3rd party app will look totally different from the new "revolutionary" UI. It looks half-assed and disgusting. That blur effect looks like washed out colors. At least, MSFT is in the lead of flat design with it's products. Some people may say that MSFT did not invent flat design but they at least popularized it. The first showings of flat design from Microsoft was in 2009 with Zune. Even before that the first parts of Metro like big typography was in Media Center. 2010 saw the release of Windows Phone with its new live tiles. 2012 saw the reimagining of Windows with the fresh new Metro UI in Win8(whether you like the idea of a touch UI or not on a desktop, Metro is still awesome on a touch device. Apple can clean up their UI all they want but the grid of icons still remain with this latest makeover that took more than 6 years(I may be wrong on that) to complete. With Steve & Scott out, stupid skeuomorphism is gone at last in Apple.

Apple take a page from Microsoft's book, ditch the slow, ugly, laughable skeuomorphism and produce a sharp, flat, modern, minimalist UI. The only problem is that as soon as you press one of these Metro-like, flat, minimalist, no-nonsense icons it will launch one of those Apple-inspired, skeuomorphic, leather-bound, shiny apps that Apple has been encouraging developers to produce for years now.

This has to be one of the worst thought-through design exercises in history. About as inconsistent as it's possible to be in an electronics device. Unless the apps use the same look as the UI this will always be seen for what it is - a badly exercised, panic-inspired, hacked together attempt to keep up with Microsoft.

Apple have done a great job with iOS7, I am very impressed.

Its different without being unfamiliar, It is fresh, its clean, its bright, the menus and the controls are out of the way of what you want to do. I can't wait to use it.

Looks like they melted webOS, nokia's meego, windows phone, android, blackberry os 10 (however its called) and this came out.

that said, most of the stuff announced is just their own take at what's already out there in some other platforms (the swipe-from-the-left thing in lieu of a back button, etc).

the ONE thing they didnt seem to have mentioned is better ways of data sharing between apps. ANdroid still has the upper hand on that one with the intents. ( i believe wp8 and windows 8 have a similar 'sharing' mechanism)

Let's see....ability to see the wallpaper behind the icons....
Swipe up to unlock....
Swipe up to access shortcuts to volume etc...
Sounds more and more like android every day.

I have a feeling the aesthetics are probably a little better on an actual device.

Whatever, I have an iPhone that I can't afford to upgrade for the foreseeable and there look to be enough new features to make this update worth the other changes. So I'm still looking forward to it.

I'm not looking forward to when it gets pushed to my mum's iPad though. Helping her adjust to the changes may be more of a problem and she's also worried about the new look as she has sight problems. I think she's concerned the white and the transparency will make it harder to see. Apple have a good record on accessibility so let's hope they've thought of this.

So they turned off 'bevel and emboss' in Photoshop, and ripped off parts of Windows Phone and Android.

Way to go Apple. The Sheep of course will lap it up.

I think Ive knows that no one remembers (or used) the Zune HD; because that whole parallax concept was the main focus of the UI. I also think they're trying to reinvent their design language, to something a bit more modern (honestly, Google does this with Android all the time).

It'll be interesting to see how this UI develops over the coming months. In my opinion, the changes should have been more drastic (which is why it looks inconsistent).

Horrible. I actually like the look of things now but think minor updates/schemes I could accept. I find this ugggly

Nothing looks reals its all boring

Flat = boring, like flat beer or an out-of-tune musical instrument. What a waste of all the opportunities that hi-def displays can bring.

Oh and this is the killer here. For all you bashers of Samsung's TouchWiz color scheme? Apple's actually look worse. But here is the most funny part of all...unless you jailbreak, you are stuck with it. At least with Android, we get to change the UI look if we don't like it. Though TouchWiz now looks beautiful since ICS and in JB 4.2.1 and 4.2.2, it looks absolutely awesome compared to what Apple just did.

Wow look at all the teletubbie/care bear colors. And I though using a compass as the symbol for the web browser made no sense.

At least the Windows 8 UI we know was designed by 2 women, thus the pretty coolers. So who did the UI for iOS? Cook. OMG!!!!! Rainbow power....!!!!!

Samsung is going to sell 50M+ GS4's now. At least the UI on the GS4 is very consistent.
OH and Cook, stop defending being behind. We aren't buying it. YEs APple is all about making the best experience.

Wow, thanks to iOS 7 we will all get to experience what it feels like to be hit across the head with a baseball bat and see all the pretty colors spinning around our heads like we see on cartoons? HAHAHAHAHH!!!! KARMA BABY!!!! I am so excited I can't even.....think straight.

It really shows that you're a Samsung fanboy.

TouchWiz might look good for you (IMO, it's crap, I like the stock Android UI), but TouchWiz is such a load of bloat, that it just makes the devices it's on handle like you've underclocked it to 1/2 the clock frequency. And yes, you can change the launcher, but unless you put a custom ROM, you're stuck with Samsung's UI across system apps (such as settings).

"So who did the UI for iOS? Cook. OMG!!!!! Rainbow power....!!!!!" - I feel as if you're showing a bit of homophobia with this sentence. Just my two cents, but that's not cool.

Sorry but when looking at your comments, I feel as if I'm reading something written by a 14-15 year old. Your logic and arguments are kind of immature.

OH MY GOOD...The Windows 8 Flat look is so ugly. Oh I just hate it. And look APple is now copying to some degree and look now you all think you like it? Though some hate it? SO funny.

Make up your minds. Its hideous. It actually loos worse than Windows 8. What a way to steal the Windows 8 unlock by sliding up? HAHA! Apple...good luck even selling 40M iPhone 5S'. The Galaxy S series will triumph in sales again. It already has a 10M to Zero lead over the iPhone 5S. By the time the 5S appears, the GS4 will have sold nearly 50M. Sadly the iPhone 5S wont even sell 50M.

Android FTW....Windows Phone 8 for the Xerox copiers. I see Apple bought a copier.

"What a way to steal the Windows 8 unlock by sliding up?" - It's still swiping to the right to unlock. The arrows on the top & bottom seem to just be hints at the positions of the notifications & toggles.

"Windows Phone 8 for the Xerox copiers." - The heck's that supposed to mean?

Hate to say it but I too think this resembles Android quite a bit (in a bad way too)... this white all over the price - talk about battery killer and eye strainer. I have to say I prefer their old look much better. I think they might have shot themselves in the foot a little bit with this one. Goes to show what huge (and extremely positive) influence Steve Jobs used to be for Apple...

So far all the Apple fanbois who lividly harassed Microsoft fanbois for Windows 8 UI, it looks like KARMA IS TRUELY A.....Wonderful thing when it comes back around full circle.

Even though the UI looks ugly, it fits the white iPhone.
So I have some words for Cook. The vast majority of Android users are using an OS from 2010, I believe that would be Gingerbread? Yes because the OS comes with so many features, you don't need to buy a new device every year. How about the FACT iOS6 just got features those phones from 2010 already have? Gingerbread has full multi-tasking, it has panoramic shots and if I am not mistaken, you could snap pics while recording. (that may be a puch because I honestly don't remember.)

Having the most recent OS version by number, but being able to have all the features is a misnomer, Cook. What good is iOS7 on an iPhone 4, when it won't even get to enjoy the new full multi-tasking?

Oh and I though this was funny, you wont have to go around bumping phones to share picture? HAHA. I don't so that now dummy. The devices since the Jelly Bean update don't use NFC to move files, it uses a feature called WiFi-Direct. As long as the device is on WiFi I can send not only pictures, but any file on my phone which you cant with iOS.

I really got a laugh from Cook when he says, 35% of our Mac users are on the recent version of OS X, while Windows 8 only has 5% adoption so far. First off Windows 8 just came out a few months ago. Here your crap is a year old and you haven't even made it to half your base? The fact to is the 5% of people using Windows 8 is more than the 35% using the latest OS X.

Oh and lets go back to Android, Android has had a tray at the top where you can toggle on/off features since, DAY ONE...here you are 6 years later copying? I like how you want to make Android sound so far behind iOS when you are just getting features we had since 2008. Just like Jobs you are a stupid ignorant delusional sad little man.

When you get to the place where Jobs is, you can grab his chard hand as ask him why you both are such douchebags.

OH and they expect all day battery-life? Here is what I bet. The present iPhone 5 have a battery that is only slightly larger than the 4 and 4S battery. The phone lasts almost all day now. The dual core actually doesn't last as long as the single core iPhone 4. Crank up multi-tasking and I bet it wont even outlast a Galaxy S 4.

Test are coming. Oh and what new hardware does the device have? Whats the chipsets? How much you bet that the Galaxy S 4 which is bigger, has a high resolution, has more features even if gimmicky will still outlast the iPhone 5S and the fact the GS4 doubles the 5 in benchmarks which means it will still almost double the 5S? OH and the GS5 will be Octacore while Apple may finally go Tri-core as they wont give you 4 right away. They will give you 3.

I can always look forward to Jobs/Cook & Co to make me laugh. Thanks guys.

So, you're telling me these are the same people who released that horrendous map app a year ago? I'm not surprised to see this. Not at all!

Why I prefer Android. If I want my phone to look like this, I can. If I want it to look better.. I can. I am not limited to one look/style. But dont worry Apple fans...Apple will still do well, they always do.

So Microsoft kills Aero Glass and Apple resurrects it and breeds it with Metro. Wow, not saying I don't like it, but wow. Microsoft's designers (past and present) must be feeling pretty validated right now. Steve Jobs is probably spinning right now.

"Too soon?!" You betcha!

Looks like a 2001 antiviral solution GUI. Nevermind the obvious Aero copy (so called translucency), Google design copy (red or blue with B/W and grey), Android design copy (simple line icons).

And the colors! Oh, give me back my eyes! And my battery life while you're at it!!!

looks identical to what one of the neowin guys was dreading. he he. I bet he's having a bad day today. but it actually looks great.

I'm liking the list of new features, but the new design was unnecessary. Now iOS 7 and OS X look like they were designed by two separate companies (hello Microsoft 3 years ago).

The messages app looks dreadful.

I think the picture quality of this news article is not good enough to determine....
http://www.apple.com/ios/ios7/design/

I think the translucent background in some areas look nice.

The calendar looks like Google's Google search application which looks good to me cos I love white background+red foreground text.
The multitasking looks like a copy of Android+WP or HTC Sense.
I also like how the top status bar blends in to the application's colour.

But the application icons looks terrible. Especially the Mail, Phone, Weather and Music and the rainbow gradient for the control center is pointless. I think a simple white background will suit it more...

Meh i love how they said no one was right in the leaks. Yet the leaks were damn close but actually looked better imo. This is hideous and not innovative at all!

It's almost as if they went to a high school and asked a group of kids to redesign ios how they liked for an assignment. After this was done they changed all the good bits the kids designed and fooked um up.

Is that the new thing now, "here is all of what you'll get, but it won't be available until the end of the year." I guess they'll be releasing it at the next conference when they release the next iPhone.

Why the automatic hate when it has not been released yet. Give it a chance. Most of you sound like whining and jealous crybabies.

No, were not.

Looking at the design from Google and MS, Apple should be ashamed.
This all looks a mess of things. Inconstant, still overly graphical with all kinds of 'ooh look at this' knick knacks.

The -only- thing that really surprised me with all of this, was the new Pro based on AMD CPU's and ATI cards. Even OSX starts to looks stale now.
And nothing, even the addition of some extra stuff like a Google Docs/Office365 alternative is going to cut it.

But what do I know, eh?

MS: takes out glass in W8
Apple: puts in back into iOS7....

But seriously,.... very very underwhelmed with the whole thing.

Apple isn't on top of things anymore, that clear now.

I'm clearly in he minority here but I think it looks great. No matter what Apple did, it was always going to be slated here on Neowin but that's largely immaterial and irrelevant.

I read some of you saying this will make people jump platform? Yeah right. Good luck with that wish...

interesting to watch apple's stock right now.. seems like it went up shortly after the new OSX and MacBook were revealed and since iOS7 it keeps falling..

dranzer006 said,
the option button looks same as unity in ubuntu also the flat messaging text looks like win phone.

just look at the right side panel
http://www.linuxuser.co.uk/wp-.../10/Music-Lens-1024x576.png


I'm surprised you're the only one to catch this! Ubuntu was the first thing that came to mind when I saw the new version, right down to the blurry colorful blobbish background that made me think of Ubuntu's default wallpaper.

Honestly, I've got nothing against iOS 7. It'll get its share of hate, and eventually will be looked back on fondly the next time there's a UI overhaul. Happens all the time, to all OSes. *shrug*

warwagon said,
Wow, why does everyone hate it so much?

It looks rushed and incredibly incomplete, there are a lot of strange occurrences in it that should NOT be allowed to see final build status, such as the mismatched icons. Not to mention that many of the different screens look unrelated, the design was not carried through the entire UI well at all.

SteveyAyo said,

It looks rushed and incredibly incomplete, there are a lot of strange occurrences in it that should NOT be allowed to see final build status, such as the mismatched icons. Not to mention that many of the different screens look unrelated, the design was not carried through the entire UI well at all.

Rush? it is not releasing NOW. It is coming out this fall and they have plenty of time to tweak.

well that's lucky for them because they have a LONG way to go to get this right... not to mention the second I open a 3rd party app im going to be teleported straight back to the old UI... yay for fragmented design

warwagon said,
Wow, why does everyone hate it so much?

This happens after every keynote that Apple has. People don't like Apple, no matter what they do.

They will complain that Apple does not have a certain feature that Android (or other OS) has.

When Apple implements that feature, or something similar, they will complain that Apple is copying.

As much as people like to say that Apple has their iSheep that will buy and love everything that Apple puts out, there are those that are just as stubborn that Apple will NEVER please. To them, Apple is damned if they do, damned if they don't.

SteveyAyo said,

It looks rushed and incredibly incomplete, there are a lot of strange occurrences in it that should NOT be allowed to see final build status, such as the mismatched icons. Not to mention that many of the different screens look unrelated, the design was not carried through the entire UI well at all.

You just described Android.

Seriously, if they're going to take away the "depth" of the interface, they should at least increase the contrast and padding to improve readability!

*Messaging Screen* Messages and name are smushed together
*Moments Screen* Top text misaligned
*Search* Text in searchbox is faint
*Icons* Text below application icons is faded when out of focus, but the icons themselves are not faded.
No edges on glass borders.

Apple, we use DEPTH to separate content. You took away depth, you should be adding further cues otherwise it's a cluttered mess.

I love how everyone's crying "FAIL" over these blurry screenshots.

I watched the keynote, and while I don't agree with all of their design choices, there is something about the way it's set-up, and how it looks in motion that shines positively.

I am not a fan of the icons, though, but the icons don't make a whole OS. The concept of distinct layers of interaction is something I'm glad to see them adopt. The parallax effect was originally a jailbreak tweak, and although Apple should be ashamed for copying it so completely, it is a neat effect...

You know what angers me the most? The mail and phone icons on the dock... it shows how horribly this design language was conceived.

White background with rainbow graphic directly next to rainbow background with white minimal graphic. Who in the hell allowed this to be released like that?!?!?!

Those icons just look like they were put through a posterize filter or like they were made in 5-10 mins. They should have at least put a drop shadow under the icons, so they don't blend in with the background and make the text more readable. That, or automatically dim the wallpaper.

Also, why do most of the icons have a gradient going from a light color to a darker one, and then there's two icons that reverse that gradient direction and just stand out?!

It looks a bit better than the current iOS, but they still have a lot to work on.

Side note, but the Music icon seems to use the same color gradient as Zune.

I honestly am not being an Apple hater when I say, that looks FUGLY!

I can't wait to read what people have to say positively about this.

are you freaking kidding me, is this a chinese version made in some shack by a child???? it look hideous to say the least!!!!!

From my initial looks it just seems very inconsistent.

In "messages" they've gone all muted with blue and grey and made it totally flat. In other areas they've gone all technicolor rainbow with transparency effects and gradients galore.

Navigation at the top seems to be random.

Feels like they've thought "we have to mimic WP8 but we can't make it look anything like it either". In the end it just looks a bit of a mish mash. Trying to copy and be original at the same time.

Not really a surprise that most designer types on twitter are going apoplectic right now. This is getting mercilessly slagged off.

RedOak said,
All of a sudden I crave a bowl of Fruit Loops, thank God I have that compass to guide me to them.

I see what you did there.

Exactly my thoughts. Every screen seems very busy and a lot of controls/pressable text looks very small. I wouldn't call this design minimalistic at all, and it doesn't look easy to use - it looks rather confusing and overwhelming. Maybe because there is not enough consistency in the design, and a lot of transparency makes it even more messy.

Wow, that looks... absolutely awful. Such a disappointment after seeing loads of much better looking mock-ups by other people. I really hope that doesn't represent the final look of iOS 7 and they're still open to UI changes.

As an app developer (primarily for iOS) I was really hoping this update would be good... but unfortunately all I can see this doing is making people jump ship to a platform that doesn't look like crap.

Edited by ZakO, Jun 10 2013, 7:53pm :

Can't edit the comment above, but after watching the WWDC presentation now rather than just looking at these screenshots it's not *that* bad, I'll probably update anyway. The icons still look like they were designed by a child but there are a few nice bits. Why the complete lack of consistency now though? I thought Apple were supposed to be all about design consistency?

The new features are nice (albeit already included in other mobile operating systems) but the design is bad.

Edited by ZakO, Jun 10 2013, 7:48pm :

Guys, I am a huge Apple fan and love there current look. This is awful. They got rid of black and gray and went with white and gray. I don't like the bright rainbow colors either. Maybe I will like it better once I start using it but from the looks of those screenshots it looks pretty bad. I don't think Ive did a very good job here.

AWKM said,
Remember when Jonny Ive took over and everyone said it was great....?

I will say that I for one thought his industrial design skill would carry over well into the UI... I cannot believe how incredibly wrong I was.

You guys know that it's really not rainbow and gradients. You can't see it from the pictures here. It's more like Aero effect with frosted glass.

Win4Ever said,
You guys know that it's really not rainbow and gradients. You can't see it from the pictures here. It's more like Aero effect with frosted glass.

The pallet is still rainbow-esque

Hmm seems a bit like a little children birthday celebration. All those gradients and rainbow colors. A too immature design? Very polarizing. Definately not cool looking, maybe cute, cuddly, nice.. Not cool.

Yikes this is a mess! It looks 'better' than the iOS6.... but gosh why is it so inconsistent?

I think WP8 designed it much nicer, but even they could improve it.

j2006 said,
Anything looks better than iOS6

I actually quite like the way iOS6 looks. This on the other hand? Not sure I can get used to it. *ugh*

warwagon said,
I think it looks great. I think it's a FANTASTIC looking UI for idiots. Which is 99% of consumers.

I think it is a fantastic UI for women, no kidding, with all those pink and pastel colors.

oh my.. those standard shaped icons are a thing oft the paaaaast.. my android looks light yrs ahead.. looks like a toy with all the colors

yowanvista said,
Inspired by WP, design ideas stolen from Meego and Jelly Bean.. And they totally reinvented iOS once again..

And don't forget Aero Glass...

So basically ICS/Jellybean style with lots of ugly/amateurish/hard on the eyes gradients and color scheme. Image 6 looks like it's a screenshot straight up from ICS/JB.

Am I the only person who thinks it actually looks fine? I don't think it looks terrible at all, and I hate apple products.

Dale said,
Am I the only person who thinks it actually looks fine? I don't think it looks terrible at all, and I hate apple products.

Seems like it so far

I like it. Like I said before, I bet that pretty much everyone who commented did not see the video, and based their impression on the photos. On the video, it actually looks good.

Will need to see how it will be in real life, though!

Edited by einsteinbqat, Jun 11 2013, 1:43am :

You are not alone Dale. I also have no problem with the new UI. I am just bummed that my device won't be getting it.

Damn I'm a big fan of Apple especially when it comes to their design philosophy but....well hopefully it grows on me?

Yeah, they could make this UI work, but for now it just looks really unfinished. They've got parts like the lockscreen and calculator/compass/music apps right, but they need to work on the icons and the rest of the applications. The Action Control tray doesn't look that good either.

so what do we call this? "modern aero glass" or "maero glass"? I like the calandar a bit but the rest really looks a bit backwards and just too colorful. Looks like they saw what MS had done with their colorful tiles and tried to integrate that somehow.. but failed horribly..

And not a good skin either. I was hoping for a new ipad mini reveal, but if it's going to have that fugly ios7 on it no thanks.

I don't think it looks that bad. The background of the messaging app though is terrible. That is going to hurt the eyes. Hopefully you can change the colour of that.

Apple sucks bad...I'm watching the stream and he said that now you can open the notification screen when without unlocking the iPhone..Really? I can do this with my Lg L9 since I bought the phone but the worst is that people applauded that like it's the crazies thing discovered.And they say Apple doesn't copy no one.

pirajoc said,
Apple sucks bad...I'm watching the stream and he said that now you can open the notification screen when without unlocking the iPhone..Really? I can do this with my Lg L9 since I bought the phone but the worst is that people applauded that like it's the crazies thing discovered.And they say Apple doesn't copy no one.

Errr if so I hope that can be turned off - pretty serious privacy implications.

wotsit said,

Errr if so I hope that can be turned off - pretty serious privacy implications.


If it's anything like the Android version, then using a secure lockscreen (ie one with a password or pin) disables it.

Oh god. As an Apple iPhone and Windows Phone users (well i am 70% Windows Fan 30% Apple Fan). I would say this is ugly. Well, why dont they use live tiles? Even live tiles look better. So this is a half-baked copy of "Windows Metro UI" movement. Flat interface etc... Before, everyone hates it, now everyone is doing the same.... simple interface... go back in time.

This looks like garbage, and that's coming from a long-time iOS/MacOS user. I think it's time for Tim Cook to go...

sabrex said,
This looks like garbage, and that's coming from a long-time iOS/MacOS user. I think it's time for Tim Cook to go...

Perhaps you mean Jony Ive, the "oh so great" designer guy who made this crap.

SharpGreen said,

Perhaps you mean Jony Ive, the "oh so great" designer guy who made this crap.

No, I mean Tim Cook who asked Jony Ive to be in charge of iOS's redesign...

That pallet is so garish it's like something from a knock-off cheap far-east custom Linux OS UI. Just the colours and use of gradients I dislike, otherwise it's not a million miles away from a fisher-price looking Windows Phone.

I like it, too. I bet that pretty much everyone who commented (and did not like it) did not see the video. On the video, it actually looks good.

Will need to see how it will be in real life, though!

Edited by einsteinbqat, Jun 11 2013, 1:59am :

Lemme guess, they introduces iOS 7 as a "Revolutionary" update. When all they did was swap around the color palettes and add some new icons.

Didn't HTC have animated weather back with Andriod/Windows Mobile; nothing new.

Still stuck on the icons.

Isn't all white backgrounds going to kill the battery faster?

haha I guess the recent mockup was dead on.

lock screen looks like something from android, and theres plenty of windows phone in there,like the task switcher,calculator,calendar.

ughh apple fans must feel like they just got punched in the gut. I think this looks horrible.

SharpGreen said,

Not even. I could've made a better UI than this with MS paint.

Many people have! Honestly, this is like Apple took the lowest rated Icon Packager downloads from wincustomize.org and wrapped their OS around it. Bleh.

ccoltmanm said,
I think it's pretty cool. Feels new.

feels like OS's 15yrs ago when people thought gradients where "cool" and limited processing power limited shapes / graphics.....

neufuse said,

feels like OS's 15yrs ago when people thought gradients where "cool" and limited processing power limited shapes / graphics.....

And with this iOS will now feel the mockery of what the start screen has endured.

neufuse said,
Alright, I'll just say it...... what in the world was apple thinking?

Agreed. I was really looking forward to this to see what they came up with. Why must I always be disappointed? LOL

neufuse said,
Alright, I'll just say it...... what in the world was apple thinking?

I literally laughed out loud when I saw the screenshots. I'm a huge fan of minimalism and Metro, but their previous UI (iOS 6) was a thousand times better. What's even worse, the new UI is not cohesive at all. It doesn't have a unified design language which makes it even more hideous.

neufuse said,
iOS 7, the first OS that uses rainbow gradients throughout!

It's funny how you completely fail to realize the menus are transparent. There's no rainbow gradient, it's merely the blurred home screen behind it.

neufuse said,
iOS 7, the first OS that uses rainbow gradients throughout!

Dear God. I just thought my screen was going bad... Whew!

I think the design looks horrible but on images 4 and 6 they have a blurred overlay glass effect that looks good. The control center is something new and looks really helpful. However the rest is the exact same except they have removed some of the gloss/shadows and replaced it with awful gradient, lots of white and larger fonts.

neufuse said,
iOS 7, the first OS that uses rainbow gradients throughout!

You seem to fail to realize that it's merely showing a blurred home screen behind the drop down menus. There's no "rainbow gradient"...

.Neo said,

You seem to fail to realize that it's merely showing a blurred home screen behind the drop down menus. There's no "rainbow gradient"...

I think we all get that... It still doesn't make it any prettier...

.Neo said,

You seem to fail to realize that it's merely showing a blurred home screen behind the drop down menus. There's no "rainbow gradient"...

you seem to fail to realize that I posted that comment based on the gradient 7 above before ever seeing what the UI looked like........

neufuse said,
you seem to fail to realize that I posted that comment based on the gradient 7 above before ever seeing what the UI looked like........

Maybe you should have been more clear then.

neufuse said,
iOS 7, the first OS that uses rainbow gradients throughout!

Not true! I used to run a lovely hack on the Amigas way back in the day that addressed the copper list with a rainbow gradient. It was quite lovely and awful, depending on how you used it.

neufuse said,
iOS 7, the first OS that uses rainbow gradients throughout!

Perhaps the iPhone 6 has more of the purple hues issue, and hence the gradients. Making it seem normal when it isn't. That's the Apple way of doing things.

I bet that pretty much everyone who commented did not see the video. On the video, it actually looks good.

Will need to see how it will be in real life, though!

Edited by einsteinbqat, Jun 11 2013, 1:25am :

At least they should copy the live tiles. This flat interface is just weird and a copycat... look at the SMS screen... I think it is windows phone or windows 8... They are running Apple to the hole

And why suddently everyone love:
1) Flat interface
2) Big font

Got to give credit to Microsoft to go ahead in time.... Now people are copying ..

Jan said,
Dear God that is hideous.

Yeah, there are definitely some inspirations from WP, but at the same time they made it really ugly. And for an update that's purely aesthetic, that's really egregious... LOL

They are playing catchup so hard. The most "impressive" features:
The multitasking - present in Android and WP for ages.
Safari- Just the same as the chrome on iOS with a silly colour gradient
Automatic updating - facepalm. this is so normal in so many devices
Full screen call screen
The "control centre" - present forever in android, I swear.

I'll give them the movement tracking background - that's really cool

Richio said,
I'll give them the movement tracking background - that's really cool

Maybe the first time you use it. Afterwards I would imagine it starts to seem superfluous and possibly distracting.

Jan said,
Dear God that is hideous.

Even the multitask state was a Windows Phone copy. look who is copying now? at least they could have copied the livetiles to make it as pretty as windows

It's like a really bad mash-up of Metro + Android + old iOS + Fisher Price/Care Bears/My Little Pony.

It's all very inconsistent and cheap looking.

Funny how things have changed and that MS easily lead in UI design these days and everyone is copying them (even web sites, look at pretty much any new design for a site and it nearly always looks more Metro-ish).

"Automatic updating - facepalm. this is so normal in so many devices".

Yes, and when MS is doing this for 8.1 a lot of ppl are bitchin.... ;-)

Jan said,
Dear God that is hideous.

Agreed. But there will be the die hard fans that will eat it up and devices with it will sell well. It is Apple.

So Microsoft kills Aero Glass, Apple resurrects it and then breeds it with Metro. Wow, not saying I don't like it, but wow. Microsoft's designers (past and present) must be feeling pretty validated right now. Steve Jobs is probably spinning right now.

Dutchie64 said,

Yes, and when MS is doing this for 8.1 a lot of ppl are bitchin.... ;-)

Because many Windows/PC users actually know how their computer works and therefore they traditionally want more control over it.

This is rarely the case with Appleheads.

Richio said,
They are playing catchup so hard. The most "impressive" features:
The multitasking - present in Android and WP for ages.
Safari- Just the same as the chrome on iOS with a silly colour gradient
Automatic updating - facepalm. this is so normal in so many devices
Full screen call screen
The "control centre" - present forever in android, I swear.

I'll give them the movement tracking background - that's really cool

Windows Phone doesn't have full multi-tasking. Windows Mobile however did have it. WebOS had it and Android has it. iOS? Late per as usual.

TechieXP said,
Windows Phone doesn't have full multi-tasking. Windows Mobile however did have it. WebOS had it and Android has it. iOS? Late per as usual.

What the F?? I don't know what your definition of multi-tasking is, but Windows Phone supports full real multi-tasking, complete with a card-based app switcher, which Apple just copied.

ModernMech said,

Zune HD actually used to do this.


Exactly - there was a post on Gizmodo (or Kinja Front, I honestly have no idea what's what anymore o.o) about how the floating background thing was the "best new feature of iOS7" or something, and all I could think was that I've had this on my Zune HD since the day I got it. They called it "Tilt" or something in the settings, I had to do some experimenting before I found out what it really did it's seriously interesting how a lot of these design ideas first really showed up (AFAIK) on the Zune and are only now being brought into really popular products. The non-skeumorphic design, focus on bold typography, black/empty backgrounds, and now the tilt. obviously these had been done before, but in my mind the Zune was really the first to bring it all together.

On another note - does having a lot of white on the screen kill the battery, or am I thinking about a different kind of display?

1Pixel said,
It's all very inconsistent and cheap looking.

That's exactly the word that came to my mind: CHEAP. God, look at that safari icon, it is awful!

MeowPurr said,

What the F?? I don't know what your definition of multi-tasking is, but Windows Phone supports full real multi-tasking, complete with a card-based app switcher, which Apple just copied.

Word up to this guy.

WP8 is an phone OS running on top of arguably the best kernel and these guys are saying it cant multi-task properly?

Well sure, it's hideous. But iFans will still drool over it. And, the news story title is funny: Apple could unleash a fart and people would call it "dramatic". :-P

That is absolutely disgusting. Just some more stale crap from Apple... Hilarious how they try to copy Microsoft's Modern UI look while trying to look like they didn't copy it. I am seriously lolling at Apple.

How about commenting after you've tried it in real life? It has one thing that Metro doesn't: transparency, which I think is cool.

IMO I think it's going to be a fantastic OS to use (I'm an Android fan BTW).