Apple has posted its iOS 7 overview video, highlights all the features

Since its release alongside the original iPhone in 2007, users have complained that the company's mobile OS is 'stale'. Given the advent of Windows Phone 8 and Android 4.2 'Jelly Bean', Apple's proprietary 5x4 grid of app icons has, for many users, become unfit for purpose. 

At its WWDC conference, Apple today announced iOS 7, the next major iteration of its mobile OS. The update brings with it a major redesign, offering a flatter, cleaner design and 3D layers. Stock apps have been significantly updated to mirror the new design, with lots of white space and thinline fonts.

Design

As rumoured, iOS 7 brings with it a far cleaner and flatter design with heavily updated colours, icons and new features. The new lock screen offers thin fonts, an animated wallpaper and the ability to quickly swipe down to access Notification Center.

Control Center & Multitasking

It's long been the signature feature of jailbreaking your iOS device, but now Apple have created their own solution for quickly accessing your device's settings. Swiping up from the bottom of your device's display on iOS 7 prompts Control Center to appear, offering controls to toggle Airplane Mode, Wi-Fi, Bluetooth, Do Not Disturb and Orientation Lock.

By simply double-tapping in iOS 7, a new multitasking environment appears, offering live previews of currently running applications, accessible from anywhere in the OS.

Safari

Apple's default web browser has been updated to reflect iOS 7's new design, as well as offering new features to make the browsing the web faster and more intuitive. A new 'tabs' feature breaks free of iOS' 8-tab limit to offer unlimited tabs as well as a new 3D browsing environment. Under the hood, Safari has been updated further to support the newest and emerging web standards.

Camera & Photos

Whilst the iPhone 5's camera hardware has been met with lots of positive acclaim, organising your photos has always taken a back seat in Apple's mobile OS. Now with iOS 7, the company offers you multiple ways to experience all of your snaps. Photos can be categorised by location, date and the people within them. Scrolling back through months worth of photos has always been a drag, but now with iOS 7 you can simply pinch out to view your entire library and scrub between them.

The camera app in iOS 7 also offers an improved UI and new live filters. From within the camera app, gesture-based pop-up previews can be enabled to easily view photos you've just taken.

Siri & iOS in the Car

Siri in iOS 7 offers a flatter and cleaner interface, as with many of the other stock software features. The service has been graced with a host of new, more realistic voices with a variety of language options. Your phone's virtual personality can now control brightness or other device settings, as well as offering quick updates from Twitter, Bing and Wikipedia.

Music & iTunes Radio

The stock Music app in iOS 7 has been significantly updated with a new design, new control options and of course, iTunes Radio functionality. 

iTunes Radio lets you choose tracks to listen to-ondemand, and allows you to create custom radio stations based upon recommendations and your favourite artists. Clearly designed to compete with Pandora, an established radio platform for iOS, iTunes Radio works on all iOS devices as well as within the desktop iTunes environment. iTunes Radio will be offered to users free with ads, and existing iTunes Match subscribers can enjoy the service ad-free.

iOS 7 also includes FaceTime audio calls over Wi-Fi, improved search functionality in Mail, the ability to block phone calls, FaceTime calls and messages, as well as notification sync across all your iOS and OS X devices. Notifications themselves also take a more prominent position, allowing users to reply to messages straight from the pop-up, a feature mirrored across to OS X "Mavericks", the company's new desktop OS.

Images via Engadget

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Even though I personally don't like the UI, it is going to look better on the white devices vs the black. Much like Samsung's TouchWiz which Apple mimics on several fronts, looks better on a white device.

My wife who had a GS3 and now has a Gs4, when I showed her iOS7 the very first thing she said is it looks like her phone now. And unlike me she is not a tech connoseur.

it's amazing that when Android and Microsft did this, it was ugly and features that wasn't useable, now that Apple does it, it's truly amazing, beautiful and it's the features you can't live without..

It's largely cosmetic. What I want to be able to do is to access my files directly, and send them via Bluetooth - which I was doing with my E71 years ago. An unlocked ios7 would be worth getting excited about.

It's funny how people are so easily pleased with sub standard quality and compromising of design.

Jobs is turning in his grave right about now.

the depth idea was on the zune HD several years ago... just saying. If you tilted your wrist, the accelerometer would kick in and move the objects on screen.

Don't get turned off by the home screen images guys. I'm using it right now. It's very nice. Lot's of cool features and the apps look great once you get into them. Safari is way different and is very nice. Overall, lot's of UI changes and your gonna like it once you start using it.

I'm having issues, I just got a dev account so I can install the beta and make ios apps. Well I put my UDID on the website, installed IOS 7 via iTunes and it keeps saying it's not registered to my account. Am I missing something?

sinis said,
that is one ****in boring video propaganda ever !

Lol this.

Just by the way he talks, he makes me wanna go thru mu cell screen and punch him.

i hated the old iphone UI as it was stale and boring this look squite refreshed in how it handles stuff, some of the icons are abit crap but its goign to give the whole new omg wow factor of something new and shiney to drive sales of there next 1-2 iphones ipads etc... all apple do is copy then add a few extra bits in to try make it there own. Tbh they do it well but only becuase ppl will be so used to the same old boring crap theyve seen for years it makes it feel completely new. ill have a go and will prolly find it good on a friends iphone but for me apples business practices in suing anyone that even tried copy a corner, when they blatantly rip everyone off just gets on my tits. They make good hardware shame about the rest of em

Looks horrible to me. I hate the look. The new icons are not an improvement, all the pastel colors are terrible.

I was considering getting an ipad mini, but if it's going to be made into looking like this no thank you. I'll just keep my money. Glad I waited for this show before picking one up. I would be so ticked off...

Superb job Apple. I love the consistency across the whole UI. I would choose this over Windows Phone. Windows Phone looks last generation compared to this.

So they post photos taken from the side, which apparently shows its "flat". Yeah thats Apple fanboy logic. And whats with the "cleaner" nonsense? Its not like you could put much readable info on such a small screen as it is.

Apple have done a great job with iOS7, I am very impressed.

Its different without being unfamiliar, It is fresh, its clean, its bright, the menus and the controls are out of the way of what you want to do. I can't wait to use it.

There's absolutely no doubt about it, Apple are dancing to Microsoft's tune. Where Microsoft innovates, four years later Apple follows. What's next? A stylus on iPad?

If Steve Jobs was alive today he'd be turning in his grave.

Well I generally don't like Apple products. But I've got to say, they've taken the "flat" approach that Microsoft started with Metro... and did it right. When I see it, I don't feel like I've been thrown back to the 256-color era.

Chugworth said,
Well I generally don't like Apple products. But I've got to say, they've taken the "flat" approach that Microsoft started with Metro... and did it right. When I see it, I don't feel like I've been thrown back to the 256-color era.

Except - much like this iOS 7 - Metro (actually Zune; as this whole "flat" concept started back on the Zune HD) doesn't give you that impression when you actually see it in motion / use it.

I actually don't think there's a "right" way to a flat approach. Apple's interpretation is certainly attractive (in certain areas), but so is Microsoft's.

Chugworth said,
Well I generally don't like Apple products. But I've got to say, they've taken the "flat" approach that Microsoft started with Metro... and did it right. When I see it, I don't feel like I've been thrown back to the 256-color era.

you said that , simply because they are APple.
well, bottom line is Microsoft is the one that truly Innovate here. and everybody else simply copy.

sinis said,

you said that , simply because they are APple.
well, bottom line is Microsoft is the one that truly Innovate here. and everybody else simply copy.


What? Didn't I just say that I generally don't like Apple products? If I liked a Microsoft design, I would say it. I liked Windows 7's design. Hell, I liked Windows Vista's design. But I think Metro is ugly, and using it as a desktop interface is ridiculous.

After watching the iOS 7 video, I have concluded that Jony Ive was heavily inspired by the Metro (now known as Modern) design language. And I can't blame him. It's a design that makes sense and focuses more on content than unnecessary bling like reflections and skeuomorphic elements.

It's not entirely the same as WP's Metro UI. Apple has added some cool new stuff and I kinda like it. I used to love the design of the iPhone's hardware but I hated the look of iOS up until now. It reminded me of Windows XP with the green chat bubbles and unnecessary gloss. And I wasn't a fan of a leather surface in an app (skeuomorphism is bad).

With that said, I might consider getting the iPhone 6 (assuming the iPhone 5S is released this Fall).

I still hate the Home screen and I do prefer a physical camera button. It is a good update but I wouldn't call it a major overhaul. It's a long overdue updating. I'll keep my ip5 for a while longer. No word on FM Radio though so probably no. Though hardware in the iPhone supports it iOS does not.

Beauty, Simplicity, Clarity, Efficiency, Simplicity, Complexity, Vitality, Typography, Translucency

The ad could have been sped up. It was too slow IMHO.

Hmm looks odd, I dont like the bluey/pinky/orangey bit on the control center, looks abit like seeing UV glass protection whilst wearing polarised lenses

I thought it was a problem with jpeg compression at first, but watching the video told me it's supposed to look like that.

How many jabs did you notice they made at Scott Forstall today? I counted 4.

I never liked Forstall,but his original design did inspire many and was key in the initial success of the product.

What I find most interesting is that the HIG will have to be completely changed. As recently as last year, the WWDC sessions constantly talked about how great skeumorphic design was and how third-party developers should strive to design apps that mimic real-world objects. (They used Calendar as a prime example.)

Now all that is going out the window, wonder how they'll be spinning the changes?

Holy F... Perhaps I've been away for too long but I see a lot of design cues from Windows Phone that weren't in iOS when I had an iPhone.

Microsoft has to step up their game when it comes to new-ishness. Windows Phone hasn't been improved enough over the years, even though it is stil sollid it doesnt hurt to rethink it every few years like Apple has just done for the sake of it feeling new.

Having said that I see a lot of things that I would consider inconsistencies. A lot of menus here and there and they even have different design. Some things appear flat, others stil have 3D. The whole UI seems to come from every direction. In comparison the Windows Phone experience is much easier on the eyes.

No temptation to go back but just seeing iOS be different makes me wish Windows Phone would get an overhaul. Perhaps something that brings Windows 8 and WP8 closer together. The leaked pictures we've seen were rather disappointing and I hope they turn out to be false. Because Windows 8.1 look awesome and I'd rather have that on my phone as well.

MorganX said,
WP8 definitely has a chance to catch up to iOS based on this. Provided they keep adding missing things.

Wasn't catch-up what iOS was doing here? Adding missing things.

"Since its release alongside the original iPhone in 2007, users have complained that the company's mobile OS is 'stale'."

Have they? Who complained in 2007 that the OS was stale? I think this is a very recent (last few years) development.

The screenshots from the Apple website remind me so much of Touchwiz, especially the new background for Siri.

Ryano121 said,
This is a bad day in the world of tech. First the Xbox One and now this....

Id love to see some leap forward again.. This stuff here is just redesigning. Where is the revolutionary stuff? Well cannot happen. Every thing just smelling revolitionary is being bought up by apple, ms or google. Insane how many companies they buy each year.

Well, this video was a lot better than the screenshots as it gave context to what they were doing; without context, it looks awful. When you see it in action though, I can at least say it makes sense. Wouldn't mind being able to try it in my hands though. Not sure if I'm going to like the flat icons though.

stevember said,

I bet Samsung love it best news they had for years.

Yeah...hopefully they sue APple for stealing concepts from TouchWiz. But then again, Samsung isn;t a douchebag like Apple.

Enron said,
I like how that video has a "clap track" going on every time a Windows Phone-like feature is shown.

"Clap track?" it was the live audience from the keynote.

benbuffone said,
"Clap track?" it was the live audience from the keynote.

The video doesn't ever show the audience, so it's a clap track. It's a sound effect added to influence the viewer's opinion.

It was the live audience. The video was obviously copied from the livestream, which input the video from the keynote without cutting out background noise.

Exactly my thoughts, I had to watch the video to get all the new features and begging to like it, but still awful icons.

Althought the control center does feel a bit too crowded, just like that app they were selling on Cidya but still simpler than now, with so many steps just to turn off wifi.

I don't see that much metro copying. I mean Apple isn't cutting the names of words off. I upcoming events screen looked a tad like Metro and that's it.

I never said it's the greatest UI has designed, I just said it looks great. Metro on Windows phone is too White on black.

Look at all the monochrome buttons with a circle, monochrome sliders, the greater than and less than to indicate additional pages, plain text rather than buttons in that iTunes Radio screenshot. Take the glass transparency away from that first screenshot under the Design heading, and it looks exactly like an app menu from WP7.

Too much white on black? Change the WP theme to light. It looks exactly the same as these screenshots.

Edit:
As for cutting off words, I was flipping through some settings on my iPod the other day, and found a page with a bunch of cut off words from an Apple app, not a 3rd party one.

And for the general consumers, they don't care. They want something nice, and bitching about who had what first is completely irrelevant.

I personally like Apple's and Windows Phone designs. Windows Phone just lacks the apps I want.

warwagon said,
I don't see that much metro copying. I mean Apple isn't cutting the names of words off. I upcoming events screen looked a tad like Metro and that's it.

I never said it's the greatest UI has designed, I just said it looks great. Metro on Windows phone is too White on black.

Its copying. Metro isnt white on black. That task switch is copy and paste from Windows phone. That "depth" idea looks rather cool.

warwagon said,
I don't see that much metro copying. I mean Apple isn't cutting the names of words off. I upcoming events screen looked a tad like Metro and that's it.

I never said it's the greatest UI has designed, I just said it looks great. Metro on Windows phone is too White on black.

I think it reminds me of the Gmail application on iOS....
https://itunes.apple.com/us/ap...rom-google/id422689480?mt=8

But I agree white background do look better than black backgrounds for me... Maybe cos I am seeing Google's Android Halo theme too much and getting bored of it.

StephenBratz said,
Just realized - they even copied glass from Vista/Win7. They can't even copy ideas from this decade.

Good ideas are simply that. Need proof? Check out the Xbox Gold subscription which will start featuring free games with it. I think Sony was the one doing that for quite some time, correct? Just saying.

Copying doesn't mean bad, it just means you're finding stupid reasons to be mad. Get over yourself and remember it's about what WE get as consumers, NOT rooting for one team or another like cheerleaders.

dead.cell said,

Good ideas are simply that. Need proof? Check out the Xbox Gold subscription which will start featuring free games with it. I think Sony was the one doing that for quite some time, correct? Just saying.

Copying doesn't mean bad, it just means you're finding stupid reasons to be mad. Get over yourself and remember it's about what WE get as consumers, NOT rooting for one team or another like cheerleaders.

I thought Sony's service just gave you the equivalent of Live Arcade games. The Live account gives you whole games, like Fable 3.

I am not saying that copying is a bad thing. The problem with it is that anything that can be considered a copy of Apple it is met with a relentless attack. When XP was released, it was panned by the Apple fans because it primarily used the color blue, and blue was the color Apple used in the first versions of OSX. And it is not limited to the fanboys, Apple themselves at WWDC a few years ago put up signs saying "Redmond, start your photocopiers," they ran commercials about how they were being copied, and Steve Jobs himself said that Microsoft had "no class" because MS was copying Apple. And all that was a rallying point for the fans. It is not that they copied, it is Apple's asshat attitude when any thought or idea can be bent to claim that Apple was being copied, and they are the true innovators. But when they are the one doing the copying, then you are just "finding stupid reasons to be mad" and need to "[g]et over yourself and remember it's about what we get as consumers, NOT rooting for one team or another like cheerleaders."

StephenBratz said,
And just as I wrote the other day, Apple copies Metro and suddenly those who hated Metro say it is the greatest UI Apple has ever designed.

It looks nothing like Metro. It actually looks nice.

Deviate_X said,
That "depth" idea looks rather cool.

That "depth" concept is another one from Microsoft; the Zune HD employed it throughout the OS (tilting the device caused the planes of text and images to shift).

Edit: actually, the depth concept is still there (i.e. when opening/manipulating apps that utilize the "panorama" design).

Edited by MrHistamine, Jun 10 2013, 10:02pm :

StephenBratz said,

I thought Sony's service just gave you the equivalent of Live Arcade games. The Live account gives you whole games, like Fable 3.

Bioshock 2, Darksiders, Little Big Planet 2, and Deus Ex are some of the free games that were/are free if you have a PS Plus subscription.

For someone who always tries to point out the hypocrisy of others, you sure don't look in the mirror at all, do you? I mean, Microsoft, "copied," something from Sony, and I don't see you signing onto one of your multiple Neowin accounts calling for Microsoft's head.

warwagon said,
Looks GREAT! Love the new UI! I'm glad they are supporting the iPad 2

yea, but will it run smoothly on ipad2, those yucky colors, transparency maybe to much for ipad2 to handle.

StephenBratz said,
And just as I wrote the other day, Apple copies Metro and suddenly those who hated Metro say it is the greatest UI Apple has ever designed.

Who cares if they 'copied' Metro? Every single mobile device manufacturer has copied Apple from 2007. Aside from the design, iOS 7 is incredible feature-rich, and has almost 1,000,000 apps in its store and almost 700,000 tablet-specific apps. In the U.S. its market share blows WP out of the water and when the new iPhone comes out people will just lap it up. They're still on top.

StephenBratz said,

I thought Sony's service just gave you the equivalent of Live Arcade games. The Live account gives you whole games, like Fable 3.

I am not saying that copying is a bad thing. The problem with it is that anything that can be considered a copy of Apple it is met with a relentless attack. When XP was released, it was panned by the Apple fans because it primarily used the color blue, and blue was the color Apple used in the first versions of OSX. And it is not limited to the fanboys, Apple themselves at WWDC a few years ago put up signs saying "Redmond, start your photocopiers," they ran commercials about how they were being copied, and Steve Jobs himself said that Microsoft had "no class" because MS was copying Apple. And all that was a rallying point for the fans. It is not that they copied, it is Apple's asshat attitude when any thought or idea can be bent to claim that Apple was being copied, and they are the true innovators. But when they are the one doing the copying, then you are just "finding stupid reasons to be mad" and need to "[g]et over yourself and remember it's about what we get as consumers, NOT rooting for one team or another like cheerleaders."

EXACTLKY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! - I couldn't have said it better than that. You hit the nail on the head with the first swing.

benbuffone said,

Who cares if they 'copied' Metro? Every single mobile device manufacturer has copied Apple from 2007. Aside from the design, iOS 7 is incredible feature-rich, and has almost 1,000,000 apps in its store and almost 700,000 tablet-specific apps. In the U.S. its market share blows WP out of the water and when the new iPhone comes out people will just lap it up. They're still on top.

Please list all the great features of iOS7. Then look at Android, Windows Phone, WebOS, Palm OS, Windows Mobile and so many more. Then I dare you to come back to iOS7 and show me something that doesn;t exist somewhere else in some form or fashion.

I also honetsly and truly wish you the best of luck.

singularity87 said,
Is there any news on what devices this supports and the iPad version?

I don't know. His voice put me to sleep. Honestly, who talks like this?

And, um, who adds an applause track behind a propaganda video?! LOL

richardsim7 said,
Pretty sure that was the live audience...

So, someone captured the video from a screen during the presentation or something? I guess I found this aspect very confusing.

excalpius said,

So, someone captured the video from a screen during the presentation or something? I guess I found this aspect very confusing.

No, the keynote is recorded live, and the cameras + their angle can change, but they also can just switch the input with video from the presentation. The speakers can still talk while the videos are running... But yeah.