Apple: iPod Shuffle's Market Share Increased To 58%

On the market less than six months, Apple's Latest News about Apple iPod shuffle has grabbed a 58 percent share of the flash-based digital media player market, up from 43 percent in February, company Chief Financial Officer Peter Oppenheimer has told Merrill Lynch Latest News about Merrill Lynch analyst Steven Milunovich in a recent interview.

In a report to clients released today and obtained by The Mac Observer, Oppenheimer said the Apple executive told him preliminary March results from research marketing firm NPD showed the shuffle's market share rose from 43 percent in February to 58 percent in March, what Milunovich characterized as "a stunning figure."

Oppenheimer reportedly said Apple was "supply-constrained in March and will be interested to see the April [sales] data." Milunovich said he was told by the exec that "Apple isn't feeling competitive heat yet" in the digital media device market from the likes of Creative, Sony, iRiver and others.

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