Apple "iWatch" could be past the experimental stage

According to Bloomberg, Apple could already be building a "smart watch" at their Cupertino campus. This comes after the New York Times and Wall Street Journal both reported that Apple was planning on making a "smart watch" — possibly called the "iWatch".

Sources revealed to Bloomberg that over 100 people are working on the watch, which "includes managers, members of the marketing group, and software and hardware engineers who previously worked on the iPhone and iPad." Another source suggested that the watch is now "beyond the experimentation phase", hinting at a 2013 release. 

James Foster, Apple's senior director of engineering, is also said to be working on the project. Sources revealed that the Apple Watch will "perform some of the computing tasks now handled by the iPhone and iPad." Tim Cook, Apple's CEO, currently sits on the board of Nike and is reportedly very interested in wearable items, especially ones that can be used for fitness and training.

In the past, Apple has included Nike + functionality into iPods and iPhones which can track a user's movement when they run, providing statistics such as calories burnt and distance run. Functionality like this is more than likely going to be built into the Apple Watch, as it will then replace the iPod lineup as a fitness companion. 

Source: Bloomberg

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41 Comments

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LG did this several years ago and it wasn't as big a seller as predicted. People seem to forget this has been done before (by 3 companies no less) and yet apple will still slap an i on it and call it Innovation for your wrist. Its an insult to the technological advances of the world. At least other companies are trying "new things". You remember those right Apple, those ideas that are new and original not dumbed down versions of other peoples things you sell at £599 a pop.

Apple has been registering patents lately that would allow mobile device to be thinner, and also patents about curved glass tech.

I wouldn't be surprised if this 'iWatch' is in fact a next-gen 'wrist-iPhone'. The iPhone is almost thin enough to wear as a bracelet now, if it were made in such a shape.

Just imagine, a bracelet type device that is a smart phone, and uses total wireless tech. including wireless earphones.

Even as a watch enthusiast it'd have to take something fairly special for me to be interested in this. Primarily as digital / electronic watches are of less interest and mechanical ones more my cup of tea

A watch? With the amount of time zone issues seen every year with iOS would you really trust the device to tell you the time?

Dot Matrix said,
Congrats, you're playing into Apple PR.

what, the media is biased towards Apple? shocking... would of never guessed

Fritzly said,
Why so? It is just reporting news....

There was a story the other day this was all BS made up by Apple to stop their sinking stock prices.

Dot Matrix said,

There was a story the other day this was all BS made up by Apple to stop their sinking stock prices.

Is it your opinion or do you have prof of this?
Mind it, I am very well aware that companies continuously leak information to gain attention but, usually, Apple is quite secretive.

I can see this working as a health device that provides all your important vitals. If it has a heart rate monitor its a surefire hit as not too many watches have that. Throw in altitude, and gps data it will basically know how you are doing at all times. And if you suffer a heart attack it will use your phone to call the authorities and let them know where you are through the gps information. Also can send chunks of health data to your Dr for review. This idea can work and probably will.

They are rushing at this now that Pebble has proven that this category of watch is in demand. Others came before it but the pebble captured the audience and me. I was in on it early. I liked the style and colors and wanting that functionality. I got three colors and ordered a few more for family. Great for biking, running etc. very happy with it and everyone that I have shown it to.

Apple with a high res screen and functionality like the Pebble could get their fan base excited and purchase a crap load of These. I hope they keep prices down to $150-175 at most and $125-150 would be great.

Techbeck it's not trying to be your phone but the portability of having something on your watch to read messages like at the movies, riding a hike, spirited mountain driving etc.

mrmomoman said,

Techbeck it's not trying to be your phone but the portability of having something on your watch to read messages like at the movies, riding a hike, spirited mountain driving etc.

Never said it was trying to be your phone. Just said that you can do the same things on the phone so why have a watch as well. Juts another devices you have to charge and carry with you. Unless the watch updates using 3g/4g or wifi, you still have yo have your phone close with you. To me its the same as carrying a separate MP3 player when your phone can play MP3s.

I don't think Apple is thinking about this because of the Pebble. Products take years to design - the iPhone took about 5 - so this existed waaaay before the Pebble. I'm not saying Apple didn't watch how well the Pebble did, but this isn't a "me too!" product.

mrmomoman said,

Techbeck it's not trying to be your phone but the portability of having something on your watch to read messages like at the movies, riding a hike, spirited mountain driving etc.

Great more crap to light up places that shouldn't be lit up. Watches are bright please don't use one to read messages in a movie theater. I agree with the other things though.

If they come out with a watch that let's me feel like Dick Tracy, I would break 20 years of not spending money on apple products.

maxslaterrobins said,
I don't think Apple is thinking about this because of the Pebble. Products take years to design - the iPhone took about 5 - so this existed waaaay before the Pebble. I'm not saying Apple didn't watch how well the Pebble did, but this isn't a "me too!" product.

It is a me too product, because Pebble wasn't first either. The first "smart" watches came out in the 80s/90s with calculators on them. Dick Tracy was using a watch phone in like the 40s... I don't really remember when Dick Tracy was new.

So was Nike's GPS watch just a test and this will try to compete with Garmin GPS watches by having music and apps. I guess it will sell better by slapping Apple on it instead of Nike. It better have clip-on Bluetooth headphones that are sweat-proof.

Meh, watches are old school. I only use one for important functions as it is not cool to take out and look at your phone in certain venues. Anything the watch can do I am sure the phone can do as well. Not getting a Pebble either.

techbeck said,
Meh, watches are old school. I only use one for important functions as it is not cool to take out and look at your phone in certain venues. Anything the watch can do I am sure the phone can do as well. Not getting a Pebble either.

Proper grammar was also taught in old school..... Personally I would never go anyway without my watch but personal preferences vary indeed.

I would not be surprised if they did make some sort of watch / fitbit / Nike + device. They're growing in popularity, and the market that buys them loves to spend money.

I just have to question why? What's the point? I use and have my phone on my way more often then I do my watch. I don't see this going anywhere even if it is from apple.

GP007 said,
I just have to question why? What's the point? I use and have my phone on my way more often then I do my watch. I don't see this going anywhere even if it is from apple.

There seems to be a return of interest for "wearable" devices.
I use Asics not Nike running shoes and Polar watch to check heart rate, distance and other parameters but I heard from Nike users that there is already an app to have this kind of data sent to your smartphone. Now I am not sure what is the situation with WP8 and BT4 although I know that the Lumia 920 is a certified BT4 device.
Besides vast majority of people check the time using a watch not their smartphone; I find easier to raise my arm and check the watch than pull the phone from my trousers back pocket and push a button to turn the screen on. Said that I am also noting that younger generations, like my daughter who is ten, do indeed check the time using the phone.

Edited by Fritzly, Feb 13 2013, 7:48pm :

Hmm what gleaming nuggets could be pulled out of that article:
- 'could be beyond the experimental phase'
- 'will perform some of the computing tasks now handled by the iPad and iPhone'.
- 'Possibly called an iWatch'

I mean really, do they need sources to confirm this information? Could I also hazard a guess than it's a 'wrist mounted device' than 'does more then tell the time'. Am I now a source? Feel free to quote me.

And this will totally reinvent time and the iSheep will still flock to buy it. Apple will then sue every single watch maker.. /s