Apple now second only to Amazon in online retail with $18.3 billion in revenue

According to data from Internet Retailer (via the Wall Street Journal), Apple is now the second largest online retailer, trailing only behind Amazon. Ousting Staples, Apple grew 24% last year to reach a revenue of $18.3 billion from online sales from their Apple.com website. This includes Apple's hardware sales, the App Store and iTunes with hardware sales being added as a data point by Internet Retailer this year, giving Apple a slight boost in recorded sales. 

Image via WSJ

Apple and Amazon share the big advantage of having millions of credit cards on file already, with Apple's vast iTunes user base meaning that customers can seamlessly purchase things from Apple.com in a few simple steps.  

For the first time in a decade, Wal-Mart's online sales grew faster than Amazon's which will likely give the Web company, who sold $67.8 billion in electronics and other media last year, pause. Wal-Mart grew by 30% to $10 billion in revenue, according to Internet Retailer's data, while Amazon grew just 20% in the same period. 

In the second fiscal quarter of 2014, Apple generated $45.6 billion in revenue, selling 43.7 million iPhones and iPads, meaning that their online sales account for a little over 40% of the company's revenue.

Source: Wall Street Journal 

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39 Comments

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Funny thing, Techspot also wrote a story based on the same Wall Street article, but instead of focusing on Apple, they went with Amazon, and how much more they earned than all of their competitors put together.

I wouldn't be surprised to see Apple level out a bit, with so many other retailers selling their products now. Just like how sales in their retail stores has dropped.

Apple, now please use some of that money to innovate and make something new. I mean, I do have respect for Apple making good products, but yearly releases are getting pretty stale. Please.

Lenny Bruce said,
Apple, now please use some of that money to innovate and make something new. I mean, I do have respect for Apple making good products, but yearly releases are getting pretty stale. Please.

Not gonna lie, but it's the only solid OK out there at the moment. Android is plagued by privacy issues, and Microsoft doesn't seem to have the apps people to want(not my opinion, but seems like the majority of complaints r because of apps).

"This advertisement was paid for by Apple to boost our stock value.."

Talk about half way advertising.. Might be worth mentioning this is US market only, about the only market where Apple (and Amazon) are really big. Worldwide the both combined (plus ebay actually) are not match for the monster which is alibaba ..

benthebear said,
Yeah, the world's 15th biggest public company is nothing without the US...
Won't say nothing but it's not even close to the cult it seems to be for the US. Ignore US numbers and see how Apple does then..

paulheu said,
"This advertisement was paid for by Apple to boost our stock value.."

Talk about half way advertising.. Might be worth mentioning this is US market only, about the only market where Apple (and Amazon) are really big. Worldwide the both combined (plus ebay actually) are not match for the monster which is alibaba ..

Alibaba sells to the largest population in the world. I believe they just filed for an IPO, supposed to be the biggest tech IPO ever.

Not overly surprising considering you can easily drop $10,000 on their site for a new computer that could cost $2,000 in the real world. I mean, heck, who else in the world would charge $400 for 16 GB of RAM?

CJEric said,

and how many people do so?

Who knows; but obviously Apple thinks there enough idiots out there who would pay such prices, otherwise, they would probably lower them to less than the insane values they already are.

devHead said,

Who knows; but obviously Apple thinks there enough idiots out there who would pay such prices, otherwise, they would probably lower them to less than the insane values they already are.

I think my iMac & Retina MacBook Pro represent excellent value for money.

Steve121178 said,

I think my iMac & Retina MacBook Pro represent excellent value for money.

I don't doubt that at all. All I'm talking about is charging exorbitant prices on their site for hardware that costs a fraction elsewhere. It's not like they're making some kind of super special RAM for their machines. And a DVD/CD burner "SuperDrive" for $79? It's like they don't even acknowledge that you can get the same thing for less than half the price. That's what I'm referring to, not the quality of their products. But their overcharging because people reason, well, it's Apple, so it's better and needs to cost more. That is what is a crock.

I'm truly curious to know what they actually bring in from Steam now that you mention it.

Granted, PC gaming isn't as nearly universal as general goods of all categories like Amazon, including digital sales as well.

Yes, but still... Amazon sells everything from fricking gardening tools to baby clothing to technology. That's one big load of Apple gear.

Yeah when I read this I was thinking that is MASSIVE, I mean Amazon have a HUGE market of sale whereas Apple only sell PC's. Looking at the graph it made much more sense.

Then again the average Amazon sale is what? $50 perhaps whereas the average Apple store sale is most likely $1700

Most people can be bought, for the right price. ***

It's bothersome that some people think this is limited to politicians, whenever you commonly hear people jesting about how they'd totally do X for Y amount of money. Hell, we have game shows built around this. (Survivor)

dead.cell said,
Most people can be bought, for the right price. ***

It's bothersome that some people think this is limited to politicians, whenever you commonly hear people jesting about how they'd totally do X for Y amount of money. Hell, we have game shows built around this. (Survivor)

I wouldn't necessarily do anything for a certain amount of money, but I'd certainly do almost anything for particular people. One person especially . . .

Edited by DConnell, May 8 2014, 3:49pm :

You can find anything on Amazon. I use it from time to time. Bought some things off the Apple store for nieces who have "i" devices.

techbeck said,
You can find anything on Amazon. I use it from time to time. Bought some things off the Apple store for nieces who have "i" devices.

Can you also tell us about that one time you bought something at your local supermarket? It's my favourite!

.Neo said,

Can you also tell us about that one time you bought something at your local supermarket? It's my favourite!

Sure. Picked up eggs, milk, soda, an a a pack of condoms last night.

techbeck said,
Sure. Picked up eggs, milk, soda, an a a pack of condoms last night.

YAY! I'll never get tired of that story, it just has everything: Drama, humor, action, you name it!

Two excellent companies. People here will continue to predict the death of Apple in 2014, 2015, 2016...............However, this company has an excellent brand image, makes quality hardware, and continues to rake in the dinero. Amazon has replaced most of my local stores. If they provided groceries in my area, I'd be all over it.

Pretty much this. People like to pretend everything everywhere is dying though.

I say this many times here: The Internet is not a representation of what people think, as the majority of people don't sit on forums reading these "expert" opinions. Internet forums are full of misinformation and even disinformation as people try to push others away from products they have zero experience with.

dead.cell said,
as the majority of people don't sit on forums reading these "expert" opinions. Internet forums are full of misinformation and even disinformation as people try to push others away from products they have zero experience with.

Amen brother