Apple offering $10,000 Gift Card for the 10 billionth download

Apple has a long way to go to catch up to the 100+ billion hamburgers that McDonalds has served, but they’re clearly closing the gap quickly. They currently sit at 9.7 billion applications downloaded in their worldwide App Store and the number is rapidly increasing by the second. As they hurtle towards ten billion downloads, Apple has decided to offer a $10,000 iTunes gift card to the person who pushes the counter to eleven digits.

As with any contest, the list of rules is long and raises some interesting questions.  For example, one of the rules of the contest states that, “entries are limited to individual consumers only; commercial enterprises and business entities are not eligible.” Does this mean people who own corporate iPhones are ineligible, and if so, does the prize go to the person downloading the 10,000,000,000,001st application from the store?

If you don’t have an iPod or iPhone, you can still win the prize by submitting an online form with your contact information as well as your birth date. Each entry via the web is counted as a downloaded application as it relates to the 10 billion download mark. Don’t think you can be tricky by writing an app to constantly fill in the form though! Apple’s lawyers have already considered that and as a result have limited the number of times you can enter per day to 25.  The use of software to automatically enter the sweepstakes is also expressing forbidden.

It would be great if the app that tipped the scales was one written by a member of Neowin. Maybe our very own Brenton Currie’s public service application for folks in the flooded area of Queensland, Australia will be the winning application!

Image Courtesy of Apple.com

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26 Comments

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I would like to win it but someone convert it into cash. Perhaps buy $10,000 of apple computers etc and sell them.

The last time Apple had one of these timers, didn't somehow show how it's fixed, in that it will hit the magic number at a certain point in time, regardless of actual activity?

Nidoking said,
The last time Apple had one of these timers, didn't somehow show how it's fixed, in that it will hit the magic number at a certain point in time, regardless of actual activity?
Looking at the code, this is pretty much on the mark. It doesn't actually count active downloads, but instead counts up from a reference value (9774824768 as of 5:00pm PST). This reference value is periodically refreshed with the ACTUAL number.

So if you're looking to time your purchases with the 10 billion mark based on the counter, you're not going to win.

Nidoking said,
The last time Apple had one of these timers, didn't somehow show how it's fixed, in that it will hit the magic number at a certain point in time, regardless of actual activity?

If you want to check the reference value, go here:
h t t p://www.apple.com/autopush/us/itunes/includes/countdown.inc

(sorry about the h t t p, neowin comment system keeps mangling my urls)

It goes:
Last reference time | last reference value | rate of increase (downloads per hour)

cyberdrone2000 said,
So if you're looking to time your purchases with the 10 billion mark based on the counter, you're not going to win.

Beats nothing.

TheReasonIFailed said,
Is it even possible to spend 10,000 dollars on iTunes? Why not a nice 10,000 dollar Visa gift card?

I agree, could be useful to buy a MacPro system

TheReasonIFailed said,
Is it even possible to spend 10,000 dollars on iTunes? Why not a nice 10,000 dollar Visa gift card?

Or a $10,000 credit at the Apple Store which would allow music, computers etc. to be bought

TheReasonIFailed said,
Is it even possible to spend 10,000 dollars on iTunes? Why not a nice 10,000 dollar Visa gift card?

Because then that would mean real money.

_dandy_ said,

Because then that would mean real money.

And $10,000 at the iTunes store isn't real money? that all the money they send off the record companies is all make believe - sunshine, lolly pops and unicorn farts?

Mr Nom Nom's said,

And $10,000 at the iTunes store isn't real money? that all the money they send off the record companies is all make believe - sunshine, lolly pops and unicorn farts?

Not for them it isn't. When you pay 99 cents for a song, Apple doesn't send 99 cents to the record labels. Apple isn't "giving" away 10,000 dollars.

Can you exchange an iTunes card for cash?

Majesticmerc said,
How long will it take to get to 10b? There's still 224 million downloads to go

at this rate it will take 7.5 days to hit 10 b.

Like I said in my BPN post. It's because of our stupid laws governing the Régie des alcools, des courses et des jeux that prevent the Province of Quebec to take part in many promos like this. There is a lot of paperwork, licensing, fees, and other stuff that Apple has to go through before residents of the province can take part in this.

ryguy2008 said,
Lame. Quebec (Canada) residents are not allowed to play.

http://www.apple.com/ca/itunes...-countdown/rules/index.html

"The 10 Billion Apps Countdown Promotion (the “Promotion”) is open only to entrants who are 13 years of age or older at time of entry, and a legal resident of a participating App Store country (excludes residents of Quebec),..."

einsteinbqat said,
Like I said in my BPN post. It's because of our stupid laws governing the Régie des alcools, des courses et des jeux that prevent the Province of Quebec to take part in many promos like this. There is a lot of paperwork, licensing, fees, and other stuff that Apple has to go through before residents of the province can take part in this.

I've always wondered about that...

Lachlan said,

lol.. well they did want to seperate from Canada I guess..

ROFL

I have yet to go there yet but it is only a few hours drive away from Toronto here so maybe soon