Apple officially reveals new maps app, gives Google the bird

Alongside all the other new features announced today by Apple for iOS 6, the company finally and officially revealed what has been rumored for months. The company took the curtains off its plans to offer its own mapping application for iOS 6, which confirms previous reports that iOS 6 will dump support for its previous Google Maps app.

During today's keynote address at Apple's WWDC event (via Engadget), the company revealed more information about the new iOS 6 app, which is called simply Maps. Apple's app will include full 3D photo maps for at least some major cities around the world, something that Google announced they were going to do with their own mobile map application last week.

Apple also said that it has created a database of over 100 million business listing for its Maps iOS app, along with integrated support for Yelp reviews and listing. It will also feature turn-by-turn navigation features, real time traffic reporting and support for the Siri voice service. You can speak into an iPhone or iPad with the new Maps app to find a local restaurant or movie theater with the built in Siri support.

Like the rest of iOS 6, the new Maps feature will be included sometime this fall for iOS devices, including most likely for the launch of Apple's next generation iPhone.

Source: Engadget | Image via Engadget

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How about other countries that don't have much map support even with google maps? Seems to me it's gonna get even worse...

Lucas said,
How about other countries that don't have much map support even with google maps? Seems to me it's gonna get even worse...

It'll be just like Bing lol, worse than Google.

Lucas said,
How about other countries that don't have much map support even with google maps? Seems to me it's gonna get even worse...

Maybe you guys could head over to Chad and stop by a 7-11 and grab a Road Atlas and help them out.

BTW, here's N'Djamena in Chad via Google Maps: http://goo.gl/maps/K6rZ

I just don't understand why they would do this. Surely they make enough money to not have to worry about licensing the best maps from Google, rather than going through all of the work to produce their own.

I know that in recent years Apple isn't renowned for making bad decisions as their galactic profits and stock value will show.. but it is confusing! There must be some longer term strategic reason for this other than just falling out with Google.

Chicane-UK said,
I just don't understand why they would do this. Surely they make enough money to not have to worry about licensing the best maps from Google, rather than going through all of the work to produce their own.

I know that in recent years Apple isn't renowned for making bad decisions as their galactic profits and stock value will show.. but it is confusing! There must be some longer term strategic reason for this other than just falling out with Google.

I just assumed it was just a big F U to google.

Chicane-UK said,
I just don't understand why they would do this. Surely they make enough money to not have to worry about licensing the best maps from Google, rather than going through all of the work to produce their own.

I know that in recent years Apple isn't renowned for making bad decisions as their galactic profits and stock value will show.. but it is confusing! There must be some longer term strategic reason for this other than just falling out with Google.

Generally Apple want to control everything end to end, because they like to be in charge of the experience. An example of this not being the case is Google refusing to put turn by turn into the iPhone Map app because they wanted it to be on Android only to make it more attractive. So Apple creates their own mapping software

Chicane-UK said,
I just don't understand why they would do this. Surely they make enough money to not have to worry about licensing the best maps from Google, rather than going through all of the work to produce their own.

I know that in recent years Apple isn't renowned for making bad decisions as their galactic profits and stock value will show.. but it is confusing! There must be some longer term strategic reason for this other than just falling out with Google.

Because maps has more features on android than on ios. Apple wanted those features too. Only way to get them was to make their own.

Rudie32 said,
I just assumed it was just a big F U to google.
It is! Exactly. People are tired of Google's bossy bloated ways. I'm loving every minute of it. Google is biting the hands that feed it and now will get burned in the next few years.

Chicane-UK said,
I just don't understand why they would do this. Surely they make enough money to not have to worry about licensing the best maps from Google, rather than going through all of the work to produce their own.

I know that in recent years Apple isn't renowned for making bad decisions as their galactic profits and stock value will show.. but it is confusing! There must be some longer term strategic reason for this other than just falling out with Google.

1) Google's maps are far from the best
2) Google's Aerial images are far from the best
3) Google's data is less comprehensive, often needing a lot of work to augment it to be usable in real mapping, tracking.
4) Google has a lot of 'strings' attached to their service, as they keep 'rights' to log and track everything done, even if licensed or used by a third party like Apple, their customers are still tracked by Google.


Google didn't buy several mapping companies and provide all the information for free cause they are nice people and just want to give away free stuff.. Google makes 100s millions off of Google Maps in watching people and collecting information from people using their service.

If you don't mind that is fine, but Maybe companies like Apple does. Microsoft was the PIONEER of image mapping technologies and they have never tracked people through them.

Chicane-UK said,
I just don't understand why they would do this.

Apple are control freaks. They didnt like being left out of the Google Maps options that Android had and finally and most specifically they control the ad space in their own map software.

It all comes down to ads. People with smart phones use maps and navigation a lot. If they are staring at the phone you want them seeing your ad.

The same way that for-pay navigation apps (which are on both platforms) dont show ads or any hint at them. You paid upfront for the software and the usage. Google Maps and Apple Maps are free and if something is free your time, attention and info are what they are after.

AmazingRando said,

Apple are control freaks. They didnt like being left out of the Google Maps options that Android had and finally and most specifically they control the ad space in their own map software.

It all comes down to ads. People with smart phones use maps and navigation a lot. If they are staring at the phone you want them seeing your ad.

The same way that for-pay navigation apps (which are on both platforms) dont show ads or any hint at them. You paid upfront for the software and the usage. Google Maps and Apple Maps are free and if something is free your time, attention and info are what they are after.

Google continued to keep 'tracking' their customers, and even hacked Safari, and you have the nerve to call Apple the 'bad control freaks'?

Apple are control freaks, but if your neighbor loved to watch your house guests undress, I bet you would put a stop to it, whether you were a control freak or not.

Google Maps continued to 'track' and 'log' iPhone users, as it was a part of the usage agreement that Apple couldn't stop unless they went with something else.

thenetavenger said,

Google continued to keep 'tracking' their customers, and even hacked Safari, and you have the nerve to call Apple the 'bad control freaks'?

Apple are control freaks, but if your neighbor loved to watch your house guests undress, I bet you would put a stop to it, whether you were a control freak or not.

Google Maps continued to 'track' and 'log' iPhone users, as it was a part of the usage agreement that Apple couldn't stop unless they went with something else.

Well, firstly, I didnt call them "bad control freaks", I simply called them "control freaks". So take some deep breaths.

Secondly, the company you are talking about here isnt Google, but Skyhook wireless. Google buys data from Skyhook, but Skyhook was the one tracking the hardware identifiers on the iPhones and iPads etc and matching them to publicly accessible wireless routers and crossing that with GPS data.

You might remember Skyhook Wireless from when Steve Jobs announced that Apple would use their technology as their location engine for Google maps on the iDevices at Macworld 2008.

At the end of the day, like I said, it's about ads. If iPhone users use mapping software 30 minutes a day, Apple will want you to see their ads or use their ad system to link you to areas of interest and get paid for it. It's the same thing that Google and everyone does. Apple knows that geo-services are HUGE on smart phones and wants to extend their advertising reach into that area and not let money trickle to Google or another company.

And for the record, I really dont care if my neighbor watched my house guests undress.

i am a fan of google maps. I would always welcome something better though. However, I think I personally prefer the map view of old school google maps over the 3d view that is shown.

Apple created a database of over 100 million businesses? I doubt that. Seems I remember hearing that they recently bought out a company that deals with things like that.

Good job letting everyone else do all the work, then you swoop in and take all the credit as usual, Apple.

Also, Google may want to hurry up and patent maps, maps on a phone, maps that connect to data, maps that show roads and names, maps that give directions, maps that show businesses and places, 3D maps, ......

All before Apple starts suing.

KCRic said,
Apple created a database of over 100 million businesses? I doubt that. Seems I remember hearing that they recently bought out a company that deals with things like that.

Good job letting everyone else do all the work, then you swoop in and take all the credit as usual, Apple.

Where do you think Google got all it's info?

shockz said,

Where do you think Google got all it's info?

I don't know but I'm sure you'll tell me, won't you? I don't remember Google claiming they created the listings or the database however, unlike Apple. Furthermore, Google can claim that now since they took what they had and improved upon it quite a bit. What has Apple done so far? Claim they created something they put no work into.

KCRic said,
I don't know but I'm sure you'll tell me, won't you? I don't remember Google claiming they created the listings or the database however, unlike Apple. Furthermore, Google can claim that now since they took what they had and improved upon it quite a bit. What has Apple done so far? Claim they created something they put no work into.

You're really grasping at straws. Google purchased or used listings, satellite imagery, topographical information, buying companies and information in the process.

Apple has done the same thing as Google, just because their product is in it's infancy, they are building an app using information collected and purchased from other companies.

shockz said,

You're really grasping at straws. Google purchased or used listings, satellite imagery, topographical information, buying companies and information in the process.

Apple has done the same thing as Google, just because their product is in it's infancy, they are building an app using information collected and purchased from other companies.

I understand how Google created their maps. That's not the issue I have. It's well known and Google has stated that they build their maps by acquiring data and information from multiple sources, not just their own.

Apple claims to have created 100 million listings just like that. Bam, here's 100 million listings we, Apple, just shat out. It's the equivalent to me building a car from scratch. Then you coming in, buying it, slap some tires on it, and claim you've created something rather than acknowledging others hard work.

Maybe I'm just having a bad day and I'm nit-picking after the barrage of 10 (mostly pointless or redundant) Apple articles in a row.

Seriously. I don't see what the big deal is. As someone who's worked on a small team to be absorbed by something bigger, it's sort of a welcoming feeling knowing you're a part of something bigger. At least, that's how I always looked at it. Just because no one will have heard my name at the end of the day doesn't mean I don't have pride in everything I do.

And yeah, sure other companies will be the ones doing some of the tedious ground work, but what is it worth if a wide audience doesn't get to see the fruits of their labor? I mean, for me, nothing sucks worse than busting your ass doing something and not even getting to ever see the end results.

KCRic said,
Apple created a database of over 100 million businesses? I doubt that. Seems I remember hearing that they recently bought out a company that deals with things like that.

Good job letting everyone else do all the work, then you swoop in and take all the credit as usual, Apple.

Also, Google may want to hurry up and patent maps, maps on a phone, maps that connect to data, maps that show roads and names, maps that give directions, maps that show businesses and places, 3D maps, ......

All before Apple starts suing.

You very seriously have a delusional way of looking at things, don't you? Or is it your undying hatred for Apple that is allowing your ignorance to slip through? First of all, how do you think big projects with big companies occasionally start out? By buying another company and building on it... Wow, what a concept. Even if Apple did say they created this database, who's to say that they didn't take all the data from this company and compile it into a new database for their new map app? In that case, what they said is perfectly valid. And why do you care anyway? Regarding your "patents" comments, please learn how the patent system works before opening your mouth and saying something stupid...

From Wikipedia:

Google Maps first started as a C++ program designed by two Danish brothers Lars and Jens Rasmussen at the Sydney-based company Where 2 Technologies. It was first designed to be separately downloaded by users but the company later pitched the idea for a purely Web-based product to Google management, changing the method of distribution.[27] In October 2004 the company was acquired by Google Inc[28] where it transformed into the web application Google Maps.
---

There now both of you calm down. Apple bought four companies to make mapping software that sort of looks and works like Google's current gen stuff. Google Maps started out as a small program that was pitched to Google by two guys and grew from there.

And of course they all buy imagery. None of these companies have their own satellites up there just taking super hi-res pics all day long so you can find Starbucks easier.

Astra.Xtreme said,

You very seriously have a delusional way of looking at things, don't you? Or is it your undying hatred for Apple that is allowing your ignorance to slip through? First of all, how do you think big projects with big companies occasionally start out? By buying another company and building on it... Wow, what a concept. Even if Apple did say they created this database, who's to say that they didn't take all the data from this company and compile it into a new database for their new map app? In that case, what they said is perfectly valid. And why do you care anyway? Regarding your "patents" comments, please learn how the patent system works before opening your mouth and saying something stupid...

Actually I know quite a bit about how the patent system in America works. It's a joke currently and Apple is the largest exploiter of the failed system. Maybe you need to check yourself before opening up that orifice of yours and looking like a clueless Job nut guzzler.

Dot Matrix said,
Apple is better off without Google.

Like a comedic double-act just entering the third phase, only when they both go it alone can they realize what the other one meant to them.

Expect iOS 8 to be the fourth phase... The awkward reunion, and "I'm sorry. I needed you more than I realized." They join forces again and become the best partnership ever.

(Now I really want to see a movie with Tim Cook and Larry Page as the "straight man" and the "funny man" respectively.)

Dot Matrix said,
Apple is better off without Google.
I want an Apple search engine next. Sick of Google's CRAPPY results lately. Hacked or ultra thin websites with no content coming up first? WTF

ScottDaMan said,
I want an Apple search engine next. Sick of Google's CRAPPY results lately. Hacked or ultra thin websites with no content coming up first? WTF

You know if you don't like Google's results, there are more search engines out there?

I highly doubt it can compare to the accuracy and quality of Google Maps.

If Bing can't even match Google's listings after all these years, how could Apple possibly in that short time?

And by this, I mean that Google Maps is almost always more accurate in terms of new businesses, businesses that closed, etc (and I'm talking about the United States, in a decently big city)

andrewbares said,
I highly doubt it can compare to the accuracy and quality of Google Maps.

If Bing can't even match Google's listings after all these years, how could Apple possibly in that short time?

And by this, I mean that Google Maps is almost always more accurate in terms of new businesses, businesses that closed, etc (and I'm talking about the United States, in a decently big city)

You may be right on "accuracy and quality of Google Maps" but I think Apple will succeed where MS has failed.

Apple has three of the leading mapping companies and a vault full of money, so maybe not in v1.0, but in v3-5 their maps and turn-by-turn will get even better -- closely matching Google's.

As far as bing (search and maps) goes, MS need to fire that entire dept. (among others) because although they have the resource to lessen google dominance they lack vision.

andrewbares said,
I highly doubt it can compare to the accuracy and quality of Google Maps.

If Bing can't even match Google's listings after all these years, how could Apple possibly in that short time?

And by this, I mean that Google Maps is almost always more accurate in terms of new businesses, businesses that closed, etc (and I'm talking about the United States, in a decently big city)

The only chance they have is that Google has perhaps gotten lazy. Or, perhaps, because they bought into the technology over three years ago, but they are just rolling it out now.

andrewbares said,
I highly doubt it can compare to the accuracy and quality of Google Maps.

If Bing can't even match Google's listings after all these years, how could Apple possibly in that short time?

And by this, I mean that Google Maps is almost always more accurate in terms of new businesses, businesses that closed, etc (and I'm talking about the United States, in a decently big city)

Where do you live that finds Google more accurate? I travel a lot of off the beat paths, like in Nevada and California, and Google is 'humor' if you aren't depending on it.

Bing Maps is not stellar, but it isn't the nightmare of Google.

I even came upon the Google Car by Tahoe one day, and later that day, Google Maps had the wrong road information for 50 to Auburn. Bing was correct, and so was the dedicated Navigon GPS software, which also includes more information like speed limits and details. Which makes Nevada giving the Google car a DL a bit disturbing.

PS You do realize that Microsoft was doing maps long before Google existed, right? Google also bought their mapping software, and has done little with it technically.

thenetavenger said,

Where do you live that finds Google more accurate? I travel a lot of off the beat paths, like in Nevada and California, and Google is 'humor' if you aren't depending on it.

Bing Maps is not stellar, but it isn't the nightmare of Google.

I even came upon the Google Car by Tahoe one day, and later that day, Google Maps had the wrong road information for 50 to Auburn. Bing was correct, and so was the dedicated Navigon GPS software, which also includes more information like speed limits and details. Which makes Nevada giving the Google car a DL a bit disturbing.

PS You do realize that Microsoft was doing maps long before Google existed, right? Google also bought their mapping software, and has done little with it technically.

Google has FAR more trails and roads listed than Bing in Arizona. Google even has hiking trails.

andrewbares said,
If Bing can't even match Google's listings after all these years, how could Apple possibly in that short time?

You have not used Bing recently. It sometimes works better than Google in Canada

andrewbares said,

Google has FAR more trails and roads listed than Bing in Arizona. Google even has hiking trails.

Well, this is where the version flip hasn't helped. Before the Nokia deal and was the move to Bing was happening, the mapping at Microsoft was pushing forward, which was a combination of technology going back to the original TerraServer project, the first image based mapping, which Microsoft created.

As the Nokia deal was happening, a lot of Bing Map work was suspended, to prepare for Nokia mapping technology integration. This was also when Microsoft was flying over getting fresh non-satellite non-weather encumbered images, and refreshing their Bird's eye view.

Prior to the halt, Bing had trails, Streetside for a large portion of the world, and even inside maps - LONG before Google started offering their copy of Bing's Mall and Airport maps.

If you notice, several of these features have still not returned to Bing yet. A large portion of the Streetside data is not there, a lot of the non-road data is still not put back and the new images are rolled out in various locations, but not USA or world wide.

As the Nokia and Microsoft mapping work expands with the new API sets and technologies, Bing will get back to where it was. The only thing Microsoft didn't mess up is the road accuracy of Bing, which still beats Google.

This is also NEW for Microsoft as they have essentially done most of their mapping and imaging work themselves, so bringing in Nokia is a new type of partnership on a project that was 'originally' their baby with the aerial mapping and 3D going back to the early 90s when the world was just finding ways to do GIS on PCs.

So, ya some of the trails and stuff is not there, but give it time to get the Nokia integration and bring back a revamped version of what was taken offline last year.

Total Apple Move to announce iOS6 without announcing the official release date for iPhone5.

Also, this maps thing looks really nice.

Kyle said,
Total Apple Move to announce iOS6 without announcing the official release date for iPhone5.

Also, this maps thing looks really nice.

It wouldn't make sense to announce the iPhone 5 since it's a long ways away. They have always announced the iPhone refresh, opened up pre-orders on the spot, and then shipped it out 2 weeks later. The new one should be coming sometime around August, so there's lots of time yet.

Kyle said,
Total Apple Move to announce iOS6 without announcing the official release date for iPhone5.

Also, this maps thing looks really nice.

The iPhone 5 is already out. It's called the 4s.

Astra.Xtreme said,

He said the iPhone 5, not the 5th gen...

I know what he said. That's why I said, and I quote.


The iPhone 5 is already out. It's called the 4s.

I don't know why people think that the next iPhone will be called the iPhone 5 when it's actually the sixth generation. Also, the iPhone 4 is the only model where the number in the title referred to what generation it was. The 3GS was coincidentally the third generation, but it was named because, and as Apple said, they took the 3G (second gen iPhone) and made it faster. The, "s," stood for speed. Same with the 4s. Finally, if you look at Apple's new trend, the sixth generation iPhone will most likely be officially referred to as the new iPhone, but only time will tell.

Wow, this is getting off topic.

omgben said,

I know what he said. That's why I said, and I quote.

And that's exactly where you got it wrong. He said "iPhone 5" meaning the 6th gen, meaning the one coming after the 4S. I think everybody else understood it perfectly fine. Plus we all know they are dropping the number from the name, so there's really no reason to nitpick it.

Astra.Xtreme said,

And that's exactly where you got it wrong. He said "iPhone 5" meaning the 6th gen, meaning the one coming after the 4S. I think everybody else understood it perfectly fine. Plus we all know they are dropping the number from the name, so there's really no reason to nitpick it.


You are both wrong. It'll be called "The New iPhone"

omgben said,

hhuuuuurrrrr

The 4s is the 5th model/generation, is it not?

No it's not, it's the 4th generation with a speed boost