Apple reportedly plans to take on Surface Pro 3 with a 12.9-inch iPad

Apple is reportedly working on a 12.9-inch iPad set for release early next year, a move that would give Microsoft its first large-screen tablet competitor for the 12-inch Surface Pro 3.

According to a Bloomberg report, Apple will release the tablet in the first quarter of 2015, though details beyond the alleged release are scarce. As Bloomberg points out, growth on Apple's current iPad tablets, the 9.7-inch iPad Air and 7.9-inch mini variant, have been relatively stagnant in the past year, with sales declines for two straight financial quarters.

The report claims Apple "has been working with suppliers for at least a year to develop a range" of larger tablets, which would mean the company has been working on the 12.9-inch iPad since before Surface Pro 3's May 20 reveal.

Entering the larger-sized tablet market could provide Apple with growth in its iPad line, as Bloomberg notes, though it remains to be seen how much of a consumer market exists for larger tablets. Microsoft hasn't released sales figures for the Surface Pro 3, though it's still in the process of bringing the tablet to new markets. The new tablet has received positive reviews, however, which could bode well for Apple's entry in the market, should consumers react similarly favorably.

Source: Bloomberg

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Anthony Tosie said,

growth on Apple's current iPad tablets, the 9.7-inch iPad Air and 7.9-inch mini variant, have been relatively stagnant in the past year

Is "relatively stagnant sales growth" a different way of saying "declining sales" now?

And of course all the 'tech' sites will herald it as the best thing ever.....
Draw silly comparisons with the Pro3, make funny comments towards MS and stuff like that.

Basically, a normal day at their offices... ;-)

Dutchie64 said,
And of course all the 'tech' sites will herald it as the best thing ever.....
Draw silly comparisons with the Pro3, make funny comments towards MS and stuff like that.

Basically, a normal day at their offices... ;-)

The same fanboys that claimed that the SP3 is too large as a tablet will claim that 12" is too small.

People say ipad is not productive enough because of the lack of keyboard. pay for a bluetooth keyboard. It is still not productive. People say ipad is not productive because of the small screen. pay for the bigger one, and look what productivity you have.

The main reason imho is not the physical form factor, rather it is operating system and hardware. iOS is there honestly not for productivity. No pointing device suppprt is painful enough let alone the poor RISC chip and the 1GB RAM with which no real multitasking is possible.

Now comes the ipad 12.9". I dont think apple will deploy a mac os on it with out overhauling its form factor, given that much power is needed by a mac and much room is needed to house that power, and that mac os is designed for pointing device.

Thats nice but microsoft isnt really the "lone" provider of a large screen tablet now is it when samsung already has a large 12" tablet on the market for some time now....

This doesn't sound right? the iPad and SurfacePro3 are two different things. Tablet vs Laptop?? It would make more logic that a 13" Macbook Air Retina is showing up!

Yes this makes no sense at all. They are not competitors.

Hell I would even argue the term competitor would mean the devices would have to be in the same ballpark sales wise. Otherwise it's like saying an Olympic runner is competing against a guy in the stands who jogs when people are looking.

That's what I've been saying, it's not the size but the fact that you get a 12.9 inch tablet that only really helps with Facebook and YouTube.... Sigh

Vu Nguyen said,
I would like to know more about it's lapability capability. Will it have i-lap, with i-stand, and i-keyboard?
What about more iCons? After all that's all what iApple does since the 3.5" not so perfect screen changed!

It's not even close to being competition! One is a full ultrabook Windows PC inside a tablet and the other one is a "media device" or... a great toy.

Competition would be against Samsung Galaxy Tab Pro 12.

Haha this coming from a company that still uses dual-core ARM chips! I doubt Apple will start using Core i5 and i7, ARM chips are crap in comparison! The iPad would have to double in thickness!

Being 32 or 64bit has nothing to do with the number of cores or how good the processor is. It only has to do with how many memory registers the chip can address. 32 bit chips are limited to addressing 4 gigs of ram. 64 bit chips can address many times that. But in practice, since there's less than 4 gigs of ram on most devices running ARM chips, there's extremely little benefit from the 64bitness. Other factors on those 64bit ARM chips make them better than the older variants, but they're no where near Intel Core series chips in terms of performance.

Look stupid? You realize iOS will be able to perform nearly the same way OS X can in terms of app development? I wasn't even talking about performance as far as speed. We've all had this 4GB RAM argument before.

But really.

You're not awake, are you? What has RAM got to do with how many cores the CPU has? Who gives a toss if the holy grail iOS is 64bit? If they're still using old CPU's what chance do they have of competing with the Surface? The i7 Surface 3 can outrun the iPad ten times over!

And for your information, Windows has been 64bit a LOT longer than Mac OS before you start that argument. Apple's marketshare is dropping dramatically, everyone is getting sick of the same old same old iPad, each new one with only a bigger screen and not bringing much else to the table.

take on? people who buy surfaces, and ultrabooks don't do it because the ipad is too small. they do it because an ipad is just an ipad and not a productivity system due to the lack of software in addition to the lack of a proper modern productivity OS. The simplicity that allowed the ipad to take off is what dooms it from becoming anything else.

more likely this is a desperate attempt to reverse the decline in sales they've experienced. but ultimately not enough to really put the ipad on par with laptops.

"Apple reportedly plans to take on Surface Pro 3 with a 12.9-inch iPad"

lolwut?

Apple is rumoured to release a 12.9 inch iPad. THAT'S IT. Nowhere is there any suggestion that Apple cares to or is even remotely interested in "taking on" Microsoft's tractionless frankentablet that occupies the ass-end of the "other" pile in tablet market share metrics. Apple is "taking on" their OWN iPad and *maybe* addressing Samsung's position as well. Microsoft is a bit-player under the new mobile-centric market dynamics, and have been so for years now. Get real.

well, apple has failed in the enterprise so many times that you can see how they may think this is the key to making an ipad replace a pc. but the ipad is nosediving in both marketshare and sales so they have to do something. they already tried going smaller and got trashed by android in the 8 inch segment. so all that is left is go bigger. off course we've already seen samsung release a big android tablet ahead of apple and soon more android OEMs will follow.

apple just doesn't want to miss the boat they missed with big phones. but ultimately the problem is that tablets have peaked now that phones are eating into them after getting so large.

off course the ipad just because it is bigger it will not challenge a full fledge PC any more than a moped can race a car.

How has Apple failed in the enterprise? iOS holds 88% share of enterprise apps and 90% percent of tablets activated by the more than 5,000 companies are iPads. This is on the of the fact that they have never targeted the enterprise prior to their new IBM alliance.

You are interpreting Apples actions as a company as one would that of Microsoft. Microsoft is reactive, Apple is not. They're not doing this to "miss the

The only way this makes sense is if apple is also going to debut an ARM version of OS X. A screen of that size isn't too useful with iOS, if they have a larger screen they need it to give it some power to make it useful.

or just adding a USB port and microSD slot, and a new file browser to access them. :)

Unless, their device is the one that will run on the new IBM hardware.

RommelS said,
or just adding a USB port and microSD slot, and a new file browser to access them. :)

Unless, their device is the one that will run on the new IBM hardware.

Exactly what iOS needs

Nah, no ARM. iOS 8 or 9 will get app side-by-side multitasking though, like in Windows 8. There's been traces of the code found in iOS 8, so Apple is working on it. They probably want to have it done before this device. I think that's as far as Apple is about to go with that, speaking of power user / "business" features.

"Potential customers for larger-screen iPads are businesses, where the device could take on more tasks of a traditional laptop computer"

iPad doing more task of a traditional laptop computer. Looks like Apple is having a hardware identity crisis. :)

However, I am sure that Apple will spin that this is still a tablet and not a laptop.

This is still a tablet. Also, you are reading a rumor from Bloomberg. Apple has not stated anything about "the iPad doing more task of a traditional laptop computer". Apple has the MacBook Air in this segment you are referring to. Come on dude!

JHBrown said,
This is still a tablet.

JHB ...man, get some sense of humor. I am well aware that this is a rumor, but that way you responded, it sounds like you are treating this news as if it is real . In addition, it is ok to speculate - even if the rumor is true or not, just leave it as is, but just don't assume. :)

RommelS said,

JHB ...man, get some sense of humor. I am well aware that this is a rumor, but that way you responded, it sounds like you are treating this news as if it is real . In addition, it is ok to speculate - even if the rumor is true or not, just leave it as is, but just don't assume. :)


I'm sure you are going to see more people that swear that the ipad is still a tablet. They would never say it's a tablet and a laptop if this turns out to be true for fear of sounding like the whiners that were saying the same thing about the Surface Pro 3. Strange how they start backtracking when it comes to Apple. /s

I switched from the iPad to the iPad Mini. If i were to buy a 12 incher I would definitely buy a Surface. iOS is too limited and IMO the mini size is just perfect for what I want iOS to do.

Lol, the author is comparing green to sweet.

They are two very different products, one is a full laptop with removable keyboard running a full-form OS while the other is a good but very limited device.

I'm sure Apple will sell the larger iPads just well but its been surprising to me that my brother and three co-workers (who all have or had iPads) purchased Surface Pro3s recently. When I asked each one why, they all said it was so they could log into to office network when out of the office. My supervisor said she was kinda disappointed by the fact that she has a big desktop Mac, two iPads and a few iPhones for her and her kids and she can never get her work done when shes away from the office. If more consumers see things the way she does it would mean Microsoft has found the iPads vulnerability.

In order to compete with SP, they'd have to put OS X on it, but first they'd have to make a tablet UI for it and add iOS app support.

I know a few people who might actually buy that.

A larger iPad is in competition with the Surface (RT) -it has little comparison to a Surface Pro which gives a full Windows experience and can run desktop apps (for example I am presently running photoshop and illustrator).

It will be very disappointing if tech site comes out and suggests that a larger iPad is better than a Surface Pro because of XYZ. On the contrary good news outlets should report what features differ and how they are very different... otherwise we might as well compare iPods to Lumias whilst we are at it.

Nobody, ever, has legitimately claimed it will be running iOS, or even that it's 13 inches. Hell, nobody can legitimately claim it even exists. That's the joke.

Kind of a "meh" for me. Now if it was running OSX perhaps, since the Surface Pro 3 is a desktop PC in a tablet form factor. But merely supersizing it isn't bringing anything new to the table.

Not even close. They are two different products. Furthermore, even at the end of its yearly cycle, the iPad still sells more than the brand new Surface. No "heat" detected!

burritodave said,

I think the Surface 3 is the one that is overheating right now. :)

You win the "Joke of the Day" award. Good one. ;-)

apple ipad sales nosediving certainly put the heat on somebody, and it isn't surface :)

look at apple's recent history:
from 80% marketshare to 40% in just a few years in tablets.
just over 10% in phones and falling after 50%+.

guys, this company is bleeding marketshare worse than Rambo before he fixed his own arm. A big ass ipad ian't the solution :)

neonspark said,
apple ipad sales nosediving certainly put the heat on somebody, and it isn't surface :)

look at apple's recent history:
from 80% marketshare to 40% in just a few years in tablets.
just over 10% in phones and falling after 50%+.

guys, this company is bleeding marketshare worse than Rambo before he fixed his own arm. A big ass ipad ian't the solution :)

Source for your numbers please?

JHBrown said,
I love these lame reports. For one, why are people trying to compare the Surface Pro to a dedicated tablet?

Because we don't know what Apple's 12.9-inch tablet will look like. Will it even run iOS, or will it run OS X? The only thing we do know is that's a similar size to the Surface Pro 3 and that the two would surely be competing against each other in the marketplace. It'd be incredibly surprising if they weren't similarly priced.

Actually we don't know what size it will be either, this report is hardly evidence, any news site could have made it up... so we basically know nothing about this.

Anthony Tosie said,

Because we don't know what Apple's 12.9-inch tablet will look like. Will it even run iOS, or will it run OS X? The only thing we do know is that's a similar size to the Surface Pro 3 and that the two would surely be competing against each other in the marketplace. It'd be incredibly surprising if they weren't similarly priced.
My comment was directed to the Bloomberg report. These two devices aren't even in the same league as one another. This is all an assumption by some website.

JHBrown said,
I love these lame reports. For one, why are people trying to compare the Surface Pro to a dedicated tablet?

It's only lame now, until it becomes true. Would you then start doing the dance of joy if it does become true? My bet would be yes.
Let the backtracking begin.

macoman said,
It will cost double... Just like any new toy from Apple.

Not like the Surface Pro 3 is exactly cheaply priced either. At the current pricing the iPad might actually be the cheaper of the two :/

LogicalApex said,

Not like the Surface Pro 3 is exactly cheaply priced either. At the current pricing the iPad might actually be the cheaper of the two :/

They should just never be compared to one another.

Edited by JHBrown, Aug 26 2014, 8:14pm :

LogicalApex said,

Not like the Surface Pro 3 is exactly cheaply priced either. At the current pricing the iPad might actually be the cheaper of the two :/

With compareable specs? No, it won't.

LogicalApex said,
At the current pricing the iPad might actually be the cheaper of the two :/

Considering the difference in capabilities between the two I would certainly hope so.

LogicalApex said,

Not like the Surface Pro 3 is exactly cheaply priced either. At the current pricing the iPad might actually be the cheaper of the two :/

And by iPad you mean the 10" one right? Probably is cheaper but then again MS never compared the SP3 to the iPad, not once. Since the start it's been compared to laptops and mostly to a MacBook Air, not to other tablets even though it has that tablet design to it.

George P said,

And by iPad you mean the 10" one right? Probably is cheaper but then again MS never compared the SP3 to the iPad, not once. Since the start it's been compared to laptops and mostly to a MacBook Air, not to other tablets even though it has that tablet design to it.

Just commenting on the original comment suggesting that the rumored iPad will be overpriced. Merely saying when aligned next to the SP3 (if it is being slotted as a competitor) it may not be so crazy priced...

The SP3 is a very confusing product to slot in my view. It is marketed as a laptop replacement to justify its higher than iPad price, but it is designed much like a tablet and arguably that is its true focus. I guess I see the SP3 as a device slightly confused about what it wants to be. But I digress.

LogicalApex said,

Just commenting on the original comment suggesting that the rumored iPad will be overpriced. Merely saying when aligned next to the SP3 (if it is being slotted as a competitor) it may not be so crazy priced...

The SP3 is a very confusing product to slot in my view. It is marketed as a laptop replacement to justify its higher than iPad price, but it is designed much like a tablet and arguably that is its true focus. I guess I see the SP3 as a device slightly confused about what it wants to be. But I digress.

I've said this many times Sir. Even some members here call it a tablet first, while other call it a laptop first. Very confusing even to the loyal Surface users.

LogicalApex said,

Just commenting on the original comment suggesting that the rumored iPad will be overpriced. Merely saying when aligned next to the SP3 (if it is being slotted as a competitor) it may not be so crazy priced...

The SP3 is a very confusing product to slot in my view. It is marketed as a laptop replacement to justify its higher than iPad price, but it is designed much like a tablet and arguably that is its true focus. I guess I see the SP3 as a device slightly confused about what it wants to be. But I digress.

At the end of the day it is whatever the user wants it to be at that given time. It can be your full work laptop replacement as shown by it's i7 and 8GB option or it can be more as a tablet for consumption with light work, as shown by the i3 and 4GB option. Is it confusing to some? Maybe. But why must we label it as just a tablet or just a laptop replacement when in fact it can be both given what you want out of it?

Unless you don't get a type cover of some sort, then sure, it's purely setup as a tablet from a design sense, but slap on the type cover, mix in the dock and heck, you even have a desktop replacement to a degree.

George P said,

At the end of the day it is whatever the user wants it to be at that given time. It can be your full work laptop replacement as shown by it's i7 and 8GB option or it can be more as a tablet for consumption with light work, as shown by the i3 and 4GB option. Is it confusing to some? Maybe. But why must we label it as just a tablet or just a laptop replacement when in fact it can be both given what you want out of it?

Unless you don't get a type cover of some sort, then sure, it's purely setup as a tablet from a design sense, but slap on the type cover, mix in the dock and heck, you even have a desktop replacement to a degree.

Unless the market fully understands and accepts the multipurpose nature of the product it can become a major hindrance to success. Is this happening with the Surface Pro 3? Maybe. Maybe not. I don't know as I haven't looked deeply at this.

This confusion can make it very difficult to establish or even maintain a brand. This is why Old Navy has three different brands targeting the low, mid, and high tier of their markets. A cheap customer doesn't care about the same things as a luxury customer and a luxury customer may be bothered by appearing cheap.

I like the idea of the Surface, but Microsoft really needs to clean up its branding and marketing I feel. Consumers like clarity and the Surface line isn't very clear.

LogicalApex said,

Unless the market fully understands and accepts the multipurpose nature of the product it can become a major hindrance to success. Is this happening with the Surface Pro 3? Maybe. Maybe not. I don't know as I haven't looked deeply at this.

This confusion can make it very difficult to establish or even maintain a brand. This is why Old Navy has three different brands targeting the low, mid, and high tier of their markets. A cheap customer doesn't care about the same things as a luxury customer and a luxury customer may be bothered by appearing cheap.

I like the idea of the Surface, but Microsoft really needs to clean up its branding and marketing I feel. Consumers like clarity and the Surface line isn't very clear.

I agree with the majority of what you've said in this thread - no one here knows what the iPad Pro entails - it could run iOS8 or full blown OS X (probably unlikely, but still a possibility). These are all just rumors and yet people are treating the iPad Pro as if it were out today. Why doesn't everyone wait before it comes rather than speculate, and how the SP3 is a better device?

Microsoft touts the SP3 as (in their own words), "The tablet that can replace your laptop." Note the very important word "can." Speaking from experience of being a current owner of the SP2, and having used the SP3 for a few days, neither device replaces anything that I have. It hasn't replaced my laptop nor my tablet. I got it because of its unique nature and for me, it's just basically a very expensive internet surfing device, note taking device (rarely), and a terminal emulator. I have regrets buying the SP2 - it is by far the buggiest machine (or device for that matter) I have ever owned to date (constant sleep/wake problems, type cover going undetected, and just other minor things) - flat out unacceptable for $1000+. To top it off, it's not worth selling as the new model is out, and the SP2 has taken a huge hit in depreciation (not a problem in the Apple world).

As a whole, I think the Surface is a good, but wasted effort from Microsoft. They are just not a hardware company (minus Xbox), and they should leave it to the other manufacturers (Lenovo, Dell, HP, etc.) to do what they do best. I want to see Microsoft shift focus to the mobile/cloud spectrums - WP is not in such a great place either.

Because everyone has to agree on a product definition?

Not even remotely confusing. Quatum physics is confusing. The SP3 as a laptop/tablet is not.

LogicalApex said,

Not like the Surface Pro 3 is exactly cheaply priced either. At the current pricing the iPad might actually be the cheaper of the two :/


Even if the SP3 cost twice as much as a 12" ipad, it's justified as it does twice as much or more than an ipad will ever do.

JHBrown said,
They should just never be compared to one another.

You are right because of functionality, the SP3 should be compared to a MBA. The ipad is a toy compared to th SP3.

JHBrown said,
I've said this many times Sir. Even some members here call it a tablet first, while other call it a laptop first. Very confusing even to the loyal Surface users.

And I say to you sir, who cares? The SP3 always has and always will function as both. The confusion only lies in the minds of those who seek to create confusion where non exists.