Apple reveals iPhone OS 4.0

As expected, Apple has this morning revealed version 4.0 of its iPhone operating system. The update has been a long time coming (and still will be, at Apple's big releases generally ship towards the middle of year along with new hardware), as the iPhone has seen very few updates since last year, signaling that Apple has been hard at work. The Cupertino-based company is a big player in the world of mobile devices (as Steve Jobs noted at the iPad launch, they're a mobile devices company), so when they announce big plans for the future of the iPhone OS, people tend to listen.

iPhone OS 4.0 will give developers access to a ton of new APIs, including full map overlays, Quick Look, and even 5x digital zoom. See the photo below for the rest of them.

Multitasking:

As rumored, Apple has finally included full multitasking support in its iPhone OS. On the subject, Jobs said, "We weren’t the first to this party, but we’re going to be the best. Like cut and paste — it’s better than any other implementation. It’s really easy to implement it in a way that really drains battery life. And, it’s really easy to implement it in a way that reduces the performance of the foreground app and makes your phone feel sluggish." A few photos of the GUI for multitasking are included below. A double click of the Home button seems to be the shortcut for accessing the list of currently running applications.

According to Scott Forstall, Apple executive, Apple has provided developers with 7 new ways to implement multitasking. The first of which is background audio streaming, which will work fantastically with applications such as Pandora, which was demoed on stage. Previously, if an app such as Pandora were running and suddenly closed, the streaming music would stop – until now, of course. Additionally, according to the Pandora developers, it's fast to implement, taking them just a day to give their application full support for background processes.

Another implementation demonstrated was by the developers at Skype, a popular video chatting/VoIP service. The application was demonstrated running in the background, with the iPhone receiving phone calls just fine with the application closed, meaning you no longer have to keep it running if you're expecting a call. This is a great piece of news for Skype & iPhone users around the world.

Another technique Apple has provided developers with is background location. Currently with turn-by-turn navigation applications, they work well provided you keep them open; if they're closed, you won't be getting any more updates. Now the GPS can continue to update in the background, though that uses up a hefty amount of battery life, so it's expected that most users will want to use this in the car where they can keep their phones charging. If an application has tracked your location in the past 24 hours, you'll be able to see a small arrow in the status bar, so that you'll know if something has been tracking you.

The final set of features includes local notifications, task completion, and fast app switching. Local notifications are similar to push notifications except they run locally, without a server in between – this will be handy for apps such as Flickr, as Scott Forstall suggested, which can upload photos in the background as you browse elsewhere, then notify you when they're done.

Folders:

Apple has implemented a new way to organize applications, dubbed 'Folders'. It works pretty much as you'd expect, by providing you with folders for different types of applications, allowing you to name the Folder and drag in whichever pieces of software you like.

If Jobs is to be believed, it means that the application limit on the phone is now at 2,160, up from the previous 180, fantastic news for those who have a huge amount of applications installed.

Mail improvements:

The Mail application has been improved, bringing in a bunch of new features. Number one of the request list is a unified inbox, which Apple has happily provided, in addition to thread email conversations, and fast inbox switching. There's not much else to discuss on the topic, as the improvements are pretty self explanatory. Exchange customers will be pleased to know that more than one Exchange account can be added now, too.

iBooks:

Following the release of iBooks on the iPad, Apple has now implemented the same store/application on the iPhone, allowing users to read their content wherever they go. The current page will be stored in the cloud, in addition to bookmarks, meaning that iBooks on both applications will keep perfectly in sync for those who frequently switch between the two.

Enterprise features:

The iPhone has been greatly improved for enterprise users. Emails will be better encrypted, with developers able to encrypt their own application data to be sent, in addition to "mobile device management." Forstall added that SSL VPN is now included, in addition to wireless app distribution for companies that use in-house apps for their daily operations.

Game Center:

Apple has added its own gaming network, similar to Xbox Live and the PSN. You can be paired up with users of your same level of skill, in order to play against them in any given game. Forstall said,  “We wanted to make this even better — we’ve added a social gaming network. We do automatic matchmaking, we’ll find others with a similar ability and match them against you. You can see how you’re progressing in a game with achievements."

iAd:

The seventh of Apple's seven "tentpole" features is iAd. It seems the rumors about Apple introducing a mobile advertising network were very much true, as they will now be providing their own implementation of iPhone advertising for developers to use as they see fit. Jobs noted that whilst free apps are great, the company wanted to help the developers make a bit of money, and this is the way to do it. Jobs said, “The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’d be 10 ads per device per day — about the same as a TV show. We’re going to soon have 100m devices. That’s a billion ad opportunities per day!” Developers will get an "industry standard" of 60% of the cash made from advertising. Jobs managed to get laughter from the crowd when he noted that the ads implemented by iAd are done completely in HTML5, shunning Adobe's Flash platform.

Ads will truly be embedded within applications – videos or any other form of media won't take you out the application, but instead, they'll play right then and there, as iAd is implemented within the operating system itself. Developers can go to great lengths with the advertising it seems, with a demonstration of a full blown game features as one of the advertisements. 

iPhone OS 4.0 will be for the third generation iPod touch as well as iPhone 3GS (and presumably any new hardware released later in the year), in addition to running on the iPad. The older hardware will run iPhone OS 4.0 but not all of the features, as the hardware simply isn't capable. That's about all we've got from Apple this morning, but expect to see more news rolling out soon when developers get their hands on the early build.

Image Credit: gdgt.com

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It's surprising how many people are unable to understand iAd, especially on a tech forum. Just to clarify, iAd is there for in-app advertising. Like the AdMob banner ads that the free apps already have, except that they'll probably look better and open up full screen in that current app when you click on them. It's not there to pop open an ad for coffins while you're calling your grandparents. Then again, if you're able to read and understand this comment fully, you were probably not one of the fools who got confused by iAd in the first place. Meh.

Manish said,
It's surprising how many people are unable to understand iAd, especially on a tech forum. Just to clarify, iAd is there for in-app advertising. Like the AdMob banner ads that the free apps already have, except that they'll probably look better and open up full screen in that current app when you click on them. It's not there to pop open an ad for coffins while you're calling your grandparents. Then again, if you're able to read and understand this comment fully, you were probably not one of the fools who got confused by iAd in the first place. Meh.

I think a lot of people just didn't read into it. There's also those that are grasping for straws to bash the update, as well.

Exactly, it's down to individual developers to integrate iAd into their applications. The support for it is built into the OS, so its a lot easier to write tidy uncluttered applications which have the benefit of not being sluggish. The iAd system is designed to keep free apps free. There are plenty of developers out there that have now made their apps paid only. At least the iAd system allows a managed way where both the user and the developer are win-win, and there is nothing wrong with Apple taking a cut, that's the way business works.

And for all of you complaining about OS 4 not working on lower models, grow the f*ck up! Just because you cant get an extra feature for free doesnt mean you should go bitch about it. Apple arent going to work for free. You may have already bought the phone or touch, but then you bought it as is, meaning you bought it for it's current capabilities, not for what it might be able to do in future.

Apple have every right to refuse sale to any one, and with OS 4 being sold (for free with some iphones/touches), they can refuse you the upgrade if all you are going to do is complain about it. I think they should refuse sale to those that complain out of line. Complaints are fine, but when you claim like its your god given right to expect everything for free then you need putting in your place.

I just hope that Apple includes the settings so we can keep things as they are without not upgrading so that the new features arent forced upon those who upgrade. By this I mean that the new features can be turned off without having to downgrade OS versions.

Well my iPhone 3G contract runs out in june/july, so ill be waiting for the 4G to be released

So.... wait. There are gonna be ads randomly popping up while using my applications? Did I read that wrong because that sounds like grounds to get RID or my iPhone....

Manish said,
*sigh* You read wrong. You still have to click the ad to see it in full screen. Just like how it is now.

In addition, they can be closed at any point, too.

Some nice, long awaited features. I notice that you can't please everyone though. So many bitch when Apple neglects to add a feature. Then, they bitch even more when it finally gets added in. You guys... lol

does that mean that push notifications will enable you to see whenever you get a new msg from a service? like in bb's?

pielor said,
does that mean that push notifications will enable you to see whenever you get a new msg from a service? like in bb's?

It's been that way for almost a year now. Works pretty well, too.

NeoTrunks said,

It's been that way for almost a year now. Works pretty well, too.

How has it been like that for almost a year if only now Apple is introducing multi-tasking??

From what I know, you had to open FB in order to see new notifications!

You're talking about two different features. Initially you were talking about Push notifications. As NeoTrunks said, they've already been implemented. "does that mean that push notifications will enable you to see whenever you get a new msg from a service?" Using your FB example, if someone sends you a message, you already get a (annoying?) notification, from which you can open up the FB app.

Multi-tasking is new (at least for the iPhone). It allows you to keep certain items running in the background, possibly the FB app for example.

I have been thinking about os4 and iad since it was announced. This is my opinion on it as of now. If iad doesn't automatically insert itself into your existing free apps when you upgrade your 3gs to os4 then I don't think I have a problem with it. Let me expand upon this:
My favorite free game app is paper toss (ver. 1.3 I believe) which has a small ad bar across the top. If this current version works fine on os4 and iad doesn't automatically insert itself it the current version then what do I care? If the author has to re-do the app though to get this done then nothing says I have to update if the current version works fine. From what I can tell it's only going to affect new apps developed specifically for os4.

Where I think this could be a very slippery slope is if apple decides that I need to see a 10 second ad for nike before I can make a phone call or see my calendar

I thought I would be more excited to be honest... it's nothing special at the moment.

Definitely going to be checking out WP7, and failing that Android.

screw you Apple. Always going at our wallets! Is £10 not enough for a f*cking OS upgrade? Noooooo! they want me to upgrade to the ipod touch 3g... I dont see that happening. That f*cking arse face on that stage is trying to steal all our money and sadly, people buy into it... Yes it's a company but is £10 not enough for an OS upgrade that will do sod all apart from "folders"? I'll happily stay with my ipod touch 2g jailbroken running backgrounder.... Thankyou!

Sounds interesting I'm liking some of the new features. Good to see I can upgrade my iPod touch 3G to this (I was honestly expecting this update to be iPhone 4.0/iPad only). Also considering this is quite a substantial update, I wounder how much Apple is gonna charge us touch owners this time??

stephen_0002 said,
custom background in the OS, since when is that possible without jailbreaking??

Since they announced OS 4.0

This is BS that apple didnt allow multitasking for the 3G. the hardware can handle it, they just want to have you by the sack and force you to upgrade eventually.

k311 said,
This is BS that apple didnt allow multitasking for the 3G. the hardware can handle it, they just want to have you by the sack and force you to upgrade eventually.

You could always... you know... NOT buy an iPhone?

Majesticmerc said,

You could always... you know... NOT buy an iPhone?


He already has one that is capable of multitask. Why should he has to buy a new one? A better argument might be the lack of RAM 128MB vs. 256MB.

So, multi tasking only works with the latest most expensive hardware. and the iAD works for all. very nice

Yay, Steve Jobs invinted iAds because he needs more money for booze! Be aware Steve, I do not think they'd find you a new liver that fast next time!

omg this is sooo friggen awesome. Much better than that windows phone 7 announcement.

This is going to bury the windows 7 phone. Microsoft better give up now, since this is the pinnacle of mobile device OSes.

dotf said,
omg this is sooo friggen awesome. Much better than that windows phone 7 announcement.

This is going to bury the windows 7 phone. Microsoft better give up now, since this is the pinnacle of mobile device OSes.

So copying what other phones have been doing and implementing it in your own OS suddenly makes yours the pinnacle of mobile OSes? What exactly does this bring thats new and never seen before on android, webOS, windows mobile, windows phone, blackberry or symbian?

dotf said,
omg this is sooo friggen awesome. Much better than that windows phone 7 announcement.

This is going to bury the windows 7 phone. Microsoft better give up now, since this is the pinnacle of mobile device OSes.

iPhone 4.0 is crap compared to Windows Phone 7. Apple are the ones who should give up. They have already lost the desktop OS wars. Smartphone OS wars are also about to be lost.

pezzonovante said,

iPhone 4.0 is crap compared to Windows Phone 7. Apple are the ones who should give up. They have already lost the desktop OS wars. Smartphone OS wars are also about to be lost.

So in your mind everything is at war and at the end of the day there will be some last-one-standing. That would be A+ Terrific for the Consumer.... NOT

"Exchange customers will be pleased to know that more than one Exchange account can be added now, too"

Yay now I can have my work Exchange account and Google Apps!

This ****ing intelligent people think that every user needs to pick up / answer the incoming call when phone is in lock mode. Double tap the **** power button. Cant this fools make it more easier by providing an opposite slide to decline. Its really hard to double tap fast in those fancy cases.

A slide to decline slider would cause more problems than it causes. I use a case and find the button easy to press - maybe you bought the wrong case?

Simon said,
A slide to decline slider would cause more problems than it causes. I use a case and find the button easy to press - maybe you bought the wrong case?

When a slide can be used to answer why would it create problems to decline think before typing. And that too opposite slide means no accidents that you were actually trying to receive the call. It is simple this people assume too much.

Edited by Shishant, Apr 9 2010, 9:01am :

I didn't think it said no multitasking for 3G, it just said some features won't work.. And why is that fail? The 3G is over 2 years old now, and this is for new technology

nothing about new hardware. I am actually thinking of getting Iphone 3GS or should I wait for new hardware

tdrock said,
nothing about new hardware. I am actually thinking of getting Iphone 3GS or should I wait for new hardware
The new hardware is usually announced in june. This is why os4 wont come out till the summer because it will come with os4 installed.

majortom1981 said,
The new hardware is usually announced in june. This is why os4 wont come out till the summer because it will come with os4 installed.

thanks. i will wait until june

Jose_49 said,
Yay, multitasking... Now waiting for Opera mini.

I doubt they will accept it, because if they accept it they will have to improve safari and actually do some good coding rather than just showing off designs.

Contrary to the rest of the flamebait, I'd like to applaud Apple on finally bringing themselves into line with the competition. These features are a lot of what everyone has been asking for, and it should make the next version of the OS something to look forward to for 3GS and 4G owners. Its nice to see too that Apple are listening to their customers and critics.

I can't help thinking though that they haven't really done anything extraordinary here though. The list of features, for the most part, are all things that "alternatives" such as Android 2.0 and WinMo 6, have done for months and even years.

Its definitely going to be a good year for smartphones

Q: How do you close applications when multitasking? A: (Scott) You don't have to. The user just uses things and doesn't ever have to worry about it. (Steve) It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it.

acnpt said,
It's like we said on the iPad, if you see a stylus, they blew it.

Funny how I see it as a total opposite. It's a pad, like a notepad, shouldn't I be able to write on it?

REALLY ANNOYED. If iPod can play in the background, why can't another music app? It's obvious Apple just want us 3G users to upgrade. "Put up or shut up and give me your wallet."

EgyptianDuck said,
REALLY ANNOYED. If iPod can play in the background, why can't another music app? It's obvious Apple just want us 3G users to upgrade. "Put up or shut up and give me your wallet."

steve hears you

Q: Are you concerned about leaving out your older customer base (with the lack of features for older devices). A: (Steve) Well, a lot of these products that are out there are the most recent products. The old devices will get the update, but they'll miss some of these features like multitasking. If that's an incentive for them to upgrade to a new device... terrific.

DrScouse said,
So, apple are simply doing officially what you can do with a jb'd iphone.. lol!!

Just that Apple have slapped iPhone 3G users in the face and said that we can't have multi-tasking.

Q:Will there be an ad approval process? A: (Jobs... super long pause) Um... well there's going to be some process... but these people are paying to run ads. So, I'm not sure it'll be anything other than a light touch.

LONG LIVE PORN !!!!!!!!

leo221 said,
Q:Will there be an ad approval process? A: (Jobs... super long pause) Um... well there's going to be some process... but these people are paying to run ads. So, I'm not sure it'll be anything other than a light touch.

LONG LIVE PORN !!!!!!!!

High five!

11:07AM Q: Given that multitasking will increase data usage, how do you think AT&T will handle that? A: (Jobs) I'm not sure that's a correct assumption.

jaymul said,
11:07AM Q: Given that multitasking will increase data usage, how do you think AT&T will handle that? A: (Jobs) I'm not sure that's a correct assumption.
\
I lol'd.

Elliott said,
No multitasking for 1st gen and 2nd gen iPhones. Can't say I'm surprised.

I am, phones with similar specs to iPhone have multitasking in WM6 and Android, there is NO excuse not to allow it, Apple shouldnt be able to dictate how you can use your phone.

Plarkster said,
No multitasking for the 3G

Ugh... I can't believe that. My original touch can multitask with a jailbreak but the hardware in my 3g iPhone isn't good enough for their official way to do it? sigh...

Plarkster said,
No multitasking for the 3G

It's not true multitasking anyway. Just JB it for now to get true MT.

Along with tethering, and things like SBSettings, iLocalist, Winterboard, GV mobile, iFile, etc, there's just way too many advantages to JB it.

acnpt said,
I'm guessing they don't want it to appear slow.

Or just another reason to get you to buy a new phone again? Just a thought.

Lewism said,
Multitask only on 3GS and 3rd gen Touch.
\

"Dear Bill Gates, Windows 7 is fail because I can run it on my Commodore 64. KTHX."

GP007 said,

Or just another reason to get you to buy a new phone again? Just a thought.

iphone 3G compare to the iPhone 3Gs is already sluggish and slow to even look at sms's.
Would h ate to use an iPhone 3G with a number of apps open.

40% on in-game ads when you're already demanding 40%+ on app install seems pretty steep, and not competitive with some of the other mobile ad providers

AgentGray said,
40% on in-game ads when you're already demanding 40%+ on app install seems pretty steep, and not competitive with some of the other mobile ad providers

This is aimed at free aplications....
Paid for apps shouldn't have ads.

AgentGray said,
40% on in-game ads when you're already demanding 40%+ on app install seems pretty steep, and not competitive with some of the other mobile ad providers

Apple takes 30% of the price of paid apps. Free apps stay free. 40% of ad revenue if you decide to include iAds in your free/paid app. Seems damn competitive to me.

Elliott said,

Apple takes 30% of the price of paid apps. Free apps stay free. 40% of ad revenue if you decide to include iAds in your free/paid app. Seems damn competitive to me.

I wonder if theres going to be a way for you to disable them though. I wouldn't want to have to pay for an app and then get served with ads every so often.

/- Razorfold said,

I wonder if theres going to be a way for you to disable them though. I wouldn't want to have to pay for an app and then get served with ads every so often.


As it stands now, a developer can include ads even if you pay for the app. While I agree with you, I don't see this being any different. Generally, free apps will either have an ad-less premium version or allow you to pay in-app to remove the ads anyway.

Edited by Elliott, Apr 8 2010, 6:19pm :

Rob2687 said,
Oh yay a better way to spam me with more ads.

In all honestly, they look much more attractive than any Admob ads out there right now, and they look like they're actually fun to mess around with.

Edited by Elliott, Apr 8 2010, 6:05pm :

Looks like the Apple apologists are struggling to make all these "innovations" look like they were not done before by the competition.

evo_spook said,
LOL at all the bashers struggling to find things to bash on.

With a big whopper like iAd - what's the look for?

evo_spook said,
LOL at all the bashers struggling to find things to bash on.

You mean like the fact they didn't change the way notifications work so they aren't in your face? They found the time to add iAd, a game center and multi-tasking, but they couldn't do this?

acnpt said,
iAd looks pretty decent for devs and customers....just depends on the quality of the ads.

Ad. Apple says it's for keeping "free apps free." The ads keep you in the app, while also taking over the screen and adding interactivity -- using HTML 5 for video -- up to simple gaming in-ad. Apple will offer a 60 / 40 split on revenue, and users can even buy apps straight from an ad.

Why should Apple earn money of your app? Are they hosting the ad for you or something?

Edit: Just saw the updated neowin article. So yes they're hosting them for you

Edited by -Razorfold, Apr 8 2010, 6:49pm :

/- Razorfold said,

Why should Apple earn money of your app? Are they hosting the ad for you or something?

Sounds like it: "Apple is going to sell and host the ads, and we're going to do a 60/40 split."

Plarkster said,

Sounds like it: "Apple is going to sell and host the ads, and we're going to do a 60/40 split."

60/40 OMFG! It should be 80/20.

acnpt said,
iAd looks pretty decent for devs and customers....just depends on the quality of the ads.

something that's going to annoy the **** out of users more like!

So it took them 4 major OS revisions, and 3 years+ to implement a method to change the wallpaper.

That's innovation right there.

/- Razorfold said,
So it took them 4 major OS revisions, and 3 years+ to implement a method to change the wallpaper.

That's innovation right there.


Uh, the home screen wallpaper. The lock screen wallpaper has been changeable since day 1.

Personally, I'll be leaving my home screen wallpaper black anyway, thank you very much.

Elliott said,

Uh, the home screen wallpaper. The lock screen wallpaper has been changeable since day 1.

Personally, I'll be leaving my home screen wallpaper black anyway, thank you very much.

Yes I know that and I think you knew quite well that I was talking about the homescreen wallpaper.

Edited by -Razorfold, Apr 8 2010, 6:12pm :

Elliott said,

Uh, the home screen wallpaper. The lock screen wallpaper has been changeable since day 1.

Personally, I'll be leaving my home screen wallpaper black anyway, thank you very much.

I believe he was talking about changing the homescreen from black not wallpaper in general....

So Apple is trying to claim they are the biggest Game system out there now? *srcatches head* that 50,000 number seems odd... 48,000 half assed games to me isn't as good as 3,000 high quality games

neufuse said,
So Apple is trying to claim they are the biggest Game system out there now? *srcatches head* that 50,000 number seems odd... 48,000 half assed games to me isn't as good as 3,000 high quality games

Because we all know all 2,477 or 4,321 games on the PSP and DS are high quality.

Elliott said,

Because we all know all 2,477 or 4,321 games on the PSP and DS are high quality.

higher quality then 500 checkers games......

neufuse said,

higher quality then 500 checkers games......

yeah it's not like the DS is awash with yoga, barbie and other useless cheapo games. I would say the percentage of quaility titles is the same on both platforms at about 10%. Most of the DS games ive played are incredibly bad, i don't think the DS could handle yet another crap crossword or sudoku game for £20.

guruparan said,
Cmon MS, bring us the Multitasking back to windows phone 7!!

You do understand, or maybe you didn't notice, the "multitasking" Apple is talking about is the exact same thing MS has going on in WP7. There are specific APIs for specific things (like audio playing) that devs can use for their apps (like Pandora) that lets them "multitask".

I expect MS to open up more background APIs to devs faster for WP7 compared to anything Apple will do.

Apple are doing it again, milking things that have been on other platforms for a while. Anyone remember copy and paste? They even had an advert for it.

James Brooks said,
Apple are doing it again, milking things that have been on other platforms for a while. Anyone remember copy and paste? They even had an advert for it.
It sells, however, and to a business, that's what matters.

10:37AM So, it's just like changing wallpaper. On anything. Ever.

10:37AM "Now one of the other things I wanted to show you was the homescreen, the ability to change the wallpaper." Okay, a demo of wallpaper? Really Steve?

""Now one of the other things I wanted to show you was the homescreen, the ability to change the wallpaper." Okay, a demo of wallpaper? Really Steve?"

LOL

Lewism said,
""Now one of the other things I wanted to show you was the homescreen, the ability to change the wallpaper." Okay, a demo of wallpaper? Really Steve?"

LOL

It's revolutionary!

So Apple finally admit they were wrong - I remember quite clearly in 2008 Scott Forstall stood up at the keynote speach, put up a screenshot of the windows mobile task manager and said "The wrong solution is to enable background processes" - everyone then got their cheap laugh at Windows Mobile and Microsoft...

Jedimark said,
So Apple finally admit they were wrong - I remember quite clearly in 2008 Scott Forstall stood up at the keynote speach, put up a screenshot of the windows mobile task manager and said "The wrong solution is to enable background processes" - everyone then got their cheap laugh at Windows Mobile and Microsoft...

That's Apple for you

1. You bashed your competitors for having a feature.
2. ???
3. Implement the same thing.
4. Profit!

Jedimark said,
So Apple finally admit they were wrong - I remember quite clearly in 2008 Scott Forstall stood up at the keynote speach, put up a screenshot of the windows mobile task manager and said "The wrong solution is to enable background processes" - everyone then got their cheap laugh at Windows Mobile and Microsoft...
Found the video: http://www.youtube.com/watch?v=M3fMDdmcsaU#t=1m30s

Jedimark said,
So Apple finally admit they were wrong - I remember quite clearly in 2008 Scott Forstall stood up at the keynote speach, put up a screenshot of the windows mobile task manager and said "The wrong solution is to enable background processes" - everyone then got their cheap laugh at Windows Mobile and Microsoft...

haha thats only one of the things.

1. No copy and paste because nobody needs that. - Implemented.
2. Webapps will take over the world because nobody wants to download applications - AppStore created.
3. People who buy tablets are stupid, nobody has a need for them - iPad released.

Jedimark said,
So Apple finally admit they were wrong - I remember quite clearly in 2008 Scott Forstall stood up at the keynote speach, put up a screenshot of the windows mobile task manager and said "The wrong solution is to enable background processes" - everyone then got their cheap laugh at Windows Mobile and Microsoft...
They didn't admit they were wrong, nor did they every say Multitasking was a bad thing. They only ever attacked implementations of multitasking, which they were correct, in most cases were poorly done.

Jedimark said,
So Apple finally admit they were wrong - I remember quite clearly in 2008 Scott Forstall stood up at the keynote speach, put up a screenshot of the windows mobile task manager and said "The wrong solution is to enable background processes" - everyone then got their cheap laugh at Windows Mobile and Microsoft...

It's a well known apple ploy to decry a technology they are going to implement to throw people off. Steve Jobs has done it a number of times.

and given that Microsoft is working on new Windows Mobiles with no copy and paste and no replaceable batteries, it works both ways...

bobbba said,
and given that Microsoft is working on new Windows Mobiles with no copy and paste and no replaceable batteries, it works both ways...
Did Microsoft publicly criticise Apple for doing this?

jaymul said,
i wonder if they will anounce a UI change?
although on the demo's it still has the same UI

Yeah. Bit upset that it doesn't look the same as the iPad.

" “We weren’t the first to this party, but we’re going to be the best. Like cut and paste â€" it’s better than any other implementation. It’s really easy to implement it in a way that really drains battery life. And, it’s really easy to implement it in a way that reduces the performance of the foreground app and makes your phone feel sluggish."

Yeh right.

bobbba said,

Tried a Palm Pre lately?

My HTC Desire (running Android 2.1) can run for just as long as an iPhone WITH multitasking and it doesn't feel sluggish either.

oh my god...multitasking!? such a revolutionary idea...how on earth do they come up with such inventions!?

ManosK said,
oh my god...multitasking!? such a revolutionary idea...how on earth do they come up with such inventions!?
Atleast they said they werent the first with the idea.

majortom1981 said,
Atleast they said they werent the first with the idea.

Since multitasking on smartphones has been around for donkeys years, you can't even call it an idea any more, it is an expectation.

neufuse said,
huh so just a dev preview of 4.0
Why expect anything more. This is what they normally do. It will be released after they demo the next iphone iteration.

neufuse said,
huh so just a dev preview of 4.0

If they don't, no apps will support the new features already. Plus, they have to make sure the new features work.

Apple: "Come see a preview of OS 4.0 for developers!"

*Apple previews OS 4.0 for developers.*

Internet: "I'm so disappointed. I thought Apple was going to release new Macbook Pros today."

Edited by Stetson, Apr 8 2010, 5:26pm :