Apple rumored to be prepping TV iOS product for 2012 launch

A few months ago rumors started circulating on the Internet that Apple was working on a new product that would merge its iOS operating system inside a television. Now Venture Beat reports via unnamed sources that the Apple television project is still ongoing but that the actual product launch won't happen until sometime in late 2012 or even early 2013. This is in contrast to previous rumors that had the Apple television coming out as early as this fall.

Apple has previously released the AppleTV set-top box which streams iTunes purchased videos of TV shows and movies to a TV along with Netflix streaming support and more. However that product has never been a huge sales success for Apple and is considered to be a "hobby" for the company. The Apple television project, on the other hand, is more ambitious. The article says that a TV with iOS installed inside would do more than just show video. It would also be able to things like run iOS apps, check your ongoing schedule, play games and more. Venture capitalist Stewart Alsop speculates that one of the reasons why an iOS-based TV hasn't launched yet is due to the current high costs of LCD screens.

Google has already tried to launch a similar project with Google TV with television makers like Sony releasing TVs with the Google TV operating system inside as well as inside set-top boxes. However so far the public hasn't embraced the Google TV concept. Recently Google announced that it will release an update to Google TV that would make it compatible with its Android operating system and allow app makers to create programs specifically for Google TV.

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11 Comments

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Honestly, I think TV is kind of dead. I am serious. Does anyone even have a family TV night or for that matter, watch TV in the living room/family room? It's about as dated as eating breakfast at the dining room table and, or reading the newspaper while doing so.

When I honestly look at a 40" TV... all I see is a big monitor that can be used for much better things than watching sensationalized news, bad reality TV or movies that everyone has already seen. A want a bit more of an interactive experience than I can get with watching most anything on television. I want the device to serve a purpose.

To this end, I think Apple might be onto something. The only trouble is that others have come already and failed miserably at it. Still, for what's worth... we are talking about Apple.

I guess turning the living room TV into a giant iPad with some form of interactive touch is probably the only thing that can save it.

I get what you mean. It used to be the time where a TV would be in every bedroom, now it's moving more onto a laptop in every bedroom instead, and just 1 TV in the living room again.

azure.sapphire said,
Honestly, I think TV is kind of dead. I am serious.

Eh, speak for yourself. As long as Scifi channel continues making Megashark vs. Crocosaurus movies with Jaleel White, I'll be glued to my set.

why the hate (in general) so much for apple and it products? for people having so much such hate it tickles me and makes me laugh. please just stop it or having negative things to say and move on. yes apple is a bit pricey but this is what makes them a good product. you pay for what you get or want and you get for for what you pay and get. if apple can make a tv with internet access that works like a real pc/mac and tv and save me from have a cable bill then yes i would think about buying one but it should not be like google but a true pc/mac with full support for all internet activities plus enjoy watching some tv. we can our cake and eat it too for once in a while. i already use my led hdtv as a monitor and watch my tv.

I love it. Always the same with you people. You might have once had a $500 PC and it was slow so you bought a $2000+ mac and suddenly its awesome. If you paid the same for a PC it would run rings around the mac. Remember that Apple dosent build the internal components and uses the same equipment available to other PC manufaturers. Also PC is not a camp, its like if you dont like Apple then you are on the PC camp... NO there are many companies and many different OS's. Stop being a zealot, grow a brain, and ultimetely realise that no tech gear will ever make you popular. Its just not going to happen.

by the way i come from the beginning of dos. i like apple products for what they can do as well as the pc/dos. i do not complain about everything that apples produces and i reciprocate the same with pc/dos. either why complain about apple when m$ owns it anyhow. so in a sense you are complaining about the same thing but being hypocrite about it with out even knowing it. it sound like elementary school tantrums here at times. from the time i recently purchased my ipad2 i am realizing they do the same thing but from a different angle. apple is more fluid while m$ is just a bit slow but it serves the same purpose.

belto said,
why the hate (in general) so much for apple and it products? for people having so much such hate it tickles me and makes me laugh. please just stop it or having negative things to say and move on. yes apple is a bit pricey but this is what makes them a good product. you pay for what you get or want and you get for for what you pay and get. if apple can make a tv with internet access that works like a real pc/mac and tv and save me from have a cable bill then yes i would think about buying one but it should not be like google but a true pc/mac with full support for all internet activities plus enjoy watching some tv. we can our cake and eat it too for once in a while. i already use my led hdtv as a monitor and watch my tv.

belto said,
by the way i come from the beginning of dos. i like apple products for what they can do as well as the pc/dos. i do not complain about everything that apples produces and i reciprocate the same with pc/dos. either why complain about apple when m$

Stopped reading there.