Apple said to be considering $400 price tag for its iWatch

Earlier this week, Apple sent out invites to a media event on September 9, at which it is expected to launch at least one larger iPhone model and, at long last, its new wearable device. Popularly referred to as the 'iWatch', it may well be called  something complete different - indeed, its name is just one of the many things that we still don't know about the device. 


The iWatch - or whatever it's called - probably won't look like this concept

Another big question mark hangs over the thorny issue of pricing. While some rival manufacturers have been looking to lower-cost wearables in a bid to stimulate consumer interest in the nascent market segment, it should come as no surprise to hear that Apple apparently has little interest in chasing low-value sales. 

As Re/code reports, although the price of the iWatch has not yet been finalized, Apple executives are said to be considering a price tag as high as $400 for the new device, when it goes on sale early next year

Re/code did not disclose the identity of its sources - nor did it give any clue as to where this information has come from - but it does bear the hallmarks of a 'controlled leak' from Apple itself. By hinting at a higher-than-expected price for the device, just days before it is officially unveiled, a lower price tag - say, $300 - may well appear more reasonable when announced. 

The report also stated that Apple will release multiple models of the device, "including lower priced versions".

Of course, like everything about the device at this stage, this is purely the stuff of speculation - but with just over a week until Apple finally shows off its long-awaited wearable, at least there's not long to wait until all is revealed.

Source: Re/code | image captured from iWatch concept video by ConceptsiPhone

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I feel like that it's just a rumor. A flagship smartphone runs about that same price. A wrist worn device that's likely just a peripheral of the actual iPhone for that price is bonkers.

I'm not sure what everyone else knows, but why are people saying over priced when it hasn't even been launched.... Haters, maybe see what the product is before hating it.

if i had 400$ to waste on a watch, i'd go and buy a mechanical one!
Even if i was given an iwatch as a gift, i'd sell it on ebay to buy a mechanical one.

-adrian- said,

Casio G-Shock? Where do you live, that a casio g-shock costs that much?
Maye you don't know much about watches, but you can't compare a casio g-shock with a good mechanical one (and i don't mean the tourbillon ones, they can reach sky high prices)

Yet another example of Apple's offensively overpriced proprietary junk, and way behind
the competition that have had smartwatches out for several months to a year or more.

DJGM said,
Yet another example of Apple's offensively overpriced proprietary junk, and way behind
the competition that have had smartwatches out for several months to a year or more.

Has the iWatch already launched? I missed it..... /s

Touch screens were around long before cell phones, meaning that no one "invited" the touch screen phone. Apple did not have the first, not by a long shot, but anyone honest should admit they did popularize them, touch screen phones prior to the iPhone where awful. What is yet to be seen is if Apple will be able to popularize the smart watch. As of now most people could care less about it, the real test will be if in 6 months time if everyone is trying to get a device kind of like it.

As of now you see no one defending Apple's watch, because no one knows anything about it yet. I am very spectacle, then again I also thought the iPad would be a total fail, and time sure proved me wrong.

DJGM said,
and way behind the competition that have had smartwatches out for several months to a year or more.

Do you know something we don't?

DJGM said,

Yet another example of Apple's offensively overpriced proprietary junk . . .


Am I missing something here ... what happened to the comment Tidosho had posted
not long after I posted this comment? It seems to have disappeared from the thread.

I sure hope there is a lot of 'features' like streaming media from idevices or e-mail checking, etc... or $400 is not coming out of my pocket. :)

All of google wear watches are pretty stupid. There more off glorified google now app then anything else. I don't know if apple will come up with anything compelling but they will have to do a lot more or be unique to get attention.

400 isn't all that bad, have you ever looked into purchasing a very elegant/nice watch? easily surpass the 400 mark, and all those do is tell time.

Only problem is these aren't elegant timepieces. They are at most glorified calculator watches. If you want something to wear on your wrist that commands a high price, it's going to be a hand crafted watch or something with precious metals, etc.

Type comment here...

Circaflex said,
400 isn't all that bad, have you ever looked into purchasing a very elegant/nice watch? easily surpass the 400 mark, and all those do is tell time.

watches don't tend to go down in price, some even go up.

iwatches will tank as soon as the next model gets released

Enron said,
Only problem is these aren't elegant timepieces. They are at most glorified calculator watches. If you want something to wear on your wrist that commands a high price, it's going to be a hand crafted watch or something with precious metals, etc.

Type comment here...

Please let us know where you found out they are not going to be elegant? Apple is known for making attractive trendy products, why would this be different? No one has any clue what the device will look like. I suspect it will have more of a modern/sporty look than a classic elegant look, but at the same time I, expect it to look much nicer than a Timex. We will see.

Deactivated. said,
That is the most expensive watch in the world!

Not even close: http://www.watchtime.com/blog/million-dollar-watches/

COKid said,
Not even close: http://www.watchtime.com/blog/million-dollar-watches/

Yeah, but still, there's no chance that the iWatch is going to get any significant market share. No chance. It's a $400 s̶u̶b̶s̶i̶d̶i̶z̶e̶d̶ item

Really?
http://www.polar.com/us-en/products/maximize_performance/running_multisport/V800
I pad the Polar I am using right now around $400; and such price, for a multifunctional device is not uncommon.

Personally I do not have an iPhone or any other Apple device, at the moment I use Windows and WP, therefore if this rumored iWatch will pair only with other Apple devices will be immediately a no go for me;.
Said that I am more inclined to buy some kind of bracelet that pair with my smartphone than another sport/smartwatch because after completing my workout and showered I wear my Rolex not a smartwatch.

Enron said,
$400? For a watch? And it doesn't come with a keyboard, which makes it not a very good business machine.

I hope that was some attempt at a joke, because $400 is actually on the low end of "nice" watches.

sphbecker said,

I hope that was some attempt at a joke, because $400 is actually on the low end of "nice" watches.

Whoosh

Man, if I had $400 to blow on an iWatch...

"The iWatch - or whatever it's called - probably won't look like this concept" - Unprofessional journalism at its finest. You could have used a picture of a donkey.

If it's going to have similar function as the Moto360... They should put the price at $300. But anything with the Apple logo on it, automatically cost double.

What's funny about that? You are outright dismissing the price of a product you have absolutely no knowledge about, but it you regularly make it known how much you hate Apple anyway so it's not like something you would buy anyway? There is a 90% probability it will actually be much more usable than the rest of the rubbish on the market and were you actually expecting Apple to release a cheap product? It will more than likely set the standard of smart watches.

goodbytes said,
What's funny about that? You are outright dismissing the price of a product you have absolutely no knowledge about, but it you regularly make it known how much you hate Apple anyway so it's not like something you would buy anyway? There is a 90% probability it will actually be much more usable than the rest of the rubbish on the market and were you actually expecting Apple to release a cheap product? It will more than likely set the standard of smart watches.

What's funny is that somehow you seem to think you know more about the iWatch than the rest of us. How did you come up with this 90% probability? How do you know that it won't offer the same thing as what is currently available? It seems to me that you make it known how much you love Apple without knowing anything about this product.

$400 is just unthinkable for a wearable device. I'd rather purchase a mobile phone for that price.

The assumption is based on the rest of their product line and various rumours about the watch... either way, the main point being how can you dismiss a product based on it's price when you have no idea what it offers? I notice how those complaining jump on the higher end of the scale $400 to make the point known, but in reality it could be priced at $300 if this rumour holds any value... considering my current watch cost over £600 GBP and probably does less than this watch it's barely unthinkable is it?

People don't spend more dollars on watches based on what they can do. I can get a $40 Casio Databank that "does more" than a $10,000 Rolex.

Type comment here...

Enron said,
People don't spend more dollars on watches based on what they can do. I can get a $40 Casio Databank that "does more" than a $10,000 Rolex.

Type comment here...

Sure they do. That Rolex will last longer AND keep its value longer than the Casio. That's a part of "doing"

ctebah said,

Sure they do. That Rolex will last longer AND keep its value longer than the Casio. That's a part of "doing"

I was responding to:
"considering my current watch cost over £600 GBP and probably does less than this watch it's barely unthinkable is it?"

Yes, the Rolex will last longer and keep its value longer than the Casio. I am equating these "wearable technologies" to the Casio.

goodbytes said,
What's funny about that? You are outright dismissing the price of a product you have absolutely no knowledge about, but it you regularly make it known how much you hate Apple anyway so it's not like something you would buy anyway? There is a 90% probability it will actually be much more usable than the rest of the rubbish on the market and were you actually expecting Apple to release a cheap product? It will more than likely set the standard of smart watches.

$300-$400 is absolutely insane for a trivial bit of kit. Especially for people who don't wear watches anymore. There's how many other smartwatches on the market already, and no one is buying them.

Dot Matrix said,

$300-$400 is absolutely insane for a trivial bit of kit. Especially for people who don't wear watches anymore. There's how many other smartwatches on the market already, and no one is buying them.

I thought he explained it pretty good with this:

There is a 90% probability it will actually be much more usable than the rest of the rubbish on the market and were you actually expecting Apple to release a cheap product? It will more than likely set the standard of smart watches.

ctebah said,

I thought he explained it pretty good with this:

There's a better probability of it just being another expensive iOS device, that adds no additional value to the consumer - just like the iPad was.

Dot Matrix said,

There's a better probability of it just being another expensive iOS device, that adds no additional value to the consumer - just like the iPad was.

Well of course, not like the iPad set any standards when it came to tablets or sold in amazing numbers. If the iWatch has any success as the iPad, Apple will be laughing to the bank, again.

ctebah said,

Well of course, not like the iPad set any standards when it came to tablets or sold in amazing numbers. If the iWatch has any success as the iPad, Apple will be laughing to the bank, again.

The iPad never set any standards. Not by a long shot. The iPad is quite laughable when compared with other tablets today.

Dot Matrix said,

The iPad never set any standards. Not by a long shot. The iPad is quite laughable when compared with other tablets today.

Actually it's completely opposite of that. When it first came out iPad set a lot of standards and shaped the way tablets are today. You know how to use google, lookup tablets before AND after iPad to see what's im talking about.

Dot Matrix said,

The iPad never set any standards. Not by a long shot. The iPad is quite laughable when compared with other tablets today.

The market definitely responded to the iPad. Also, Microsoft and Samsung must consider the iPad to set somewhat of a standard since each company has spent millions to run ads comparing their offerings to the laughable iPad.

benthebear said,

The market definitely responded to the iPad. Also, Microsoft and Samsung must consider the iPad to set somewhat of a standard since each company has spent millions to run ads comparing their offerings to the laughable iPad.

totally forgot about that.

ctebah said,

totally forgot about that.

It's like with the cola wars. Coke is the standard, so Pepsi spends millions, could be billions by now, comparing its product to Coke's, and they even does taste challenges to make it looks like Pepsi is what people like more ( http://www.neowin.net/news/samsung-attacks-ipad-air-with-new-ad-but-gloating-may-be-short-lived ). Then you have Coke who keeps advertising its offerings as if Pepsi doesn't exist.

ctebah said,

Actually it's completely opposite of that. When it first came out iPad set a lot of standards and shaped the way tablets are today. You know how to use google, lookup tablets before AND after iPad to see what's im talking about.

Yes, tablets are thinner, but look at what the iPad does, and then look at what the Surface can do in comparison.

Dot Matrix said,
Figures, I make a post, and all the trolls come out from their bridges to comment. Smartwatches are a non existent market. Nobody is buying into them, and I don't see Apple changing that.

Take a look around you, and you'll see that people are exhausted from device overload. It's the same reason social media has flatlined. People just don't want another device beeping at them.

Pascal Koenig (PK): In 2013, the global smartwatch industry reached a global market volume of USD 700 million, ten times the size of 2012. In 2014, the industry will grow to USD 2.5 billion - 5% the size of the watch industry. In the years to follow, the smartwatch industry will keep growing at a 3-digit rate.

Perhaps you can backup your claims from now on. Seeing as how much you have been wrong on this site when it comes to MS news, perhaps start backing up your claims with some concrete proof.

Edited by Nick H., Aug 31 2014, 9:32pm :

Dot Matrix said,

Yes, tablets are thinner, but look at what the iPad does, and then look at what the Surface can do in comparison.

Umm, the surface can NOT sell?

ctebah said,

Perhaps you can backup your claims from now on. Seeing as how much you have been wrong on this site when it comes to MS news, perhaps start backing up your claims with some concrete proof.

So what? The smart glasses market was worth $1581.4 Million in 2013 (http://www.marketwatch.com/story/smart-glass-market-worth-5814-million-by-2020-2014-06-26), that doesn't mean anything when the devices are not selling. People just don't want this junk anymore.

Dot Matrix said,

So what? The smart glasses market was worth $1581.4 Million in 2013 (http://www.marketwatch.com/story/smart-glass-market-worth-5814-million-by-2020-2014-06-26), that doesn't mean anything when the devices are not selling. People just don't want this junk anymore.

What's smartglasses market got to do with smartwatches? You should stop applying your own preferences to the rest of the market.

ctebah said,

What's smartglasses market got to do with smartwatches? You should stop applying your own preferences to the rest of the market.

Everything. Google is selling their Glass, but nobody is buying them. Same with smartwatches. Samsung, among other OEMS are selling theirs, and still nobody is buying them. It's proof positive for device exhaustion.

Dot Matrix said,

Everything. Google is selling their Glass, but nobody is buying them. Same with smartwatches. Samsung, among other OEMS are selling theirs, and still nobody is buying them. It's proof positive for device exhaustion.

You're the only person that's saying that nobody's buying them. Smartwatch manufacturers have consistently provided sale number that show growth. They have also shown that the market has been growing considerably in the last few years.

You in denial or something? Now how many manufacturers are selling Smartglasses? It's a brand new market with basically one player, one device and outrageous prices. How can you possibly compare the two?

Dot Matrix said,

Everything. Google is selling their Glass, but nobody is buying them. Same with smartwatches. Samsung, among other OEMS are selling theirs, and still nobody is buying them. It's proof positive for device exhaustion.

No, it is not: when in 2002/early 2003 I bought my first Tablet PC... nobody was buying them and still today I do not understand how it was possible that people failed to see the advantage to have a laptop that was able to do everything that was possible to do before PLUS the ability to use it as a notepad and jotting handwritten notes. Was the reason "device exhaustion"? Not at all.... Time will tell if smartglasses and smartwatches will succeed; personally I am not interested in the former and I would consider the former and consider the latter, preferably in a unobtrusive bracelet format, to monitor my vital signs. Said that I remember a time when people were saying that PDA first and Smartphones after were useless devices and nobody was interested, I disagreed with such opinions on both counts.... and I was right. Who knows who will be right this time....

Dot Matrix said,

The iPad never set any standards. Not by a long shot. The iPad is quite laughable when compared with other tablets today.

And yet even the old ipad2 by itself continues to completely demolish any and all surface products ever released at the retail level.

Dot is right. Unless this device replaces the phone, the price is insane. If it's a peripheral to the phone itself then it's not going anywhere. Only if it replaces the iPhone will it have a chance. I don't care what this watch does, the price is too high. Also, I hope they don't go with iWatch because, seriously, say it out loud really slowly. I.... Watch.... lol, creeper watch. ;)

ctebah said,

Sure they do. That Rolex will last longer AND keep its value longer than the Casio. That's a part of "doing"

At $40 for the Casio who gives a crap if it retains any value, and as for lasting longer $10k of Casio watches will outlast the Rolex - even if each one of the 250 Casio only lasted a year a piece....

20legend said,

At $40 for the Casio who gives a crap if it retains any value, and as for lasting longer $10k of Casio watches will outlast the Rolex - even if each one of the 250 Casio only lasted a year a piece....

You forgot the part about retaining value.

ctebah said,

You forgot the part about retaining value.

No I didn't, that would be the first part of the first line of my comment...... even if your Rolex lasted 250 yrs, what good is that to you when 100yrs is probably the best lifespan a person could hope for.....

Cosmocronos said,
Enjoy your Casio.... I stick with my Rolexes

I'll also enjoy the several thousand dollars that I still have in my pocket (whilst still being able to tell the time just as accurately as your Rolex :)

20legend said,

I'll also enjoy the several thousand dollars that I still have in my pocket (whilst still being able to tell the time just as accurately as your Rolex :)

Some people are happy to drive a Trabant, others prefer a DB5... to each his own.
Just and advice: at the end of the road our last suit, the wooden one, does not have pockets....