Apple snags 28% of US smartphone market, 6.5% globally

Canalys.com is reporting that Apple grabbed 28% of the US smartphone market and 6.5% globally for the fourth quarter of 2007, shipping 2,320,840 of its popular iPhone handset, and only narrowly defeating Motorola (who shipped 2,301,260 units) for third place. Meanwhile, Nokia and Research In Motion (RIM) sold 18,802,480 and 4,046,860 units, respectively, the former selling more than 4 times of the latter.

Other vendors accounted for 22.7% of smartphone sales, shipping 8,050,920 phones in total. All smartphone vendors experienced considerable growth in Q4 2007 compared to the same quarter of 2006, as the entire market grew by 71.9%. All major vendors inflated their sales numbers by more than 50%, with RIM increasing their sales by an incredible 121.2%, and managed to also increase their market share (unlike each other vendor, who lost their market share to Apple).

Said Peter Cunningham, Senior Analyst at Canalys, "When you consider that [the iPhone] launched part way through the year, with limited operator and country coverage, and essentially just one product, Apple has shown very clearly that it can make a difference and has sent a wakeup call to the market leaders".

Apple also overtook the total Windows Mobile share in the US, which sat at 21%, and is used by many of the smaller smartphone makers.

News source: Canalys

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26 Comments

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Since we can call the iPhone whatever we want to make the numbers look better, I'm going to put my SE W810i in a new classification - the Walkman phone, in which SE has a 100% market share - beat that Apple!!

Okay, I know that last sentence is totally strenching it, but seriously, calling the iPhone a smart phone just so you can make its market share look bigger is stupid. My piddly little phone that nobody would call a smart phone does the same stuff - e-mail, IM, web, Google maps, MP3, video, 2MP camera, video capture, FM radio, contact list, calendar, task list, calculator, flashlight (seriously, the LED "flash" on this thing is bright), etc...and I don't even have to hack it to work with other networks or install 3rd party software. Sure it may not do these things with as much style, but it is functionally equivalent, and in some ways, superior.

Find someone besides Canalys that can corroborate this. Their iPhone statistics were wrong last time they were quoted on Neowin, too.

I'm gonna get a Nokia E51 soon, its got WLAN and VoIP and it works fine with 8 Gig SanDisk MicroSDHC cards, heck maybe even the new 32GB ones if I'm lucky.

iPhones are way behind on tech.

Smartphone |ˈsmärtˌfōn|
noun
a mobile phone that incorporates a PDA.

PDAs have many uses, if Wikipedia is to be believed: calculation, use as a clock and calendar, accessing the Internet, sending and receiving E-mails, video recording, typewriting and word processing, use as an address book, making and writing on spreadsheets, scanning bar codes, use as a radio or stereo, playing computer games, recording survey responses, and Global Positioning System (GPS).

Yeah, the iPhone seems like a smartphone to me, if we're following definitions.

in that case, ever SE phone created since the T65 isa smartphone, and Apple's co called smartphone marketshare plummets.

heck most SE phones, from the cheap Walkman phones and up are more of a smartphone than the iPhone.

Doing everything a normal phone does on a bigger screen doesn't make it a smartphone, got to agree with everyone else here.

Rather than discussing numbers not adding up, results not correlating or post titles using innocuous references we should focus on the fact that Apple have (with their very first mobile handset) captured 6.5% of the mobile industry market. And more surprising is that they did this with limited operator and country coverage in a six month period. The share will continue to grow as more countries open up to the iPhone.


BTW, the p
title is referring to Apple taking 28% of the US mobile convergence market just in case others are too lazy to read through it.

it's only among the phones sold in the last 6 months too.

unless you're saying that 6 out of every 100 peopel on the streets are using an iPhone...

either way, it's a new phone and all the mac/iPod zealots are buying them, I doubt they'll be able to kep up this sales rate, a ew more months as a few places are still waiting to release the iPhone but then it'll start to die down to a trickle.

(HawkMan said @ #5.1)
it's only among the phones sold in the last 6 months too.

unless you're saying that 6 out of every 100 peopel on the streets are using an iPhone...

either way, it's a new phone and all the mac/iPod zealots are buying them, I doubt they'll be able to kep up this sales rate, a ew more months as a few places are still waiting to release the iPhone but then it'll start to die down to a trickle.


Sounds a lot like what people said before the iPhone was released. "It'll never be able to go anywhere". And it seems to be doing well. Once they add 3G, a lot of people will look at the phone differently, as well; that's the only thing holding some people back from buying it, especially since it's been promised for this year.

(simon360 said @ #5.2)

Sounds a lot like what people said before the iPhone was released. "It'll never be able to go anywhere". And it seems to be doing well. Once they add 3G, a lot of people will look at the phone differently, as well; that's the only thing holding some people back from buying it, especially since it's been promised for this year.

yeah once they add 3G al the people that allready boght it will buy it again...

SMART phone market, not total phone market which if i remember right was almost a billion handsets sold last year, 2.3 million of a billion is ummm NOTHING

New definition: Any phone that you can dial out and receive incoming calls is a "smart" phone. Any phone whose battery is dead, is a "dumb" phone.

Doesn't snagging any percentage of the smartphone market actually require you to sell a smartphone.

are the analysis companies still calling the iPhone a smartphone? seriusly ?

Not meaning to hijack this news post but it's been paraphrased completely wrong....

Canalys estimates that Apple took 28% share of the fast growing US converged device market in Q4 2007

This news post says something very different....

Yeah, I read some things wrong. I'm fixing this up, just figured an original writing would be better than a copy and paste.

Felt like something was wrong even when I was writing this, though...

Those numbers don't add up! If apple sold 2 million (roughly...) and nokia sold 9 times that (18 million) how can apple have a 28% share?!

It's more like:
apple 6%
motorolla 6%
RIM 11%
others 23%
nokia 53%

EDIT: just noticed on the source there's a nice table which says this too....

the numbers are only for smart phones....it just seesm to be some pro apple BS. expecially considering nokia sold 9 times as many

if your talkign all phones then Nokia sold somethign like 300 odd million phones all up last year and has over a billion phones in use world wide... makes the iphone look rather insignificant in comparison