Apple to offer discounts of up to 15% on Black Friday

While Apple is remaining tight-lipped on what we can expect from their stores on Black Friday, one analyst is predicting consumers will see discounts of up to 15%. According to Kaufman Bros analyst Shaw Wu, Apple's Black Friday sale will be more aggressive than usual.

Apple products are traditionally more expensive than their non-apple counterparts and price reductions are not commonplace for the tech giant.

In past years, Apple has offered Black Friday discounts between 5 and 10%. If Wu's prediction is correct, consumers will be seeing a reduced price on the iPod, iMac, and MacBooks. However, Wu is skeptical as to whether or not the iPhone will be subject to the Black Friday discounts.

Best Buy is currently offering up to $150 off MacBook purchases and if Apple adopts a price-matching philosophy or the prediction of 15% proves to be correct, consumers will see a nice reduction in what is considered the 'Apple Tax', a premium for purchasing Apple products over their competitors.

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With tax at 10% where I live, it would still be cheaper, over all, for me to just buy from Amazon. And 15% of a MBP? I got 15% off of the Apple store prices on Amazon a month ago (for the late 2008 MBP).

Right now the iPod Touch is 10% off the Apple store price at Amazon and there's no tax or shipping there. If I did the same thing for 15% off at the Apple store, after tax I'd only be getting a 6.5% discount.

If I were you, I'd look around and see if Amazon or anther online retailer were not cheaper than the Apple store after taxes.

Raa said,
Any way to get this discount outside USA, like in Australia, for example?

+1
So like Morficus said, If I use the US store and while buying when I choose Taiwan...will they raise the final price to its original value and give me no discount?

Navan said,
+1
So like Morficus said, If I use the US store and while buying when I choose Taiwan...will they raise the final price to its original value and give me no discount?
The Swedish store seems to advertise slick deals tomorrow (but no details), so hopefully it's for all stores.

Windows7even said,
avoid the apple tax and save your money...buy a legal copy of leopard and install in on your windows box

Isn't it illegal to install Mac on a non-Apple computer?

Sacha said,
You can buy an Apple sticker for $1. Then it's an Apple computer right? The hardware is the same...


Not quite.

*avoid the apple tax and save your money...buy a legal copy of leopard and install in on your windows box*

Which is like kissing your sister, really.

There is no such thing as the "Apple Tax." You pay more for a premium product.

LTD said,
There is no such thing as the "Apple Tax." You pay more for a premium product.

I think the idea being put across here is that with names like Apple you pay more for the name. Like getting an Audi, or a Mercedes. Nice cars, but you pay relatively more than an equivalent Vauxhall or Ford.

LTD said,
There is no such thing as the "Apple Tax." You pay more for a premium product.

lmfao

premium...lol

like others have said, you're paying for a "name"
nothing else.

Really?

I'm paying for the best GUI in the biz, no driver issues, no viruses, no spyware/adware/malware, no slowdowns over time (Unix maintains itself), seamless compatibility between hardware/software, elegant devices, the ability to use excellent tools that are designed to leverage the power of the OS completely, the ability to easily install every consumer OS via Bootcamp, getting more done in fewer clicks, ease of use, better reliability, better customer service, and the knowledge that to this very day, it was all worth it.

The first six reasons alone justify the cost.

Also important to note is that OSx86 is very rarely a usable solution. Some people have the right hardware, but most people will just end up using an unstable system with sketchy drivers. It's not the same experience.

LTD said,
Really?

I'm paying for the best GUI in the biz, no driver issues, no viruses, no spyware/adware/malware, no slowdowns over time (Unix maintains itself), seamless compatibility between hardware/software, elegant devices, the ability to use excellent tools that are designed to leverage the power of the OS completely, the ability to easily install every consumer OS via Bootcamp, getting more done in fewer clicks, ease of use, better reliability, better customer service, and the knowledge that to this very day, it was all worth it.

The first six reasons alone justify the cost.

The GUI is meh. It's nice to play with for two weeks, then it's just another OS. I have no driver issues, no virus problems, no spy/ad/mal-ware, and slowdowns aren't an issue. I could take you on point for point, but it just becomes a jumbled mess of text. There's nothing premium about Apple or their products. The only premium is the price you pay for it.

Of course there is an Apple "Tax" but they hide it in that logo so their customers can live in denial.

Since the hardware is identical to PC hardware, the only thing upping the price is... yup, that logo.

in the USA, it's the day right after Thanks Giving.
Thanks Giving is always the last Thursday in November, so 'Black Friday' would be the last Friday.

It's VERY popular for for shoppers since there are usually INSANE deals.
Some stores open at 5am, some store have "60min 60% off everything" sales - you get the idea.

From a commercial stand point... because shopping is such a big thing... the amount of revenue they can make that day is more than they could make in a week. So it also has the potential to take a store out of the red and into the black.

edit:
I forgot to mention.. it also marks the 'official' begigning of the Christmas season for the US

Well I wouldn't be able to justify the cost in the UK, even if it has 15% off, give me 30% and it might be worth it. I'd love a Mac too!

I was gonna order an iPod Touch from an ebay sort of website in Taiwan, should I wait and buy it directly from the Retail stores here... will I get 15% off? [I'm in Taiwan]

Edit: Even if not 15%, is there any possibility to get discount out of the US?
Edit #2: Just did some googling about Black Friday, its observed only by the US ...so I wonder if any other country is going to get the discount!?