Apple to release $799 MacBook Air later this year?

Apple may be planning on releasing a less costly version of its popular MacBook Air ultraportable, according to a recent report. The new version of the MacBook Air would be released before the end of the year.

Digitimes reports that some of its sources have indicated the company is attempting to combat the recent slew of Windows-powered Ultrabooks by releasing a cheaper MacBook Air. The new laptop would be released in the third quarter of this year. Intel is playing a large role in both Ultrabooks and the MacBook Air's development, serving as the CPU provider for both platforms. According to Digitimes, the company is attempting to lower the entry-level price for the new style of affordable laptop.

Although Acer has recently reduced its ultrabook shipment target, Intel continues to aggressively push ultrabooks and is aiming to have the devices priced at US$699 in the second half of the year. However, if Intel is unable to bring down ASPs to its goal, the price gap between ultrabooks and the US$799 MacBook Air may further postpone the time ultrabooks become standardized, the sources noted.

Apple's 11-inch MacBook Air currently has a starting price of $999 for a 64GB version, and the company's 13-inch version starts at $1,299 for its 128GB version. The 128GB version of the 11-inch MacBook Air and the 256GB version of the 13-inch MacBook Air are priced at $1,199 and $1,599, respectively.

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The lowest price MacBook Air is already crippled, with only 2GB of non-upgradeable RAM. I wonder if they will make an even more crippled version or maybe they will just have a refresh and still sell the cheapest of the old model at a reduced price like they did with iPad 2 after the launch of the 3rd Generation.

They should release a 500 dollar computer. I know tons of people that would switch if Macs were cheap. Oh , well. They're status symbols. Your paying for that Apple Logo. All Fan boys can agree on that. I think Dell actually made a MB clone.

Apple must be scared. At least that is the argument given when the price is lowered on products that compete with Apple. If Apple is going to introduce a low cost product, then the same will hold true towards them also, right?

nohone said,
Apple must be scared. At least that is the argument given when the price is lowered on products that compete with Apple. If Apple is going to introduce a low cost product, then the same will hold true towards them also, right?

Apple scared? I lol'ed a lot at this comment. Most valuable company in the world with a combined worth greater than the GDP of a lot of the worlds countries..I'm sure they shaking in their boots.
http://www.financetwitter.com/...ion-apples-total-value.html

thommcg said,
Apple, compete on price? They never have, never will.

Compare the specs and price of Ultrabooks on the market and then open your mouth and insert your foot. K-thx-bye.

I would just say Mac is good for fun and checking emails and surfing the web, but when it comes to serious work I rather use PC even serious gamers use pc right?

S3P€hR said,
I would just say Mac is good for fun and checking emails and surfing the web, but when it comes to serious work I rather use PC even serious gamers use pc right?

What do you class as serious work?

evo_spook said,

What do you class as serious work?

I too am tired of hearing this *Mac's aren't for serious work* sentiment. I use my Mac's almost exclusively with Mac OS X. I push through development using Eclipse and Xcode, produce advanced motion rendering with Motion and After Effects, Edit video in near real time with Final Cut Pro X, work with multiple virtual machines with VMware fusion (that I prototype then push to ESX boxes), and all the while i'm able to contribute to all of the *office documents* being written.

Two of my peers use Ubuntu almost as exclusively, so I'm pretty sure the notion of anything but windows lacking in the serious work category is bunk science.

The only thing I've run into issues with is playing games. Which, most of the games i've been playing have had equivalent Mac releases through Steam.

muzzle79 said,

I too am tired of hearing this *Mac's aren't for serious work* sentiment. I use my Mac's almost exclusively with Mac OS X. I push through development using Eclipse and Xcode, produce advanced motion rendering with Motion and After Effects, Edit video in near real time with Final Cut Pro X, work with multiple virtual machines with VMware fusion (that I prototype then push to ESX boxes), and all the while i'm able to contribute to all of the *office documents* being written.

Two of my peers use Ubuntu almost as exclusively, so I'm pretty sure the notion of anything but windows lacking in the serious work category is bunk science.

The only thing I've run into issues with is playing games. Which, most of the games i've been playing have had equivalent Mac releases through Steam.

You live in a fantasy world don't you?

Stetson said,
Here, let me pull up a Unix terminal on out-of-the-box Windows and SSH into a Linux server...

He said serious work, not trying to impress people with knowledge of commandline interfaces.

muzzle79 said,

...

No offense. But you can do anything you want on a Mac. You just can't do it as efficiently. I've worked with Mac in a business setting for nearly 15 years. They have always been the least productive machines. We're finally moving the last of our graphics artists over to Win7/8 by the end of the year and ridding ourselves of an OS that values Form over Function in so many regards it is almost sad.

MrHumpty said,

No offense. But you can do anything you want on a Mac. You just can't do it as efficiently. I've worked with Mac in a business setting for nearly 15 years. They have always been the least productive machines. We're finally moving the last of our graphics artists over to Win7/8 by the end of the year and ridding ourselves of an OS that values Form over Function in so many regards it is almost sad.

Please make sure to think before you speak next time, that foot is too big to fit into that mouth...

Switched over to OS X early last year after YEARS of stress and issues on PC's doing "real work", and I am MUCH more efficient in doing that real work on my MBP than I ever was in Windows.

Even now I support a 1,500+ Windows user base, and the majority of those users have Mac's at home, and constantly tell me how they are more productive on OSX.

-=MagMan=- said,

Please make sure to think before you speak next time, that foot is too big to fit into that mouth...

Switched over to OS X early last year after YEARS of stress and issues on PC's doing "real work", and I am MUCH more efficient in doing that real work on my MBP than I ever was in Windows.

Even now I support a 1,500+ Windows user base, and the majority of those users have Mac's at home, and constantly tell me how they are more productive on OSX.

It's really just a matter of preference. I switched from OS X to Windows 7 and find Windows 7 to be way more productive. Others are overwhelmed by the options provided on a PC and prefer the streamlined interface of the Mac.

-=MagMan=- said,

Please make sure to think before you speak next time, that foot is too big to fit into that mouth...

Switched over to OS X early last year after YEARS of stress and issues on PC's doing "real work", and I am MUCH more efficient in doing that real work on my MBP than I ever was in Windows.

Even now I support a 1,500+ Windows user base, and the majority of those users have Mac's at home, and constantly tell me how they are more productive on OSX.


I've generally found most people who tell me they are more effecient on OSX to not be more efficient. I've watched dozens of Mac users over the years. The majority live on their mouse, spend time organizing windows. They feel as if they are moving at the speed of light. Yet they aren't. Perhaps you're different. However, I've yet to see a Mac Users who seems to move as quick as the same skilled user on a windows machine.

Finally, I find it hard to believe someone who has had "years of stress and issues" on a windows box is in charge of 1500+ users. Honestly, any competent computer geek will operate a windows machine w/o any issues. If you take offense to that, sorry, but it's the truth. I've been working on machines from Win95/NTWorkstation to the Current OS (except WindowsME) and never had a single problem or stress. Generally, those with problems on a windows machine don't know what they're doing or use horribly ****ty hardware or software... or, surf some shoddy porn sites.

MrHumpty said,

I've generally found most people who tell me they are more effecient on OSX to not be more efficient. I've watched dozens of Mac users over the years. The majority live on their mouse, spend time organizing windows. They feel as if they are moving at the speed of light. Yet they aren't. Perhaps you're different. However, I've yet to see a Mac Users who seems to move as quick as the same skilled user on a windows machine..

Maybe you should get out more?

Enron said,

He said serious work, not trying to impress people with knowledge of commandline interfaces.

Not trying to impress. It's literally something I have to do on a daily basis.

Another thing is doing compiling with GCC, which can be a pain to set up on Windows.

Call me when the Mac Os isn't every bit as confusing to idiots as Win 7. That's why they call the MacOS for dummies, IOS, did you know the I stands for Idiot? Wait till that dirty little secret hits the airwaves...

Cmon, smile now, just having some fun...

jimmyfal said,
Call me when the Mac Os isn't every bit as confusing to idiots as Win 7. That's why they call the MacOS for dummies, IOS, did you know the I stands for Idiot? Wait till that dirty little secret hits the airwaves...

Cmon, smile now, just having some fun...

Having fun? You sound mad, bro.

That would be very tough for PC manufacturers who already have a hard time competing with the current generation of Macbook Air.

I find no competition except in style/appearance from the Macbook Air. It's WAY overpriced and WAY underpowered compared to everything else on the market.

If people want the Apple brand bandwagon, they'll overspend for the Macbook Air.

lomas said,
Apple is killing PC market slowly....

In 5 years time... nobody will use PC...

Say what?

Overall there's a LOT more Windows computers being sold, yes Apple is growing but not THAT much

Rudy said,
Say what?

Overall there's a LOT more Windows computers being sold, yes Apple is growing but not THAT much

Agreed. If anything, PC ultrabooks are probably going to be $699, so the MacBook Air is still going to be overpriced in comparison.

Edited by SikSlayer, May 7 2012, 3:28pm :

ahhell said,

You do realize that Apple makes PCs too, right?
Apple will never be the dominant computer maker nor would they want to be. They make WAY more money selling overpriced equipment to suckers.

Indeed, why would I pay the brand and even get lower specs while I can pay less for better config. and better OS.

SubZenit said,

Indeed, why would I pay the brand and even get lower specs while I can pay less for better config. and better OS.

You clearly know jack about operating systems. I just can't put up with people that talk with ignorance..so freely and affect public opinion by turning something "better" into something "worse".

ahhell said,

You do realize that Apple makes PCs too, right?
Apple will never be the dominant computer maker nor would they want to be. They make WAY more money selling overpriced equipment to suckers.

Oh, you think only suckers buy Apple stuff.

Tell me how cool you are again.