Apple TV sales will top one million this week

Apple said on Tuesday that it expects Apple TV sales to reach one million at the end of this week.

Apple published the expectations in a press release on Tuesday to the worlds media. The Californian based tech giant said that consumers are currently purchasing over 400,000 TV episodes and around 150,000 movies each day through the iTunes store.

Apple introduced its new Apple TV on September 1. The new, smaller, Apple TV is less than 1/4 the original size of Apple TV and comes loaded with WiFi, HDMI, optical audio and an ethernet port. Users can stream 720p HD video and audio using iTunes or any 4.2 iOS device. The device retails for $99 which is well priced for such a product. Neowin's review found the Apple TV to be somewhat lacking.

Hackers are hard at work attempting to port across additional iOS functionality to the Apple TV. Modifications include the ability to stream additional file formats and the promise of iOS applications on the Apple TV. It's not immediately clear whether Apple plans to open up the device officially, Apple's CEO, Steve Jobs, refers to Apple TV as a "hobby".

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18 Comments

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I can do all of these things on my PC... And my TV.

What exactly does this do that I can't already do? It doesn't even have an HD, does it? This is another useless yuppie item to show off that other morons get impressed with because of it's brand.

Its amazing that a product like this can do this well with almost no advertising. If only Apple spent some money to advertise this thing, they could sell even more.

I really like my new Apple TV. At first I was concerned that it had no storage and did not sync across my network from iTunes but with the new AirPlay features I just stream music and video from my iPad or iPhone to the Apple TV. The Apple TV remote speakers also works well and I really like the iPhone App remote control. For me the $100 Apple TV gives me a really cool audio and video setup with the ultimate remote control on the iPhone.

I think they should rename the iTunes Store to just the 'iStore' or even the 'Apple Store'. It would make more sense, considering that they sell a lot more than just music.

Meph said,
I think they should rename the iTunes Store to just the 'iStore' or even the 'Apple Store'. It would make more sense, considering that they sell a lot more than just music.

Doing it at this stage could hurt the brand, everyone knows what iTunes is today. Changing that can result in a lot of confusion and misunderstanding from customers.

TokyoKiller said,

Doing it at this stage could hurt the brand, everyone knows what iTunes is today. Changing that can result in a lot of confusion and misunderstanding from customers.

+1
A rebranding like that could seriously hurt them.

hagjohn said,
If they turned it into a DVR, I would be there.

Google TV is more likely to become a DVR (as some devices have or will have an HDMI input). Apple TV's only input is a network connection and it has no internal storage. It's Apple's way of trying to push more iTunes Store pay-for-episode TV and movie rentals to the living room.

Shadrack said,

Google TV is more likely to become a DVR (as some devices have or will have an HDMI input). Apple TV's only input is a network connection and it has no internal storage. It's Apple's way of trying to push more iTunes Store pay-for-episode TV and movie rentals to the living room.

For me it is $100 well spent and I don't pay for any iTunes content, it is nice to know that iTunes movies are there if I ever get bored and need them.

derekaw said,

For me it is $100 well spent and I don't pay for any iTunes content, it is nice to know that iTunes movies are there if I ever get bored and need them.

$100 is awesome for what you get for Apple TV IMHO. That isn't to say there aren't better devices out there, but you pay more for them.

FMH said,
"Apple's CEO, Steve Jobs, refers to Apple TV as a "hobby".
Whats that suppose to mean?

I interpret it to mean that he doesn't necessarily think it will make any money for Apple. But that quote pre-dates the current Apple TV which is selling much better than the original.

I think he said it more-or-less to satisfy stock holders who were asking the question "why does Apple support a product that isn't making money?"

FMH said,
"Apple's CEO, Steve Jobs, refers to Apple TV as a "hobby".
Whats that suppose to mean?

It means that they know it is not a market they are going to be able to compete in since there are vastly better products available, so rather than talk it up as being magical, etc, just call it a hobby. And when it does not match up to the competition in sales, just say "It's a hobby, not something we are focused on" and the apple fans will pick up the tag line.

This was a very "meh" type of product. If your world revolves around iTunes, I suppose it's useful, but personally I think that a cheap PC is far more useful to be the hub of my entertainment world.