Apple uncertain if it will be able to meet retina iPad mini demand

Today during Apple's fiscal Q4 2013 earnings report, Apple CEO, Tim Cook, made a few comments in regard to the upcoming quarter. One of them seems to support earlier rumors about the potential shortage of stock for the new iPad mini with Retina display. He confirmed that it's "unclear" whether the company will be able to meet demand for its launch or for the holidays to come.

Originally, rumors suggested that the launch of the iPad mini with retina display would be delayed all the way until 2014, skipping over the all-important holiday shopping season. That wasn't true, but it didn't go without notice that Apple chose to announce a vague release date alongside the tablet: "later in November." We still have yet to find out what "later" means, but the ambiguity is almost certainly intentional while Apple finishes up production and sorts out any potential high-demand issues.

Despite uncertainty about having enough Retina iPad minis to meet demand, Tim Cook did still optimistically proclaim, "I think it's going to be an iPad Christmas." After all, the iPad Air is not expected to have any such shortages — at least no more than the company usually has with iPads. The iPad Air will be available on November 1st both online and in retail stores starting at $499, $100 more than the retina iPad mini.

Source: MacRumors | Image via Apple

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41 Comments

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Spicoli said,
How many times are they going to use this marketing technique?

As long as people like yourself keep believing it's a marketing technique.

Are you going to tell me now about the strawman argument? Or about how phones on contracts are a ripoff when you have been proven wrong about that time and time again?

Which technique are you going to use.

Spicoli said,
How many times are they going to use this marketing technique?
As long as Microsoft uses the very "technique" you speak of.

It's a hoot reading the MS vs Apple comments in threads. They are both in bed together and use each other to drive talk and sales. It's not much different than the way the Democrat and Republican parties act like they hate each other but work hand and hand towards the same agendas behind closed doors.

The way the posts go it looks like Apple's are the Dems and MS the Tea Party... It's funny to watch..

I have been waiting for this, the Mini is perfect now. Retina makes all the difference, plus that gutsy 64 bit processor.

Why silly? What do you mean? A 64 bit SOC is not more gutsy?
You seem to know more than I do, please explain. I am interested to learn from your superior knowledge.

Edited by derekaw, Oct 29 2013, 9:58am :

JHBrown said,
Looks like I may have to camp out. Promised my baby girl I'd get her one.

Camp out? So, you're going to spend time away from your "baby girl" in order to get her a device she'll use to further ignore you. Awesome.

Spend the time with her instead.

_dandy_ said,

Camp out? So, you're going to spend time away from your "baby girl" in order to get her a device she'll use to further ignore you. Awesome.

Spend the time with her instead.

I spend plenty if time with her. She does homework on the iPad(School required, no books). Right now she's using my old iPad 2 and a retina mini would be better suited for her.

like the article before it its a sheer marketing ploy, the ipad mini DOES NOT have the profit margins as an ipad so makes sense to create ana rtificial shoratge to try get people buy the more expensive product, and people may wonder why i hate apple... its $$$ first customers second, despite what they say

Apple are an amazingly successful American company, with comments like that its no wonder America is in such terrible trouble. (assuming you are American)

Apple products do cost more but I feel I get what I pay for, amazing design great build quality, great software, ecosystem, resale value and most of all the best customer service ever from a consumer electronics company.

no im english, but its like you can get all of the above for a lot less there so egotistical and it is there main source of revenue. if iphone and ipads suddenly stopped selling there entire company would go under after time. People say MS is going to go down and fail cus of WP, its rubbish there tablet smartphone line revenue is soo soooo small compared to there other software revenue its laughable. If there entire tablet and smartphone line came to an end MS would shrug it off saying well at least we tried. Apple would be like oh crap were screwed.

Ego? Its a company that sells stuff. If you could see past the 'ego' you may find you like Apple products. Anyway, I really like their stuff and I think its better than the competition.

Whether Apple is or isn't not intentionally limiting the supplies, a lot of companies make supplies limited because it will build up the want for the product. So if the supplies run out there will the big amount of people waiting to buy it again. It is almost like a dam being closed and opened.

Yes, because people buy it because it's unavailable and limited and not because it's a great tablet. I'm not saying it's the best tablet as I have never used tablets but to say millions continue to buy a product year after year because of it's "unavailability" is just wrong.

jd100 said,
Yeah, limit your supplies to give the illusion the overpriced tablet is popular.
This is Apple, not Microsoft.

of course its crap, when the ipad mini started selling tons the profit margins were alot smaller than ipads which hurt there revenue. There saying this so that people buy the ipad airs... simple as that and its a pathetic yet brilliant marketing strategy cus idiots fall for it

bull****... this marketing technique is older than the world. Let them think they won't be able to get because the supplies are short... They will go crazy and buy one immediately, and tell their friends to get one right now!

Exactly, all those analysts and suppliers that come out and say the same thing are liars. LCD screens for tablets grow on trees in China.

myxomatosis said,
bull****... this marketing technique is older than the world. Let them think they won't be able to get because the supplies are short... They will go crazy and buy one immediately, and tell their friends to get one right now!

There are still difficulties manufacturing the display. It's not marketing.

myxomatosis said,
bull****... this marketing technique is older than the world. Let them think they won't be able to get because the supplies are short... They will go crazy and buy one immediately, and tell their friends to get one right now!

Did you mean the same marketing shill MS doing with Surface sold outs.

myxomatosis said,
bull****... this marketing technique is older than the world. Let them think they won't be able to get because the supplies are short... They will go crazy and buy one immediately, and tell their friends to get one right now!
lets say you have a make/sell a product like the iPad. Would you intentionally NOT sell 3 just so you could sell 1 to build hype? that's called a loss. Sell what you can, as fast as you can, to as many people as you can, for as much as you can. Simple rule.

myxomatosis said,
bull****... this marketing technique is older than the world. Let them think they won't be able to get because the supplies are short... They will go crazy and buy one immediately, and tell their friends to get one right now!

Well, I for one agree with you. Every year for every iPhone and iPad release "not enough to meet demand" statements released - it does get tiring... and this is from someone who's owned almost every iPhone and wants the new iPad Mini!
They KNOW how it is going to sell, so how about actually for once saying "We've manufactured enough to make everyone happy!"...

myxomatosis said,
bull****... this marketing technique is older than the world. Let them think they won't be able to get because the supplies are short... They will go crazy and buy one immediately, and tell their friends to get one right now!

How is it a marketing technique? Artificially limiting your product to make it look like it's selling out is the stupid thing you can do. It's suicide.

Do I think Apple does it? No. Is it because the only Apple product I own is an iPhone, so that has to be where my allegiance is? No. I think they don't do this for two reasons.

1: The market is highly competitive. If Apple were to purposely limit supplies, then they are at great risk of losing sales. Think about it. Someone walks in to a store to buy an iPad. The store won't have one for weeks, but the sales person assures the buyer that this tablet over here is just as good, if not better, and the buyer walks out with that instead. Since Apple is in the business of selling Apple gear, they wouldn't purposely run that risk.

2: Every year, they increase their output and they still can't keep up with demand because it's growing. Look at the iPhone. Last year, they sold 5 million of the iPhone 5 over it's release weekend, and we heard reports that it was about sold out everywhere. We also saw comments on Neowin about how they limited supplies on purpose. This year, they sold 9 million over the release weekend, and again heard reports about it being about sold out everywhere (for the 5s), and read comments on Neowin about how Apple limited supply to create high demand on purpose.

Apple keeps putting out more and more, and selling more and more. Like, what is it going to take for people to stop crying foul? I mean, give Apple a break, guys ( ) Products in high demand are going to sell out no matter how many are sitting out in stores. The XBox One and PS4 are going to be sold out everywhere here in a few weeks, so what's going to be the spin there? Actually, it will be interesting to see. I'll put money on it now. Both system will be sold out. The One is sold out because it something everyone wants, and the PS4 is only sold out because Sony purposely limited supply to create demand. That's the logic, right?

benthebear said,

How is it a marketing technique? Artificially limiting your product to make it look like it's selling out is the stupid thing you can do. It's suicide.

Do I think Apple does it? No. Is it because the only Apple product I own is an iPhone, so that has to be where my allegiance is? No. I think they don't do this for two reasons.


People would rather create conspiracy theories than to accept the fact that there are real life production constraints; it tells a better story.

Auditor said,
Did you mean the same marketing shill MS doing with Surface sold outs.

That's exactly it. It's apparently ok when Apple does it, but when it's MS, it's just not plausible.

_dandy_ said,

That's exactly it. It's apparently ok when Apple does it, but when it's MS, it's just not plausible.

The replies in this thread would say otherwise.

AWilliams87 said,

There are still difficulties manufacturing the display. It's not marketing.
How so?
You take a display that is IPS that is 9.7 and you make it 7.9...what is that an issue? IT ISNT

TechieXP said,
How so?
You take a display that is IPS that is 9.7 and you make it 7.9...what is that an issue? IT ISNT

Except you keep the resolution. What a ridiculous statement, even by your standards TechieXP!

stevan said,

Except you keep the resolution. What a ridiculous statement, even by your standards TechieXP!

^

TechieXP hurt my soul with that statement. That what was amazing math.

Mr.XXIV said,

^

TechieXP hurt my soul with that statement. That what was amazing math.

That was probably the most ridiculous statement I have ever read on Neowin. I wonder what his reply will be.....