Apple WWDC 2010 rumours round-up [Update]

Nothing like cherry pickers and the smell of fresh adhesive in the morning as Apple's World Wide Developer conference is upon us. Banners are up, the carpet is out; the Moscone Center in San Francisco has been branded and is ready for the Apple event of the year.

This is the year of the iDevice with nary a mention of Mac OS X 10.7, prominent banners touting WWDC 2010 as the "Center of the App Universe" have been photographed by AppleInsider. The always anticipated Keynote by Apple CEO Steve Jobs is set to kickoff the event at 10am PCT on Monday. As always, WWDC 2010 is expected to be the blockbuster event of the summer with the much anticipated launch of not only previously leaked iPhone 4G but, a reworked Apple TV, and even a much awaited Mac Pro refresh. On the software side, iPhone OS 4.0 is expected along with new cloud-based media software as well as social-networking and the official launch of Apple's new iAds advertising scheme.

Software

iPhone OS 4.0: Apple is expected to discuss iPhone OS 4.0, which it announced on April 8th 2010. Incorporating multi-tasking, folders and unified mail, the weekly SDK releases have stopped recently which points to a potential "big feature" to be released at WWDC. According to PCWorld, recent references to iChat have been found, which has been a much awaited feature on iPhone.

Cloud-based iTunes: Almost 6 months ago, Apple purchased lala.com, a Spotify-like service which provides music-streaming. It is rumoured that Apple is rebranding the service and will market it as a cloud-based portion of iTunes, with the possibility of iDevice streaming as well.

Game Center: PCWorld is also expecting some clarification on this announced social network, which is an XBox LIVE-like service for iPhone OS 4.0. Featuring matchmaking and achievements, Apple is anticipated to devote some Keynote time to a demo as this feature may be a competitor to current social network, OpenFeint.

iAds: According to Steve Jobs, current ads on iPhone "suck". Neowin has very thoroughly reported that Apple should be releasing iAds in time to coincide with iPhone OS 4.0, and will rely heavily on HTML5 and opening in-App.

Free Mobile Me: Our friends over at TheTechUpdate seem to think Mobile Me is going free, or at least will support a free version.

Hardware

Apple TV: As previously reported by Neowin, Apple should be unveiling a new Apple TV soon. Speculation is still rampant as to whether this will be at WWDC or another event.

Mac Pro: Being last updated in March of 2009, MacRumors suggests that the Mac Pro is due for a revision, including some tasty 6-core Xeon processors.

27 inch LED Cinema Display: MacRumors is also speculating the release of a 27 inch LED Cinema display to compliment the 24" released in 2008. The panel is rumored to be the same as the 27' iMac.

Macbook Air: Gizmodo is under the impression that a new Macbook Air is forthcoming. This is possible, but a gut-feeling and sales figures tell me that the Air might be let out of the balloon.

iPhone

The features of the new iPhone have been covered at length, especially with Gizmodo's perennially stickied saga of the leaked prototype so we won't get into them here. This is pretty much a 100% for WWDC 2010, as WWDC is the traditional release event. Gizmodo had thought that their fiasco might cause a date push, but Apple most likely won't want to be seen bowing to external pressure. Release date however is said to be at the end of the month.

Interestingly, iPhone 4G may have video chat. As mentioned before, references to iChat have been found in recent SDK releases. This will most likely be a Wi-Fi feature, however.

It seems to be a 50/50 chance that Verizon will be releasing iPhone with the WSJ saying yes and Verizon reps saying no. On the other hand, a Best Buy employee has confirmed that Sprint is ready to support iPhone, just as soon as it finishes up with EVO.

Wishlist

Coloured iPhones: Recently some "really cool" renderings of iPhone 4G have surfaced. An iSpazio forum user has created Nano-like coloured iPhone 4G renderings. They look pretty slick and could be something for Apple to consider. iPhone has only been available in white, black and, aluminum finishes.

Bluetooth Tethering: We all know this one will never happen, but Apple, cut us some slack. We're already throwing money at our providers, please let us use the same data plan for both devices.

Mac OS X 10.7: It's about time for a new update, but it is rumoured that 10.7 has been delayed. Oh well, here is to hope.

And one more thing...

Steve Jobs said in an email reply that "You won't be disappointed," so hopefully Steve has something big planned for the event.

Update:

Safari 5

French website, MacGeneration has acquired what looks to be the release notes for Safari 5. According to MacGeneration, Safari 5 will be packed with new features including: A Firefox-like smart-address bar, the option for Bing search and Safari Reader. The "release notes" below.

Img Credit: Electronista

Mac OS X

MacGeneration also reports that 10.6.4 could be due for WWDC.

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iTunes 10? A complete re-write from the ground up to make the interface more user friendly and perform better on Windows? Nahhhh...not happening. One can dream though.

nytiger73 said,
iTunes 10? A complete re-write from the ground up to make the interface more user friendly and perform better on Windows? Nahhhh...not happening. One can dream though.

That would be good yeah but dream on haha

nytiger73 said,
iTunes 10? A complete re-write from the ground up to make the interface more user friendly and perform better on Windows? Nahhhh...not happening. One can dream though.

It would be nice if it were rewritten on Mac OS X as well. Sometimes it takes about 7 seconds to fully load up. That's pretty good, but I know they could do better.

NeoTrunks said,

It would be nice if it were rewritten on Mac OS X as well. Sometimes it takes about 7 seconds to fully load up. That's pretty good, but I know they could do better.

iTunes can definitely use a rewrite

I will never understand why in this day and age when money is really tight that people will spend so much money on computer hardware that you can find for half the price on newegg

eviltwigflipper said,
I will never understand why in this day and age when money is really tight that people will spend so much money on computer hardware that you can find for half the price on newegg

You become immortal by joining Apple bandwagon.

I wish Apple would show off a brand new completely redesigned iTunes and Quicktimen Player for Windows 7!!!

Maybe when hell freezes over right lol

I have wanted this since Windows Vista was first released. It would be nice if iTunes, QT and Safari actually looked and behaved like native applications. They, however, have other ideas. Apple wants a seamless approach.

bluarash said,
I have wanted this since Windows Vista was first released. It would be nice if iTunes, QT and Safari actually looked and behaved like native applications. They, however, have other ideas. Apple wants a seamless approach.
The Safari 4 beta actually looked quite nice on Windows, in my opinion... but when it came to release time, they went backwards in Windows-friendly design.

Simon said,
The Safari 4 beta actually looked quite nice on Windows, in my opinion... but when it came to release time, they went backwards in Windows-friendly design.

Too bad iTunes can't be redesigned... I understand why Safari is getting the redesign though, because they want more marketshare and iTunes is required for an iPhone, iPod, iPad, etc, and you are stuck with it and they know that and don't care to redesign, in a way it is a way to advertise the Mac.

gate1975mlm said,
I wish Apple would show off a brand new completely redesigned iTunes and Quicktimen Player for Windows 7!!!

Maybe when hell freezes over right lol


iTunes is mandatory for those with iPod and iPhone so Apple doesn't care about market share. It probably spent 10 seconds sloppily porting iTunes from Mac to Windows; why else does it keep freezing?

Now Safari for Windows is different. Barely anyone on Windows uses it and Apple is desperate for market share.

gate1975mlm said,
I wish Apple would show off a brand new completely redesigned iTunes and Quicktimen Player for Windows 7!!!

Maybe when hell freezes over right lol

Pretty much, or when pigs fly. Whichever happens first.

bmaher said,
Is MobileMe does become free, they better refund those of us who are currently paying for the service.

Keep dreaming. It's good for the imagination, but that's about all.

bmaher said,
Is MobileMe does become free, they better refund those of us who are currently paying for the service.

So wait....you jumped on the bandwagon as an early adopter, and now they change their pricing you expect to get current benefits retroactively modified? So if BMW releases a new 335I in a year or two, and it only costs 20,000$...should I demand they retroactively pay me back 20,000$ since I paid more for my 2007 model? or how about the iphone...they're 99$ right now at walmart.. so everyone that paid 300$ for the original Iphone should demand a 200$ credit?

you might want to take an economics class sir.

haiz...imagine this event only bring out a iphone "HD" Plus there should let other young people to have a chance to deliver keynote,when it's time!

Jed Stocker said,
So when is it actually happening, I have lost track of time

The always anticipated Keynote by Apple CEO Steve Jobs is set to kickoff the event at 10am PCT on Monday

Umm, how about a decent MacBook Pro refesh this time around, not selling last generation core 2 duo laptops for more expensive than current generation coreIX

Master1 said,
Umm, how about a decent MacBook Pro refesh this time around, not selling last generation core 2 duo laptops for more expensive than current generation coreIX

Not going to be a possibility, even with the student discounts Macs are pretty expensive

Ibutsu said,
Damn, those coloured iPhone renders are sexy.

yeah more colour options would be nice :-)
by looking at the new iphone i already hate my old one .....

So the article states that it's time for a Mac OSX Update? Does OSX not have any shelf life? 10.6 was only released last year. I think Snow Leopard needs to be given at least another year yet, if not even stretched to 2...

neufuse said,
Apple needs to put more emphasis on OSX then giving it the backseat to everything else....

He already said they are a mobile devices company. OS X and regular computers are declining according to his vision.

neufuse said,
Apple needs to put more emphasis on OSX then giving it the backseat to everything else....

Snow Leopard was just released in August. I think its too soon for a new version of OS X. Especially if it is to incorporate major features.

neufuse said,
Apple needs to put more emphasis on OSX then giving it the backseat to everything else....

I'm not sure. On the other hand, online software and the cloud is more important and common in everyday life than ever before in history. I'd like to have some sort of info before the end of 2010 though.

neufuse said,
Apple needs to put more emphasis on OSX then giving it the backseat to everything else....

For better or worse OSX is a small part of their gameplan now. With the relatively small margins, I can honestly see them cutting their desktop and laptop business down even more in the coming years, it seems that their portable devices are the real breadwinners of late.

neufuse said,
Apple needs to put more emphasis on OSX then giving it the backseat to everything else....

All Steve Jobs cares about is the iPhone. He doesn't even remember anything about Mac anymore.

According to Steve Jobs, current ads on iPhone "suck".

It does...it shouldn't take you out of your current app... well at least as a developer I don't think it should

WooHoo!!! said,
Looks much nicer than the current curved iphone.

I have an iPhone and iPod and I've always said that I wish the iPhone looked more Zune-like. The curved design wasn't masculine enough for my liking. If these leaked iPhones are indeed the final design, I doubt the iPod touch will get a similar design.

WooHoo!!! said,
Looks much nicer than the current curved iphone.

I think it looks nice, but I wish it were a bit leaner. I think that my current 3GS would be more comfortable in my front pocket than 4G. But I have only seen pictures and videos, so hopefully it is better than I think.

WooHoo!!! said,
Looks much nicer than the current curved iphone.

I think both have their advantages. I like the curved form factor of mine, but at the same time I think this form looks a little bit more "professional" and less toy-like. I'm not sure I could favor one over another.

Shadrack said,

I think it looks nice, but I wish it were a bit leaner. I think that my current 3GS would be more comfortable in my front pocket than 4G. But I have only seen pictures and videos, so hopefully it is better than I think.


True, this looks a bit thicker, but rumor has it that it'll have a noticeably improved battery life. And I'd be hard pressed to say "no" to improved battery life on an iPhone. It's not the best, but one good thing about it is that it also charges quicker than many others in the competition. It's a statistic I think is often overlooked, and actually kind of important. The iPhone recharges in around 2 hours, but I've seen other phones recharge in 4,5 hours. Can really make a difference if you forget to recharge it some day and has a short time at home until you have to go out again.

WooHoo!!! said,
Looks much nicer than the current curved iphone.

Are you serious? When I first saw it on Gizmodo, I thought it was going to be call iBrick and this is not even a trolling post.

I already have the iPhone 3G and I guess I wouldn't be upgrading after all.

"Interestingly, iPhone 4G may have video chat. As mentioned before, references to iChat have been found in recent SDK releases. This will most likely be a Wi-Fi feature, however."

3g unrestrictor FTW...

pleaseeeeeeeeeee update the iMac, I've been waiting for so long!, please Stevo say the iMacs will have the i5/i7 as standard!!!

Migra said,
pleaseeeeeeeeeee update the iMac, I've been waiting for so long!, please Stevo say the iMacs will have the i5/i7 as standard!!!

So they can overheat like the macbook pros?

SirEvan said,

So they can overheat like the macbook pros?

But I think it happens because of the compact design on the MBP, I think the iMac won't be affected by that....

SirEvan said,

So they can overheat like the macbook pros?

I have the iMac i7 quad-core 2.8GHz and it hasn't overheated. It does get hot but not overheating or having issues.

I know this want happen but I want an iPod Touch 4G with a built-in microphone (not one on the headphones actually part of the iPod).

thealexweb said,
I know this want happen but I want an iPod Touch 4G with a built-in microphone (not one on the headphones actually part of the iPod).

That would be good.
Use it as a dictaphone, for Shazam, and possibly a Skype phone.

thealexweb said,
I know this want happen but I want an iPod Touch 4G with a built-in microphone (not one on the headphones actually part of the iPod).

Same here. The 5th gen iPod nano has a built in mic, so it would be great if the 4th gen iPod Touch had it as well.

"Steve Jobs said in an email reply that "You won't be disappointed," so hopefully Steve has something big planned for the event."

I watched a video on Netflix just for kicks that was titled "The Apple Revolution(MacHeads)" or something like that. These people would camp outside the WDDC all night to look at what Apple is trying to push out next. It was pathetic, seeing all these people drooling over priced hardware.

I hope the next version of OSX will come with a revamped UI.

eviltwigflipper said,
"Steve Jobs said in an email reply that "You won't be disappointed," so hopefully Steve has something big planned for the event."

Maybe he'll do a song and dance number

eviltwigflipper said,
"Steve Jobs said in an email reply that "You won't be disappointed," so hopefully Steve has something big planned for the event."

I watched a video on Netflix just for kicks that was titled "The Apple Revolution(MacHeads)" or something like that. These people would camp outside the WDDC all night to look at what Apple is trying to push out next. It was pathetic, seeing all these people drooling over priced hardware.

I hope the next version of OSX will come with a revamped UI.

I saw the same thing as well, couldnt bare to watch anymore lmao

eviltwigflipper said,
"Steve Jobs said in an email reply that "You won't be disappointed," so hopefully Steve has something big planned for the event."

I watched a video on Netflix just for kicks that was titled "The Apple Revolution(MacHeads)" or something like that. These people would camp outside the WDDC all night to look at what Apple is trying to push out next. It was pathetic, seeing all these people drooling over priced hardware.

I hope the next version of OSX will come with a revamped UI.


You can watch the whole movie here: http://www.imdb.com/video/hulu/vi2149450265/

I wonder if Mac fanboys even have lives!

"Bluetooth Tethering: We all know this one will never happen, but Apple, cut us some slack. We're already throwing money at our providers, please let us use the same data plan for both devices."
Do you mean from an iPhone to an iPad?

Elliott said,
"Bluetooth Tethering: We all know this one will never happen, but Apple, cut us some slack. We're already throwing money at our providers, please let us use the same data plan for both devices."
Do you mean from an iPhone to an iPad?

Must be, because Bluetooth tethering is already supported iPhone->PC. More likely I think will be an announcement of Wifi-Hotspot functionality. Now that AT&T has reworked their data plans I don't think that they can complain anymore when Apple introduces features that other phones already have.