Apple's new iPhone 4S-Siri TV ad helps Santa Claus

If you think the Siri voice recognition feature that's part of Apple's iPhone 4S is the greatest thing since sliced bread, you are not alone. In a new TV commercial for the iPhone 4S, Santa Claus has apparently replaced his normal way of doing things simply by using's Siri's features to handle tasks.

You would think that after all this time, Santa would know exactly how to get to every children's house in the world. The new TV ad (which doesn't even mention the iPhone 4s by name at all) has Santa asking for directions to a particular kid's house. He also uses it to find out what the weather is like in other cities. At the end, Siri is used to check up on all of his appointments for Christmas Eve.

It's supposed to be a cute holiday ad, but the truth is that the commercial makes it look like Santa couldn't get around on Christmas Eve without Siri. Seriously, this is Santa we are talking about. He's been doing this gig of giving presents to kids around the world for, well, at least hundreds of years. The idea that he now needs Siri to do his job for him is kind of ridiculous.

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Maybe if the commercial was 12 seconds longer and depicted Santa unrolling his famous magic scroll to reveal the Siri logo then all would be forgiven, John?

Santa has been doing his job without Siri for generations and will continue to do so. Ad makes Santa look like a tool and that he couldnt do his job without Siri. And yes, I know Santa isnt real.

Yes Virginia it is a slow news day. Funny how they stick to the same natural user interface "commands" isn't it. How does my day look? Find so and so's email? How do I get to so and so's house?

Funny how those (keyword driven), I mean Natural Language interfaces work isn't it? Surprised it didn't tell Santa you could do up the street to get a bigger screen for that phone at ATT!

Cmon, all in good fun, fa la la la la and all!

jf

As an open Apple hater, I must say I was impressed with the cuteness of this ad.

I am not impressed with the lack of human emotion from the jaded editorializer.

Is there anything in this tech world that Johnny likes?

dotf said,
As an open Apple hater, I must say I was impressed with the cuteness of this ad.

I am not impressed with the lack of human emotion from the jaded editorializer.

Is there anything in this tech world that Johnny likes?

Hate sells, love doesn't

People please don't fight!! is xmas time!!! we all should be happy not because santa or anybody else, is because xmas is when family get together and get the best time ever if possible.

Happy xmas!!

Everyone knows he uses a TARDIS for cryin' out loud. It's how he can be in thousands of places all at once. At 3.7 billion kids you'd certainly need a friend with a time machine.

So when Siri isn't working, which seems to be the case a lot of the time, does Santa not deliver any gifts?

Enron said,
So when Siri isn't working, which seems to be the case a lot of the time, does Santa not deliver any gifts?

Well, according to some reports, he is the part of an alpha-testing program at Microsoft.
He mostly uses TellMe on Windows Phone 8.

FMH said,

Well, according to some reports, he is the part of an alpha-testing program at Microsoft.
He mostly uses TellMe on Windows Phone 8.

Oh no, now no ones getting any presents, his accent is too strong!

Santa wouldn't use an iPhone, everything he uses would be open source to prevent licensing laws and patent battles what with his elves making everything.
Probably uses Linux too..

alright, I'm going to say it.... its a freaking commercial, why is it news? everyone is running santa commercials right now... maybe I should make a big deal about santa doing Comcast installs too

Wow, just when I thought that the Apple bashing couldn't get any dumber...
This is a TV ad after all... And it's a TV ad for the iPhone, not a biography of Santa...
It's Christmas, and there's no better way to incorporate that into an ad than to include Santa. And better yet, have Santa using the product in a way for which it relates to him as well as people traveling for the holidays.
Seriously, is it a slow day in news or something?...

Astra.Xtreme said,
Wow, just when I thought that the Apple bashing couldn't get any dumber...
This is a TV ad after all... And it's a TV ad for the iPhone, not a biography of Santa...
It's Christmas, and there's no better way to incorporate that into an ad than to include Santa. And better yet, have Santa using the product in a way for which it relates to him as well as people traveling for the holidays.
Seriously, is it a slow day in news or something?...

Right, because every commercial Microsoft puts out, isn't immediately attacked. Hell, they had a commercial where a woman said "I am a PC" (remember Lauren?), and first you had Apple fans complain that the commercial is misleading because she is a human and not a PC (yes, some Apple fans seriously were saying this), and then they had to stalk her and investigate her life:

http://www.iphonesavior.com/20...-and-im-a-paid-actress.html

Ignore the attacks on the BillG/Seinfeld commercials, attacks on how MS was using only a specific brand of computer in their first few "I am a PC" commercials, and on and on. Say something negative about Apple in a commercial ("I'm just not cool enough to be a Mac person") and that is a cheap shot, Apple made commercials about MS for years - even saying that all MS does is spend money on advertisement in an Apple advertisement, and that was OK.

But somebody makes fun of an Apple commercial, and the Apple army is out in full force.

nohone said,

Right, because every commercial Microsoft puts out, isn't immediately attacked. Hell, they had a commercial where a woman said "I am a PC" (remember Lauren?), and first you had Apple fans complain that the commercial is misleading because she is a human and not a PC (yes, some Apple fans seriously were saying this), and then they had to stalk her and investigate her life:

http://www.iphonesavior.com/20...-and-im-a-paid-actress.html

Ignore the attacks on the BillG/Seinfeld commercials, attacks on how MS was using only a specific brand of computer in their first few "I am a PC" commercials, and on and on. Say something negative about Apple in a commercial ("I'm just not cool enough to be a Mac person") and that is a cheap shot, Apple made commercials about MS for years - even saying that all MS does is spend money on advertisement in an Apple advertisement, and that was OK.

But somebody makes fun of an Apple commercial, and the Apple army is out in full force.

Cool, let's bring up something unrelated.... Do you even know what you're talking about? Or do you honestly agree with the article?
This discussion isn't Microsoft vs. Apple flame bait, so there's no need to try to troll it in that direction...
If you still don't get the point, read the other comments below.

Astra.Xtreme said,

Cool, let's bring up something unrelated.... Do you even know what you're talking about? Or do you honestly agree with the article?
This discussion isn't Microsoft vs. Apple flame bait, so there's no need to try to troll it in that direction...
If you still don't get the point, read the other comments below.

I thought it was a good commercial. My comment was directed towards you (which is why I replied to you rather than a top-level post) and how you complain about people who don't love the commercial (people can have different opinions) and the apparent acceptance of when people will attack commercials from Apple competitors. It was not an unrelated comment, it was comparing and contrasting your attitude towards someone who may not like an Apple commercial, and those who have attacked Microsoft for theirs.

nohone said,

I thought it was a good commercial. My comment was directed towards you (which is why I replied to you rather than a top-level post) and how you complain about people who don't love the commercial (people can have different opinions) and the apparent acceptance of when people will attack commercials from Apple competitors. It was not an unrelated comment, it was comparing and contrasting your attitude towards someone who may not like an Apple commercial, and those who have attacked Microsoft for theirs.

Since when was I complaining? It was him that was complaining, and for a rather dull reason. Hence why myself and many others have replied with our voice.
But if somebody genuinely doesn't like a product, at least have something more intelligent than because Santa is depicted as "stupid"... That's childish and completely beyond the point of the commercial. Especially since Santa isn't real. That puts this on a different level of ridiculousness. My point was that this was nothing more than Apple-hate flame bait. Worse yet that it was posted on the front page. Yeah I completely believe that people will bitch and complain about all commercials, but this one was rather low in logic. Again, unrelated matter...

Wow, you really fail at understanding the commercial. The idea isn't that he needs Siri to do his job, the idea is that it helps him do everything a little easier.

Plus, you know that Santa isn't real and the commercial is just for fun and laughs and not meant to be taken very seriously right?