Ashton Kutcher confirmed as Lenovo's new spokesperson

In July, rumors hit the Internet that actor Ashton Kutcher had signed a $10 million deal to become a spokesperson for Lenovo. This week, the company confirmed that Kutcher will be helping to promote its products in a series of teaser images on the Lenovo Facebook page.

The Facebook posts, like the one above, shows that Kutcher's first job for Lenovo will be to help launch its still mysterious "betterway" campaign that seems to involve a new tablet. The promotion will officially begin on Monday evening with a live stream on Lenovo's YouTube channel, starting at 10 pm Eastern Time (7 pm Pacific).

Besides his acting roles, Kutcher is known as a gadget and technology fan. Previously, he was a long time spokesperson for Nikon. Earlier this summer, the independent movie 'Jobs', with Kutcher portraying the late Apple co-founder Steve Jobs, debuted at the box office to mediocre reviews and poor box office sales.

Lenovo has continued to post quick videos on its YouTube channel that are part of its "betterway" teaser campaign, such as the one above which hints that the tablet it plans to launch will offer an improvement for battery life compared to other products.

Source: Lenovo on Facebook | Image via Lenovo

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26 Comments

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I don' think of Lenovo as a cool company, and having kutcher as their spokesperson won't change my mind

You need cool products first!

I was going to say the same thing....so they pick the guy who played the Apple guru to play the guy who markets Lenovo with an MS OS.

The real kicker would be to have him grow the beard back and talk like Jobs.

Rohdekill said,
I was going to say the same thing....so they pick the guy who played the Apple guru to play the guy who markets Lenovo with an MS OS.

Copyright issues maybe?

The real kicker would be to have him grow the beard back and talk like Jobs.


techbeck said,
Ashton...really? All I see is Kelso.

Perhaps they want to associate Kelso's easy going life style with the Lenovo branding.

Xenosion said,
I don't get what anybody sees in Ashton. I'm so sick of his too cool for a brain shtick.

May be because we are not in the target audience.

Brony said,

May be because we are not in the target audience.


Exactly my thoughts; people here would surely be more appealed, for example, Paul Maritz but the broad audience would not.

Xenosion said,
I don't get what anybody sees in Ashton. I'm so sick of his too cool for a brain shtick.

I hear that and in fact, I WILL NOT buy anything Lenovo again now!

I hate/despise companies that use absolutely ridiculous commercials and absolutely sickening people to sell their crap!

Just shows they can't think on their own and be creative using something or some one different, without going overboard, like most commercials now a days.