Ask Jeeves Expands Local Search via Citysearch

Ask Jeeves today has partnered up with Citysearch. Together the two companies will make it easier to access local business listings on the web. If Ask Jeeves continues to add new features like this to its search engine, in time it may give other search engines something to worry about.

To expand its local search options, Ask Jeeves Inc. on Tuesday partnered with Citysearch for access to its local business listings. Ask Jeeves over the course of the next month plans to add Citysearch information to its search results, said Jim Lanzone, the company's senior vice president of search properties at Ask Jeeves. Along with listings, Ask Jeeves also will incorporate editorial and user reviews, ratings, and other information on businesses such as hours.

"What we found was that people really needed more context in the results to their local queries for a business or service," Lanzone said. The additional local data will be added into Ask Jeeves' Smart Search results, the name for its intuitive results that appear atop links, as well as a new local search channel to be added to the search site, Lanzone said.

News source: eWeek

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