As a brand name, Eee is a phenomenon. Scarily reminiscent of a console counterpart with which it rhymes, the Nintendo Wii, Asus' new Eee Box range has as much potential in the desktop sector. Of course I'm not saying Eee PCs of any variety will ever sell as much as Nintendo's vaunted little console, but the brand-name is incredibly easy to remember and can be an acronym for a multitude of things.
Like its mobile predecessors (the Asus Eee PC-901 or Eee PC-1000, to name but two) had a huge impact on notebooks, the Eee Box looks set to take the desktop market by storm. Frankly, we wouldn't be surprised if it makes a larger splash than Apple's Mac Mini did in its day.