ASUS shows off design process in Taiwan

ASUS has always been known as a brand that found a good balance between quality, performance, and price. This balance helped them become a household name amongst brands like Acer (price-focussed) and Sony (performance/design-focussed). The manufacturer has created some unique designs, including notebooks made from bamboo and leather.

At the 2012 Taiwan Designer’s Week, Engadget was lucky enough to get a look at some interesting ASUS ‘art installations’ made from parts of their product design process, proving that the company still cares about good design.

The most impressive of these was an installation named “Palette”. This installation is a ring made up of 50 Nexus 7 cases, with each in a slightly different shade of grey. Apparently all 50 of these cases were part of the design process.

If shades of grey aren’t your thing, you might be interested in some of the other installations they had on offer – featuring Transformer Prime, Zenbook, and PadFone designs.

We’ve seen the PC industry shift a lot recently with Samsung and HP starting to take the visual design of their products very seriously, and we’re keen to see what comes next from ASUS. Maybe a leather-backed Windows 8 tablet is on the cards?

Source: Engadget

Report a problem with article
Previous Story

Google acquires iOS photo app Snapseed; could be attempting to rival Instagram

Next Story

Trivia Tuesday: What happens at Google X stays at Google X

7 Comments

Commenting is disabled on this article.

I love ASUS. I have a G73JW and I am highly impressed with the performance of it. The only thing ASUS lacks is a customer support team willing to get you your computer ASAP. Takes 2 months to get the BATTERY replaced.

Daniel_Pooh said,
Asus is the worst and all their products break, DO NOT BUY ASUS!!!

Cheap made in china piece of crap.

Everything is made in China, even you. Seriously now, I love Asus, I've got an Asus K53 SV laptop and it's great, really nice finishes on it.

Daniel_Pooh said,
Asus is the worst and all their products break, DO NOT BUY ASUS!!!

Cheap made in china piece of crap.

Worse than..... dell?

Don't use asus myself but their zenbook's are nice (from what little I have done on them)

To me they seem like a forward thinking and quality brand.

Auzeras said,

Worse than..... dell?
Don't use asus myself but their zenbook's are nice (from what little I have done on them)

To me they seem like a forward thinking and quality brand.

I've had issues with several Asus boards in relation to NICs. One I could ONLY use the OEM drivers, and the other just flat didn't work. I have tried other brands, but even worse luck.

Asus....easily my favourite tech brand.. When it comes to motherboards i look at nothing apart from Asus, they make the best gear time and time again. Good job Asus!