ATI confirms deal with Creative Labs
Canadian firm ATI said it has signed a deal with Creative Labs Europe to provide its card technology through its retailers. This confirms a story written by Fuad Abazovic in mid October
The deal is a good one for ATI because Creative is so good at selling its boxes through shops, with a cunning strategy it's been building up for a fair few years. ATI's VP in Europe, Peter Edinger, said that the strategic relationship with Creative Labs will increase his firm's presence within the European retail and games community.
News source: The Inq