FOR ALL YOU FORMULA 1 freaks who are also graphics card fans, we've learned that ATI is talking sponsorship with the famous Jordan team. If all goes well, ATI will end up on the yellow F1 cars. I guess ATI has to decide whether Radeon or its own logo will be the mark.
Jordan is one of the oldest F1 teams and certainly one of the most respectable one, plus advertising on its cars is much cheaper then on Ferrari, BMW, Renault or Mercedes. Nvidia US likes hockey even though you'd have thought the Canadian firm would be more interested in that sport. Interesting industry isn't it. Ferrari has AMD on its helmets and cars and HP is all over BMW cars while Intel sponsors Toyota.
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News source: The Inq