AT&T rains on Verizon's exclusive parade, will sell the HTC One M8 with Windows Phone too [Update]

Earlier today, HTC announced that its One M8 phone running Windows Phone would be headed to Verizon as an exclusive. Well, it turns out it's not that exclusive as AT&T is now saying that they will carry the phone too. While Verizon's phone can be picked up in-store starting tomorrow and can be ordered online today, AT&T has not said when you can get their version of the device.

It's not a huge surprise considering that HTC already has a solid relationship with other carriers besides Verizon and AT&T does carry the Android version of the device too. Verizon likely paid for a small timed exclusive which explains why AT&T is making a fuss about it now to show that they too will soon have the device; it's a move to keep consumers switching platforms to obtain the best new Windows Phone on the market.

While AT&T has not said anything about the price of the device either, we would expect it to be identical to that of Verizon or possibly a tad cheaper in an attempt to attract customers over to big blue.

For Microsoft and HTC, they surely will hope that this device will attract the attention that Windows Phone needs at this time. With a shrinking market share for Microsoft and HTC having its own troubles finding its niche, if the One M8 is a success you can bet that HTC might take another serious look at Windows Phone.

Update: AT&T has now launched a "registration" page that will notify you when the device becomes available for pre order.

Please do note that submitting your email address does not reserve the device, it just makes you aware of when it will be possible.

Source and top image Credit: AT&T

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I think this is a huge risk for HTC and I don't see it doing well. Stats show that high end Windows Phones do not sell. I really wonder what they are thinking.

derekaw said,
I think this is a huge risk for HTC and I don't see it doing well. Stats show that high end Windows Phones do not sell. I really wonder what they are thinking.

Its not like they had to do much, its exactly the same phone with a different logo on the back.

derekaw said,
I really wonder what they are thinking.

Probably thinking that they invested in designing a phone, and they can get a return on that investment from both Android and Windows Phone fans.


Stats show that high end Windows Phones do not sell.

Sure, 61.4% of Windows Phones are low end... but 58.6% of Androids are low end. Not that big a difference.

Will the ROM be available to flash onto the Android version? That would be cool if they didn't lock it down and allowed you to flash either one.

mrp04 said,
Will the ROM be available to flash onto the Android version? That would be cool if they didn't lock it down and allowed you to flash either one.

That would be awesome, I currently have the Android version, and I would love it if I could switch between the two at will.

Good. The exclusives are counterproductive for a platform struggling in the US. Put it on all carriers, same with the Lumias.

Yeah but for HTC who is struggling as well, if Verizon says we will cut you a check with a lot of zeros behind it for timed exclusive, it's impossible for them to turn away.

Exactly. Put it on all carriers... just like iPhones & Galaxy's. Why is Windows Phone limited to exclusivity deals? It's not like these deals are working or doing anyone any good. It's time to treat Windows Phones the same as everyone else!!!

cybersaurusrex said,
Exactly. Put it on all carriers... just like iPhones & Galaxy's. Why is Windows Phone limited to exclusivity deals? It's not like these deals are working or doing anyone any good. It's time to treat Windows Phones the same as everyone else!!!

This is how it goes:

Samsung or apple approach a carrier to sell their new model:

Carrier: "Can we have an exclusivity?"
S or A: "Emm... NOOO. Why would we?"
Carrier: "No deal then. We won't sell your phone."
S or A: "LOL, no problem. Our phone is so damn popular. Other carriers will take it and it'd sell in droves. Are you really going to risk that?"
Carrier: "Ok, fine."

Nokia or HTC approach them:

Carrier: "We demand an exclusivity deal"
N or H: "Come on man. We really need to sell this new model on as many carriers as possible. Don't do this."
Carrier: "Why should we care? Either exclusivity or no deal. You're not popular enough so other carriers might not even take you, and if they do, they might not sell it hard enough. Are you willing to take that risk? Give us exclusivity and we do what we do best.
N or H: "Damn it. Fine. Just you wait. We'll become big too some day.
Carrier: "Yeah, ok. Come back when you do. hahaha"

But Windows Phone's market share is so small... I mean, how many people are really "switching" carriers because of these exclusivity deals? Answer... not that many.

Could it be that Apple and Samsung are pressuring carriers to hold Windows Phone back? There's not really any evidence of that. But I just don't see how the exclusivity deals help the carriers at all.

cybersaurusrex said,
But Windows Phone's market share is so small... I mean, how many people are really "switching" carriers because of these exclusivity deals? Answer... not that many.

Could it be that Apple and Samsung are pressuring carriers to hold Windows Phone back? There's not really any evidence of that. But I just don't see how the exclusivity deals help the carriers at all.

It's such a simple business concept not to get. Carriers always strive to have new models all to themselves, popular or less popular.

Scenario 1:
Phone A is on both carrier X and Z.
It sells 20,000 on X and 10,000 on Z. Very few of them were converts because the phone was available on both.

Scenario 2:
Phone A is only available on X. It sells 21,500 units. 1500 are converts since they really wanted that phone. Not much, but still more buyers compared to scenario 1.

If I have something to sell that you don't, it'd mean more sale for me.

tsupersonic said,
iPhone did fine when it was an AT&T exclusive for 3+ years. I hope this HTC WP does well.

When the iPhone came out there was no good competition. Now people have a lot of choices.

eddman said,

Nokia or HTC approach them:

Carrier: "We demand an exclusivity deal"
N or H: "Come on man. We really need to sell this new model on as many carriers as possible. Don't do this."
Carrier: "Why should we care? Either exclusivity or no deal. You're not popular enough so other carriers might not even take you, and if they do, they might not sell it hard enough. Are you willing to take that risk? Give us exclusivity and we do what we do best.
N or H: "Damn it. Fine. Just you wait. We'll become big too some day.
Carrier: "Yeah, ok. Come back when you do. hahaha"


Except with Nokia that isn't how it went in some cases.. Nokia released multiple variants of the same device to avoid exclusivity on one certain range (think 520, 525, 528) all the same phone, while the 520 was the base model. (Also 925, 928). etc

and yes this excludes the 530 and 930 which are later models and not in my example.

anothercookie said,

When the iPhone came out there was no good competition. Now people have a lot of choices.

I'll disagree, there were plenty of good phones out there especially towards the later years. Remember the exclusivity went up to 2011, at which point Android devices exploded.