Ballmer: Windows Phone 8 sales will ramp up quickly

Windows Phone 8 launched exactly one week ago to generally good reviews and devices are hitting the markets as we speak. Though there seems to be significant enthusiasm for the platform and the devices we don’t really know how well they will actually sell.

However, Microsoft’s CEO, Steve Ballmer is quite confident in regards to their mobile solution. At a conference in Israel he declared:

We're still relatively small ... I expect the volumes on Windows Phone to really ramp quickly.

He went on to praise HTC, Nokia and Samsung as great partners that have brought innovation to the platform and to the market. He stated he believes they have a winning combination of OS and devices and that there’s great opportunity to create a strong 3rd player in the mobile market.

Microsoft will be spending unprecedented amounts of money on marketing their new products, like Windows 8 and Windows Phone 8 so we’ll have to wait and see if these efforts pay off.

Source: Reuters | Image via MSN

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27 Comments

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@Steve Baldhead The only person that believes in his own product. After the crappy experience with Windows Phone 7.5, I will pass on Windows Phone 8. The carriers are going to continue to be the down fall of Windows Phone until Microsoft comes out with a phone that is equal to The Google Nexus. Then I might consider, but till then I will not be buying anymore Windows Phones.

I have heard it all before and it is getting really boring. If Windows Phone 8 sales don't ramp up quickly can we just say its all over?

derekaw said,
I have heard it all before and it is getting really boring. If Windows Phone 8 sales don't ramp up quickly can we just say its all over?

No, They're all in. They will keep pushing like only their might can push.

I was in that confrence,it is called MS Discovery 2012.it was amazing! Also launched xbox live for additional countries,and halo 4.

I think the success of wp8 is going to largely fall on the success of windows 8. If people like metro on their tablets and computers they'll be more easily swayed to get a windows phone.

No matter how good the Windows (Phone) 8 hardware/software is, and it is very good mind you, they will keep getting hammered by their lack of a complete app eco system. I think MS needs to spend more money, resources to get developers to write for their eco system. I (I mean, Microsoft) would spend the money better, by sending some of my top devs to companies like Instagram, LogMeIn, Audible, Spotify, Carbonite etc. to help them getting their apps ready for the W(P)8 platform. Secondary, since Outlook isn't coming to RT, I would make a WinRT App that mimics outlook as much as possible. Because now there will be millions of WinRT users that are 100% dependent on only these apps.

vhaakmat said,
No matter how good the Windows (Phone) 8 hardware/software is, and it is very good mind you, they will keep getting hammered by their lack of a complete app eco system. I think MS needs to spend more money, resources to get developers to write for their eco system. I (I mean, Microsoft) would spend the money better, by sending some of my top devs to companies like Instagram, LogMeIn, Audible, Spotify, Carbonite etc. to help them getting their apps ready for the W(P)8 platform. Secondary, since Outlook isn't coming to RT, I would make a WinRT App that mimics outlook as much as possible. Because now there will be millions of WinRT users that are 100% dependent on only these apps.

Getting the SDK out sooner than the day after the launch would have been a good start to winning over devs...

I have to agree the roll out for WP8 hasn't been the greatest. I heard that Phones4U were selling the Lumia 920 and the HTC 8X this weekend so I went into store and there was the 8X but the section they had set up for the 920 had no 920 on display so I couldn't even try it out. I asked the staff when they would get the 8S and they wouldn't give me an exact date. So far all I know based off Amazon is that its released on the 15th.

kunejo said,
Nexus 4 - no LTE bleh

Tbf there are dozens of countries with no LTE and the ones that do have sketchy coverage. Also at £240 it isn't a high-end phone, it's a mid-range model.

thealexweb said,

Tbf there are dozens of countries with no LTE and the ones that do have sketchy coverage. Also at £240 it isn't a high-end phone, it's a mid-range model.

but those that have LTE and once you go LTE you won't want to go to plain old 4G which is sloooowwww....

This roll out has been a disaster. Still no confirmed date or pre-orders from the "premier carrier". Also, it would be great if existing lumia owners were given an upgrade package.

WooHoo!!! said,
I think they have priced them too high.

Nexus 4 is £239
Lumia 820 - £380
HTC 8X - £350

To be fair, the nexus 4 is a bit of an exception. The other prices are in line with most high-end devices.

Kushan said,

To be fair, the nexus 4 is a bit of an exception. The other prices are in line with most high-end devices.


Those two Windows Phones aren't high-end. They're mid-range phones.

Kushan said,

To be fair, the nexus 4 is a bit of an exception. The other prices are in line with most high-end devices.


one would think, considering the situation WP is in. MS would make some 'excpetions'.. oh well...

WooHoo!!! said,
I think they have priced them too high.

Nexus 4 is £239
Lumia 820 - £380
HTC 8X - £350

I actually feel the HTC Windows Phone 8 are still fairly priced.. but think Nokia went too far on the 820 and 920. Considering all the delays in getting the information out, the carrier exclusive nonsense - I think they shot themselves in the foot with the Lumias.

.Neo said,

Those two Windows Phones aren't high-end. They're mid-range phones.

The 8X actually is the high-end HTC model. The 8S is their mid-range model.

Shane Nokes said,

The 8X actually is the high-end HTC model. The 8S is their mid-range model.


My mistake. The Lumia 820 most definitely isn't a high-end phone though.

WooHoo!!! said,
I think they have priced them too high.

Nexus 4 is £239
Lumia 820 - £380
HTC 8X - £350

Nexus 4 is priced well below a lot of similar phones.
Lumia 820 seems like a solid Nokia device with generally good hardware.
HTC 8X also has good hardware, some quite similar to the Lumia 920.

None of these devices seem that expensive compared to Android phones and the iPhone, even though they provide very similar speeds and good customer satisfaction.

Shane Nokes said,

The 8X actually is the high-end HTC model. The 8S is their mid-range model.

At the moment..... remember that there were pictures of a bigger, supposedly higher end device on the web. My guess is that by Easter we will see another wave of better, maybe quad-core, WP devices.
BTW before someone argue about the fact WP does not need such processor, remember the magic word: "Marketing"...

WooHoo!!! said,
I think they have priced them too high.

Nexus 4 is £239
Lumia 820 - £380
HTC 8X - £350


Nexus 4 is a crappy LG device w/o LTE and half the capacity and features of the Lumia 920.

I would never buy a LG phone if presented with the option of buying a NOKIA.

WooHoo!!! said,
I think they have priced them too high.

Nexus 4 is £239
Lumia 820 - £380
HTC 8X - £350

THe 8X and 820 are basically the same price here in New Zealand, around $800.

OUCH. No thanks.

Fritzly said,
My guess is that by Easter we will see another wave of better, maybe quad-core, WP devices.

Not gonna happen. Not because the reason you point out, but rather each OS has been locked to a specific processor architecture.
Perhaps WP9 will support quad core, but I wouldn't hope for that in the WP8 game. WP8.x update at the earliest.
The requirement is for the dual core snapdragon for WP8. Don't expect or even hope for that to change.