The BBC is in advanced negotiations with Google to make programming available via a branded channel on the search giant's video-sharing site, MediaGuardian.co.uk can reveal.
It is understood that BBC executives are keen that the deal, which involves BBC Worldwide and the BBC, is eventually expanded to include putting content on Google-owned YouTube.
BBC Worldwide is understood to be looking at commercial options for the agreement, such as a share on contextual advertising that will run alongside BBC content.
This would mirror the type of deal that YouTube has in place with US sports organisation NHL.
The BBC will use Google Video as a vehicle to raise the profile of its content by posting clips of popular programming.
View: Guardian News