BBC in talks on Google link-up

The BBC is in advanced negotiations with Google to make programming available via a branded channel on the search giant's video-sharing site, MediaGuardian.co.uk can reveal.

It is understood that BBC executives are keen that the deal, which involves BBC Worldwide and the BBC, is eventually expanded to include putting content on Google-owned YouTube.

BBC Worldwide is understood to be looking at commercial options for the agreement, such as a share on contextual advertising that will run alongside BBC content.

This would mirror the type of deal that YouTube has in place with US sports organisation NHL.

The BBC will use Google Video as a vehicle to raise the profile of its content by posting clips of popular programming.

View: Guardian News

Report a problem with article
Previous Story

Windows Vista Upgrade Advisor 1.0

Next Story

XPredit 1.4.9b

10 Comments

Commenting is disabled on this article.

acnpt said,
What happened to that 'download bbc programs for up to 7days' thing they were creating???

They still have that, but it's only for Radio programs - it's called "listen again". It's the only way to catch the Danny Baker show if you work. (Thank you HiDownload)

Found it. http://www.bbc.co.uk/imp/ Doesn't look like its going to happen though espically considering the "unique way the bbc is funded". This service would be a hell of a lot more useful than a 3% rise so they can move their offices to Salford!

The IMP program is for UK residents with a valid TV Licence and is run by the BBC proper. This new link up is between Google and BBC Worldwide - the commercial arm of the BBC that sells programmes to other countries and releases DVDs. Doesn't sound like viewers of this new channel will actually get full BBC content but more likely trailers etc.

acnpt said,
This service would be a hell of a lot more useful than a 3% rise so they can move their offices to Salford!

Think you need to look up the difference between BBC, and BBC Worldwide. Also what would be useful would be the Government not making the BBC pay for much of the switchover costs seeing as the old analogue space will be sold off to the highest bidder and the BBC probably won't see 1 penny of that. Also means there's almost no chance of terrestrial HD.

EDIT: Forgot to add, they're not just moving their offices.

"BBC Worldwide" is the commercial arm of the BBC Proper. BBC Worldwide have been selling stuff for years, this is nothing new.