Best Buy offers $100 discount on Windows 8 touch screen PCs

In November, Best Buy's vice president of merchant computing, Jason Bonfig, claimed that supply issues for touchscreens were part of the reason behind the slow sales of Windows 8 PCs with those kinds of monitors. Now that we are well into 2013, it appears that those issues have been resolved but Best Buy is now trying to grease the sales of Windows 8 PCs with a discount offer.

The Wall Street Journal reports that, starting on Sunday, Best Buy will offer a $100 discount on all of its Windows 8 desktop and notebook PCs with touchscreens. The discount will last for two weeks but will not include Windows 8 tablets, such as Microsoft's own Surface product. Best Buy will help to absorbe the costs associated with the discount, along with help from Microsoft, Intel and PC makers.

In explaining this move, Bonfig said that the retailer conducted a survey of over 6,000 Windows 8 customers in December. Of that number, 74 percent of the people who bought a touchscreen-based Windows 8 PC indicated they liked the OS "somewhat” or “very much.” Only 53 percent of people who bought a Windows 8 PC without a touchscreen had the same reaction to the new OS.

Bonfig would not disclose current sales of Windows 8 PCs at Best Buy, saying only, "We continue to be pleased with our computing business." He did say about 35 percent of the Windows 8 PCs they sell have touchscreens and they hope to increase that to 50 percent by the end of 2013.

Source: The Wall Street Journal | Image via Best Buy

Report a problem with article
Previous Story

Windows Azure suffers yet another extended outage [Update: Back online]

Next Story

More pics emerge of Nokia Lumia 520 and 720

21 Comments

Commenting is disabled on this article.

I played with those touchscreen PCs when in BestBuy/Futureshop, and aside from opening paint and drawing stuff, it really was nothing special, and I could see how it would become annoying after any extended period of time, given they have a 15 day return policy on PCs, I'm going to take a guess and say a lot of people figured this out in that timeframe.

The grim realization of the huge fad element of the touchscreen is slowly becoming more and more obvious. It does make for a great toy, which may explain why touch-screen users are happier than other PC buyers.

This is news because 1) $100 off is a pretty big discount... 2) Many people have been holding back because of the lack or high cost of touch screen devices. This will help.

According to the WSJ: "The retailer said Friday it decided to launch the promotion after recent surveys the company conducted showed the consumers who bought touchscreen Windows 8 devices were significantly happier than those who bought PCs with a typical screen."

Gosh, that's strange. Why are they having to discount products that consumers are significantly happier with? I always thought retailers had fire sales when they bought way too much of something nobody wanted. Silly me. Live and learn I guess. Live and learn.

Asok Smith said,
According to the WSJ: "The retailer said Friday it decided to launch the promotion after recent surveys the company conducted showed the consumers who bought touchscreen Windows 8 devices were significantly happier than those who bought PCs with a typical screen."

Gosh, that's strange. Why are they having to discount products that consumers are significantly happier with? I always thought retailers had fire sales when they bought way too much of something nobody wanted. Silly me. Live and learn I guess. Live and learn.

$100 off devices that are already higher in price because of the touch screen is a fire sale now? You're right, you are silly.

My company is staying with Windows-8. As for "crying" in 8 years, more than likely we'll still be in business--not having to trash perfectly good hardware or retraining our staff just for the sake of Windows-8. By then, viable alternative OSs could well be on the market.

Shadowzz said,
Stay on Windows 7, but please don't cry in 8 years it has become the next Windows XP.

While I do use W8 I do not see, and hope, that it will be around as XP.

Shadowzz said,
Stay on Windows 7, but please don't cry in 8 years it has become the next Windows XP.

Yes we should all migrate to an operating system with a hostile UI just to keep 7 from becoming the next XP /s

GP007 said,
Doesn't best buy always have these rebate offers going on for different stuff?

some people trying to make this windows 8 related,which it isn't. best buy always has offers like this. I didn't see this kind of media reports when windows 7 was released. last month best buy had $200 off macbooks.

vcfan said,

some people trying to make this windows 8 related,which it isn't. best buy always has offers like this. I didn't see this kind of media reports when windows 7 was released. last month best buy had $200 off macbooks.


maybe Neowin is trying to make windows 8 a success. they didnt to do it with 7 because it was selling well.

ahoncbt said,

maybe Neowin is trying to make windows 8 a success. they didnt to do it with 7 because it was selling well.

They always have sales on different devices, I've seen loads of sales on windows 7 hardware all over the place. Retailers do these limited time promotions to get people in the store, I bet at any given time best buy has something on sale.

ahoncbt said,

maybe Neowin is trying to make windows 8 a success. they didnt to do it with 7 because it was selling well.

these articles have a certain tone that the price slash is made to move devices that are not moving,which is a bull**** reason for the price slash. just look at the first paragraph and that will tell you what theyre implying. even at the end he goes on about them not disclosing sales.

vcfan said,
these articles have a certain tone that the price slash is made to move devices that are not moving,which is a bull**** reason for the price slash. just look at the first paragraph and that will tell you what theyre implying. even at the end he goes on about them not disclosing sales.

Honestly, if people didn't get so butthurt so easily, it wouldn't be a big issue. Currently, the problem with the touchscreens isn't Windows 8 or the device itself, but rather the price tag. Sure, touch can give you a better experience with Windows 8, but is it worth paying for? For some, a $15 wireless mouse with a laptop of similar specs would be a better value.

All depends on the customer really, and if they can get excited enough about a touchscreen that would make it worth paying for.

vcfan said,

these articles have a certain tone that the price slash is made to move devices that are not moving,which is a bull**** reason for the price slash. just look at the first paragraph and that will tell you what theyre implying. even at the end he goes on about them not disclosing sales.

You obviously haven't visited a microcenter, best buy or staples lately, windows 8 has completely/utterly bombed with consumers, nobody is buying windows 8 pc's at all.

This time last year we would sell on average 30 per day, today we are lucky to sell 5 at the most per day.

Windows 8 has completely failed at the retail level in every way possible.

vcfan said,

some people trying to make this windows 8 related,which it isn't. best buy always has offers like this. I didn't see this kind of media reports when windows 7 was released. last month best buy had $200 off macbooks.

It is 100% windows 8 related, people are avoiding that OS like the plague at the retail level.

Stroll in to your local best buy and see for yourself.

What nonsense. I sell roughly 4-8 Windows PCs a day just by myself. Nobody's avoiding it like the plague, hell on President's Day, there were so many people in there I was telling my co-worker I wish I could stay to help out, since I couldn't even downstock without someone flagging me down.

As soon as regular 9-5 hours are up, our stores pick up in traffic as people get off of work. People spend a lot of time playing with the UI, specifically the touchscreens. My favorite part is the people who don't know about the touchscreens until I show them, then they're like... "whoa."