Best Buy sells out of Playbooks but will get more

The price cut for Research in Motion's Blackberry Playbook has apparently worked, at least for one retailer. News.com reports that Best Buy has now sold out of the seven inch tablet device that was struggling in sales before a huge price reduction last week. RIM cut the price of the tablet down to $199.99 for the 16 GB version and to $299.99 for the 32 GB version "for a limited time".

While the article is not clear on how many tablets were sold at Best Buy, the retailer did say it plans to restock its stores with the product as well as selling the device online. This news contradicts earlier rumors posted by web sites such as SlashGear that suggested that Best Buy was canceling orders for the Playbook and pulling ads for the device.

In any case, it seems that the sweet spot for selling tablets that are not Apple's iPad is the $199-$299 price point. Amazon seems to be doing very well with that price with the Kindle Fire tablet. If the Playbook continues to sell out of its units at its "limited time" price levels, you can bet that RIM will be making that price a permanent one. In the meantime, one wonders if Apple is paying attention and could lower the price of its iPad a tad to compete.

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17 Comments

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Its obvious most of you have never used the Playbook. You do realize its the most complete tablet out there right? Full Browser capabilities.

agreed.

I love the 7" form factor and the screen looks great. Not to mention some killer specs. And with the ability to run Android apps on its... it opens up a world of possibilities.

I'm actually kind of sad that this device didn't catch on. If only RIM had a better marketing direction :-(

I think there's a very good chance that once the 2.0 OS comes out, it will be a much more compelling machine.

Too bad they couldn't have sorted it out in time for the Christmas buying season.

Well I just picked mine up from staples today and so far am very pleased. The ability to play flash content on a tablet us surprisingly very useful.

morficus said,
guess who's getting one :-D
for $199, how can you say no.

Easily. Its compelling but at the same time why?

morficus said,
guess who's getting one :-D
for $199, how can you say no.

Like this: "I beg your pardon my esteemed purveyor of touchtronic tabulomatics, but despite the vocal promotion of your wares, the generally positive consensus of your surrounding rabble, and the steep decline in the cost of procurement per unit, I must protest. For you see, I have no need to depart from the traditional means of information consumption, and am quite content to receive word from afar by way of traveling minstrel."

Put in modern terms: "No."

cyberdrone2000 said,

Like this: "I beg your pardon my esteemed purveyor of touchtronic tabulomatics, but despite the vocal promotion of your wares, the generally positive consensus of your surrounding rabble, and the steep decline in the cost of procurement per unit, I must protest. For you see, I have no need to depart from the traditional means of information consumption, and am quite content to receive word from afar by way of traveling minstrel."

Put in modern terms: "No."


Nice

cyberdrone2000 said,

Like this: "I beg your pardon my esteemed purveyor of touchtronic tabulomatics, but despite the vocal promotion of your wares, the generally positive consensus of your surrounding rabble, and the steep decline in the cost of procurement per unit, I must protest. For you see, I have no need to depart from the traditional means of information consumption, and am quite content to receive word from afar by way of traveling minstrel."

Put in modern terms: "No."


uh..?

cyberdrone2000 said,

Like this: "I beg your pardon my esteemed purveyor of touchtronic tabulomatics, but despite the vocal promotion of your wares, the generally positive consensus of your surrounding rabble, and the steep decline in the cost of procurement per unit, I must protest. For you see, I have no need to depart from the traditional means of information consumption, and am quite content to receive word from afar by way of traveling minstrel."

Put in modern terms: "No."

Im picturing how you look right now and an image of the biggest nerd with thick ass glasses comes in my head....

Tho I am not 100% convinced at the "value" a tablet will add to my life... I do think that $200 is the ideal price-point for a device that does not have a clear value proposition.

The truth is... this is going to turn into a "coffee table" device. Great for catching up on the Fb, Twitter and various RSS feeds while watching TV or eating. It will also be pretty nice for when I have people over and somebody says "have you seen that YouTube video?" or "let me show you pictures I took at that event last week".

I would never pay $500 for a "coffee table device", but $200 is right on "impulse buy" line :-p

Estienne Taylor said,
Apple has no interest in competing with these low margin tablets when they are doing very well with the current price.
'

true but this is getting close to their main money maker.. and they are losing current share in the market that they could have gained.. I think this is why Windows 8 will eventually take over the tablet market unless apple lowers the price of the Ipad because of the fact that fully functional windows 8 (probably starter) tablets will flood the market and will be able to get as low as the netbook market was.. around $199..
This will eventually hit apples margins or they will end up exactly where Mac's are today with a low market share..

Lachlan said,
'

true but this is getting close to their main money maker.. and they are losing current share in the market that they could have gained.. I think this is why Windows 8 will eventually take over the tablet market unless apple lowers the price of the Ipad because of the fact that fully functional windows 8 (probably starter) tablets will flood the market and will be able to get as low as the netbook market was.. around $199..
This will eventually hit apples margins or they will end up exactly where Mac's are today with a low market share..

I don't think Apple is here to maintain their marketshare. They care more about profits than going for marketshare.

Estienne Taylor said,

I don't think Apple is here to maintain their marketshare. They care more about profits than going for marketshare.

I think they are definitely concerned about marketshare.... Do you really think that Apple wants <insert Windows product here> to succeed and detract from their much larger possible profits? Thought not.