Bing continues its gains against Google at the expense of Yahoo!

Microsoft has worked hard to differentiate Bing from Google and even Yahoo by including many unique features like social integration and its prediction engine. But the only metric that matters is usage share and for June, it looks like Bing is on the right path as it has increased to 19.2% of the search engine market, up from 18.8% in May and 18.7% in April for the US market. The search metrics do not include mobile search and are limited to desktop usage share.

The other news, which may be a bigger indicator of search trends than Bing's gains, is that Yahoo is down. For the months of April and May, Yahoo was stuck at 10% flat but for June, it dipped to 9.8% in the US. It's not hard to see that Bing is taking Yahoo's native search share for the month which is actually a big win for Microsoft.

Even though Bing and Yahoo use the same backend to produce the search results, both services are still trying to attract users to their domain to generate the search. In short, Bing was able to steal a bit of traffic from Yahoo for the month of June.

Google, of course, is still the top player in the market and held firm at 67.6% of the market which is the same share it has had for the past two months in the US.

So what we have here is Yahoo and Bing fighting it out for second place but all indicators are pointing to the fact that Bing is winning the war against Yahoo for native search traffic. While Google has remained firm at the top, Bing is slowly closing in on the usage share but will soon have to find a way to attract Google users as you can only cannibalize Yahoo so much before there is nothing left to take.

Source: Search Engine Land

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29 Comments

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I use Bing and Duckduckgo WAY more than I ever have Google.

I've despised anything Google related since day one and that will NEVER change!

Yahoo used to be just all right, but just about everything about it stinks to high heaven now a days!

In my world, real or imagined, I use both but I tend to actually prefer Bing. Particularly when I search on Windows development related topics, Bing tends to serve me more relevant content (quite the shock, I know).

derekaw said,
In the real world the only people using Bing are those that don't know how to change their search to Google.

Exactly

I didn't expect bing to be so low in terms of mobile searches. 5.5% guess if apple ever decides to change the default search engine on safari on iPhone to bing instead of google that number would probably double quickly.

derekaw said,
Bing is the default windows search, of course it will gain.

The Article said,
The search metrics do not include mobile search and are limited to desktop usage share.

Microsoft has had the default set to its own engine for years (excluding the EU), and has a ~90% market share. Bing's current at 19.2%. If it was because it was the default that would be much higher.. people know how to change the default engine.

Max Norris said,

Microsoft has had the default set to its own engine for years (excluding the EU)

It's the default in the EU as well. As is IE, despite the hysteria around here about the ballot box. So basically, very little changed.

Max Norris said,

and has a ~90% market share. Bing's current at 19.2%. If it was because it was the default that would be much higher.. people know how to change the default engine.

It could be argued that Bing's marketshare would be a hell of a lot lower, approaching non-existent, if it weren't for the fact that Microsoft uses its desktop monopoly to push it. If it can only achieve 19.2% when it's the default on every PC, then it would probably be in the 1-3% range like Windows Phone otherwise.

simplezz said,
It's the default in the EU as well. As is IE, despite the hysteria around here about the ballot box. So basically, very little changed.

Well if people aren't changing it even when they're asked up front.. "monopoly" certainly isn't the cause here.. it's user choice.

simplezz said,
It could be argued that Bing's marketshare would be a hell of a lot lower, approaching non-existent, if it weren't for the fact that Microsoft uses its desktop monopoly to push it.

And yet, it's not, otherwise the search market share would be much higher, kind of like Google's near monopoly in the mobile space. Plus it's only the default in some browsers.. most default to Google. And yet there it is. OS marketshare isn't dictating who's using what.. people are choosing to use it.

Note, I'm not advocating it, I'm ok with Bing but still prefer Google's results.. for now. Bing's image results are way better though. Both still suck for "precision searches" though.

I hope that yahoo and bing merge. By combining forces they would have more money to spend on improving it to be more competitive to google.

Many of its features and even its UI changes at times are region based.. So most regions don't get to see the great side of bing but that will change soon, MS stated they are going to have bing the same across regions

Fighting for the second place implies that their shares are close to each other. But according to your article Bing is more than the double the size of Yahoo. With the same logic you might as well say Google and Bing are fighting to be the winner.

I'm liking Bing's results a lot more lately as well. I used to love Google's results, but lately it takes me pages to find something or not finding at all... whereas with Bing you get the results right up front now. (Canada here).... I think with Cortana being a main focus for the ecosystem they are working hard to bring the results on par internationally especially now with their local partnerships. Exciting :D

12Danny123 said,
You gotta love the bar on the bottom of the web page. It's VERY useful :-). I use trending a lot

And I am happy that it is only available in the US. The rare times I get the Bing US page instead of Bing India, I absolutely hate the trending section. I hope they don't rollout the feature to other markets, or if they do, they must provide it as an option.

cork1958 said,

You have those links backwards. The bottom link is the one that removes the background and stuff, at least it did for me.


Yeah, you're right. Sorry.

I prefer the look of Bing and the search results have been excellent for both general and technical topics. I have never tried Bing outside of the US though.

I've used both thoroughly and have to say that Google is more polished (and better looking). I also like its occasional doodles and easter eggs.

The backend yes, but as I said in the article, the key here is that more users are going to Bing.com rather than Yahoo.com, which is a win for Microsoft and a huge issue for Yahoo (ad impressions)

ians18 said,
Except that Yahoo Search technically = Bing .

Exactly. Any marketshare it steals from Yahoo, has no effect on underlying traffic.