Bing continuing to grow, gaining market share slowly

When Microsoft launched their new Bing decision engine not long ago, it brought in a lot of hype. It began with a surge of users, like most new launches do, but some expected it to be crushed back down by Google, the current leader in search. However, Microsoft is proving this wrong, and as Mashable is reporting, their engine is growing steadily, gaining market share from the aforementioned search giant.

Throughout July, Bing gained another 1.24% of market share, bringing the grand total to 9.41% so far, coming close to that of Yahoo! currently, before the Microsoft-Yahoo! search deal is in place. Interestingly though, this time Bing's gain didn't subtract from Yahoo!'s current standing; it was Google that lost out, going down in users by almost 1% over the month. Now, when Microsoft completes their deal with Yahoo!, and the former takes over the latter's search engine, they will control a pinch over 20% of the entire market (though keep in mind, these are statistics from StatCounter, and other websites may differ slightly).

We've included a chart of the last couple months, to show the trends of all the various companies and rivals:

Microsoft supporters (or perhaps Google haters) will be pleased with this, and we'll see in the coming months how Bing does during their battle in the search market.

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I have yet to use Bing but i read the replies here and everyone talk about the look of Google and Bing. Honestly i could not care less about how my search engine looks like. It's number 100 on my top 10 most wanted features of a search engine.

The real question is did MS improve the search engine results ? Because Live honestly was not a really good search engine and far from something that could make me switch from Google. I personally think Google is not as good as what it used to be. Everytime i try to look for reviews of a product i get 10 result pages of stupid online shop and then some reviews.

I'll try to use Bing in the upcoming weeks but seeing has how everyone talk about how it looks like and nothing else i don't hold my breath.

LaP said,
The real question is did MS improve the search engine results ?

Yes, I've mentioned it before but I've found the results are just as good and sometimes better than Google. Far less sponsored trash in the results.

I was always a Google user, but I have to say that I REALLY like Bing... The only issue I have with Bing (And hopefully they'll fix it), is that there are a lot of Bing services that I stumble upon or someone directs me to that I never find again... All of these services should be liked to the main page. I have no idea how to find Bing's translate service again, nor did I even know it existed until someone directed me to it.

All in all though I REALLY love Bing. The search results are good, I love the preview capability, the layout is clean and easy to scan... Good job Microsoft!

I can't believe what they did today. I sure didn't expect to see a pair of boobies right on the search page!

I took a screenshot for proof: NSFW

This is good news.

Please keep this up, Microsoft and if you really wish to compete effectively with Google, maybe you'll consider stopping limiting your users in other countries? Eh? Maybe give us the same excellent search experience found on the "United States (English)" version of Bing, eh? Yeah? Maybe? Pleaseee?

I've always used and liked Google, but I love the layout of the Bing Australia site - clean, simple and pretty (yep the backgrounds)!

I really don't understand why Microsoft do things like this. Honestly, if they want their search engine to take more market share off Google then they need to start considering the rest of the world and not just America and Canada! America's and Canada's Bings are the only fully-featured Bing versions, at the moment. Apparently, according to LiveSide, the UK and others will get some more of the features found in the North American version of Bing, but I don't know if it will be all of those features.

Quite frankly, I find it appalling and a really bad business decision on Microsoft's part.

The UK has video search, but it doesn't have PowerSet integration and some of the other features and user interface tweaks which make the US version so nice to use and so efficient in its results. Adding to that, the Hong Kong version and, I think, the Portugese version don't even have video search, as you've pointed out. It's disgraceful for Microsoft to limit their users in this way, especially when they want to compete so fiercely with Google.

I may be jumping the gun, as I haven't heard their reasons for it, but with a feature that isn't location specific, like PowerSet integration, how can they not include it in the UK and other countries? It makes the search results so much more efficient.

I still love Bing though and have noticed the benefits it has over Google, so I will continue to use the US version. I just really hope Microsoft realise that they can't compete effectively until they have all the features which make it so much better than Google available in all countries.

Google in a few months: "They can't put bing as the default search engine in Internet Explorer. It's not fair. Boo hoo, whine whine whine, yadda yadda yadda"

I like a lot of Bing's search features that aren't present in Google. This type of competition is good for consumers, and I can't wait to see a series 1ups from Google and Microsoft.

Definately. Google have already improved their search engine by adding some more features, since Bing was released. They have realised it is a strong competitor now, whereas they didn't seem to care when Live Search was out.

One example is changing the 'SafeSearch' option. This has always been easy and convenient on Live Search and Bing because the box to change the SafeSearch setting has always appeared straight away on the page you are on, with Google, you always have to go to a whole different page - the 'Preferences' page - to change the 'SafeSearch' setting, which caused 2 page re-loads instead of the 1 page re-load which was always experienced with Microsoft's search engine since Live Search. After Bing's release, Google changed this so the behavior works exactly as it has always done on Live Search and Bing.

It may be a small example, but it shows that competition will help both products and I look forward to seeing new features come out of both Bing and Google Search.

I've been impressed with Bing and hopefully Microsoft will keep my interest.

wakers01 said,
I like a lot of Bing's search features that aren't present in Google. This type of competition is good for consumers, and I can't wait to see a series 1ups from Google and Microsoft.


I use bing alot to and like it, only one thing that will keep my attention with google is their inbuilt extensions into the google search box..

try this:

1 US Dollar = ? Euro

Try that equation on both google and Bing.. Googles integrated addons are really helpful at times.. I use that currency converter alot!

Good to hear that Google is starting to feel the heat of competition. A lot of searches I do with Google comes up with way too many "for sale" sites. For instance a few days back I needed to find information on if and when the Asus Xonar DX would have drivers for Windows 2007. Typing in "Xonar DX" in the Google search bar gave me a gazillion hits for places with it for sale or reviews. I couldn't find the Asus web site in the first hundred hits. Using "Bing" gave me Asus support in the top 5 hits. Yahoo search results is comparable to Bing. Google search does this to me a lot. When I need information about a product I get a ton of "buy-it-now" hits. It seems as if Google search has just become one big shopping guide. Really sucks.

NEW Bing search engine?! 1% per month?! MSN Search has been around longer than Google. The Yahoo merger is going to cause some sort of fictitious explosion in usage?! Yahoo has also been around longer than Google. Considering MSN is the default search on IE, the default browser on every Windows machine (90% of all machines running in the world) it seems that 1% of people decided they were too lazy to bother changing. Meanwhile most of the world is intentionally choosing Google (and Firefox) over Microsoft's less than amazing offerings.

vince.macintyre said,
NEW Bing search engine?! 1% per month?! MSN Search has been around longer than Google. The Yahoo merger is going to cause some sort of fictitious explosion in usage?! Yahoo has also been around longer than Google. Considering MSN is the default search on IE, the default browser on every Windows machine (90% of all machines running in the world) it seems that 1% of people decided they were too lazy to bother changing. Meanwhile most of the world is intentionally choosing Google (and Firefox) over Microsoft's less than amazing offerings.

First: "most" of the world is not choosing Firefox. It's getting there, but it's not there yet.

Second: 1% is a huuuuge number of people.

Third: so what about who's been around longer than who.

Fourth: Yes, Yahoo using Bing will indeed mean Bing is used by more people. Try the crazy mathmatical concept of addition.

Fifth: Built-in browser search engine usage is not 100% of searches. Besides you're looking at it backwards: generally these people changed to Bing from Google, not people didn't change away from Bing. (And for the new PC owners, it suggests they were satisfied with the default. Whereas before they weren't.)

Now, wasn't that difficult.

1) "crazy mathematical concept of addition" = hilarious

2) 1% represents the number of searches that increased on Bing. That's out of the total search traffic online.

3) There's nothing "fictitious" about combining the search traffic of two providers

Google has been around since 1999. Microsoft's own search engine didn't exist until 2002, when MSN Search started using its own engine rather than using someone else's search engine.

Google's sparse page made sense once, but most of us aren't on 56k modems and Pentium IIs anymore. I like the daily backgrounds on Bing, and the results are as good as Google's and sometimes better. It's better organized, and there is less garbage in the search results. The video search is excellent also, but the image search is definitely a weak point. They really need to work on that aspect.

I don't, I still prefer Google's simple look. Bing might be for people after a pretty picture (albeit they have good content now as well), Google are for people who just want the data.

cakesy said,
I don't, I still prefer Google's simple look. Bing might be for people after a pretty picture (albeit they have good content now as well), Google are for people who just want the data.

You'd be surprised how many people want the websites they visit to look good.

How does the image detract from anything about the site?

cakesy said,
I don't, I still prefer Google's simple look. Bing might be for people after a pretty picture (albeit they have good content now as well), Google are for people who just want the data.


This was true in 1999 when most people were using dial-up services and pages with lots of pretty pictures took lots of pretty time to load up. In 2009, most people have broadband so that issue doesn't exist anymore. Bing loads almost as quickly as Google, even with the pretty picture.

I don't use Bing yet because I'm European and here it's still in Beta...
I also don't like the interface, very hard.
Google is just, simple.

Google is just, simple.

that's the bottom line ;)

plus google is a well established name that everyone knows and it was pretty much the first to do search engine stuff well. so even if something is slightly better it's unlikely anyone will beat google anytime soon.

i like google because it's low bandwidth and simple to use. no fancy graphics etc etc.

I'd go for fancy over not fancy any day. Yes, all you want and need to do on a search engine is search, but why not, if the choice is there, go for the fancier over the not fancier when it works the same and gives just as good results?

ThaCrip said,
that's the bottom line ;)

plus google is a well established name that everyone knows and it was pretty much the first to do search engine stuff well. so even if something is slightly better it's unlikely anyone will beat google anytime soon.

i like google because it's low bandwidth and simple to use. no fancy graphics etc etc.

Every thing has a beginning and an end to it.. this is just the beginning. People know google cause its been around for a while. Bing doesnt plan on taking over 50+% of the share over night.. everything takes time.. and it is clean and simple. .

Calum said,
I'd go for fancy over not fancy any day. Yes, all you want and need to do on a search engine is search, but why not, if the choice is there, go for the fancier over the not fancier when it works the same and gives just as good results?

And why have a normally-attired server take your order, when you can have one with an abundance of "flair" buttons.

One man's eye candy is another's unnecessary distractions.

markjensen said,
And why have a normally-attired server take your order, when you can have one with an abundance of "flair" buttons.

One man's eye candy is another's unnecessary distractions.


Fair point

And just think... Linux users would kill just to have a steady 1% per decade increase in users. In that context Bing's 1% per month is pretty impressive.

I've never been able to get into Bing. The UI is too cluttered for my tastes. Google gives way more focus to the results (regardless of whose results are better) by having them start on the left and near the top. On Bing's results page, not only are they far from the left, but they are also further down the page. It just bugs me to no end.

Thank you for the screenshot, Majesticmerc I don't see how anyone can think that Bing's UI is too cluttered, compared to Google's.

Google have gone for a simple UI and so have Microsoft. The only difference is, Bing's is beautiful, yet simple and Google's is ugly, yet simple.

Which version of Google/Bing are you using bangbang? Mine don't look anything like that :S

EDIT: Never mind. Apparently the UK version of Bing/Google looks better than the US version. (Top Gear Top Tip: If searching online, use a UK version of a search engine to get better looking results!)

Has anyone been to bing.com today? I'm not too sure if anybody can see it, but in Canada they have a picture of a bridge that is sheltered. But if you hover over the picture they added some pretty neat facts in there. Nice feature.

neoxphuse said,
Has anyone been to bing.com today? I'm not too sure if anybody can see it, but in Canada they have a picture of a bridge that is sheltered. But if you hover over the picture they added some pretty neat facts in there. Nice feature.

Yeah that's the Millau viaduct, a very impressive piece of engineering. Saw a documentary on the making of that bridge, it's mind boggling really. The road was sort of pushed/rolled out from each side and met in the middle. The two halves were only out of alignment by like a centimetre or something like that.

Regarding Bing though, yeah I like it too. Google is just quick, clean and simple though, which alot of people will not want to give up.

neoxphuse said,
Has anyone been to bing.com today? I'm not too sure if anybody can see it, but in Canada they have a picture of a bridge that is sheltered. But if you hover over the picture they added some pretty neat facts in there. Nice feature.

IMO that is a distraction to anyone who wants to use a search engine to look up something. I highly doubt that you went to bing.com just to look at the picture and hover over it for useful facts. Or did you?

Jebadiah said,
IMO that is a distraction to anyone who wants to use a search engine to look up something. I highly doubt that you went to bing.com just to look at the picture and hover over it for useful facts. Or did you?


You are right, I did not. But it was there and I went and read the facts. Only took about 30 seconds to read them all.

Neoauld said,
when yahoo starts using bing itll grow alot
and itll grow faster and faster as more ppl get into it

What's there to get into? Google's results are still more complete.

i'll take slow-steady growth any day. It will be interesting to see if the Yahoo search deal proves to be a distraction and causes them to shift to many resources to the Yahoo search integration effort. If I were Microsoft, I'd make sure they had enough managers/developers focused on delivering future Bing improvements as if there was no Yahoo deal.

thealexweb said,
1% in a month is good progress, nothing slow about it.

You are right, it is good progress, things are looking up for Bing. They seem to be doing a lot to localise it as well, i have seen something recently for the Australian Market. I have also seen Google respond by copying the functionality of the image search from bing. Good stuff up ahead!

Microsoft supporters (or perhaps Google haters) will be pleased with this

Meh, it's good for anyone who want to see more fierce search engine competition, and the results of that.

Or is it just me that think the improvements to Google Search has, err, stagnated a bit? :p

Imagine what Google *could* do with all their resources and experience. I'm surprised they haven't written a Wolfram Alpha killer actually. Google Squared seemed to be more like a minor quick experiment.

Or integrate Google Search with Google Trends, so you see up or down arrows for search results depending on how they're rising/dropping in popularity, if possible. (I know Trends doesn't present its results that way, and it may not be doable, but Google ought to know how results are changing in popularity due to better/worse linkage, at least)

True. It's been a while since Google has done a lot of innovating in the search space. Most of their time and energy has been spent on other web services (GMail, Docs, etc.), Chrome, and Android.

I agree that Google results have become worse over time. It seems that Google search results are now based more on user clicks rather than relevance to the keywords. I do plenty of online research on different things. Till about 2 years ago, I personally felt that the results on page 3 were very relevant to the keywords I entered. but now relevant results end on page 0.6 or 1.5 (10 results per page). I have to use better keywords to get useful results.

I still don't think I would use Bing for any reason. Firstly, Bing is simply commercialized. All results seem to be there because they have a price tag attached. And secondly, the UI for Bing is simply outrageous. When I go to a search engine, I go there to search. When I go to Google, I see a box where I should enter keywords. When I go to Bing, I see a beautiful scenery or photo, I admire the art, and I forget what I wanted to search! (It's happened to me quite a few times. )

It's amazing how technology companies lose sight of their technology strength over time and concentrate on making a quick buck rather than improving the technology. "Windows" being a sample product.