Bing falls to #5 search engine, Yandex takes #4

In what may be a surprise for some people, Bing has slipped down the search engine rankings, and according to comScore's qSearch data now occupies the number five spot globally. Replacing it as the fourth most used search engine is Russia's Yandex, a search engine most English-speaking people probably haven't heard of, but its huge popularity in Russia has recently allowed it to creep upwards and above Bing.

Bing recorded around 4.48 billion search queries for December 2012, while Yandex managed 4.84 billion queries; the sites had 2.5% and 2.8% of global market share respectively for the period. While these figures are close, they don't really compare to Google's worldwide market share of 65.2% with 114.7 billion queries, which indicates a huge monopoly on the market. Second-placed Baidu had 14.5 billion queries for 8.2% share, while Yahoo! came in third with 8.6 billion queries and 4.9% share.

Yandex occupies over 60% of the Russian market, and with an increased number of internet connected individuals in the country the search engine's share has risen considerably over the past year. Meanwhile, Bing's market share has stayed fairly stagnant thanks in part to slowing growth in Western markets, and so Microsoft couldn't keep up with Yandex to hold 4th place.

What Microsoft should be happy about, though, is that they've maintained 2nd spot in the United States (above Yahoo!) where the company has put significant effort into marketing. Microsoft now need to push into emerging markets, and with Bing integrated into products such as Windows 8 and Windows Phone 8, they may be able to re-take fourth spot in the future.

Source: Search Engine Watch

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This is a story about Yandex gaining significant market share in their native country, with a large and dedicated population. This is NOT a story about Bing or a decline in Microsoft search engine use outside of Russia, Belarus, etc.

These reports are very careful to separate and group all search technologies used by each brand, so every site that 'uses' Google as their search engine, as MANY do, are grouped into the Google statistics. However, the sites that use Bing search technology are NOT included in the Microsoft or Bing grouping, which makes up a large portion of 'other' and is significant when Yahoo and other 'larger' search names that use Bing technology are omitted from Microsoft's statistics.

People may see Yahoo, but they like the search results, which is what 'tracking' search technology usage is all about. Which is why all the 'Google' based sites are combined into Google's graph, but also makes the data tainted when Bing sites are NOT combined into Bing/Microsoft's graph.

As Yahoo would say, "Powered by Bing™."


PS - Just in case people think that only Yahoo has relevance; take a look at a lot of independent ISPs and even large US carriers like Verizon that are NOT included in the Bing statistics.

Even using a WP7/WP8 on Verizon uses their custom redirect and Bing's results, but does not use Bing.com. So even WP7/8 users on Verizon that ARE using Bing most of the time, are not accounted for in the 'Bing' usage numbers. (Pay attention to your ISP or if you are on Verizon, and notice, that even if you see the Bing page, the URL that you are truly using is not Bing.com)

Edited by thenetavenger, Feb 9 2013, 12:54am :

Friends dont left friends use Bing.

MS wanted people to use Bing as in 'did you Bing it?'..Like 'did you google it?'.
If I ever hear someone say 'did you Bing it' I will vomit.
I hate that MS have no fear the way they try to get into something because it makes them look lame and me too. Especially with Bing.

derekaw said,
Friends dont left friends use Bing.

MS wanted people to use Bing as in 'did you Bing it?'..Like 'did you google it?'.
If I ever hear someone say 'did you Bing it' I will vomit.
I hate that MS have no fear the way they try to get into something because it makes them look lame and me too. Especially with Bing.

I hope you don't visit any of our offices or client IT departments, as Bing It is used far more than Google it... (Especially since many of our clients have policies that restrict their user access to Google services, including search in some companies now.)

Dealing with competitive and 'confidential' corporate handling of information is far to valuable and protected to allow employees to even accidentally send out confidential information over a GMail account or store/write confidential content on a Google service.

Imagine if the secret recipe for Coke or Pepsi was saved to a GDoc, that any Google employee could query and read in their free time, and make copies to send to their friends, without any legal recourse, or even violating Google's own internal policies.

Most companies don't have trade secrets to protect, but have enough 'inside' information and private financial and contractual information that would be dangerous for Google to be able to easily view.

As for 'using Bing', as long as Google keeps copying features from Bing, there probably isn't much of a difference that 'you' can find between the two search engines.

However, TRUE friends don't let friends expose their data to Google, and teach them to Bing It, instead.

doesn't comscore get their data from asking random people what they use? its the same thing with smartphone report that came out the other day,which is totally opposite from other analysts that use more legitimate means to get the data.

Not surprised, everybody talks game but Yandex actually provides services in some countries that Google or Microsoft do not, like complete street view for major cities of Turkey.

Personally I use both Google n Bing but, being a person who often travel abroad I can say that while in the US being is quite good..... abroad is a very different story.

Draconian Guppy said,
Isn't yahoo powered by bing or something like that?

Yahoo and several 'independently listed' search engines are: Powered by Bing™

However, they are not included in the Bing or Microsoft 'group'. All companies that use Google are included in the Google 'group', giving Google a larger bump than they actually have.

It is all about the perceived use and marketing, and this is where Google makes all their money, so it is in their best interest to 'insist' that search engine rating companies combine all Google search results together even though they are hosted on non-google.com sites.

When you add all the services that use Bing to Bing/Microsoft, Google has far less of a lead.

norseman said,
I've switched over to Bing search on all of my devices... I find your MS haters amusing.

So just because someone prefers Google over Bing, or vice versa, automatically qualifies as haters of the other company? I am agnostic, sometimes Bing gives me what I am looking, sometimes Google does. It is amusing how people get so easily polarized nowadays.

Bing should've released the HTML5 version of their site that they previewed back in 2010. Alas, we have what we have today: just another search engine.

srprimeaux said,
Bing should've released the HTML5 version of their site that they previewed back in 2010. Alas, we have what we have today: just another search engine.

Um, have you not used Bing since 2010? Bing.com and the results pages of Videos, Images, Shopping, and other 'featured' search technologies are ALL HTML5 content. Even Bing.com uses a HTML5 video for its daily image quite often.

Yeandex is a very bad search engine and the site also sucks.It's the default search engine in Russia and other ex sovietic country and many people don't know how to even change the search engine.I live in a ex sovietic countru,I speak country and I've tried yandex and after 3 searches I never used it before.From this 3,except baidu(cause I didn't use it) I can say it's the worst

Google have better search results than Yandex definitely. It also has better searching functionality. Yandex has everything spread around different services - picture search, video, news, blogs, forums etc with poor filtering UI. But Yandex is definitely better than Bing and Yahoo. Most services are not internationally available yet. Some of them are much better than anything else, like Yandex.Market - best product search.

i wouldn't say Yandex is better.I used it wasn't helpful at all,on google when I look something I find it in the first results while on yandex it's harder.I would believe you if would have use it but if you didn't...

...with Bing integrated into products such as Windows 8 and Windows Phone 8, they may be able to re-take fourth spot in the future.

Yandex is the default search provider on WP8 in Russia and Turkey.

Used to like Google as a company, no more, but still use search a lot. True that I do avoid Microsoft because they've left me in the lurch on software in the past and I just don't trust them, do I use windows, yes, but only because I don't have a real alternative choice there...yet.

I saw some use it once. It was their default search engine and they didn't know how to change it. The only thing they searched for on it was Google.

virtorio said,
I saw some use it once. It was their default search engine and they didn't know how to change it. The only thing they searched for on it was Google.

This ^ On the PCs at Uni you can change your search provider to Google in I.E. but next time you log on it resets itself. As a result everyone just types in google.co.uk XD

Major Plonquer said,
Greetings from China - a market bigger than USA and Europe combined. I have yet to see anyone use Google. They ran away, remember?

The market is bigger, the amount of internetting isn't.
also... who cares?

Times have changed, now that theres choice people actively avoid anything "microsoft", their monopoly is over and I'm glad to be here to watch them crumble

Who avoids anythig Microsoft? Aren't you using Windows? Only "techie" people who think it's cool only because others have said it's cool, is who! Personally, just because I HAVE that choice, I avoid ANYTHING and EVERYTHING Google!!

I use both Bing and Yandex regularly and have for some time.

cork1958 said,
Who avoids anythig Microsoft? Aren't you using Windows? Only "techie" people who think it's cool only because others have said it's cool, is who! Personally, just because I HAVE that choice, I avoid ANYTHING and EVERYTHING Google!!

I use both Bing and Yandex regularly and have for some time.

So at any given time you could be at 3rd place OR 4th place?! Mind....blown....

Sonne said,
Times have changed, now that theres choice people actively avoid anything "microsoft", their monopoly is over and I'm glad to be here to watch them crumble

I wouldn't say that is true. I would say more like, "Well we know what Microsoft's got, what else is out there?" But Microsoft still dominates for business computers in terms of OS and productivity software. Windows 7 is great. No company is going to leave without have major setbacks with compatibility. Also, Office 2010 and 2013 are really good productivity software. Business are just staying away (for now) from Windows Phone (Apple and BlackBerry dominate this right now), Windows 8 tablets (Apple dominates this category) and Windows 8 OS (Windows 7 will dominate this for a while).

Personally, I lean more towards Google for mobility (tablets (Nexus 7), Phone (Nexus 4) and netbook (Samsung Chromebook). But I still own and operate a Windows 7 laptop and desktop,an iPad 4 and an iPhone.

I've owned the Surface for 10 days before I found it useless (for me). I really did like it and I think Windows 8 is great on it (not for desktops and laptops). I've also owned the Lumia 920 for two months but again I didn't like it. Hopefully Microsoft knows why the average consumer is not gravitating towards these products to make better products in the future.

I just like having an open mind about things. After all, competition is good.

/rant

Wow! I own a Surface and a Nokia Lumia 710 (would love the 920 but not offered by TMOUS) and they have the best UI in the market so far. The only reason why most consumers have avoided Windows Phone is the app availability. Not a single person who has had the opportunity to use my phone has not been curious and interested in buying one. I can say for sure that most people here will be shocked in another 12 months to see how far these two devices will grow in marketshare.
1. Surface has the advantage of a full version of Office 2013. How can an Android or Chromebook device even compare in terms of usability!!!
2. The intergration of service will make the Windows desktop, tablet and phone a more compelling choice when consumers start to realize the advantages.
3. Xbox gaming is a nice addition to have in this corner despite the fact that MS has made it also available in limited capacity to competing offerings in the Android and iOS corner.
I cannot understand those few that are still complaining about lack of innovation from MS while stuck in the old Windows style immations posing as innovation (chromebooks, android). Chromebooks are completely useless without a constant connection to the internet.

Back to Bing: 60% of the workers at my job (total workforce of 1,350) are use Bing on a daily basis on their desktop machines. A small portion of them have mentioned that the occassionally use Google on the mobile phones but only because it the defacto search engine on Android. So in general MS's marketing in the US seems to be making a dent.

Sonne said,
Times have changed, now that theres choice people actively avoid anything "microsoft", their monopoly is over and I'm glad to be here to watch them crumble

That reads like a poorly written open sores community M$ hate rant.

Sonne said,
Times have changed, now that theres choice people actively avoid anything "microsoft", their monopoly is over and I'm glad to be here to watch them crumble

I agree that times have changed. Microsoft has been re-inventing themselves and I'm not quite sure who is "actively" avoiding them. There is still no other true alternative for business professionals. Windows 8 already has larger market share than Mac OS (the only possible alternative) and that's just Windows 8 alone which has been on a "slow start" so far. Android is a cool toy to have on your couch but if you want to get real work done, you would do it on a Windows PC - no question asked. Even if Microsoft releases Office for iOS, this will still be a nice addition for business professionals to be able to edit and view documents on the go but they would still most likely have a Windows PC on their desk at work (and possibly another one at home). Again all the Android and iOS stuff is in addition.

Actually after we see more apps for Windows 8 and Windows Phone, I think people will be a lot more inclined to go for Windows -based consumer devices as well. I don't use tablets and such but if I were to buy one, it would most likely be a Surface RT or similar. Having full blown Office suite (with Remote Desktop running on true Windows) still beats just about everything else that's currently available.

Google with their Chromebooks and Google Apps is a joke. We tried using Google apps at work but now that we've grown past 5 people at our new sister company, we are dumping everything Google in favor of Microsoft Exchange/SharePoint/Office.

PoohGQ said,
Not a single person who has had the opportunity to use my phone has not been curious and interested in buying one. I can say for sure that most people here will be shocked in another 12 months to see how far these two devices will grow in marketshare.

I showed the 920 to several people and they were happy with their iPhones and Galaxies. I guess different strokes for different folks.

PoohGQ said,
1. Surface has the advantage of a full version of Office 2013. How can an Android or Chromebook device even compare in terms of usability!!!

Well Surface RT is an overpriced Chromebook like device. You see, like the Chromebook, you can't run legacy programs. So when it comes down to it, my co-workers and I prefer to use a Chromebook because of price and it isn't so bad with Google Docs (offline too).

PoohGQ said,
The intergration of service will make the Windows desktop, tablet and phone a more compelling choice when consumers start to realize the advantages.

Really? The same can be said for Mac OSX and iOS or Android and Chromebook with Windows. Again, different strokes for different folks. It is all about choice.

PoohGQ said,
Xbox gaming is a nice addition to have in this corner despite the fact that MS has made it also available in limited capacity to competing offerings in the Android and iOS corner.

iOS games are better for portability. At least that's what I see. Until I see things like Halo or Gears of War on a Surface, Xbox doesn't have a real edge for Microsoft only products thanks to Xbox Glass.

PoohGQ said,
I cannot understand those few that are still complaining about lack of innovation from MS while stuck in the old Windows style immations posing as innovation (chromebooks, android). Chromebooks are completely useless without a constant connection to the internet.

You do know that there are offline capabilities to the Chrome OS, right? What makes a Surface different from Chrome OS really? But this device is very niche. It is was never meant to compete with Windows directly. Just netbooks and tablets. Just like how people can't seem to understand that the Surface RT competes with an iPad and the Surface Pro competes with a MacBook Air. What will happen when Office 2013 is released for the iPad and Android tablets?

PoohGQ said,
Back to Bing: 60% of the workers at my job (total workforce of 1,350) are use Bing on a daily basis on their desktop machines. A small portion of them have mentioned that the occassionally use Google on the mobile phones but only because it the defacto search engine on Android. So in general MS's marketing in the US seems to be making a dent.

I have not seen anyone use Bing directly as their default provider in my workplace. However, in my field, we use Bing Maps for our ESRI (Google it if you never heard of them) software. However, that is about to change because of Microsoft. ESRI hates Google because of Google Earth Pro (and in some capacity the free version). Google Earth in some capacity is a competitor to ESRI and ESRI feels threatened. So ESRI never designed their software to work with Google Maps as seamless as it is with Bing Maps. However, Microsoft is now shutting off that service to ESRI. Each user now has to have their own API Product Key from Bing Maps (http://www.appliedspatialintel.com/?p=45) instead of tapping into that service like we have been doing for years. Companies are now going to other companies like Pictomery (again, Google it if you haven't heard of them) for their mapping needs. This change is set to occur in March 15 (if we apply the service pack to the software) or we can hold out until Microsoft shuts us down on September 15.

So yeah, I won't be seeing Bing being used in any capacity anymore. But that is my use case and my companies use case. Unlike you, I presented my opinions and observations instead of a sales pitch. Good luck with that endeavor.

Edited by DarkNet, Feb 8 2013, 2:36pm :

nekkidtruth said,

So at any given time you could be at 3rd place OR 4th place?! Mind....blown....


Its just a search, don't make it a big deal. people can search anywhere at any given time. if people would realize that google (which is number 1) is not providing a better result than bing and bing would be more convinient they will switch in one day.

Sonne said,
Times have changed, now that theres choice people actively avoid anything "microsoft", their monopoly is over and I'm glad to be here to watch them crumble

You sound like those people who say "I'm proud to have kicked off of Microsoft, well except for my home OS..."

It's a service that "threatens" your country. Your leader want's to keep you in the dark without access to outside information.

Which to me says it's all about brand name. Most consumers probably don't know that it's powered by bing, and therefore are using Yahoo as they normally would. This is bad for Microsoft; Bing is getting some marketing attention, which is clearly not working.

ingramator said,
Yahoo is powered by Bing and adding them together is actually quite a pretty significant market share.

Very true, but this could be quite indicative of Bing's market appeal, or lack thereof.

nekkidtruth said,
Impossible! Everyone knows Microsoft > Google! /s

You can't just say because google has most popular search engine it's a better company. Microsoft has much more revenue, also has a lot more variety of products/services. Microsoft Cloud platform beats google all the time. look at Chromebook, its a disaster. besides, I think Bing search at least here in US is the best, very very accurate result and I am fussy about it very much, plus you get free rewards that you can redeem later, very good idea.

LOL yes Chromebook is a "disaster" and the sky is green. Nevermind its been the #1 seller in laptops on Amazon since the Samsung unit came out in October, and #2 selling computing product overall. And now Google is coming out with their own touchscreen, hi-res version doing what Microsoft should've been doing with their $1000 ipad wannabe's all along.

Darrah Ford said,
Google is coming out with their own touchscreen, hi-res version doing what Microsoft should've been doing with their $1000 ipad wannabe's all along.
You mean the Surface RT? That's all Chromebooks are equivalent too given both the specs of them, as well as their capabilities.

To put it more clearly, the Surface Pro is a PC. The Surface RT and Chromebook are entertainment devices plus some added productivity, and that is only true as long as Microsoft prevents people from recompiling for the ARM desktop, which I suspect will change at least by the time the next Surface version comes out.

Great. And I'm sure both guys who bought Chromebooks are very happy with them. Unfortunately, the market these days is no longer in the USA or EU. China alone is bigger than both of those markets combined. There are no Chromebooks in China. Or India. Or Japan. Or Indonesia....

Just because a fad product has sold a few thousand units in a small backwater market like America doesn't make it a success these days.