Bing falls to #5 search engine, Yandex takes #4

In what may be a surprise for some people, Bing has slipped down the search engine rankings, and according to comScore's qSearch data now occupies the number five spot globally. Replacing it as the fourth most used search engine is Russia's Yandex, a search engine most English-speaking people probably haven't heard of, but its huge popularity in Russia has recently allowed it to creep upwards and above Bing.

Bing recorded around 4.48 billion search queries for December 2012, while Yandex managed 4.84 billion queries; the sites had 2.5% and 2.8% of global market share respectively for the period. While these figures are close, they don't really compare to Google's worldwide market share of 65.2% with 114.7 billion queries, which indicates a huge monopoly on the market. Second-placed Baidu had 14.5 billion queries for 8.2% share, while Yahoo! came in third with 8.6 billion queries and 4.9% share.

Yandex occupies over 60% of the Russian market, and with an increased number of internet connected individuals in the country the search engine's share has risen considerably over the past year. Meanwhile, Bing's market share has stayed fairly stagnant thanks in part to slowing growth in Western markets, and so Microsoft couldn't keep up with Yandex to hold 4th place.

What Microsoft should be happy about, though, is that they've maintained 2nd spot in the United States (above Yahoo!) where the company has put significant effort into marketing. Microsoft now need to push into emerging markets, and with Bing integrated into products such as Windows 8 and Windows Phone 8, they may be able to re-take fourth spot in the future.

Source: Search Engine Watch

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virtorio said,
I saw some use it once. It was their default search engine and they didn't know how to change it. The only thing they searched for on it was Google.

This ^ On the PCs at Uni you can change your search provider to Google in I.E. but next time you log on it resets itself. As a result everyone just types in google.co.uk XD

Major Plonquer said,
Greetings from China - a market bigger than USA and Europe combined. I have yet to see anyone use Google. They ran away, remember?

The market is bigger, the amount of internetting isn't.
also... who cares?

Used to like Google as a company, no more, but still use search a lot. True that I do avoid Microsoft because they've left me in the lurch on software in the past and I just don't trust them, do I use windows, yes, but only because I don't have a real alternative choice there...yet.

...with Bing integrated into products such as Windows 8 and Windows Phone 8, they may be able to re-take fourth spot in the future.

Yandex is the default search provider on WP8 in Russia and Turkey.

Yeandex is a very bad search engine and the site also sucks.It's the default search engine in Russia and other ex sovietic country and many people don't know how to even change the search engine.I live in a ex sovietic countru,I speak country and I've tried yandex and after 3 searches I never used it before.From this 3,except baidu(cause I didn't use it) I can say it's the worst

Google have better search results than Yandex definitely. It also has better searching functionality. Yandex has everything spread around different services - picture search, video, news, blogs, forums etc with poor filtering UI. But Yandex is definitely better than Bing and Yahoo. Most services are not internationally available yet. Some of them are much better than anything else, like Yandex.Market - best product search.

i wouldn't say Yandex is better.I used it wasn't helpful at all,on google when I look something I find it in the first results while on yandex it's harder.I would believe you if would have use it but if you didn't...

Bing should've released the HTML5 version of their site that they previewed back in 2010. Alas, we have what we have today: just another search engine.

srprimeaux said,
Bing should've released the HTML5 version of their site that they previewed back in 2010. Alas, we have what we have today: just another search engine.

Um, have you not used Bing since 2010? Bing.com and the results pages of Videos, Images, Shopping, and other 'featured' search technologies are ALL HTML5 content. Even Bing.com uses a HTML5 video for its daily image quite often.

norseman said,
I've switched over to Bing search on all of my devices... I find your MS haters amusing.

So just because someone prefers Google over Bing, or vice versa, automatically qualifies as haters of the other company? I am agnostic, sometimes Bing gives me what I am looking, sometimes Google does. It is amusing how people get so easily polarized nowadays.

Draconian Guppy said,
Isn't yahoo powered by bing or something like that?

Yahoo and several 'independently listed' search engines are: Powered by Bing™

However, they are not included in the Bing or Microsoft 'group'. All companies that use Google are included in the Google 'group', giving Google a larger bump than they actually have.

It is all about the perceived use and marketing, and this is where Google makes all their money, so it is in their best interest to 'insist' that search engine rating companies combine all Google search results together even though they are hosted on non-google.com sites.

When you add all the services that use Bing to Bing/Microsoft, Google has far less of a lead.

Personally I use both Google n Bing but, being a person who often travel abroad I can say that while in the US being is quite good..... abroad is a very different story.

Not surprised, everybody talks game but Yandex actually provides services in some countries that Google or Microsoft do not, like complete street view for major cities of Turkey.

doesn't comscore get their data from asking random people what they use? its the same thing with smartphone report that came out the other day,which is totally opposite from other analysts that use more legitimate means to get the data.

Friends dont left friends use Bing.

MS wanted people to use Bing as in 'did you Bing it?'..Like 'did you google it?'.
If I ever hear someone say 'did you Bing it' I will vomit.
I hate that MS have no fear the way they try to get into something because it makes them look lame and me too. Especially with Bing.

derekaw said,
Friends dont left friends use Bing.

MS wanted people to use Bing as in 'did you Bing it?'..Like 'did you google it?'.
If I ever hear someone say 'did you Bing it' I will vomit.
I hate that MS have no fear the way they try to get into something because it makes them look lame and me too. Especially with Bing.

I hope you don't visit any of our offices or client IT departments, as Bing It is used far more than Google it... (Especially since many of our clients have policies that restrict their user access to Google services, including search in some companies now.)

Dealing with competitive and 'confidential' corporate handling of information is far to valuable and protected to allow employees to even accidentally send out confidential information over a GMail account or store/write confidential content on a Google service.

Imagine if the secret recipe for Coke or Pepsi was saved to a GDoc, that any Google employee could query and read in their free time, and make copies to send to their friends, without any legal recourse, or even violating Google's own internal policies.

Most companies don't have trade secrets to protect, but have enough 'inside' information and private financial and contractual information that would be dangerous for Google to be able to easily view.

As for 'using Bing', as long as Google keeps copying features from Bing, there probably isn't much of a difference that 'you' can find between the two search engines.

However, TRUE friends don't let friends expose their data to Google, and teach them to Bing It, instead.

This is a story about Yandex gaining significant market share in their native country, with a large and dedicated population. This is NOT a story about Bing or a decline in Microsoft search engine use outside of Russia, Belarus, etc.

These reports are very careful to separate and group all search technologies used by each brand, so every site that 'uses' Google as their search engine, as MANY do, are grouped into the Google statistics. However, the sites that use Bing search technology are NOT included in the Microsoft or Bing grouping, which makes up a large portion of 'other' and is significant when Yahoo and other 'larger' search names that use Bing technology are omitted from Microsoft's statistics.

People may see Yahoo, but they like the search results, which is what 'tracking' search technology usage is all about. Which is why all the 'Google' based sites are combined into Google's graph, but also makes the data tainted when Bing sites are NOT combined into Bing/Microsoft's graph.

As Yahoo would say, "Powered by Bing™."


PS - Just in case people think that only Yahoo has relevance; take a look at a lot of independent ISPs and even large US carriers like Verizon that are NOT included in the Bing statistics.

Even using a WP7/WP8 on Verizon uses their custom redirect and Bing's results, but does not use Bing.com. So even WP7/8 users on Verizon that ARE using Bing most of the time, are not accounted for in the 'Bing' usage numbers. (Pay attention to your ISP or if you are on Verizon, and notice, that even if you see the Bing page, the URL that you are truly using is not Bing.com)

Edited by thenetavenger, Feb 9 2013, 12:54am :

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