Bing makes solid gains in yearly U.S. search share; Yahoo keeps dropping

Microsoft's Bing search service continues to gain market share in the U.S. search market, while Google's growth has slowed in the past year and Yahoo's share has dropped like a stone. At least, that's the word from ComScore, which released its latest U.S. search market share numbers late on Friday.

The numbers, from March 2013, show that Bing's share went up from 16.7 percent to 16.9 percent from February to March, a gain of 0.2 percent. Google went from 67.5 percent in February to 67.1 percent in March, a loss of 0.4 percent. In third place was Yahoo, which went from 11.6 percent to 11.8 percent in 30 days, a gain of 0.2 percent. Yahoo uses Microsoft's Bing engine to power its search results.

We decided to go back and compare ComScore's March 2013 numbers to what the research firm said the numbers were in March 2012. Back then, Bing had a market share of 15.3 percent, which means that in one year's time Bing's share has gone up by 1.6 percent. Google's share also grew, but not as much. The March 2012 numbers showed it has a share of 66.4 percent, which means it gained just 0.7 percent in the last 12 months.

The bad news goes to Yahoo, which had a U.S. market share of 13.7 percent in March 2012. This week's new numbers showed that Yahoo's share went down by 1.9 percent in the past year.

Source: ComScore | Image via ComScore

Report a problem with article
Previous Story

Xbox Live hit with login issues Saturday; Last.fm app still down

Next Story

Why Nokia wants Instagram: Celebrities

29 Comments

Commenting is disabled on this article.

Yay!!

I'll use Bing over Google any day of the week. In fact, I'll use ANY search engine over Google any day of the week!!

cork1958 said,
Yay!!

I'll use Bing over Google any day of the week. In fact, I'll use ANY search engine over Google any day of the week!!

Grats?

But the only people I see saying Bing is any good are US users. It is pretty terrible for UK users in my experience (a lot of US-centric results when a UK user wouldn't really find them helpful etc.) and being an English language country, they really shouldn't struggle to provide localised results when there isn't an issue over page language.

The fact that Microsoft doesn't serve data over an encrypted connection is all I need NOT to use their services!
Try "security.ssl.require_safe_negotiation" in Firefox and all their sites break ... except their mailing domains. =\

Oh noes So someone might actually find out now that I searched for W124 service manuals on Bing 10 minutes ago? Better go hang myself before someone finds out

going by the chart above why does the title say yahoo keeps dropping??
the big player I see dropping lately month on month is Google.

korupt_one said,
going by the chart above why does the title say yahoo keeps dropping??
the big player I see dropping lately month on month is Google.

It is dropping on a yearly comparison.

Considering googles core business is search,any loss no matter how small is a major hit to them as a company.

With all the money thrown at marketing for the Bing service and other Microsoft Websites (MSN), I'm not impressed. I would consider a 1.6 percent increase over a years time a fail. Yahoo isn't far behind in worldwide market share. They need to work on their brand/company image.

Microsoft hasn't ever made a profit on the MSN/bing/online divisions. Don't think they really care either. It's just a market they need to be represented in to strengthen their position in other markets.

Not news. It's not like folks aren't aware who owns which search engine (especially ex-US). Between default settings (Google is, after all, the default search engine for both Chrome and its clones and derivatives and Firefox and most of its derivatives) and anti-Microsoft fervor, if Bing is gaining strength, it will be primarily at Yahoo's expense. I have no bone to pick - I own stock in both Microsoft and Google and use products and services from all three companies (including all three search engines).

Bing was started in 2009, and has got to 16% in 4 years, or 4% per year. It took Google fifteen years to achieve 67%, so they grew at about 4.6% per year. Microsoft is doing well.

maxslaterrobins said,
Bing was started in 2009, and has got to 16% in 4 years, or 4% per year. It took Google fifteen years to achieve 67%, so they grew at about 4.6% per year. Microsoft is doing well.

And Google gained allot of market share by being pushed as default search engine for Firefox and other browsers.

Shadowzz said,

And Google gained allot of market share by being pushed as default search engine for Firefox and other browsers.

And how do you think Bing gets it market share? The have it was the default in Windows, Windows Phone, etc. Real people in huge numbers actively go themselves to Google.com. You don't see people going to Bing.com manually, more often they type something in the search box and they use Bing accidentally.

ctrl_alt_delete said,
When I'm using a different browser than IE10 I type bing in manually....form what u said I guess I'm not a real person then right?

You are the 1% of technically aware / literate people. A tiny minority who choose to use Bing.

But does it matter if people are using Bing,Yahoo,whatever if they get the search results they like?

What Google does on Android is the same thing? as Bing on WP?

In Firefox i use Google, in IE i use bing (i know how to change it but why should i Bing is a decent search engine).

thealexweb said,

And how do you think Bing gets it market share? The have it was the default in Windows, Windows Phone, etc. Real people in huge numbers actively go themselves to Google.com. You don't see people going to Bing.com manually, more often they type something in the search box and they use Bing accidentally.

well said!!!! most of the share bing gets is accident

maxslaterrobins said,
Bing was started in 2009, and has got to 16% in 4 years, or 4% per year.

That's disingenuous. Bing (launched 2009) was a rebrand of Windows Live Search (launched 2006) which was a rebrand of MSN Search (1998). Despite Microsoft's search engine being the default for Windows it has failed to make much traction in the market, even though Google only had a one year head start.

Bing was more than a rebranding. It was a huge overhaul as for as actual algorithms go, too. Bing was the first time Microsoft put a real effort into trying to beat Google at their own game.

THolman said,
Bing was more than a rebranding. It was a huge overhaul as for as actual algorithms go, too.

Sure, but it's not as if Google has been using the same algorithms for the past 15 years. The point is that each time it was rebranded all the users from the previous versions were moved onto the new product, meaning it wasn't all newly earned market share as had been suggested.

I have cousins, 2 females, that go to middle/high schools and they both use Bing partly because of the rewards and also because they like the video and image search. Accidents may make up a fair amount of Bing hits, but I'd also say that pure intentional Bing hits are not limited to 1%.