Bing search share climbs, Google and Yahoo slip in the US

The latest Comscore results are in and Bing managed to gain slightly on both Google and Yahoo (via SearchEngineLand.com). While not a significant gain, Bing climbed from 14.8% to 15%, Yahoo fell from 15.2% to 15.1% and Google kept its commanding lead but was down slightly from 65.6% to 65.4%.

Even though Yahoo and Microsoft have a search agreement, Bing is still gaining on Yahoo and has nearly surpassed the site that once dominated the landscape.

For Microsoft, any gain is a big win as they are clearly the underdog in the search market as they fight for relevance against Google. But, having now touched 15% of the search market, it is clear that Bing is a viable alternative to Google and that a significant quantity of users do use Bing for their searching needs.

Microsoft has been aggressively rolling out new features and marketing for its search platform. With integration into Xbox and Windows Phone, Microsoft has a direct path to the consumers through its other retail products. New devices such as the Lumia 800 and Lumia 710 are surely going to help Microsoft expand its Bing user base which will help them grow even further in the search market segment.

Thanks for the tip Mary-Jo Foley!

Report a problem with article
Previous Story

Dell exits from netbook business

Next Story

Microsoft-Novell lawsuit enters third day of jury deliberations

35 Comments

Commenting is disabled on this article.

used bing for so long now, those homepage pictures and integration with wolfram alpha is what won me over first! forgot even about google now

Have used it once and then done. Find it confusing, and blocks my fav subject (pr0n). Other results are not far better, maybe just have gotten accustomed to google more.

Gonna give it another try at work see how well it does.

Northgrove said,
You know Bing isn't doing too well when a 0.2% climb is considered news.

Exactly, not to even mention those differences can be a normal offset. News will be when change is more than 5% in any direction.

Northgrove said,
You know Bing isn't doing too well when a 0.2% climb is considered news.

It might sound small but how many users/hits/searches is that .2% change actually? The search market is big and overall the story here is that Bing is growing in the US, slow yes, but growing still.

I just can't bring myself to use Bing because every time i think of it, I think of that scene from the movie 'Groundhog Day' where the insurance salesman says 'Bing!'

i guess it's just me...

panacea said,
Bing is terrible outside USA

Results are useless. Google however always gives me what I want in first 2-3 results

What do you look for outside the US that Bing can't find? I use the US version of Bing and i'm outside the US and so far I can find what I look for.

GP007 said,

What do you look for outside the US that Bing can't find? I use the US version of Bing and i'm outside the US and so far I can find what I look for.

Well Bing gives very bad result in Bengali & Hindi language compared to Google.

I think I've used Bing once, when it first came out. Then I went back to Google. Not because Google is necessarily better, but because I'm used to it and I use other Google services.

yowan said,
Bing is a Joke. Google is more innovative.

Google copied Bing's clean design, and the infini-scroll for Image Search Results. And big photo backgrounds.

BING IS THE INNOVATION.

thenonhacker said,

Google copied Bing's clean design, and the infini-scroll for Image Search Results. And big photo backgrounds.

BING IS THE INNOVATION.


Doesn't matter, Google took Bing's design and improved it whereas Bing stayed with its oldish design. Google doesn't look like Bing at all btw.

Maybe I should try out Bing again. When it first came out I started using it, but found that Google still would give me more relevant results for most searches.

bdsams said,
I've gone to hybrid use; i prefer Bing's image search but google's basic search.

Same here, and this is when I am in the US; if you are abroad Bing is almost useless...... really a pity.

Fritzly said,

Same here, and this is when I am in the US; if you are abroad Bing is almost useless...... really a pity.

If you want local stuff then ya, but even if you're outside of the US just set it to the US bing and it works fully, that's what I have done from day one.

the better twin said,
Bing is great, i dont even use google anymore.

I still prefer yahoo, but I do tend to use Bing from time to time.. I like it as well.

the better twin said,
Bing is great, i dont even use google anymore.

I still like yahoo, but I do tend to use Bing from time to time.. I like it as well.

the better twin said,
Bing is great, i dont even use google anymore.

Very seldom use Google anything, but Bing, amongst others, works great.

Glad to hear this.

the better twin said,
Bing is great, i dont even use google anymore.

I LOVE BING.

I rarely use Google for 2nd opinions, but Bing always end up having the search results I want.

Intrinsica said,
/facepalm

Was that entirely necessary?

Ha, he said first, then you responded with a pithy comment.. so was YOUR reply really necessary?

Intrinsica said,
/facepalm

Was that entirely necessary?

Ha, he said first, then you responded with a pithy comment.. so was YOUR replay really necessary?

rijp said,

Ha, he said first, then you responded with a pithy comment.. so was YOUR reply really necessary?


so was YOUR reply really necessary? It can go on for ever... but the point is post "First" is just Lame.... only kids do it....

I have never done a 'first'. The reason I did it today was because I have a Bing avatar since as long as I have been a member at Neowin.
I thought if I didn't put a '/s' or a '; )' people would have understood anyway.
^You didn't got my joke.