Bing surges, takes a bite out of Google

It’s a good time to be Bing; Microsoft’s search engine is rapidly expanding its marketshare, becoming the search engine of choice for new platforms, and has even more potential for growth, thanks to its prominent place in many of Microsoft’s upcoming products. And get this: it just bit a chunk out of Google’s marketshare.

Alright, so even though Bing is bigger than ever, the truth is that most of that new marketshare is coming from beleaguered Yahoo, rather than Mountain View. But between July 2011 and 2012, Google took a 2.6% dive, a number that is easily swallowed by Bing’s growth over the same period. This still doesn't put Bing anywhere near the same level as Google (which still commands a healthy 65%, give or take, of the market), but it shows that Microsoft really does have a chance when it comes to taking on the search giant.

And even growth from Yahoo is good for Microsoft. Obviously, they’d rather get all of the profits, instead of sharing them with a partner. For all intents and purposes, Yahoo’s search engine is a thing of the past. The branding is just there for people who can’t quite break the habit of using it as their search engine, or those who use Yahoo as their home page.

So, 2.6% might not sound like much, but it’s a pretty big deal if you’re in Microsoft’s shoes. And things are even better now – Google’s loss of marketshare is only accounting for the period up until July, and Bing has had several strong months (between August 2011 and August 2012, Bing grew by 4.2%) since then, and there’s no reason to expect that it won’t stay that way. In fact, with Bing-heavy products like Windows 8 on the horizon, and Windows Phone threatening to steal Android’s thunder, Bing has nowhere to go but up.

Source: Brafton

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69 Comments

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I use Bing simply because of the rewards. I've already gotten over 2000 xbox live points and about 10 dollars in Amazon giftcards. Searches basically the same as google.

I like the way bing shows the results on my android mobile. Also bing results are slowly improving. There are many results which go for toss on bing. Specially many results are outdated and not the latest one. However now days I use daily google and bing both. This itself is a progress.

Mike Frett said,
If you think Microsoft doesn't collect your data too....then the lol is on you.

They do, from bing, windows, windows phone and so on but what they don't do is sell it to the advertising co's.

alwaysonacoffebreak said,

They do, from bing, windows, windows phone and so on but what they don't do is sell it to the advertising co's.

They also don't collect as much personal data. IE is not logging everything I type into the address bar, or every site I visit, in order to feed me more 'relevant' advertisements.

THolman said,

They also don't collect as much personal data. IE is not logging everything I type into the address bar, or every site I visit, in order to feed me more 'relevant' advertisements.

As much people want Microsoft to be the evil corporation of our time it's not that easy.

M$ forces you to update IE.... and the default search engine for IE is.... BING!
More than 90% of people don't bother to change it, so Bing gains market share.
End of story.

pocaracas said,
M$ forces you to update IE.... and the default search engine for IE is.... BING!
More than 90% of people don't bother to change it, so Bing gains market share.
End of story.

Bing must be working out pretty good for those people, or else they would bother to figure out how to change it

For most people, a search engine is a search engine. Who cares if it's google or bing or altavista. As long as it gets some results!

pocaracas said,
M$ forces you to update IE.... and the default search engine for IE is.... BING!
More than 90% of people don't bother to change it, so Bing gains market share.
End of story.

ummm, yeah... that's how it usually happens. if toyota wants to gain marketshare of cars, they don't sell fords at a toyota dealership.
do you think bing is the default search when you install chrome?

Alright, I've tried using Bing only in the past before, and it didn't work out so well at all. Here I am, going to try again to find what I'm looking for quickly with Bing. Let's see how this all works out!

Ezekiel Carsella said,
i love bing because i love reward points and personalized searches. todays cool fall raccoon was soo awesome!!

last 2 google topics is the first i heard of reward points.

I am Not PCyr said,

last 2 google topics is the first i heard of reward points.

Program just turned 2 years old today. I've gotten around $100 of rewards so far

THolman said,

Program just turned 2 years old today. I've gotten around $100 of rewards so far

i have gotten over 500 microsoft points maybe 600 and participated in 2 sweepstakes!

what some people don't understand is that without search,google is toast. so %2.6 marketshare loss is %2.6 loss as a company.

Google should get a mass exodus when they kill off their iGoogle Homepage i'm betting.
I still can't believe they are killing that off !
That is super stupid, they might as well say screw off we don't want your business.

Time to give BING a bang and try it out. Have been using Google exclusively so its good to try something else and compare.

Been a Binger for over a year now. Results are pretty much comparable to Google but in my opinion Bing is laid out better. I will admit Google has better search refinement options though.

I'm using Bing more and more. Really can't stand some of the results with some of these ranking penalties. I know for main brands like Viagra, viagra.com wasn't listed #1 until they manually reviewed and placed them back after the Penguin penalty. Just one small example I know of. I really wonder how many sites are still buried that we no longer see. This is why I use Bing more and more frequently on certain terms.

CW-88 said,
I love bing, but I always find myself typing google instead of bing. lol

Type out Google ?
What the hell ?
Jeez all i do is select one the search plugins in the top right search box on Firefox
and hit enter.. what your doing sounds masochistic lol

I am Not PCyr said,

Type out Google ?
What the hell ?
Jeez all i do is select one the search plugins in the top right search box on Firefox
and hit enter.. what your doing sounds masochistic lol

Force of habit because I am at work more than I am at home and I cant install plugins or even change the homepage on browsers at work.

Mental I know

CW-88 said,

Force of habit because I am at work more than I am at home and I cant install plugins or even change the homepage on browsers at work.

Mental I know

ahhh my own ignorance
i did what i accuse others of a lot (forgetting we use machines in diff ways)

Bing maps now show the damage done by a tornado near where I live just a little over a year ago. I know that's a minor thing but it's still fascinating to see satellite imagery of what a strong EF3 can do. Just glad it wasn't EF5.... :-o

Regarding that Google is now forcing you to search something on the "web" before clicking on "image", do they get more request (hence more marketshare) by doing so?

Anthonyd said,
Regarding that Google is now forcing you to search something on the "web" before clicking on "image", do they get more request (hence more marketshare) by doing so?

What?
They don't!

GS:mac

I am Not PCyr said,

Hey Derp or Herp (whatever your name is lol)
Ever thought of using a search plugin ?
I just checked this and you can choose between 1,919 different ones..
http://mycroft.mozdev.org/search-engines.html?name=Google
AND these work for a bunch of browsers too !

You need to get out more buddy lol

How about you don't use plugin like most of the people going into Google? I'm just asking if they count it as 2 search instead of one.

Google.com -> click Images in the Top bar -> enter Search text -> press enter.

Explain how that's forcing you to do a web search first?

virtorio said,
Well then, if that's some new design update they're rolling out (which I haven't got yet) then fair point.
So, herping the derping outside to take to breath ?

I'm not surprised really because I find Bing's search results are increasingly a lot better than Google's. I find with Google that the top 20 or 30 search results are consistently from the same one or two domains which means I get very little variety to choose from. It doesn't matter what I search for, I always seem to get lots of search results from the same one or two domains.

Bing, by comparison, gives me a proper set of search results without any hassle in an easy to use UI.

jakem1 said,
I'm not surprised really because I find Bing's search results are increasingly a lot better than Google's. I find with Google that the top 20 or 30 search results are consistently from the same one or two domains which means I get very little variety to choose from. It doesn't matter what I search for, I always seem to get lots of search results from the same one or two domains.

Bing, by comparison, gives me a proper set of search results without any hassle in an easy to use UI.

i love MS and use bing on all of my devices but to be honest them being a lot better lately is not a big suprise as the only way to go was up - while in the same time google's results are getting increasingly worse nowadays and a lot more adverts (at least that's what i hear and read from many, i personally don't use google and care even less to make detailed comparisons)

(on your other point i too love the UI)

rfirth said,
Google's 2.6% drop might sound small, but that represents a huge chunk of revenue.

In the US Google is at 60%, worldwide their closer to 90%.

thealexweb said,

In the US Google is at 60%, worldwide their closer to 90%.

Heck, if Microsoft could dominate the US, they would still be doing pretty good. You don't have to totally control the worldwide market to have a very profitable business.

rfirth said,
Google's 2.6% drop might sound small, but that represents a huge chunk of revenue.
Not always true. I may just be blind but I am not seeing the actual numbers anywhere. Market share is not the number you look at for revenue. You're market share can go down, but you may not lose a single customer. Another competitor may have brought in new customers into the market. More people are using the internet and search engines every day. I would be more interested in seeing the actual usage numbers over just the market share numbers.

thealexweb said,

In the US Google is at 60%, worldwide their closer to 90%.

Greetings from China. Here we have about 20% of the global market. And nobody - I do mean nobody - in China uses Google. So there's no way they could have 90%.

Of course nobody here uses Bing either.

Ashley Barrett said,
Tyler, can you checkout these rumors from a thread here on NeoWin. A couple of posters are saying that Bing is now the default search on the new iPhone 5. Is this true?

http://www.neowin.net/news/mic...-updating-ios-bing-maps-app


And Bing will get the next boost, when Win 8 with IE10 will be public available. Don't misunderstand me, Bing is okay, but if from this +4.2%, 6% use bing, only because of it's "default", MS not really win.

Ashley Barrett said,
Tyler, can you checkout these rumors from a thread here on NeoWin. A couple of posters are saying that Bing is now the default search on the new iPhone 5. Is this true?

http://www.neowin.net/news/mic...-updating-ios-bing-maps-app

I'm pretty sure that its still just an option. I've already got it set as my search engine, so I really wouldn't know if they changed it. But none of the Apple sites have brought it up, and I would magne that Microsoft would've said something. Still only a matter of time

Misleading title. I don't know why it is misleading, but it is something positive for Microsoft so there will be people complaining that it is misleading.

nohone said,
Misleading title. I don't know why it is misleading, but it is something positive for Microsoft so there will be people complaining that it is misleading.

Misleading title because Bing doesn't have a mouth! :@

nohone said,
Misleading title. I don't know why it is misleading, but it is something positive for Microsoft so there will be people complaining that it is misleading.

Actually it is slightly misleading, the article that is. These marketshare stats are US based, which is also skewed by the fact that yahoo searches are routed to bing.

And considering there is a world outside of the US, the question becomes, is bing market share increasing globally, not just in the US?

nohone said,
Misleading title. I don't know why it is misleading, but it is something positive for Microsoft so there will be people complaining that it is misleading.

gotta get in the early and point out who is gonna complain ?
How original lol

zikalify said,
You must be new to neowin

lol

ya get the usual "bring on the <name> complainers.." comments on every topic.
usualy something like xp too where no one is even taking about it lol

simplezz said,

Actually it is slightly misleading, the article that is. These marketshare stats are US based, which is also skewed by the fact that yahoo searches are routed to bing.

If you read the article, you will discover that Yahoo share is broken out separately, at 15.1%.

nohone said,
Misleading title. I don't know why it is misleading, but it is something positive for Microsoft so there will be people complaining that it is misleading.

It's misleading because it's only half the story. Bing's share may be on the up-and-up. But their financial results are still a disaster.

Microsoft's Online Services Division has only improved their "profit" margin from -102% in fiscal 2011, to -67% in fiscal 2012.

Their main problem still appears to be revenues. Google has 65% share and takes in $38 billion a year. Bing has 19.2% and takes in ... $2.9 billion. They've got almost 1/3 the share, but less than 1/10 the revenues. No wonder they're losing money! If their revenues could just keep in proportion with their share, then they'd be profitable by now.

It gets worse. Their revenues aren't even keeping up with their growth in search share. Q4 2011: $680 million. Q4 2012: $735 million. Their share goes up by almost 1/4, and their revenues go up by less than 10%.

(Yes, I know that Bing is much weaker than Google outside the United States. They'd better fix that. Because their current strategy is still leaving them very far from profitability.)

nohone said,
Misleading title. I don't know why it is misleading, but it is something positive for Microsoft so there will be people complaining that it is misleading.

Only you could criticise people for complaining BEFORE they've even complained. It's ridiculous and it doesn't contribute anything to the topic.

TomJones said,

It's misleading because it's only half the story. Bing's share may be on the up-and-up. But their financial results are still a disaster.

Microsoft's Online Services Division has only improved their "profit" margin from -102% in fiscal 2011, to -67% in fiscal 2012.

Their main problem still appears to be revenues. Google has 65% share and takes in $38 billion a year. Bing has 19.2% and takes in ... $2.9 billion. They've got almost 1/3 the share, but less than 1/10 the revenues. No wonder they're losing money! If their revenues could just keep in proportion with their share, then they'd be profitable by now.

It gets worse. Their revenues aren't even keeping up with their growth in search share. Q4 2011: $680 million. Q4 2012: $735 million. Their share goes up by almost 1/4, and their revenues go up by less than 10%.

(Yes, I know that Bing is much weaker than Google outside the United States. They'd better fix that. Because their current strategy is still leaving them very far from profitability.)


+1 for mentioning the 19.2% figure the article failed to mention (I was immediately curious what Bing grew TO, and it would be a helpful fact to have in an article about, you know, market share).

I'm equally demanding now when it comes to your own figures. Revenues, in particular. Where are you getting the numbers for Bing and Google?

I am Not PCyr said,

lol

ya get the usual "bring on the <name> complainers.." comments on every topic.
usualy something like xp too where no one is even taking about it lol

Bring on the Netscape complainers

Joshie said,

I'm equally demanding now when it comes to your own figures. Revenues, in particular. Where are you getting the numbers for Bing and Google?

10-Q filings for quarterly data, 10-K filings for annual data.

Which brings up a good point. Microsoft reports on the July-June fiscal year, but Google reports on the calendar year. So with an extra six months of growth, Google is actually doing even better in comparison to Bing. In other words, Bing's finances are an even bigger disaster than I've indicated.

TomJones said,

10-Q filings for quarterly data, 10-K filings for annual data.

Which brings up a good point. Microsoft reports on the July-June fiscal year, but Google reports on the calendar year. So with an extra six months of growth, Google is actually doing even better in comparison to Bing. In other words, Bing's finances are an even bigger disaster than I've indicated.


My question wasn't a simple matter of filings, but what the figures encompass. I don't know if you're talking about the Bing division vs. Google as a whole, or if your figures are restricted specifically to search engine vs. search engine revenue. Google has a very sprawling business model, and I'm very hesitant to take someone's numbers at face value. I want to know everything about the numbers, otherwise I don't know what to accept them *as*.