Bing will soon no longer suck outside the USA

Microsoft would like its customers to consider Bing as a service that competes head-to-head with Google. And if you live inside the US, that's a true statement but for those who live elsewhere, it has been a second-class service since its inception - but a new job posting states that is about to change.

According to a new position posting on Microsoft's Careers website, Bing is "embarking on the most ambitious geographic and product expansion in its history." The posting goes on to say that international expansion plans are "now front and center at Bing", and that they are extending their reach across 75 markets around the world. 

This is not a simple expansion either as Microsoft is going all-in on bringing local content to these new markets. The job posting says that the successful candidate will be required to "drive and execute strategic partnerships and tactical deals in key search distribution and content areas (which may include local, shopping, entertainment, music, books, video, social, news and apps), for the web, mobile/tablets, Xbox and other devices." While the project appears to be in its infancy, seeing how quickly Microsoft has been rolling out new products and features in other products, we are quietly hopeful that these markets will get content sooner, rather than later.

It's good to see that Microsoft is continuing to improve and expand Bing around the world, as that's the only way they can grab a greater chunk of market share. With a sub-par offering nearly everywhere but the US, there has been little incentive to use the service abroad.

With Nadella saying that he will not sell off Bing, you can expect to see continued investments into the service and this appears to be the next major stepping stone for the platform. If you do live outside the US, let us know when you start seeing these improvements affecting your local search results. 

Source: Microsoft Careers | Via: Winbeta

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52 Comments

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I just racked up $40 bucks from bing reward this month. It's a shame that people outside the US aren't taking advantage of this right now.

link6155 said,
I just racked up $40 bucks from bing reward this month. It's a shame that people outside the US aren't taking advantage of this right now.
You do have to put in your address, the only unfortunate part.

sht00 said,
Wow. You mean Microsoft has only started doing this now? #fail

I don't know about elsewhere but I can confirm that Canadian bing is stripped of pretty much all of it's features besides the regular basic search and the rotating image on the front screen.
It's always been pretty bare necessities outside the US.

For all of that it's market share numbers aren't really significantly different between US vs. Canada. Not sure what European usage stats are like.

I've been using bing for almost 2 years now. It doesn't s*ck that much. I never had to open up google.com to get what I was looking for (I'm in Belgium btw).

Not under Satya, you'll start to see things in 2015. This is not some multi year effort with a finish date .. its a ongoing commitment.

elangab said,
Sadly, Microsoft being Microsoft, we will only see things ready by 2017

So what if it happens in 2017. Do really think that everything happens overnight when a decision is made?

No, but they're lagging behind and should have done that years ago.

As much as I love Bing, I can only use it because I've switched my search region on my devices to "US". I can't recommend it to my friends, because when set to local it's a bad experience. With each passing day they're (my friends, and other people) being tied more and more into Google, which is great when set to local, and it'll be extremely hard to make them switch.

It's good that they woke up, but I do hope they'll sprint to the finish line, and not slowly walk as they're used to.

No denying, but at least it is now happening. In addition, MS put themselves into this situation because it is hard to localize each versions. But hey, they now have a couple of incentives to really push it, 1) so that Satya doesn't have to deal with the question "are you going to sell Bing?" and 2) Cortana.

Suq MADIQ said,
I had to google "Bing" to refresh my memory. I thought it had gone away like bell bottoms and American soccer.

Bell bottoms have made a small return and American soccer (MLS) is still going and gaining. So, not only is your joke lame, you're totally off the mark with your comparisons. I mean you could have at least googled those two things to double check.

Suq MADIQ said,
i just googled "lame". it went out with aol and yahoo. Do I get any Bing Rewards for being called lame?
First definition of lame on urban dictionary has 4500 likes. First definition of wtf (for context) has 8000. No, usage of the word "lame" is alive and well unlike AOL. Your perception of reality on the other hand...

By the way, American soccer is gaining traction. Notice how they tied with Portugal today.

Bing will never compete with google as long as the search page is so overloaded and has a bandwidth-wasting image by default.

i have a 5 Megabytes/sec down rate. But sometimes i want to use a search engine on a mobile connection.

Either way, the image is completely superfluous and therefore a waste. As are all those other bells and whistles on the bing homepage. if i want to look at random images, then i go to a website that gives me random images. if i go a search engine, i expect a text field and nothing else.

Jazoray said,
Either way, the image is completely superfluous and therefore a waste. As are all those other bells and whistles on the bing homepage. if i want to look at random images, then i go to a website that gives me random images. if i go a search engine, i expect a text field and nothing else.

"Either way, the occasional but usual doodle is completely superfluous and therefore a waste. As are all those other bells and whistles on the google homepage. if i want to look at random doodle, then i go to a website that gives me random doodles. if i go a search engine, i expect a text field and nothing else."

In the end, it all comes down to opinion/taste vs. opinion/taste.

Simply having a image background is not a bad thing, IMO.

At least they're not like yahoo.

Jazoray said,
if i go a search engine, i expect a text field and nothing else.

So what search engine do you use? I'm guessing not Google, because they have those Google Doodle things.

Enron said,

So what search engine do you use? I'm guessing not Google, because they have those Google Doodle things.

They also have a random search button.

Enron said,
lol, someone call MS and tell them they forgot to update the logo on that one.

The same can be said of the background images on WP8.

COKid said,
jazoray,

http://www.bing.com/?rb=0

Bing homepage w/o the images. Not that hard.

Nice tip. It seems to act as a switch though. It completely turns off the background image and other features, even when you visit bing.com without the path.

To enable them again change the 0 to 1.

Jazoray said,
Bing will never compete with google as long as the search page is so overloaded and has a bandwidth-wasting image by default.

the image loads after the page is loaded and is responsive, so if you have slow connection you should be able to type and hit search before image loads. your statement is irrelevant.

Eric said,

They also have a random search button.

And reminders that Chrome exists and you should totally install it and have you seen this other new Google product you might be interested in?

DonC said,

The same can be said of the background images on WP8.

Uh what? That reply made no sense in context with the post you quoted

DonC said,

The same can be said of the background images on WP8.
Even if you live under a stone, you might have heard of WP8.1 by now.

Shadowzz said,
Neowin.net Total Size: 430402 bytes
Bing.com Total Size: 41224 bytes
That image is actually 177.11 KB on desktop, though that would still make it smaller than Neowin's website.

Jazoray said,
Bing will never compete with google as long as the search page is so overloaded and has a bandwidth-wasting image by default.

I agree to some extent with you. But that's because I'm among the minority who depends on celluar data as the dominant approach to the internet. And celluar data is slow and expensive here where i work (china).

As the neowin has pointed out, china is cutting the access to google and another search engine in china, that is baidu.com, sucks in providing results in english. This drove me to use bing and each time it loads a picture my heart bleeds.

But it is pleasing to learn that bing.com is smaller than neowin.net as a compensation.

DonC said,
I've not switched to 8.1 yet.

All I was referring to was the lock screen images on 8.0 have the old Bing logo.

Umm 8 and 8.1 have the same lock screen pictures, and they have the new angular b logo.