BlackBerry CEO slams T-Mobile for iPhone 5S promo that targeted BlackBerry owners

BlackBerry is apparently becoming a bit more aggressive in defending itself against perceived threats, especially since its smartphones are still losing market share to iOS, Android and Windows Phone devices. This week, the CEO of the company, John Chen, personally slammed wireless carrier T-Mobile for an email promotion that clearly targeted BlackBerry users to dump their phones for an iPhone 5S.

The email, which offered people the latest version of Apple's smartphone for $0 down, included a statement at the bottom: "Great offer for BlackBerry customers." That was enough for many BlackBerry fans to complain to T-Mobile on Twitter and Facebook, according to BBC.com.

On Monday, Chen made the unusual move of writing up a blog post that attacked T-Mobile's promo offer, saying, "I can assure you that we are outraged too. What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion." He also seemed to hint that the relations between BlackBerry and T-Mobile were currently a bit strained, but added, "I hope we can find a way forward that allows us to serve our shared customers once again."

For its part, T-Mobile apologized for any confusion that might have been generated from the email offer and added that it was still happy to be a provider of BlackBerry smartphones. 

Source: BlackBerry and BBC | Image via T-Mobile

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I like my BlackBerry PlayBook but I'm not impressed with the decision by the company to not update the operating system with the newest features of the BlackBerry 10.

T-Mobile is trying to survive in a tough marketplace and BlackBerry's lack of success in transitioning to the realities of the smartphone market shouldn't drag them down as well. If you can attract people to alternatives to BlackBerry products then why not? Apple iPhones are far more popular than BlackBerry products and the prospects of continued support (and the survival) of Apple over BlackBerry is worth considering...

Windows Phone with all its glory and giant hundred billion dollar company behind it pushing everyday is struggling to gain shares. I think blackberry expect too much of itself. They time the industry changed by apple google got the message, everybody else was busy relying on their share at those time including Nokia and Blackberry.

Pretty degrading to Blackberry since T-Mobile is only a carrier and not directly in competition with Blackberry.
That advert would have been equally effective with any other text in place.

Look Again!!!! ..at the bottom of the advert.
There is a period between Blackberry and Customers. So... it's good for Blackberry too? LOL!

I just moved the last 2 users at my workplace off of blackberry onto iPhones. We can now have 1 less useless server in the rack devoted to also sending mail. Its so nice to have a phone ecosystem that doesn't require an extra server to deal with mail. Seriously how backwards do you need to be blackberry?

Also the new iPhones actually ring when people call them and have apps that are actually useful and work with a screen I can see. I also dont need a toothpick to type on the god damn tiny keyboard thing!

zeroomegazx said,
I just moved the last 2 users at my workplace off of blackberry onto iPhones. We can now have 1 less useless server in the rack devoted to also sending mail. Its so nice to have a phone ecosystem that doesn't require an extra server to deal with mail. Seriously how backwards do you need to be blackberry?

Also the new iPhones actually ring when people call them and have apps that are actually useful and work with a screen I can see. I also dont need a toothpick to type on the god damn tiny keyboard thing!

Relax fellow The new BlackBerrys do not require a server (the can connect through ActiveSync). You need the server if you want to do that BlackBerry Balance feature where you have a work side and consumer side on the phone.

zeroomegazx said,
I just moved the last 2 users at my workplace off of blackberry onto iPhones. We can now have 1 less useless server in the rack devoted to also sending mail. Its so nice to have a phone ecosystem that doesn't require an extra server to deal with mail. Seriously how backwards do you need to be blackberry?

Also the new iPhones actually ring when people call them and have apps that are actually useful and work with a screen I can see. I also dont need a toothpick to type on the god damn tiny keyboard thing!


congratulations, you moved users with ancient devices into a more modern platform.
The problem was not BlackBerry, the problem is they were using the equivalent of Windows XP as a mobile device.

In fact, if you moved them to BB10 that would have been an equal achievement.

I love my aging BB, but I really can't blame any vendor for trying to move customers to a platform that isn't deader than Julius Caesar.

TMobile CEO has been flapping at the mouth a lot and and crashing events. So not surprised this happened or that BB is ticked off.

Not their own fault, underhanded moves like what T-Mobile did is what's harming them the most right now.
Why can't they just leave them alone? Tmo should just be interested in selling you data plans and minutes, which device you use shouldn't be their call. It's not like this promotion was aimed at grabbing customers from a different carrier.

gonchuki said,
Not their own fault, underhanded moves like what T-Mobile did is what's harming them the most right now.
Why can't they just leave them alone? Tmo should just be interested in selling you data plans and minutes, which device you use shouldn't be their call. It's not like this promotion was aimed at grabbing customers from a different carrier.

They are trying to sell more phones.. who cares.. They did blackberry because they have pretty good trade in value to sell to third world countries..

gonchuki said,
Not their own fault, underhanded moves like what T-Mobile did is what's harming them the most right now.
Why can't they just leave them alone? Tmo should just be interested in selling you data plans and minutes, which device you use shouldn't be their call. It's not like this promotion was aimed at grabbing customers from a different carrier.
Tmobile doesn't care about "blackberry" they want to sell phones, if Blackberry can't come up with an attractive phone to sell to TMobile's existing BB users then you can't really be surprised that they show they alternative devices