BlackBerry Z10 sales estimate cut by 83%

Canaccord Genuity analyst T. Michael Walkey initially called for 1.75 million sales of the BlackBerry Z10 in February, however, after the phone's launch in the UK and Canada with limited initial supply and less demand than expected, he has slashed his estimates for the current quarter to just 300,000.

In a note to investors, Walkley wrote:

Our global surveys post the recent BlackBerry Z10 launch indicated mixed initial sales with limited initial supply cited as the reason for early post-launch stock-outs at some carrier stores rather than overwhelming demand. Our follow-up checks have indicated steady but modest sales levels. With new BB10 smartphones launching in the U.S. only in mid-March or later at subsidized prices no better than competing high-end Apple/Samsung smartphones, combined with our expectations for the Galaxy S IV to launch at a similar time frame in the US market, we are lowering our BB10 sales estimates for the February quarter and all of F2014.

He also added that carrier support for BlackBerry 10 in the U.S. is modest, proven by Sprint only planning to launch the Q10 and T-Mobile only the Z10, and that "carriers will not build large inventory levels for BB10 devices, consistent with prior BB7 high-end launches."

BlackBerry's Z10 was announced back on January 30th at the BlackBerry 10 Event. It features BlackBerry 10 OS, a 4.2-inch display, a 1.5 GHz dual-core CPU and 2GB of RAM. 

Source: BGR Image: BlackBerry

Report a problem with article
Previous Story

AMD reveals Windows 8-based Turbo Dock hybrid PC design, gets our hopes up

Next Story

Microsoft employees gave $105 million to charity in 2012

45 Comments

Commenting is disabled on this article.

we have all the latest phones at work, and ive played about with it and this has got to be the worst phone ive used. Yes it smooth and fluid but nothing else its still a blackberry with same old boring interface and nothing new.

The Z10 has quite a bit going for it sadly the iSheep still think Apple is the best when it comes to everything. Sure there's more apps but iOS lacks sustenance.

BB Hub is pretty awesome and for those who say the hardware sucks it's the same as the GS3. Android's problem is the fact that there's a billion phones out there running Android and phone 1 is different than phone 2 for performance etc and still find it's lacking polishing.

Blackberry is a bit too late! HTC just released their killer HTC One model! Samsung is coming with the galaxy 4 in march when the Z10 launches in the US. Then the next iphone is launching probably by june or something! The thing is the Z10 can't fight android and ios. The Z10 might sell a lot in other countries where it's popular, but it's popularity waned here in the U.S.. For any major consumer product to be a success, you really have to do very well here in the states. RIM is on the stock market here and its success here will reflect its stock prices here too. BB10 currently has a very bad reputation in all of the major tech blog from verge, fortune, cnet, forbed, bgr etc. I know a lot of them do exaggerate reports, but normal consumers, when they read these things makeup their mind. The only major success that might come for RIM would be the Q10, because keyboard based phones are the only reason for blackberry's original popularity and remaining loyal users.

gnuman said,
The Z10 has quite a bit going for it sadly the iSheep still think Apple is the best when it comes to everything. Sure there's more apps but iOS lacks sustenance.

What does Apple users have anything to do with this?

sanctified said,

What does Apple users have anything to do with this?

This. I haven't owned any Apple products nor am I planning to and I'm as far as a fanboy that one can get but I'm getting sick and tired of reading all this Apple bashing. For the love of god, if you don't like the company or product, fine but stop complaining and comparing it with everything else.

gnuman said,
The Z10 has quite a bit going for it sadly the iSheep still think Apple is the best when it comes to everything. Sure there's more apps but iOS lacks sustenance.

What has it got do with Apple? Seems like you use any excuse to bag on a company you don't like.

Windows phone is selling and in pretty good numbers. WP never had ridiculous expectations to begin with, it has and is just steadily climbing in marketshare all over the world. Now we have a very cheap nokia wp8 handset starting to out to many countries now and new handsets being announced next week and wp as a whole being made available in more and more countries it will only continue to climb.

It's only available in a few countries so let's wait for a wider release and the Q10 before you all announce the death of Blackberry.

It's sad that a platform as powerful as QNX gets so much hate on this site. I guess most here aren't tech enthusiast but just typical fanboys who know little about the underlying technology of most products.

Edited by matt4pack, Feb 20 2013, 8:37pm :

matt4pack said,
It's only available in a few countries so let's wait for a wider release and the Q10 before you all announce the death of Blackberry.

It's sad that a platform as powerful as QNX gets so much hate on this site. I guess most here aren't tech enthusiast but just typical fanboys who know little about the underlying technology of most products.

dude, on its own turf it isn't selling. I don't have proof and sales records,but I can give you an account with my experience. Blackberry(RIM) is based in waterloo Ontario,few hours from Toronto. There weren't any lines for the launch(in Toronto),despite all the free advertisement they were getting there. Radio,TV, every phone retailer was pumping this thing like its the best thing since sliced bread. They still are. it was sickening because all you would hear everywhere is blackberry blackberry. Every website would have blackberry ads,because the ads are served based on location. Billboards and posters everywhere.They friggin raped us with all this blackberry ****,and yet, nobody is buying them. The main rogers store where there were massive lineups for iphone had no one. you walk in to a phone retailer or electronics store,and they jump in your face trying to sell you the blackberry z10. they have plenty of stock.

If this was a new unknown platform with not that much advertisement,then it would be understandable.

Edited by vcfan, Feb 20 2013, 9:52pm :

There is this amazing process called pre-ordering where you don't actually need to wait in lines. The only people who wait in lines are sheep and the unemployed.

Maybe we'll see when official numbers are announced but Thorsten said the numbers were above expectations and he had the figures to back that up.

Edited by matt4pack, Feb 20 2013, 9:41pm :

matt4pack said,
There is this amazing process called pre-ordering where you don't actually need to wait in lines.

The only people who wait in lines are sheep and the unemployed.

blackberry still has close to %30 marketshare in Canada.Im pretty sure if it was hot there would be lines and people filling up stores.

People are sheep because they wait in line? OR JUST MAYBE people line up because they are excited about the company and the products they create? I've seen Apple fans cueing, I've seen Samsung fans cueing, hell I've seen Microsoft fans cueing. All sheep? No it's because they love the products and the brand, something BlackBerry wants badly and does not have. It isn't a coincidence that the ones that aren't doing well, don't get lines.

if most people buying blackberry are waiting for the keyboard variety because they don't want full touch, then that's even worse for blackberry. most phone users want touch and no keyboard. its been shown again and again in studies. why do you thin the z10 was released in the beginning before the other ones?blackberry will have a nice little tiny niche market where they can sell these.

they don't offer anything special anymore,like in the past.

People are over BBM. There are many services that are better today,and are more modern. Skype,WhatsApp,Kik,Viber,etc...

Every phone does push email.

RIM = SEGA
RIM = Rest In Misery.

RIM is going ot fall...Microsoft is going to buy and Nokia is going to be ****ed and Microsoft will be back in the game.

And then you wake up? Actually I do think MS buying RIM (now called Blackberry) could happen. I don't see that as being a huge game changer.

It was written in the sky.
There was nothing with this device that justified the high expectations for both consumers and carriers.
I'm not saying the BB10 and associated devices are not good. They were just not the savior platform some were seeing.

I'll wait for them to give numbers or some other market share numbers to come out but honestly I don't expect much at this point. In the end rim will probably just turn into a pure software and services type mobile company.

The appeal of Blackberry was that for a long time they were basically the only option for a high-end well supported smartphone. Even in the early days of iOS and Android, they still had the best enterprise support. The problem is that they failed to provide a product that appealed to end users and the competition caught up in the business markets.

BlackBerry is still doing better than Microsoft's Windows Phone division. But I still don't think they should buy BlackBerry.

how can you even say that, rim marketshare has been plummeting over the last 2 years, wp marketshare has been growing and growing, a lot of places it has already passed blackberry in marketshare. It will very soon overtake blackberry in worldwide marketshare.

xstex said,
BlackBerry is still doing better than Microsoft's Windows Phone division. But I still don't think they should buy BlackBerry.

Where did you get that? As korupt said, WP's been gaining marketshare everywhere except the US, that's the exact opposite situation of BlackBerry.

I don't think we should count them out them out just yet. The Z10 hasn't been available for more than a month yet. Also, the Q10 hasn't been released yet. I think that phone will sell more than the Z10.

I don't feel like people are rushing at and buying new phones as they come out anymore - it's more a gradual buildup as people's contracts' expire.

Fanbois and people lining up don't count.

They do count if one company doesn't have any. A sign of fanboys and lining up is a sign that people want your product.

Unlucky Rim, this could be the last nail in the coffin.
Shame, as I really thought the new phone and OS brings something more competitive to the market.

Too little too late perhaps?

barteh said,
Unlucky Rim, this could be the last nail in the coffin.
Shame, as I really thought the new phone and OS brings something more competitive to the market.

Too little too late perhaps?

Or perhaps a bit early to be talking about failure when it's been available for less than a month in a few countries.

barteh said,
Unlucky Rim, this could be the last nail in the coffin.
Shame, as I really thought the new phone and OS brings something more competitive to the market.

Too little too late perhaps?


iOS and android don't left a room for anybody else to breath. Its like another duopoly starts in cell phone market now.

Shame they worked so hard on the new OS and not much to show for it. Hopefully they can keep pushing out new phones and OS updates and survive this.

I use a Lumia 920 so I'm looking for windows phone to take over the #3 spot but having Blackberry around only helps keep things from going stale (cough *iphone)