BUILD 2012 attendees get free Surface RT, Lumia 920, 100GB on SkyDrive

Microsoft just made those attending BUILD 2012 very happy. Microsoft CEO Steve Ballmer announced during the keynote that all paying attendees (so not media guests) will get a free Surface RT tablet. This will be the 32 GB version that comes with the Touch Cover which normally costs $599.

The company has also announced that BUILD 2012 attendees will get a whopping 100 GB of free storage on the SkyDrive service. Ballmer and Microsoft clearly want developers to have as much help as they can for making Windows 8 and Windows RT apps.

Oh, and if that wasn't enough, they are getting a free Nokia Lumia 920 smartphone too.

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38 Comments

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conferences like this most companies would flip the bill. I hoping my new job i can get into these too. I love getting swag.

Anyone know if the unlocked version of the Lumia 920 will be useable on Verizon's network? If not, I'll sell the Lumia 920 I get and wait for the HTC 8X to show up.

The price to attend the conference paid for it all. Not to mention, you the attendee have to foot the bill for travel and accomodation.

mart24x7 said,
Never mind about giving them out free... What about all the back orders?

well, it wasn't free. ticket was $1,595. besides, developers are more important right? we people always complain. where is the app? where is my order? why this app is not available..... so they set to build as much as apps by giving developers those devices. they did the right thing.

S3P€hR said,

well, it wasn't free. ticket was $1,595. [. . .]

Not to mention the cost of travelling for some people

deadonthefloor said,
No wonder they sold out in 20 minutes.

When they sold out in 20 minutes, there was no promise of free hardware.

rfirth said,

When they sold out in 20 minutes, there was no promise of free hardware.


But everyone already knows before hand that there will be free stuff..because of past shows.

I hope they give similar ones away at the SharePoint conference next month. The price to that shindig is about the same

Doubtful. They are giving all that stuff away at BUILD because they want to encourage the devs to make software for Surface/WP.

ahhell said,
Doubtful. They are giving all that stuff away at BUILD because they want to encourage the devs to make software for Surface/WP.

But some of SharePoint is development too, so one would think that they might want to push SP Devs to create Surface/WP content to play nicely with SharePoint. Well if not, maybe they'll give a few away.

That is awesome, what do tickets normally cost to this event? I'm sure they are not cheap at all, but this definitely would be the time to attend any Microsoft event and stand a fair chance at new tech.

Alladaskill17 said,
That is awesome, what do tickets normally cost to this event? I'm sure they are not cheap at all, but this definitely would be the time to attend any Microsoft event and stand a fair chance at new tech.

Early bird registration (the first 500) is set at $1,595, with the full price at $2,095 and a limited number of academic spaces for $995.

Ambroos said,

Early bird registration (the first 500) is set at $1,595, with the full price at $2,095 and a limited number of academic spaces for $995.

Seems like worth it for all those free stuff they're getting!

FloatingFatMan said,

Hardly free... Why do you think the tickets are so expensive?

Don't forget about travel and hotel expenses also.

FalseAgent said,
Microsoft is totally out-googling google.

I remember at the last Google event attendees got a free Galaxy Tab so it's not like they leave with nothing unlike Apple events.

thealexweb said,

I remember at the last Google event attendees got a free Galaxy Tab so it's not like they leave with nothing unlike Apple events.


Nope the last one was 3 things. The Galaxy Nexus, Nexus 7 and the Nexus Q. The free GTab was last year's Google IO give-a-way.

still1 said,
wonder what apple will be giving to their attendee... oh wait none.

A bill for basking in their every glorious presence? You should pay them just to be near them!

still1 said,
wonder what apple will be giving to their attendee... oh wait none.

I guess a company doesn't have to when hundres of millions of people already own one of their phones and/or tablets.

.Neo said,

I guess a company doesn't have to when hundres of millions of people already own one of their phones and/or tablets.

One of the first PDCs (PDC was later renamed to //Build) I attended they have away copies of XP on the day it was released. It has sold hundreds of millions of copies. So what is the excuse now?

still1 said,
wonder what apple will be giving to their attendee... oh wait none.

They will not give but they would Love to take whatever you have in your pocket!