Camera tech behind the Super Bowl

The Super Bowl is one of the largest sporting events on earth. It attracts hundreds of millions of viewers each year and even more dollars will be spent on advertising. Have you ever wondered what kind of technology is behind the curtains to make it all possible?

This year NBC is leaving no inch of the field uncovered. First off there will be "400 on-site production and engineering personnel" and they have put down over 50 miles of fiber optic cable. There will be 35 high end Sony cameras using Cannon lenses to make sure every inch of game play is covered. Cameras will be placed on everything from goal posts to outside the locker-rooms.

If all of those cameras were not enough there will also be X-mo cameras ( read slow motion cameras) placed on the side lines and goal lines for the upmost accuracy during reviews. The producers will also be using Apple Final Cut Pro for in game editing as well.

It's clear that NBC is making sure that all of us viewing at home will have the best possible angle and picture available. The real question is who will win Pittsburg or Arizona or are you only watching for the commercials?

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DClark said,
Does anyone know the amount of frames are recorded per second on those X-mo cameras?

About 1000 frames at full HD. 6500fps for SD.

As a brit I still don't know enough about American football to call a winner, or in fact who I should/will support on the night. Altho I think I will support the Steelers.

I bet you are as confused with American football as I am when I'm on a European blog and they are talking about Manchester united or some other aspect of what you call football

I call what we call football, soccer (it's a crap sport, avoid it if you can). I'm a rugby fan and I'm familiar with most rules of american football, even if some of those rules don't make any sense ;-)

The Super Bowl, the championship game of the National Football League in the United States, is among other things known for the high-profile advertisements that are aired during its television broadcast. Because the Super Bowl is a very highly rated program, prices for advertising space can typically cost millions of dollars.

In 2009, 30 seconds of advertising time cost U.S. $3 million due to the extremely large audience, typically more than 90 million viewers.

Conversely, the high price tag of the commercials all but promises that they will be spectacular and innovative in most cases. The commercials are often highly anticipated, generating much buzz even before the game is played.

Brandon said,
BTW, its Canon, not Cannon

Do canon make lenses for other brands.

I think Cannon Lense, as those huge ones, that literally look like cannons.