Can Facebook users show popularity of Windows Phone 8?

A few weeks ago, Microsoft CEO Steve Ballmer claimed that sales of Windows Phone devices had gone up by four times the amount sold in 2011 following the launch in November of Windows Phone 8. However, he declined to give any specific sales numbers. Now, there are indications that Ballmer may actually know what he was talking about.

WMPoweruser.com reports  they have collected information on the number of unique users of the Facebook app made for Windows Phone. In the fourth quarter of 2011, the report says there was less than 150,000 unique active Windows Phone users on Facebook. That has changed to around 627,000 unique Facebook users for Windows Phone for the fourth quarter of 2012.

What does this mean? While the number of Windows Phone users that use Facebook is certainly tiny compared to other platforms like the PC, iOS and Android, these numbers do seem to suggest that Windows Phone ownership has grown by the amount that Ballmer said in late November.

The article also points out that the research firm Gartner said back in the fourth quarter of 2011, 2.759 million Windows Phone devices had sold worldwide. If Ballmer's statements, combined with Facebook's numbers, turn out to be correct, we could see as many as 10 million Windows Phone smartphones sold in the fourth quarter of 2012.

Source: WMPoweruser.com | Image via WMPoweruser.com

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14 Comments

BattleDaggit said,
Three more users than last year?

More like 200000.

Edit: Just saw your reply, but why would you sell the Lumia 920?

Well, while I have the FB app in my phone, I rarely use it, relaying on the People Hub to all my Twitter and FB activity. And, I think this is the case for most WP users. So, these statistics are probably useless.

The People Hub has to make a connection to Facebook all the same, which in its turn can be monitored no different than Facebook for Windows Phone.

sviola said,
Well, while I have the FB app in my phone, I rarely use it, relaying on the People Hub to all my Twitter and FB activity. And, I think this is the case for most WP users. So, these statistics are probably useless.

Neowin apparently misunderstood the original story, they are talking about the built-in facebook app i.e. the people hub. If you go to facebook's my apps section, you can see that "Windows Phone" is listed there. These stats are not entirely accurate but probably the closest we can get to growth rate until Microsoft decides to man up and put out some numbers.

https://www.facebook.com/appcenter/my

What is the magic number of users to convine FB to develop legit W8 and WP8 apps for Facebook, Messenger and Instagram? The People Hub is limited and good for quick read-throughs but the full FB experience is absent and the current solution is hacky.

seebaran said,
What is the magic number of users to convine FB to develop legit W8 and WP8 apps for Facebook, Messenger and Instagram? The People Hub is limited and good for quick read-throughs but the full FB experience is absent and the current solution is hacky.

Given the crap quality of development that Facebook seems to strive for, I think I would much prefer Microsoft developing their integration themselves... I agree that I would like to see this expanded upon as well, but I'm hoping Microsoft does that. At least then it will work...

I don't see why this wouldn't be an accurate indicator... With all the people that use Facebook, it should be pretty accurate I would think...

M_Lyons10 said,
I don't see why this wouldn't be an accurate indicator... With all the people that use Facebook, it should be pretty accurate I would think...
Except for when it's not. Not everyone has a Facebook account, and for those who do, not all have sync'd their Windows Phone with it. Admittedly, I do have a Facebook, but I chose not to enter those details into my new phone, since well I hardly use it. It's a huge time sink of wasted time you'll never get back. Free yourself.

ahinson said,
since well I hardly use it. It's a huge time sink of wasted time you'll never get back. Free yourself.

Well that's your problem.
I have freed myself by NOT managing my own address book, instead relying on my FB contacts to keep their details updated. Same for Linked In, etc.
Trying to track down someone's number because they got a new phone is also a huge time sink.
So is commenting on neowin.

deadonthefloor said,

Well that's your problem.
I have freed myself by NOT managing my own address book, instead relying on my FB contacts to keep their details updated. Same for Linked In, etc.
Trying to track down someone's number because they got a new phone is also a huge time sink.
So is commenting on neowin.
I guess you didn't sync your contacts to outlook or gmail or something similar? I don't have your problem because my contacts came with me when I moved to WP from Android.

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