CeBIT 2007: HD DVD forms European promotional group

At a press conference at CeBIT 2007, Studio Canal, Universal, Toshiba and Microsoft announced the formation of a new trade organization, the European HD DVD Promotional Group. The new organization will include movie studios, distributors, consumer electronics companies, IT companies, PC makers, disc replication companies and authoring houses companies not only in Europe, but around the globe. Along with the North American HD DVD Promotional Group and the HD DVD Promotion Group originally organized in Japan, the new non-profit organization will help the global promotion structure for HD DVD, working to educate consumers on the quality and value of the format.

The existing marketing campaign, which showcases HD DVD as "The Look and Sound of Perfect" will be used to highlight European perspectives, with the launch of country-specific pages to the www.hddvdeurope.com website. The group and its member companies plan to back the campaign with promotions, and trade and consumer marketing through the 2007 holiday season and into 2008. The campaign will promote the format and co-market HD DVD hardware with the more than 300 HD DVD titles already on the market today and the more than 600 expected on store shelves by year-end 2007.

News source: DigiTimes

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14 Comments

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"The Look and Sound of Perfect"

And folks accuse Sony of being arrogant. I don't recall them claiming to be perfect.

Supply problems. Storage problems. No lossless audio for the majority of releases. Players locking up.
No resume features, long load and start times. "Perfect" indeed.

Explains why they need to form this propaganda group to seek out the suckers out there to buy their shoddy product.

Define perfect lol.

I sure hope HD-DVD can compete with Blu-Ray once the PS3 launches here this Friday :O.

"The Look and Sound of Perfect"

Shouldn't they strive to make a slogan that diversifies them from their main competitor in Blu-ray? I mean... You could say exactly the same about Blu-ray discs... Price sounds like a part they could bring to the customer attention.

There are more Europeans than Japanese ... why do they launch there first?

With two formats sparring it out, surely it would have made sense while one was wooing 128 million Japanese, the other is wooing 690 million Europeans?

Well, seeing as Asia develops much of the technology for our computers and accessories (and practically everything else), it seems only logical that they'd get it first. Not to mention at great prices.

Maybe they should think about finally making some commercials; I have never seen an HD-DVD commercial but just about every movie these days says "Now available on DVD and Blu-Ray Disc" at the end. Where are the HD-DVD ads? Hard to sell a format if the general public doesn't even know it exists.

TRC said,
Maybe they should think about finally making some commercials; I have never seen an HD-DVD commercial but just about every movie these days says "Now available on DVD and Blu-Ray Disc" at the end. Where are the HD-DVD ads? Hard to sell a format if the general public doesn't even know it exists.

Stop spreading such an absolutely ludicrous Fud!
HD-Dvd is outselling Blu-Ray 2:1 in Europe (there was a recent frontpage article on it), so the people in Europe are well-informed and too clever to fall for Sony's marketing propaganda (well, at least two thirds of them).
So it really makes sense that they are now forming this group in Europe.

The only thing I think Blu-ray has against it is price, and it excels in pretty much everything else.
Data transfer rates, capacity, protective coating that's actually required in the standard, movie studio support.

Stop spreading such an absolutely ludicrous Fud!

What are you talking about! I am a huge HD-DVD supporter, all I said was they NEED to start advertising it more so the general public will know about it. How is that FUD again? I'm not in Europe either, I'm speaking of my own country thank you. People on forums sure are quick with the accusations.

^^^ LOL at HD DVD supporters like Aero is so insecure they attack other HD DVD supporters.

Europe "too well informed"? That's a new one. HD DVD has been out longer and it cheaper. The PS3 hasn't launched yet.