China overtakes US as largest smart device market

According to the latest stats from Flurry, China has now surpassed the US to become the largest "smart device" market in the world. Flurry is a company specializing in analytics and monetization for mobile apps and as such, they aggregate huge amounts of usage data from across the world and across the different mobile platforms.

Flurry first reported that China had become the world's fastest growing smart device market about an year ago and it seems that the growth of the Chinese market fueled by low end Android devices as well as incredible overall economic growth has finally overtaken the United States.

The chart above aggregates data from more than 2.4 billion anonymous application sessions across iOS and Android. As you can see both China and the US had roughly the same active smart device install base in January of this year with approximately 221 million devices. According to Flurry's projection model, China will have about 246 million active devices by the end of this month leaving the US, with only 230 million devices, behind.

The team at Flurry also goes on to state that according to their model, the US will not take back the lead from China given the huge population differences and the level of saturation in each market. 

Source: Flurry Analytics

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20 Comments

1Pixel said,
Surely the EU also has a larger market than the US. Guess they don't count them though.

Considering the many languages and big cultural differences its hard to consider it one market. You can't launch a campaign for all of Europe, you need to target each country individually.

Of course there are also differences between states in the USA but because of the language, history and many other factors there is a much stronger cultural unity. Perhaps in the future the EU will share a stronger cultural unity but for now I dont think you can see it as one market.

American States are not countries though. Whereas European countries area.

"Europe" can be defined in many ways: geographically, the union (EU), the economic area (EEA), the single currency (Eurozone) etc. etc.

The EU is only an agreement on "some" aspects of economy and politics by only "some" European countries.... after all it's worth noting that the EU doesn't include significant countries: Switzerland, Iceland, Liechtenstein and Norway.

All states of the US are bound by currency, economy, and politics. However currency, economy, and politics are all different "groups" within "Europe".

Shadowzz said,

Then why is the US counted as a whole and not per state?

Currently the European Union is a similar setup of America. individual countries, but one big nation.

im from an "EU" country called bulgaria (ever heard of it?)

and from bulgarian point of view i can tell you that this is one of the countries that is part of the EU but it doesnt feel like it at all. there are also some other countries that havent joined "the great UNION" and its the same for them as its for us.

so please restrain yourself from commenting issues you aint familiar with. USA is a country, EU is just an union...

Shadowzz said,

Then why is the US counted as a whole and not per state?

Currently the European Union is a similar setup of America. individual countries, but one big nation.

Because the USA is a Nation, The EU is a loose band of Countries, often with different languages, different currencies. The EU is far from a Country. If you're classifying the EU as a Country by that logic, why aren't the counties in each US State a Country?

neonspark said,
this should worry google, given they are a non event in china.

pain to own an android device, google play often doesn't work... google docs don't work at all, ever...
most people end up using other local sites to download and install android apps

neonspark said,
this should worry google, given they are a non event in china.

this should worry Microsoft even more, given they are a non event everywhere with WinPhail8

Darrah Ford said,

this should worry Microsoft even more, given they are a non event everywhere with WinPhail8


Considering Nokia is _still_ a big player in the asian markets... With new WP devices to be released for these markets. I do not see why MS has to worry at all.

Shadowzz said,

Considering Nokia is _still_ a big player in the asian markets... With new WP devices to be released for these markets. I do not see why MS has to worry at all.

Nokia can't keep up with the 920T... it's sold off everywhere in real time...

AlexMagik said,

pain to own an android device, google play often doesn't work... google docs don't work at all, ever...
most people end up using other local sites to download and install android apps

Totally off topic no? Also not experienced that problem myself. So many Android devices exist created by random manufacturers some are bound to be rubbish. Just like laptops and PCs.

InsaneNutter said,

Totally off topic no? Also not experienced that problem myself. So many Android devices exist created by random manufacturers some are bound to be rubbish. Just like laptops and PCs.

you don't experience it because you are not in china, where google docs are blocked, and often even the search doesn't work. google play comes up with no images or missing javascripts so you can't click next page.

not off-topic, was talking in the tread about worrying google.

i owned a Galaxy S2, great machine, but no much updates, and custom roms, while great, they are done on free time by good and great people, but not much support, often when there are issues, the only way is to wipe clean and restart, totally a pain. Again, nothing against the devs, they are amazing

Well, just walk for a while, carrying a gas mask with you, around Shangai and you will note more Mercedes than in Stuttgart so this news do not surprise me.

I don't know that I'd take this report at face value. There's no evidence that they're not including "feature phones" in the "smart" device category. Granted, "feature phones" are more than a cellphone, but in many cases lack the functionality to be truly categorized as a "smart" device. Apple to apple comparisons are important, since in the US, there are very few of these feature devices, as compared to China or India. These counties, clearly have a population advantage over the US, which means both will eventually overtake the US in sheer numbers of devices. It's just a matter of time.

http://en.wikipedia.org/wiki/Smartphone

Contract renewals / new contracts mean peoplecould end up with two phones for a short period, after which they toss their phone away. It might be linked to periods immediately following industry marketing periods (sales/new OS/new phones/etc.) as it spikes prior to each dip.

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